DataOrbis
DataOrbis provides cloud-based data management and business intelligence solutions for the FMCG industry, integrating manufacturer, distributor, and retailer data through its DOplatform to enable category management, benchmarking, and analytics across global markets.
- Company typePrivate
- Founded2013
- HeadquartersJohannesburg, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DataOrbis does
DataOrbis provides cloud-based data management and business intelligence solutions targeted at the fast-moving consumer goods (FMCG) industry. Its core offering is the DOplatform, a cloud-based system that integrates data from across the FMCG value chain — ex-factory sales, distributor routes, and retailer scan data — with proprietary on-premise-to-cloud automation (Starship Technology), cloud data warehousing, Universe Management for cross-tenant anonymised benchmarking, spreadsheet-style Input Forms, R-based statistical and machine learning integration, and scheduled report and dashboard delivery. The platform is delivered through three industry-specific solution modules: DOsupply for consolidated ex-factory sales reporting, DOroute for distributor route-to-market tracking (including data-poor emerging markets across Africa and the Middle East), and DOScan for retailer-level transactional performance monitoring. Layered on top is an end-to-end category management advisory practice with 22+ years of consulting heritage.
The company monetises through a combination of subscription-based access to the DOplatform and its data solution modules, upfront implementation and configuration fees, ongoing professional services for category management strategy and analytics delivery, and revenue from reselling and implementing the Pyramid Analytics Decision Intelligence Platform. Pricing is quote-based and enterprise-negotiated, with no publicly disclosed tiers; contracts typically operate on an annual billing cadence. Distribution is exclusively direct, via enterprise field sales and embedded client success resources, augmented by strategic go-to-market with Pyramid Analytics (global reseller partnership) and Blue Yonder (shelf-connected supply chain and category management).
DataOrbis is a privately held Smollan subsidiary operating within the group's Smollan Data & Tech cluster. It is headquartered in Cape Town, South Africa, with offices in Johannesburg, Nairobi, Dubai, Ljubljana, and Groningen (European headquarters, DataOrbis Europe B.V.). The company serves over 90 enterprise clients across more than 8,000 end users, with a named enterprise roster that spans multinational FMCG manufacturers (PepsiCo, Unilever, Coca-Cola, Mondelez, Kimberly-Clark, Suntory, Energizer, Distell, Tiger Brands) and major retailers and distributors (Woolworths, Pick n Pay, SPAR, Shoprite, Shell, Clicks, Game). Its competitive position rests on verticalised FMCG data integration expertise, proprietary purpose-built technology, and aggregated anonymised industry benchmarks.
DataOrbis firmographics
Firmographics- Name
- DataOrbis
- Legal name
- DataOrbis
- Website
- https://dataorbis.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DataOrbis provides cloud-based data management and business intelligence solutions for the FMCG industry, integrating manufacturer, distributor, and retailer data through its DOplatform to enable category management, benchmarking, and analytics across global markets.
- Ownership category
- akta.pro rank
DataOrbis industry classification
Industry- Product category
- FMCG Data Analytics Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industries
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC), Data Strategy & Governance Services (BPAEAHAA), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Monetization & Data Products Services (BPAEAHAL)
Keywords
Where DataOrbis is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices6 records
Markets served
DataOrbis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cloud Platform and Software Subscriptions: DataOrbis generates revenue through subscription-based access to its DOplatform cloud-based data management platform. The platform provides data integration, warehousing, analytics, and reporting capabilities on a recurring SaaS model. Implementation, configuration, and customisation fees are charged upfront as part of onboarding, with ongoing subscription fees for platform access.
- Professional Services — Advisory and Category Management: Revenue is generated through consulting engagements including category management advisory services, strategy development, tactical analysis, training, and implementation support. Services are delivered by accredited consultants across global offices and can function as standalone modules or combined into end-to-end solutions.
- Pyramid Analytics Implementation and Resale: As a global reseller of Pyramid Analytics, DataOrbis generates revenue through software resale (sales partnership), full implementation services, migration from legacy BI tools, training and enablement, and ongoing support and maintenance for the Pyramid Analytics Decision Intelligence Platform.
- Data Solutions — DOsupply, DOroute, DOScan: Industry-specific data solutions (DOsupply, DOroute, DOScan) that source, process and deliver consolidated sales, market share, and distribution data. Revenue is generated through tailored data-as-a-service offerings that can be combined with the broader DOplatform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing — quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DataOrbis product offering
Product offeringCore offering
DataOrbis provides a cloud-based data management and business intelligence platform (DOplatform) for the fast-moving consumer goods (FMCG) industry, integrating data sourcing, warehousing, analytics, and reporting across the manufacturer-to-retailer value chain. The company delivers specialized data solutions (DOsupply for ex-factory sales, DOroute for distributor tracking, DOScan for retail performance monitoring) combined with 22+ years of category management advisory services. It also resells and implements Pyramid Analytics and Blue Yonder software for FMCG manufacturers and retailers globally.
Product overview
DataOrbis offers a unified cloud-based platform (DOplatform) with specialized solution modules including DOsupply for ex-factory sales data, DOroute for distributor tracking, and Do Scan for retail performance monitoring. The portfolio includes Category Management advisory services and proprietary technology components (Starship Technology for on-premise data automation and Input Forms for data entry). DataOrbis also resells and implements the Pyramid Analytics Decision Intelligence Platform and Blue Yonder software as strategic partnerships, providing BI migration services from legacy tools. Dashboards, reporting, benchmarks, and indexes are delivered across the platform to the FMCG industry.
Differentiator
Problem solved
Functional benefit
Brands
- DOplatform: Cloud-based data management and integration platform enabling companies to source, process and action their data.
- DOsupply
- DOroute
- DOScan
Products and services
- DOplatform Cloud-based data management and business intelligence platform that enables companies to source, process, and action data across the FMCG value chain. Features include data connectors, cloud data warehousing, universe management, workflow automation, report management, and R-based machine learning integration.
- DOsupply Data sourcing solution that consolidates ex-factory sales data into a single report covering all operational locations from national to store level, with near-real-time daily data automation and industry benchmarking capabilities.
- DOroute Route-to-market tracking solution that sources and processes sales, market share, and stock holding data from distributors across Africa, the Middle East, and globally, enabling performance tracking in data-poor regions.
- DOScan Retail performance monitoring solution providing integrated transactional data on every product sold to every customer in every store across all regions, including market share, promotional effectiveness, distribution efficiency analysis, and pricing monitoring.
- Category Management Services End-to-end category management advisory and implementation offering including readiness assessment, strategy development, tactical analysis, training, and implementation support, leveraging 22+ years of FMCG category management experience.
- Pyramid Analytics Decision Intelligence Platform Reseller and implementation offering for the Pyramid Analytics Decision Intelligence Platform, combining data preparation, business analytics, and data science; DataOrbis delivers advisory, sales, implementation, support, migration from legacy BI tools, and training services.
- Blue Yonder Software and Category Management Services Reseller offering of Blue Yonder software combined with DataOrbis-delivered category management services for shelf-connected supply chain solutions, delivered by accredited consultants.
- Customized Solutions Custom-built solutions to suit specific data needs beyond standard FMCG offerings, processing social media, media spend, and other big data sources through the DOplatform.
Quantifiable outcome
- Up to 50% efficiency gains in category management operational execution (per BlueYonder 2023 research, referenced by DataOrbis)
- +3 more outcomes
Companies that use DataOrbis
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
DataOrbis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature11 records
DataOrbis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SmollancoreDataOrbis is a Smollan business and one of the data-focused companies within the Smollan Data & Tech cluster. This is a parent-subsidiary relationship where Smollan owns DataOrbis as part of its data and technology portfolio. As a Smollan business, DataOrbis leverages the group's FMCG heritage, client network, and operational infrastructure. The Smollan Data Office is a dedicated team within DataOrbis focused on implementing strategic data initiatives for the greater Smollan business.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
DataOrbis competitors and assessment
Company assessmentDirect peers
- NielsenIQ: Global leader in FMCG and retail measurement data, providing scan, panel and analytics to the same manufacturer and retailer buyers DataOrbis serves. Most direct head-to-head competitor in the FMCG intelligence category.
- Circana: Formed from the merger of IRI and The NPD Group, Circana is a global provider of CPG/FMCG and retail measurement, advanced analytics and consulting — directly competing with DataOrbis's DOsupply, DOroute and DOScan offerings.
- Kantar: Global market research and consumer insights company with deep FMCG and retailer analytics practices, including Worldpanel division that competes directly with DataOrbis's household and retail measurement capabilities.
- dunnhumby: Customer data science platform serving global grocery and FMCG retailers (Tesco, Kroger, Macy's) with category management and shopper insights — directly comparable vertical depth and customer base to DataOrbis.
- SPINS: US-based data and analytics provider for the natural, organic and specialty products industry, offering retail measurement, consumer insights and category management — directly comparable business model to DataOrbis's FMCG analytics practice.
- 84.51°: Kroger's data analytics subsidiary providing CPG and retail data solutions to manufacturers and suppliers — overlapping customer base, vertical specialisation and managed-services delivery model with DataOrbis.
Emerging players
- Affinity Solutions: Consumer purchase data and analytics provider offering insights into CPG and retail spending behavior. Comparable data-as-a-service model to DataOrbis's DOsupply and DOScan solutions, with a US-centric footprint.
- Supermetrics: Marketing and retail data integration platform moving data into BI and analytics tools — adjacent technology overlap with DataOrbis's DOplatform data connectivity layer, though focused on marketing data rather than full FMCG value chain.
Broad incumbents
- Pyramid Analytics: Strategic platform partner (and global reseller relationship), but also an indirect competitor in BI/decision intelligence — Pyramid's underlying technology is the substrate for DataOrbis's analytics offering, creating both leverage and competitive overlap.
- Blue Yonder: Strategic partner for shelf-connected supply chain and category management, but a much broader enterprise platform spanning supply chain, merchandising and pricing — adjacent competitor for the optimisation layer that DataOrbis sells into FMCG accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DataOrbis social profiles
Digital presenceDataOrbis financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataOrbis leadership team
Management profileNumber of profiles
Profiles4 records
DataOrbis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataOrbis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataOrbis
What does DataOrbis do?
DataOrbis provides a cloud-based data management and business intelligence platform (DOplatform) for the fast-moving consumer goods (FMCG) industry, integrating data sourcing, warehousing, analytics, and reporting across the manufacturer-to-retailer value chain. The company delivers specialized data solutions (DOsupply for ex-factory sales, DOroute for distributor tracking, DOScan for retail performance monitoring) combined with 22+ years of category management advisory services. It also resells and implements Pyramid Analytics and Blue Yonder software for FMCG manufacturers and retailers globally.
Is DataOrbis a public or private company?
DataOrbis is a private company. It is classified as corporate owned and is currently operating.
When was DataOrbis founded?
DataOrbis was founded in 2013. It employs 101 to 250 people.
Where is DataOrbis based?
DataOrbis is headquartered in Johannesburg, South Africa, in the Africa region.
How does DataOrbis make money?
Four revenue lines are on record. Cloud Platform and Software Subscriptions are the primary driver. The others are professional Services — Advisory and Category Management, pyramid Analytics Implementation and Resale and data Solutions — DOsupply, DOroute, DOScan.
Who are DataOrbis's main competitors?
Direct peers on record are NielsenIQ, Circana, Kantar, dunnhumby, SPINS and 84.51°. Emerging players are Affinity Solutions and Supermetrics. Broad incumbents are Pyramid Analytics and Blue Yonder.
Does DataOrbis have an API?
No public API is recorded for DataOrbis.
What industry is DataOrbis in?
DataOrbis's product category is FMCG Data Analytics Platform. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM). Its NAICS code is 541511 and its SIC code is 7370.