What Alexandre de Paris does

Alexandre de Paris is a French luxury hair-accessories brand that designs and manufactures premium hair clips, headbands, combs, brushes, scrunchies, and related items. Products are handcrafted in France from Italian Mazzucchelli 1849 acetate plates that are cut, hand-polished, and bent — a process the brand distinguishes from injection-molded plastic on grounds of edge-free finishing, elasticity, and break resistance. The signature Pince Vendôme line, introduced in 2010, incorporates a patented spring-cover mechanism that conceals the spring while preserving wearing comfort. The brand's portfolio is organized into five collections (Timeless, Haute Couture, Vendôme, Fashion, Sportkollektion) and spans price points from approximately €9.80 for entry-level clips to over €298 for premium pieces featuring Swarovski crystals, with a Paris-based atelier handling luxury exotic-leather, feather, fur, and fabric variants.

The brand is privately held with no disclosed ownership, funding, or parent-company structure; in Austria and the broader EU it is commercially accessed through Alexandre Shop Vienna, an authorized retailer operating both a physical showroom at Weihburggasse 3, 1010 Wien and an e-commerce storefront at haar-accessoires.com. That retailer also carries complementary sub-brands (Ficcare, Jolie Chouchou, Mrs. President & Co.) and ships EU-wide with tiered pricing (€4.90 Austria, €9.90 EU, free above €80). Marketing is concentrated in content (styling-tips blog, hair-trend editorial), a 15%-welcome-discount email newsletter, and Instagram, with no AI, app, or API capabilities disclosed. Customer segments are exclusively individual consumers — primarily fashion-conscious women, plus secondary segments for luxury/event users and athletic/sports users (served by the metal-free Sport collection).

Name

Alexandre de Paris

Legal name

Alexandre de Paris

Website

https://haar-accessoires.com

Company type

Private

Operating status

Operating

Short description

Alexandre de Paris is a privately held French luxury hair-accessories brand handcrafting acetate hair clips, headbands, combs, and brushes in France, sold across price points from €9.80 to €298+ to fashion-conscious women and event/sports consumers via authorized retailers such as Alexandre Shop Vienna.

Ownership category

akta.pro rank

Product category

Luxury Hair Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Grooming Accessories (Combs, Brushes, Manicure Sets) (CRAKAEAJ)

akta.pro secondary industry

Luxury Hats & Headwear (CRAKAEAG)

Keywords

• Luxury hair accessories
• Handcrafted hair clips
• Acetate headbands
• French hair jewelry
• Premium hair combs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Product Sales: Direct e-commerce retail sales of hair accessories including hair clips, headbands, combs, and brushes. One-time purchase model with products ranging from €9.80 to €298+. Revenue generated through product markup on premium hair accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alexandre de Paris is a French luxury hair accessories brand that designs, manufactures, and sells handcrafted hair clips, headbands, combs, brushes, snap clips, and scrunchies. Products are made from Italian Mazzucchelli 1849 acetate plates hand-polished in France, embellished with Swarovski crystals, and include the signature Pince Vendôme line with patented spring-cover technology. Distribution is carried out through authorized retailers such as Alexandre Shop Vienna (haar-accessoires.com) across Europe via e-commerce and a Vienna showroom.

Product overview

Alexandre de Paris is a premium French hair accessories brand and retailer operating through Alexandre Shop Vienna (haar-accessoires.com), an e-commerce platform. The company offers high-quality handcrafted hair accessories including headbands (Haarreifen), hair clips (Haarspangen), snap clips (Druckspangen), hair clamps (Haarklammern), Pinces Vendômes, hair combs, brushes, scrunchies, hair ties, and children's hair jewelry. The portfolio includes multiple sub-brands: Alexandre de Paris (core brand with products made from Mazzuchelli acetate and Swarovski crystals), Ficcare (acetate and brass accessories handmade in Brazil), Jolie Chouchou (banana fiber and crystal accessories), and Mrs. President & Co. (enamelled accessories from USA/Brazil). Products are organized into collections: Timeless, Haute Couture, Vendôme, Fashion, and Sportkollektion. The company also retails fashion jewelry and seasonal trend items. Manufacturing emphasizes hand craftsmanship, using acetate plates cut and hand-polished in France, with an atelier in Paris specializing in luxury leather, feathers, fur, and fabric variations.

Differentiator

Problem solved

Functional benefit

Brands

• Timeless: Classic collection of hair accessories
• Haute Couture
• Vendôme
• Fashion
• Sportkollektion
• Pince Vendôme

Products and services

• Alexandre de Paris Hair Accessories Premium French-made hair accessories brand offering handcrafted hair clips, headbands, hairpins, combs, and brushes targeted at fashion-conscious individual consumers seeking high-quality, durable styling pieces.
• Haarreifen (Headbands) Headbands available in various widths and materials including acetate and banana fibers, with options featuring Swarovski crystals; targeted at women for everyday wear and special occasions.
• Haarspangen (Hair Clips) Standard hair clips and decorative pieces in various designs and materials for individual consumers' everyday styling needs.
• Druckspangen (Snap Clips) Snap clips in various sizes and materials including enamel and nickel-free alloys for everyday hair styling.
• Haarklammern (Hair Clamps) Hair clamps including the Pince Vendôme line with patented spring covering for invisible design, and classic French-style clamps.
• Pinces Vendômes Premium signature hair clips introduced in 2010 with patented spring covering technology that makes the spring invisible while maintaining excellent wearing comfort and secure hold.
• Steckkämme & Haarnadeln (Hair Combs & Pins) Hair combs and pins for styling, available with crystal embellishments for individual consumers.
• Chouchous & Scrunchies Scrunchies and fabric hair ties in various colors and styles for everyday hair tying.
• Kinderhaarschmuck (Children's Hair Jewelry) Hair accessories designed for children including clips and decorative pieces targeted at parents purchasing for kids.
• Bürsten (Brushes) Hair brushes including wood brushes with massage function and nubs, in various sizes, for individual consumer hair care.
• Kämme (Combs) Hair combs made entirely in France and carefully assembled by hand; available in various sizes including pocket combs, handle combs, and ladies'/men's combs.
• Sportkollektion (Sports Collection) Athletic hair accessories including metal-free clips made entirely from acetate, designed for sports use by active women.
• Modeschmuck (Fashion Jewelry) Fashion jewelry accessories including seasonal trends and decorative pieces sold alongside the hair accessories lineup.

Quantifiable outcome

• All products ship within 3-5 business days from in-stock inventory
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Alexandre Shop ViennacoreChannel Partner/ Reseller/ DistributorAlexandre Shop Vienna operates as the authorized retailer and distributor for Alexandre de Paris products in Austria and EU. They manage the online store, physical showroom, and fulfillment operations for the brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mason Pearson: Iconic British heritage brush and comb maker with premium positioning and decades-long brand equity. Comparable to Alexandre de Paris as a luxury grooming-accessory maison brand with handcrafted production and enduring category authority in brushes and combs.
• Christophe Robin: French luxury haircare and hair accessory brand with broader portfolio spanning brushes, combs, and scalp care products. Comparable to Alexandre de Paris in French luxury heritage and premium grooming category positioning, though with a wider haircare franchise.

Emerging players

• Kitsch: Mass-tige hair accessories brand with broad assortment (clips, scrunchies, headbands) and strong DTC social commerce presence. Comparable to Alexandre de Paris as a hair accessory category peer but operating at lower price points with digitally-native distribution.

Direct peers

• Slip: Premium hair accessories brand best known for silk scrunchies, pillowcases, and hair ties sold DTC and through luxury retailers. Comparable to Alexandre de Paris in premium pricing, fashion-forward hair accessory category, and digitally-enabled brand presence.
• L. Erickson: Heritage American headband and hair accessory brand sold across department stores and specialty retailers. Comparable to Alexandre de Paris in the headband-led assortment, premium positioning, and multi-channel retail distribution model.
• Lelet NY: Luxury hair accessory and accessory brand offering embellished headbands and hair accessories in the premium segment. Comparable to Alexandre de Paris in occasion-driven (bridal, evening) positioning and crystal-embellished product aesthetic.
• France Luxe: French-made luxury hair accessories brand offering handcrafted headbands and hair accessories with a heritage positioning. Directly comparable to Alexandre de Paris in French craftsmanship, premium materials, and luxury department-store distribution.
• Jennifer Behr: Luxury New York-based hair accessories brand specializing in tiaras, headbands, hairpins and crystal-embellished pieces sold through luxury retailers. Directly comparable to Alexandre de Paris in premium positioning, occasion-driven assortment (weddings, galas), and craftsmanship-led differentiator.
• Emi Jay: Luxury hair tie and accessory brand with celebrity-driven positioning sold through premium retail. Comparable to Alexandre de Paris in premium hair accessory positioning, lifestyle/occasion marketing, and DTC-plus-retail distribution.
• Ficcare: Handmade-in-Brazil acetate and brass French-style hair clip brand carried alongside Alexandre de Paris on the same retailer site. Direct product-format peer (acetate hair clips) and a fellow multi-brand retailer placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandre de Paris