Phantom
Phantom Studios is a technology-led creative agency with London and Auckland studios that designs AI-powered, immersive digital experiences — including WebGL, AR/VR, and generative-AI personalisation via its Halo platform — for global enterprise brands such as Google, Sony Music, Diageo, Netflix, and Zendesk.
- Company typePrivate
- Founded2014
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Phantom does
Phantom Studios Limited is a privately held, technology-led creative agency headquartered in London with a second studio in Auckland. Founded in 2014, the company operates from two offices and employs 51–100 people, delivering immersive digital experiences for global enterprise brands across music, beverage, technology, fashion, media, and government verticals.
Its core offering combines creative direction with proprietary technology, most notably the Halo AI-powered personalisation platform — an engine trained on exclusive brand artwork to enable scalable bottle, merchandise, and campaign customisation for clients including Diageo (Johnnie Walker, Casamigos, Don Julio, Smirnoff). Underlying technical capabilities span WebGL for real-time 3D web rendering, browser-based AR/VR (notably pioneering WebVR work), custom-trained generative AI models built on Stable Diffusion, computer vision (photogrammetry, LiDAR), recommendation engines tied to Spotify data, and a Gemini-powered Brand Assistant deployed for YouTube. Halo is the closest product to a recurring platform; the rest of the revenue base is professional services (project-based creative, immersive website development, interactive installations, strategic branding, and campaign production) delivered end-to-end from strategy through launch.
The business model is project-based and quote-driven with no publicly disclosed pricing tiers. Go-to-market is sales-led and reputation-led: Phantom leverages industry awards (D&AD, Clio, One Show, Lovie, Awwwards, FWA, BIMA), an extensive public case-study portfolio on phantom.land, and a blue-chip client roster — including Google, Sony Music, Netflix, Universal Music Group, NBCUniversal, Financial Times, Zendesk, Nando's, Superdry, and Auckland Museum — to drive referrals and inbound enterprise demand. Revenue, funding, and ownership details are not publicly disclosed.
Phantom firmographics
Firmographics- Name
- Phantom
- Legal name
- Phantom Studios Limited
- Website
- https://phantom.land
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phantom Studios is a technology-led creative agency with London and Auckland studios that designs AI-powered, immersive digital experiences — including WebGL, AR/VR, and generative-AI personalisation via its Halo platform — for global enterprise brands such as Google, Sony Music, Diageo, Netflix, and Zendesk.
- Ownership category
- akta.pro rank
Phantom industry classification
Industry- Product category
- Creative & Digital Agency Services
- NAICS
- Independent Artists, Writers, and Performers (71151), Software Publishers (51321)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industry
- Studio Tours & Visitor Experiences (MPADAIAL)
Keywords
Where Phantom is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Phantom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creative Agency Services: Project-based creative and technology services including immersive website development, interactive installations, strategic branding, and campaign creation for global brands.
- Digital Experience Development: Custom digital product development including platforms, tools, and experiential activations delivered as end-to-end solutions.
- Campaign and Content Production: Film, social content, advertising campaigns, and viral marketing experiences created for clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Phantom product offering
Product offeringCore offering
Phantom Studios is a technology-led creative agency that designs and builds immersive websites, interactive installations, AR/VR experiences, viral brand campaigns, and AI-powered personalisation solutions for global brands. Leveraging WebGL, generative AI, computer vision, and its proprietary Halo personalisation platform, the agency delivers end-to-end creative services from strategy through execution across its London and Auckland studios.
Product overview
Phantom Studios is a technology-led creative agency that operates as a digital studio rather than a software product company. Their offering consists of professional creative services spanning immersive website development, interactive installations, strategic branding, AR/VR experiences, viral campaigns, gaming experiences, and AI-powered personalization solutions. Their proprietary 'Halo' platform enables scalable AI-powered personalization for bottle and merchandise customization at events and online. The portfolio includes award-winning work for global brands including Google, Sony Music, Diageo, YouTube, Netflix, Zendesk, and NBCUniversal, delivered across their London and Auckland studios.
Differentiator
Problem solved
Functional benefit
Brands
- PHQ (Phantom): Auckland office location referenced as PHQ (Phantom).
- Halo Platform
- Manifest AI
Products and services
- Halo Personalisation Platform
Quantifiable outcome
- 78 million page views in one week for One Direction campaign
- +6 more outcomes
Companies that use Phantom
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
Phantom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature4 records
Phantom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GooglecoreExtensive ongoing partnership with Google spanning multiple years and projects including visitor experience guides, Google Cloud marketing, Pixel campaigns, internal tools (Octopus, Navigator Tools), and educational platforms (AI Quests). One of Phantom's most significant client relationships.
- Sony MusiccoreLong-standing partnership with Sony Music for artist campaigns including Doja Cat, London Grammar, Bring Me The Horizon, XXIM Records, and One Direction anniversary. Delivered record-breaking campaigns including 78M page views for One Direction.
- DiageocorePartnership with Diageo across multiple brands including Johnnie Walker, Casamigos, Don Julio, and Smirnoff. Created pioneering AI-powered whisky personalisation with Johnnie Walker and bottle customisation experiences for Casamigos.
- Financial TimescorePartnership with Financial Times for multiple data-driven experiences including AI Compass, Business Resilience, and Transforming Business playable film for Google Cloud audience.
- ZendeskcoreOngoing partnership with Zendesk delivering award-winning campaigns including Museum of Annoying Experiences, Help My AI, 15 Years anniversary, and Pinballer direct mailer.
- Project EveryoneminorCollaborated with Project Everyone and Google.org on Letters from the Future, launched at UN 79th General Assembly to inspire delegates about AI-powered projects for Global Goals.
- Stanford UniversityminorPedagogical expertise partnership with Stanford University for AI Quests educational platform, combining cutting-edge Google Research with educational design.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Phantom competitors and assessment
Company assessmentDirect peers
- Ustwo: London-headquartered digital studio of comparable size, blending strategy, design, and engineering to build apps, games, and immersive brand experiences for global clients — closely aligned with Phantom's technology-led creative agency model.
- Resn: New Zealand-based creative technology studio renowned for award-winning interactive WebGL experiences and brand campaigns — directly comparable to Phantom's Auckland studio, tech stack, and project portfolio.
- Active Theory: Los Angeles creative tech studio specialising in WebGL, real-time 3D, and immersive brand experiences for global entertainment and consumer brands — overlapping technology stack and customer base with Phantom.
- UNIT9: London-based award-winning production studio with deep AR/VR, interactive, and film capabilities serving global brands — directly comparable in services mix, geography, and enterprise client profile.
- B-Reel: Stockholm- and LA-based creative technology studio producing interactive digital experiences, branded content, and product prototypes for global brands — closely comparable technology-led agency model.
- Jam3: Toronto- and LA-based interactive production studio known for award-winning immersive campaigns, AR/VR experiences, and branded digital products for global enterprise clients.
Broad incumbents
- R/GA: Global creative technology agency within the IPG network, blending brand, product, and marketing innovation at scale — competes with Phantom for similar enterprise briefs but at significantly larger scale and broader scope.
- MediaMonks (S4 Capital): Global content and digital production network delivering campaigns, platforms, and experiences for major brands — direct overlap in campaign and digital experience production for enterprise clients.
- Huge: Global experience agency designing and engineering digital products, brand experiences, and campaigns for Fortune 500 brands — broader scope than Phantom but overlapping in enterprise creative-tech delivery.
- Dept: Global digital agency combining technology, marketing, and creative services across EMEA, AMER, and APAC — competes with Phantom on cross-region enterprise creative-tech engagements at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Phantom social profiles
Digital presencePhantom compliance and trust
Trust signalCompliance1 record
Phantom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phantom leadership team
Management profileNumber of profiles
Profiles2 records
Phantom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phantom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phantom
What does Phantom do?
Phantom Studios is a technology-led creative agency that designs and builds immersive websites, interactive installations, AR/VR experiences, viral brand campaigns, and AI-powered personalisation solutions for global brands. Leveraging WebGL, generative AI, computer vision, and its proprietary Halo personalisation platform, the agency delivers end-to-end creative services from strategy through execution across its London and Auckland studios.
Is Phantom a public or private company?
Phantom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phantom founded?
Phantom was founded in 2014. It employs 51 to 100 people.
Where is Phantom based?
Phantom is headquartered in Auckland, New Zealand, in the Oceania region.
How does Phantom make money?
Three revenue lines are on record. Creative Agency Services are the primary driver. The others are digital Experience Development and campaign and Content Production.
Who are Phantom's main competitors?
Direct peers on record are Ustwo, Resn, Active Theory, UNIT9, B-Reel and Jam3. Broad incumbents are R/GA, MediaMonks (S4 Capital), Huge and Dept.
Does Phantom have an API?
No public API is recorded for Phantom.
What industry is Phantom in?
Phantom's product category is Creative & Digital Agency Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of MPADAIAL, Studio Tours & Visitor Experiences. Its NAICS code is 71151 and its SIC code is 7330.