Pixifi
Pixifi is a cloud-based CRM and business management SaaS platform built specifically for professional photographers, offering integrated booking, contracts, invoicing, client management, and workflow automation. It serves solo photographers and small studios via a self-serve subscription model and is owned by Iris Works, LLC.
- Company typePrivate
- Founded2007
- HeadquartersMagnolia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pixifi does
Pixifi is a cloud-based CRM and business management platform purpose-built for professional photographers. It consolidates booking, contract generation, invoicing, client relationship management, scheduling, and workflow automation into a single subscription SaaS product, alongside supporting modules including Pixifi Academy (onboarding), Pixifi Mobile App (iOS and Android), Pixifi Growth Calculator (financial projections), and a client-facing booking site. The platform integrates with payment processors (Square as a preferred partner, Stripe, PayPal), Google Calendar, MailChimp, Zapier, and ShootProof to handle payments, scheduling, and marketing workflows end-to-end for individual photographers and small studios.
The company operates a self-serve, product-led growth motion with a free 2-week trial and tiered monthly/annual subscriptions, distributing primarily through its own website (pixifi.com) and mobile app stores. Revenue is recurring subscription-based, with no disclosed pricing tier details, enterprise contracts, or external funding. In March 2025, Pixifi was acquired by Iris Works, LLC, a Florida-based strategic operator that is itself a photography-focused CRM; both platforms continue to operate independently while sharing resources, customer support, and expertise. Leadership is led by CEO Kjael, and the operating footprint is anchored in the United States, with Square-led payment partner reach extending into Canada, Australia, the United Kingdom, and Ireland.
Pixifi firmographics
Firmographics- Name
- Pixifi
- Legal name
- Iris Works, LLC
- Website
- https://pixifi.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixifi is a cloud-based CRM and business management SaaS platform built specifically for professional photographers, offering integrated booking, contracts, invoicing, client management, and workflow automation. It serves solo photographers and small studios via a self-serve subscription model and is owned by Iris Works, LLC.
- Ownership category
- akta.pro rank
Pixifi industry classification
Industry- Product category
- Photography Business Management Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)
Keywords
Where Pixifi is headquartered
LocationHeadquarters
- HQ city
- Magnolia
- HQ country
- United States
- HQ region
- North America
Markets served
Pixifi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Pixifi operates on a subscription SaaS model where users pay recurring fees (monthly or annually) to access the platform's business management tools for photographers. The platform offers tiered pricing plans and special discounts for annual subscriptions (Black Friday promotion offering 30% off for first-time annual subscribers). A free trial is available before conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription tiers with annual and monthly billing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pixifi product offering
Product offeringCore offering
Pixifi is a cloud-based CRM and business management platform specifically designed for photographers. It consolidates automated booking, contract generation, invoicing, client relationship management, scheduling, payment processing, and analytics into a single system, with companion iOS and Android mobile apps for on-the-go studio management. The offering is delivered as a tiered subscription SaaS with a 2-week free trial.
Product overview
Pixifi is a single, unified CRM platform designed specifically for professional photographers. The core platform encompasses automated booking, contract management, invoicing, client relationship management, scheduling, and workflow automation. Supporting the main platform are several modules including Pixifi Academy (onboarding and training), Pixifi Mobile App (iOS/Android for on-the-go management), Pixifi Growth Calculator (financial projections and business analytics), and Pixifi Photography Booking Site (client-facing online scheduling). The platform operates as a SaaS subscription service with integrations to payment processors (Square, Stripe, PayPal), calendar tools (Google Calendar), and automation platforms (Zapier).
Differentiator
Problem solved
Functional benefit
Products and services
- Pixifi CRM Platform An all-in-one business management and CRM platform built specifically for photographers, providing automated booking, contract management, invoicing, client relationship management, and workflow automation tools to help photographers manage their studios. Sold as a subscription SaaS via pixifi.com.
Quantifiable outcome
- Get paid faster with seamless online payment options and automated invoicing
Companies that use Pixifi
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pixifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Pixifi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Iris WorkscoreIn March 2025, Pixifi officially joined the Iris Works family, combining two leading CRM platforms built by photographers for photographers. Both platforms continue to operate separately while sharing resources and expertise. The merger strengthens customer support through combined teams with extended hours and better coverage. CEO Kjael of Pixifi stated this collaboration represents a bold step forward for technology supporting photographers' businesses.
- SquarecoreSquare is positioned as a Preferred Payment Partner offering exclusive perks to Pixifi users including no processing fees on first $3,000 in sales for 180 days and $20 off Square hardware. Available in U.S., Canada, Australia, UK, and Ireland. Square provides payment processing capabilities including Apple Pay, Google Pay, ACH, and Gift Cards. High-volume sellers processing $250,000+ annually may qualify for custom rates through Square's premium seller program.
- StripecoreStripe is mentioned as one of the payment processors integrated with Pixifi, allowing photographers to accept online payments. Pixifi integrates with Stripe alongside Square and PayPal to provide multiple payment processing options.
- PayPalcorePayPal is mentioned as one of the payment processors integrated with Pixifi, enabling photographers to accept online payments alongside Square and Stripe options.
Recent moves5 records
Expansion highlights5 records
Pixifi competitors and assessment
Company assessmentDirect peers
- Dubsado: Dubsado is a business management platform for creative entrepreneurs offering contracts, invoicing, scheduling, and client portals. It serves the same SMB creative/photography customer base as Pixifi.
- Light Blue Software: Light Blue is a photography-focused business management tool widely used by professional photographers for booking, invoicing, and workflow automation—closely comparable to Pixifi in vertical and functionality.
- 17hats: 17hats provides an all-in-one business management platform for photographers and creative small businesses, with booking, invoicing, contracts, and client portals—directly overlapping Pixifi's core feature set and target customer.
- HoneyBook: HoneyBook is a leading CRM and business management platform built for SMB creatives and event professionals, including photographers. It is the most well-funded direct competitor in Pixifi's vertical and competes head-to-head for the same photographer customer base.
- ShootQ: ShootQ is a CRM and studio management platform built for photographers, offering booking, contracts, billing, and client management—directly comparable to Pixifi's core offering.
- Iris Works: Iris Works is Pixifi's sister platform under the same parent company (Iris Works, LLC), operating as a separate CRM for photographers following the March 2025 acquisition. It targets the identical customer with overlapping features.
- Tave: Tave is a studio management CRM specifically built for photographers, covering bookings, contracts, invoicing, and client galleries—closely aligned with Pixifi's vertical-only positioning.
- Sprout Studio: Sprout Studio is a CRM, gallery, and business management platform purpose-built for professional photographers, offering a directly comparable feature set including booking, invoicing, and client workflows.
Broad incumbents
- Square Appointments: Square Appointments is a broader SMB scheduling and client management offering from Block (Square) that competes on booking and payment features. Square is also Pixifi's preferred payment partner, making it both a competitor and ecosystem ally.
Emerging players
- Bloom (by Squarespace): Bloom is a CRM and client management platform for wedding and event creatives including photographers, with overlapping booking and lead-management features to Pixifi; operates under Squarespace's broader small-business ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pixifi social profiles
Digital presencePixifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixifi leadership team
Management profileNumber of profiles
Profiles1 record
Pixifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixifi
What does Pixifi do?
Pixifi is a cloud-based CRM and business management platform specifically designed for photographers. It consolidates automated booking, contract generation, invoicing, client relationship management, scheduling, payment processing, and analytics into a single system, with companion iOS and Android mobile apps for on-the-go studio management. The offering is delivered as a tiered subscription SaaS with a 2-week free trial.
Is Pixifi a public or private company?
Pixifi is a private company. It is classified as corporate owned and is currently operating.
When was Pixifi founded?
Pixifi was founded in 2007. It employs 1 to 10 people.
Where is Pixifi based?
Pixifi is headquartered in Magnolia, United States, in the North America region.
How does Pixifi make money?
One revenue line is on record: subscription SaaS.
Who are Pixifi's main competitors?
Direct peers on record are Dubsado, Light Blue Software, 17hats, HoneyBook, ShootQ, Iris Works, Tave and Sprout Studio. Square Appointments is listed as a broad incumbent. Bloom (by Squarespace) is listed as an emerging player.
Does Pixifi have an API?
No public API is recorded for Pixifi.
What industry is Pixifi in?
Pixifi's product category is Photography Business Management Software. Its primary akta.pro industry code is HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM. Its NAICS code is 513210.