Bonney Plumbing

What Bonney Plumbing does

Bonney Plumbing, Electrical, Heating & Air (legal entity: Bonney Plumbing, LLC) is a privately held, multi-trade residential and commercial home services company headquartered at 11101 Trade Center Drive, Rancho Cordova, California. Founded in 1978 by Mark Bonney as R.M. Bonney Plumbing and operating the first service van in 1990, the company has grown to a fleet of 100+ fully stocked service vans serving more than 35 communities across the greater Sacramento area and the Bay Area following the 2021 acquisition of Big Air Heating & Air Conditioning. The company holds California contractor License #696355.

The company's core offering is a unified home services platform spanning plumbing, air conditioning, heating, drain and sewer, indoor air quality, and electrical services for both residential homeowners and commercial customers. Underlying technical capabilities include trenchless sewer line replacement, hydro jetting, video camera inspection, NATE-certified HVAC work, ductless mini-split installation, Generac backup generator deployment, EV charging station installation, and whole-home surge protection. Operating technology is conventional for the trades sector (online scheduling, phone dispatch, fully stocked trucks for same-day repair) with no proprietary software platform disclosed.

Bonney generates revenue through four streams: time-and-materials service and repair work priced by the job; hardware and equipment sales/install (water heaters, Generac generators, EV chargers, fixtures); a recurring Bonney Beyond membership program offering priority scheduling, discounts, and extended warranties; and commercial service accounts with credit terms. The go-to-market motion is direct-to-consumer via phone (800-444-0551), online booking, and 24/7 emergency dispatch, augmented by field-sales-style service appointments and earned media in local Sacramento outlets. Marketing channels include organic social (Facebook, Twitter, YouTube, Instagram), service-area SEO, a blog, coupons, and community PR. Ownership remains with the Bonney family, with JR Pasion appointed CEO in 2025, and no venture capital or private equity sponsorship is indicated in available sources.

Name

Bonney Plumbing

Legal name

Bonney Plumbing, LLC

Website

https://bonney.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Bonney Plumbing is a privately held, multi-trade home services provider based in Rancho Cordova, California, operating 100+ service vans across the greater Sacramento area and the Bay Area. The company delivers plumbing, HVAC, electrical, drain and sewer, and indoor air quality services to residential homeowners and commercial customers, with a recurring Bonney Beyond membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Service and Repair (Time and Materials): Charges by the job, providing cost transparency before work begins. Revenue generated from plumbing repairs, HVAC service/replacement, electrical work, and drain/sewer services.
2. Bonney Beyond Membership Program: Subscription-based maintenance membership offering priority scheduling, discounted services, pre-scheduled maintenance visits, and extended warranties on equipment.
3. Commercial Services: Business credit accounts for commercial customers with payment terms. Services for commercial properties including restaurants, apartments, healthcare facilities, and schools.
4. Equipment and Product Sales: Sales and installation of equipment including water heaters (tank and tankless), backup generators, EV charging stations, and plumbing fixtures.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bonney Plumbing, Electrical, Heating & Air is a Sacramento-based home services company that delivers residential and commercial plumbing, air conditioning, heating, drain and sewer, indoor air quality, and electrical services. Service is delivered through more than 100 fully stocked service vans with NATE-certified technicians dispatched from the Rancho Cordova headquarters, available 24/7 including weekends at no extra charge. The company also sells and installs related equipment such as water heaters, Generac backup generators, EV charging stations, and air purification systems, and offers the recurring Bonney Beyond maintenance membership.

Product overview

Bonney Plumbing is a home services company offering a unified portfolio of service offerings rather than a software platform. The core business provides plumbing, air conditioning, heating, drain & sewer, indoor air quality, and electrical services as a single integrated service offering. Key products include Tank Water Heaters, Tankless Water Heaters, Water Recirculation Pumps, Backup Generators (Generac), EV Charging Stations, Whole-Home Surge Protection, LED Lighting, Electrical Home Safety Inspections, Trenchless Sewer Repair, Hydro Jetting, Ductless Mini-Split Systems, Heat Pumps, Water Conservation Services, and Bathroom Remodeling. The Bonney Beyond membership program is an add-on offering priority scheduling, discounts, and extended warranties. The company operates primarily in the greater Sacramento area of California.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Comprehensive residential and commercial plumbing services including pipe leak repair, water heater service and replacement (tank and tankless), faucet and sink repair, toilet repair/replacement, water main and water line service, gas line repair and replacement, leak detection, slab leak repair, sump pumps, water testing, and bathroom remodeling for homeowners and commercial property managers in the greater Sacramento region.
• Air Conditioning Services Residential and commercial air conditioning services including AC repair, AC installation, AC tune-ups and maintenance, ductless mini-split repair and installation, and heat pump repair and installation delivered by NATE-certified technicians dispatched via fully stocked service vans.
• Heating Services Residential and commercial heating services including furnace installation, furnace replacement, furnace repair, furnace tune-ups and maintenance, as well as heat pump repair, installation, and tune-ups delivered by NATE-certified technicians.
• Drain and Sewer Services Drain and sewer services including video camera inspection, sewer repair and replacement, trenchless sewer repair and replacement, hydro jetting, drain cleaning, and pipeline brush coating for residential and commercial customers.
• Indoor Air Quality Solutions Whole-home air purification systems including Air Scrubber Plus, iWave Bi-Polar Ionization Air Purifiers, germicidal UVC lamps, electronic air cleaners, and professional-grade allergen filters installed and serviced by Bonney technicians.
• Electrical Services Comprehensive electrical services including panel replacement, EV charging station installation, whole-home surge protection, LED lighting, light fixture repair, GFCI installation, ceiling fan installation, outdoor lighting, outlet repair and installation, smoke detector installation, and Generac backup generators for residential and commercial customers.
• Commercial Services Commercial drain and sewer services as well as commercial electrical services for restaurants, apartments, healthcare facilities, schools, and other business facilities, billed through business credit accounts with payment terms.
• Bonney Beyond Membership Hassle-free maintenance membership program offering residential customers priority scheduling, discounted services, extended warranties on equipment, pre-scheduled maintenance visits, and the Bonney Beyond Limited Warranty for ongoing home services relationships.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Big Air Heating & Air ConditioningcoreStrategic or Co-development Partner · 10 September 2021Acquisition partnership expanding Bonney's presence into the Bay Area. This acquisition brought Big Air's customer base and service capabilities under the Bonney brand, supporting geographic expansion strategy.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Roto-Rooter: Largest U.S. plumbing and drain cleaning franchise. Direct competitor in Bonney's core plumbing and drain/sewer service lines, with comparable 24/7 emergency dispatch and broad geographic coverage.
• Mr. Rooter Plumbing: Neighborly-owned plumbing franchise offering residential and commercial plumbing, drain cleaning, and sewer services. Closely comparable multi-jurisdiction franchise model for the same customer base as Bonney.
• Benjamin Franklin Plumbing: Neighborly-owned plumbing franchise emphasizing punctuality and on-time guarantees. Direct competitor in residential plumbing with similar service guarantees, membership-style offerings, and technician dispatch model.
• American Residential Services (ARS) / Rescue Rooter: Large multi-trade residential services company (HVAC, plumbing, electrical, drain). Closely comparable diversified home services platform with national footprint; similar multi-trade GTM and technician-based delivery.
• One Hour Heating & Air: Neighborly-owned HVAC franchise focused on residential heating and cooling service and replacement. Direct competitor in Bonney's HVAC service line with similar on-time guarantees and emergency dispatch.

Broad incumbents

• ServiceMaster Brands: Diversified home services franchisor covering restoration, cleaning, and home maintenance. Broader portfolio than Bonney, but overlaps in residential home services GTM and franchise-style operating model.
• Neighborly Inc. Parent company of Mr. Rooter, Benjamin Franklin Plumbing, One Hour Heating & Air, and other home services franchises. A larger platform consolidator with overlapping trades; potential acquirer or roll-up benchmark for Bonney.
• Carrier Global: Global HVAC equipment manufacturer with a growing network of dealers and service contractors. Comparable to Bonney in residential HVAC service delivery through its dealer network, though at vastly larger scale.

Emerging players

• HomeServe USA: Home services network and warranty provider partnering with municipalities and utilities to offer plumbing, electrical, and HVAC coverage. Adjacent model to Bonney Beyond membership program; competes for the same household service wallet.

Regional players

• ABC Plumbing, Heating, Cooling & Electric: Multi-trade residential services company operating in the Western U.S. Direct comparable in service mix (plumbing, HVAC, electrical) and direct-to-consumer model, though concentrated in different regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BonneyPlumbing
• Facebookfacebook.com/pages/Bonney-Plumbing-Heating-Air-Rooter-Service/221413895101
• Instagraminstagram.com/mybonney/?hl=en
• LinkedInlinkedin.com/company/bonney-plumbing-heating-and-air

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonney Plumbing