What Data Wow does

Data Wow Co., Ltd. is a Bangkok-headquartered AI and data science consultancy founded in 2016, operating as a subsidiary of Japan's Nanameue inc. The company delivers end-to-end AI solutions and data operations to enterprise clients across manufacturing, retail, financial services, agriculture, and platform/content verticals in Thailand and Japan. Its technical stack centers on proprietary computer vision models (FaceNet for demographic detection, EfficientNet for object detection), multilingual NLP pipelines for Thai, English, and Japanese, predictive analytics, and multimodal content moderation, supported by cloud infrastructure hosted on ISO 27001-certified providers in Singapore and Tokyo.

The company operates a hybrid go-to-market combining enterprise consulting, ready-to-use SaaS/PaaS products, and self-serve APIs. Named product brands include Posmoni (AI-plus-human content moderation, 5M+ items processed monthly), Accurately (AutoML-enabled data labeling), a PDPA/GDPR compliance suite (PDPAForm, PDPA.ai, PDPA PRO, PDPA Core, Cookie Wow), Jott.ai (LINE chat history integration), and three public APIs (WowOCR, WowDemo, WowDetection). Revenue is generated through professional services engagements, managed data outsourcing retainers, subscription SaaS, and usage-based API pricing, with free demos used for developer acquisition.

Named enterprise customers include Agoda, Siam Commercial Bank (SCB), Kubota, Visai, and Zort. Data Wow holds ISO 27001:2013 and ISO 27701:2019 certifications and operates from Bangkok with a regional Japan office via its Nanameue parent. The company employs 51-100 people and describes a workforce scalable from 1 to 100+ personnel within days for BPO engagements.

Name

Data Wow

Legal name

Data Wow Co., Ltd.

Website

https://datawow.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Data Wow is a Bangkok-based AI and data science consultancy and product company serving enterprise clients across manufacturing, retail, financial services, and agriculture in Thailand and Japan through custom AI development, content moderation, data labeling, and a PDPA/GDPR compliance product suite.

Ownership category

akta.pro rank

Product category

AI Software and Data Science Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Monetization & Data Products Services (BPAEAHAL)

akta.pro secondary industry

Data Strategy & Governance Services (BPAEAHAA)

Keywords

• AI consulting services
• Data labeling services
• Content moderation software
• Custom AI development
• PDPA compliance tools

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Consulting and Custom Development: Client-tailored AI solutions and consulting services for businesses across all digital transformation stages. Services include data analysis, deep tech development, and custom AI solution development. Can be engaged on a case-by-case basis or retainer arrangement.
2. Data Operations and Outsourcing: Data outsourcing services including data architecture, data engineering, data analytics, data labeling, and business process outsourcing. Custom-tailored to company needs on project or long-term retainer basis.
3. SaaS and PaaS Products: Ready-to-use software products including Posmoni (content moderation), Accurately (data labeling), PDPA suite (privacy compliance tools), Jott.ai (chat history storage), and Cookie Wow (cookie consent banner). Sold as subscription or usage-based services.
4. API Services: AI API services for OCR, demographic detection, and object detection available for free demonstration and commercial use.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Data Wow is an AI and data science company that delivers end-to-end custom AI solutions alongside ready-to-use SaaS and PaaS products. Its services span data operations, machine learning model development, AI solution development, data labeling, content moderation, and data privacy consulting, while its product portfolio includes Posmoni (content moderation), Accurately (data labeling), a PDPA compliance suite (PDPAForm, PDPA.ai, PDPA PRO, PDPA Core, Cookie Wow), Jott.ai, and AI APIs (WowOCR, WowDemo, WowDetection). The company serves enterprise clients across manufacturing, retail, financial services, travel, and technology sectors in Thailand and Japan.

Product overview

Data Wow offers a portfolio of ready-to-use SaaS and PaaS products alongside custom AI solutions. The core product line includes Posmoni (content moderation) and Accurately (data labeling with AutoML), complemented by a suite of PDPA compliance tools (PDPAForm, PDPA.ai, PDPA PRO, PDPA Core, Cookie Wow). Jott.ai provides LINE application integration for chat history storage. These are supported by AI API services including WowOCR (document digitization), WowDemo (demographic detection), and WowDetection (object recognition), all accessible via the public API platform. The company also provides end-to-end custom AI development, data operations, consulting, and training services across manufacturing, retail, financial services, agriculture, marketing, and logistics sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Posmoni: Full content moderation service covering images, text, and video using both AI and human workforces.
• Accurately
• PDPAForm
• PDPA.ai
• Jott.ai
• PDPA PRO
• Cookie Wow
• PDPA Core
• WowOCR

Products and services

• Posmoni Full-service content moderation platform for images, text, and video using both AI and human workforces. Supports Thai, English, and Japanese languages with data pseudonymization (face blurring) for privacy compliance; designed for platforms with high-volume user-generated content.
• Accurately Turnkey data labeling service for AI systems featuring AutoML capabilities and access to a skilled human workforce of trained professionals for efficient training data preparation across text, speech, and image/video data.
• PDPAForm Privacy-compliant form builder for tracking data subject requests under PDPA/GDPR while preventing human error in request management.
• PDPA.ai AI-powered privacy compliance tool that scans company databases to uncover personal data and minimize information leakage risks under Thailand's Personal Data Protection Act (PDPA).
• Jott.ai AI-powered LINE application integration that records and stores chat content on the cloud, solving the problem of expired media and unsearchable conversation history for LINE messaging users.
• PDPA PRO Enterprise privacy compliance solution that helps organizations implement precautions required by law, including preventing information leakage and illegal data use.
• Cookie Wow Cookie consent banner generator enabling businesses to create PDPA and GDPR compliant cookie consent banners on websites within 2 minutes.
• PDPA Core Privacy compliance advisory and implementation service combining legal professional expertise with technology solutions to help businesses comply with Thailand's Personal Data Protection Act B.E. 2562 (2019).
• WowOCR OCR API converting images of ID cards, passports, and driving licenses into machine-readable text with high accuracy and fast processing.
• WowDemo Demographic API Demographic detection API using FaceNet model to identify gender, age, and ethnicity of individuals in images for market segmentation and audience targeting.
• WowDetection Object detection and image classification API using EfficientNet model for accurate real-time analysis of objects in images and videos.
• Custom AI Solution Development End-to-end tailored AI solutions covering the entire development cycle including ETL, data exploration, proof of concept, model training, and maintenance, delivered as consulting or retainer engagements.
• Data Operations and Outsourcing Data outsourcing services including data architecture, data engineering, data analytics, data labeling, and business process outsourcing, custom-tailored on project or long-term retainer basis with scalable workforce.

Quantifiable outcome

• NPL reduction to less than 10% in loan prediction
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability16 records

Feature9 records

Partnerships

One partnership is on record.

• Nanameue incparent companyOthersNanameue inc is the parent company of Data Wow, based in Tokyo, Japan. Data Wow operates as part of the Nanameue group with shared resources and connection to Japanese markets. The parent company's social network provides Data Wow with extensive data assets for AI training and development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sama: Sama (formerly Samasource) provides AI data labeling, content moderation, and data annotation services with a focus on ethical AI supply chains. Closely comparable to Data Wow's Posmoni content moderation and Accurately data labeling product lines, including human-in-the-loop QA processes.
• Defined.ai: Defined.ai operates a data platform for AI with pre-labeled datasets, data collection, and model evaluation services. Comparable to Data Wow's data products strategy (Accurately, Posmoni) and its positioning as a curated AI data marketplace with enterprise-grade services.
• Scale AI: Scale AI provides a data labeling and annotation platform combined with managed services for AI training datasets, serving computer vision and NLP use cases. Directly competes with Data Wow's Accurately platform and custom AI services, with a stronger enterprise SaaS and US market presence.
• Clickworker: Clickworker provides crowdsourced data labeling, content moderation, and AI training data services across many languages. Overlaps with Data Wow's Accurately and content moderation offerings, particularly for image, text, and video annotation at scale.
• Appen: Appen is a global leader in data labeling, data annotation, and AI training data services, with deep experience in multilingual content moderation and computer vision datasets. Directly comparable to Data Wow's Accurately (data labeling) and Posmoni (content moderation) offerings, though at much larger scale and broader geographic reach.
• CloudFactory: CloudFactory provides AI data labeling, data processing, and managed workforce services for machine learning teams. Overlaps with Data Wow's data outsourcing (BPO) and Accurately offerings, and competes for similar enterprise AI/ML pipeline buyers.
• iMerit: iMerit delivers data annotation, content moderation, and AI data services using a hybrid human-AI workforce model. Comparable to Data Wow's combination of Accurately labeling, Posmoni moderation, and Thai/Japanese/English multilingual coverage, with stronger India-based delivery.
• TELUS International AI (formerly Lionbridge AI): TELUS International AI offers data annotation, content moderation, and multilingual digital services across global markets. Directly comparable to Data Wow's Accurately and Posmoni products, with significant overlap in enterprise AI services and content moderation workflows.

Regional players

• Sertis: Sertis is a Thailand-based AI and data science consultancy offering custom AI development, computer vision, and NLP solutions to enterprises in SEA. Direct regional peer to Data Wow's custom AI consulting business, competing for similar Thai enterprise and conglomerate clients.

Emerging players

• Hive: Hive provides AI-powered content moderation, computer vision APIs, and NLP models as packaged products. Comparable to Data Wow's WowDetection and Posmoni offerings, with a more product-led/SaaS focus versus Data Wow's hybrid services-plus-products model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/datawowio
• LinkedInlinkedin.com/company/datawowio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Wow