Referrals

What Referrals does

Referrals.com is a Santa Monica-based, Delaware-incorporated (REFERRALS, LLC.) referral marketing SaaS targeting SMBs, e-commerce operators, marketing agencies, and enterprise multi-brand accounts. The platform lets users launch and manage referral, affiliate, partner, influencer, and advocate campaigns from a cloud-based dashboard, with eight campaign templates (Social Instant Reward, Token Rewards, Download Giveaway, Photo Voting, Poll Campaigns, Closed Beta, Info Bar, Full Page Takeover) plus white-label subdomain deployment.

Underlying technology is a LAMP-style stack (PHP, JavaScript, HTML) hosted on AWS with 99.99% uptime, front-ended via Vercel, and integrated with WordPress, Shopify, Google Analytics, Google Conversion Tracking, Facebook Pixel, MailChimp, Zapier (2,000+ apps), and major social networks. The platform is GDPR-compliant, ships ready-made templates, and offers a Referral Marketplace that piggybacks on a partner network of ~21,000 domains (GlobalVentures/VNOC) to target verticals with roughly 500k subscribers. Distribution combines a product-led self-serve motion (free signup via Contrib or VNOC, plus social login) with an affiliate/commission channel and a whitelabel/OEM offering for agencies.

The company monetizes through a freemium tier and three paid plans — Premium/Grow at $9/brand/month, Accelerate at $19/month, and Pioneer at $299/month — alongside the affiliate program. The firmographic profile describes a small (11–50 employee) bootstrapped entity self-labeled "alpha stage," with no disclosed funding rounds, no listed management team, and no publicly reported revenue; the site self-claims "over 19,000 brands" served as an "award-winning agency."

Name

Referrals

Legal name

REFERRALS, LLC.

Website

https://referrals.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Referrals.com is a bootstrapped Santa Monica-based SaaS that lets SMBs, e-commerce brands, and agencies launch referral, affiliate, and advocate campaigns via a freemium and tiered subscription ($9–$299/month) platform with templates, whitelabel deployment, and integrations across WordPress, Shopify, Google Analytics, Facebook, MailChimp, and Zapier.

Ownership category

akta.pro rank

Product category

Referral Marketing Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Referral & Advocacy Program Services (MPAAAIAO)

akta.pro secondary industry

Social Affiliate & Referral Commerce Platforms (CRAFANAI)

Keywords

• Referral marketing software
• Affiliate campaign platform
• Customer acquisition tools
• Viral sharing campaigns
• Partner program management

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: Tiered subscription model with three plans: Premium (Grow) at $9/brand/month, Accelerate at $19/month, and Pioneer at $299/month. Each tier offers increasing features including marketplace inclusion, whitelabel capabilities, and advertising reach.
2. Affiliate Commissions: Affiliate program where promoters earn commissions for each sign-up made through their unique affiliate link. High conversion rates with dedicated support for affiliates.
3. Free Tier with Upsell: Free social rewards and invite for perks campaigns available. Platform monetizes through premium feature upsells and paid plan upgrades.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Referrals.com is a cloud-based SaaS referral marketing platform that enables businesses to create, manage, and track referral, affiliate, partner, influencer, and advocate programs across multiple domains and campaigns. It offers customizable campaign templates (social rewards, token rewards, voting, giveaways), whitelabel capabilities, integrations with major analytics and e-commerce platforms, and a Deal Marketplace network spanning 21,000 domains for cross-promotion.

Product overview

Referrals.com is a comprehensive referral marketing platform offering a single unified product with multiple campaign templates and three pricing tiers. The core platform enables businesses to create and manage referral, affiliate, partner, influencer, and advocate programs with multi-domain, multi-campaign functionality. The product portfolio includes customizable campaign templates (Social Instant Reward, Token Reward, Download Giveaway, Photo Voting, Poll Campaign, Closed Beta, Info Bar, Full Page Takeover) plus a Referral Marketplace for cross-network promotion. Three pricing tiers serve different business needs: Premium (Grow) at $9/brand for single-brand startups, Accelerate at $19/month for marketplace access and targeted advertising, and Pioneer at $299/month for unlimited domains and brands. White-label capabilities allow branded subdomain experiences (referrals.yourdomain.com) across all paid plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Referrals.com Platform A contributory referral program platform enabling businesses to create and manage referral, affiliate, partner, influencer, and advocate programs. Offers multi-program and multi-campaign functionality across unlimited domains with in-depth customization and white-label options.
• Referral Marketplace Marketplace module featuring deals across a network of 21,000 domains for broader exposure. Allows users to feature their campaigns across the Referrals.com partner network and target specific verticals with 500k subscribers.

Quantifiable outcome

• Doubled user base in three months for tech startup using Grow Plan
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and major.

• WordPresscoreTechnology or IntegrationWordPress integration allows seamless incorporation of referral campaigns into WordPress websites. Part of broad compatibility suite including PHP, HTML, and other major platforms.
• ShopifycoreTechnology or IntegrationShopify integration enables e-commerce stores to easily implement referral marketing campaigns. Full integration with platform for seamless functionality.
• Google AnalyticscoreTechnology or IntegrationFull integration with Google Analytics for tracking website traffic and measuring referral campaign conversions. Also integrates with Google Conversion Tracking.
• Facebook PixelcoreTechnology or IntegrationAdvanced tool for tracking conversions from Facebook ads, optimizing ads, and building targeted audiences. Full integration for campaign performance tracking.
• ZapiercoreTechnology or IntegrationConnects referral campaigns with thousands of apps (2000+) through Zapier for increased automation and streamlined workflows.
• ContribcoreStrategic or Co-development PartnerContrib.com is the contribution platform for Referrals.com, enabling users to sign up, participate in bug bounty programs, and contribute skills, services, apps, contacts or capital. Part of the same ecosystem.
• VNOCcoreStrategic or Co-development PartnerVNOC.com provides domain and network infrastructure for Referrals.com. Users can sign up via VNOC accounts. Part of premium network of 20,000 websites.
• GlobalVenturesmajorStrategic or Co-development PartnerGlobalVentures owns a premium network of 20,000 websites and provides tools to help build successful companies. Offers domain names with targeted traffic, unique business models, and equity ownership opportunities.
• Social Platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest)coreTechnology or IntegrationFull integration with major social media platforms for widespread social media engagement and viral sharing capabilities.
• AWS (Amazon Web Services)coreTechnology or IntegrationAmazon Cloud hosting with 99.99% uptime ensuring reliable access and data security. Core infrastructure provider.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Friendbuy: Referral marketing platform purpose-built for e-commerce and DTC brands with deep Shopify integration. Comparable on referral program mechanics, white-glove onboarding, and subscription pricing tiers.
• Tapfiliate: Affiliate and referral tracking platform with Shopify/WordPress integrations and tiered SMB pricing. Direct overlap with Referrals.com's integration stack and small-business subscription model.
• ReferralCandy: Direct SMB-focused e-commerce referral marketing SaaS with Shopify/WooCommerce integrations and tiered subscription pricing. Closest competitor to Referrals.com's core SMB customer segment and campaign template approach.
• Yotpo: Well-funded marketing platform combining reviews, SMS, loyalty, and referral programs for e-commerce brands. Direct overlap on the referral and advocate program module Referrals.com sells.
• Refersion: Affiliate and influencer marketing platform for e-commerce brands with marketplace discovery features. Comparable to Referrals.com on affiliate program management and Shopify-native delivery.
• Ambassador: Enterprise referral, affiliate, and partner marketing software with white-label capabilities. Closest comparable to Referrals.com's whitelabel/multi-brand positioning for agencies and multi-brand enterprises.

Emerging players

• GrowSurf: Lightweight referral program SaaS targeting startups and SMBs with quick-launch campaigns. Comparable to Referrals.com's freemium-to-paid funnel and template-driven campaign experience.
• Viral Loops: Referral campaign platform with template-based giveaways, waitlists, and leaderboards. Comparable to Referrals.com on viral campaign templates and SMB-friendly pricing, with similar PLG motion.

Broad incumbents

• Impact: Large-scale partner and affiliate marketing platform serving enterprise brands. Overlaps with Referrals.com's affiliate and partner program modules but operates at significantly larger scale with a global enterprise customer base.
• PartnerStack: End-to-end partner ecosystem platform for B2B SaaS, with referral, reseller, and affiliate programs. Comparable on the partner/affiliate program management layer that Referrals.com includes alongside referral campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/referrals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Referrals