ApproveMe
ApproveMe offers WP E-Signature, a self-hosted WordPress e-signature plugin providing UETA, ESIGN, and GDPR-compliant legally binding signatures with no per-user fees. It serves SMBs, agencies, creative professionals, and enterprises such as NBA, HBO, and PayPal.
- Company typePrivate
- Founded2013
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ApproveMe does
ApproveMe, operating as Rockstar Idea, LLC and founded by Kevin Michael Gray in 2013 in Phoenix, Arizona, develops WP E-Signature, a self-hosted WordPress plugin that enables legally binding electronic signatures directly within WordPress websites. The product is built on a PHP-based stack requiring WordPress 5.0+ and PHP 7.4+/8.0+, with signed documents stored encrypted across strategic database locations in a tamper-resistant architecture that breaks the document on any unauthorized modification. It holds compliance with the US ESIGN Act, UETA (adopted in 47 of 50 states), and GDPR, including a contracted JAMS dispute resolution channel for EU data subjects. The platform integrates natively with more than ten WordPress form builders and ecommerce platforms including Gravity Forms, WPForms, Ninja Forms, WooCommerce, and Easy Digital Downloads, enabling automated contract generation from form submissions and checkout flows.
The company monetizes primarily through one-time perpetual license sales of the core WP E-Signature plugin plus premium add-on bundles (notably the Elite Bundle, promoted at $349 with claimed $1,099 in savings), with a 14-day money-back guarantee. Its core differentiator versus cloud-native competitors such as DocuSign is the absence of per-user monthly fees — customers receive unlimited users and unlimited documents under the license. ApproveMe also operates complementary free tools (Email Signature Generator at signerx.com, Online Signature Creator, Contract Templates library) to capture category search traffic. Go-to-market combines self-serve plugin download and install for SMBs and freelancers with sales-assisted "white-glove onboarding" for enterprise buyers, supported by content marketing, SEO, and an active blog and documentation hub.
ApproveMe remains bootstrapped and founder-owned with 11–50 employees, no disclosed institutional funding, and no parent company structure. The company cites 1,000,000+ professionals using the platform alongside marquee customers including NBA, HBO, and PayPal, and reports 14 years operating in the WordPress market with 99.99% uptime over the trailing twelve months. Its product portfolio spans roughly thirty add-on modules covering contract building, templates, audit trails, multi-signer workflows, branding, two-factor verification, Dropbox sync, and ActiveCampaign integration.
ApproveMe firmographics
Firmographics- Name
- ApproveMe
- Legal name
- Rockstar Idea, LLC
- Website
- https://approveme.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ApproveMe offers WP E-Signature, a self-hosted WordPress e-signature plugin providing UETA, ESIGN, and GDPR-compliant legally binding signatures with no per-user fees. It serves SMBs, agencies, creative professionals, and enterprises such as NBA, HBO, and PayPal.
- Ownership category
- akta.pro rank
ApproveMe industry classification
Industry- Product category
- Electronic Signature Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- E-Signature & Digital Transaction Management (DTM) (HDAEAGAF)
- akta.pro secondary industry
- Influencer Compliance, Contracts & Rights Management (BPAFAHAJ)
Keywords
Where ApproveMe is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ApproveMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- WordPress Plugin License (One-time purchase): Self-hosted WordPress plugin sold as a one-time perpetual license with optional add-ons. No per-user monthly fees. Customers get unlimited users and documents with their license.
- Add-on Extensions: Premium add-on bundles (Business Add-ons, Elite Bundle) provide advanced features like Dropbox Sync, PDF attachments, two-factor authentication, unlimited sender roles, and custom branding for additional tiers.
- Support and Updates: License includes access to support, updates, and ongoing relationship with customer. Valid license required for support access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lifetime License with Elite Bundle |
| Other | Pay-as-you-go | Unlimited Users - No Per-User Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ApproveMe product offering
Product offeringCore offering
ApproveMe develops and sells WP E-Signature, a self-hosted WordPress plugin that enables businesses to collect legally binding electronic signatures on contracts, proposals, waivers, and other documents directly within their WordPress websites. The plugin is UETA, ESIGN Act, and GDPR compliant, offers unlimited users and documents with no per-user monthly fees, and integrates natively with major WordPress form builders (Gravity Forms, WPForms, Ninja Forms, etc.) and ecommerce platforms (WooCommerce, Easy Digital Downloads).
Product overview
ApproveMe offers WP E-Signature as its core WordPress e-signature plugin platform, which enables legally binding electronic signatures on documents directly within WordPress websites. The product operates on a tiered licensing model with Basic, Pro, Elite, and Lifetime plans, where Elite and Lifetime include access to the full suite of Business add-ons. The ecosystem is built around the core WP E-Signature plugin enhanced by numerous specialized add-on modules including: Contract Builder, Document Templates, Advanced Audit Trail, Stand Alone Documents, Approval Signer, Assign Signer Order, Signing Reminder Emails, Two Factor Verification, Upload Logo & Branding, Custom/Signer Input Fields, CC/Carbon Copy Users to Docs, Dropbox Sync, Attach PDF to Email, URL Redirect After Signing, Auto Add Your Signature, WP Registration After Signing, Save As PDF, Add Custom Message, Shared Team Templates, Signer Uploaded Files, Document Activity Notifications, and WordPress Multi-site support. Native integrations connect with major form builders (Gravity Forms, WPForms, Ninja Forms, Formidable Forms, Fluent Forms, Forminator Forms, Contact Form 7, Caldera Forms), e-commerce platforms (WooCommerce, Easy Digital Downloads), invoicing (Sprout Invoices), email marketing (ActiveCampaign), and cloud storage (Dropbox). ApproveMe also offers complementary standalone tools including an Email Signature Generator and Online Signature Creator. The platform is UETA/ESIGN and GDPR compliant.
Differentiator
Problem solved
Functional benefit
Brands
- WP E-Signature: WordPress e-signature plugin for collecting legally binding electronic signatures on WordPress websites.
- The Document Signing Experience™
Products and services
- WP E-Signature Core self-hosted WordPress plugin that enables businesses to collect legally binding electronic signatures on contracts, proposals, waivers, NDAs, and other documents directly within their own WordPress websites. UETA, ESIGN Act, and GDPR compliant with unlimited users and documents and no per-user monthly fees.
- Email Signature Generator Standalone web-based tool hosted at signerx.com that allows users to create professional email signatures for use in email clients; offered as a complementary offering to the core WP E-Signature product.
- Online Signature Creator Standalone web-based tool that allows users to draw or type a signature online for use in documents; offered as a free complementary resource by ApproveMe.
- Contract Templates Library of free downloadable contract and agreement templates (proposals, NDAs, waivers, service agreements) made available by ApproveMe to support customers using WP E-Signature.
Quantifiable outcome
- 5 hours per month saved with eSignature automation
- +2 more outcomes
Companies that use ApproveMe
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
ApproveMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature8 records
ApproveMe partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Gravity FormscoreDeep integration partnership with Gravity Forms - the most popular WordPress form builder. WP E-Signature provides dedicated signature add-on plugin and native workflow automation for collecting legally binding signatures after form submissions.
- WooCommercecoreNative WooCommerce integration enabling contract/agreement signing at checkout. Supports both pre-checkout and post-checkout signing workflows with automatic data population from order details.
- WPFormscoreOfficial WPForms integration allowing automated contract generation after form submissions with legally binding UETA/ESIGN compliant signatures.
- Ninja FormscoreNative Ninja Forms integration for automated e-signature workflows. Migrated Caldera Forms users encouraged to transition to Ninja Forms with full WP E-Signature support.
- Formidable FormscoreOfficial Formidable Forms integration with dedicated signature add-on for contract automation workflows and document generation from form submissions.
- Fluent FormscoreFluent Forms integration with dedicated signature add-on. Supports automated contract generation from form data with UETA/ESIGN compliance.
- ForminatorcoreForminator Forms integration with dedicated signature add-on. Allows automated signature collection from Forminator form submissions.
- Contact Form 7coreContact Form 7 integration via dedicated signature add-on plugin. Enables legally binding signature collection after CF7 form submissions.
- Easy Digital DownloadscoreNative Easy Digital Downloads integration for digital product stores. Supports agreement signing before or after checkout with automatic data population.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ApproveMe competitors and assessment
Company assessmentDirect peers
- DocuSign: Category-leading electronic signature platform explicitly named by ApproveMe as a competitor ($20-50/user/month). Directly comparable in legal-binding e-signature functionality for SMB through enterprise.
- PandaDoc: Document workflow and e-signature platform combining proposal/contract authoring with legally binding signing. Comparable to ApproveMe's contract builder plus signing experience, with broader workflow scope.
- Eversign: E-signature and digital transaction management platform with REST API. Referenced in ApproveMe's competitive analysis as comparable document signing functionality.
- Foxit eSign: Foxit's electronic signature product within its broader PDF/document management suite. Comparable legally binding signature and form-based workflow capabilities for SMB and enterprise.
- BoldSign: Syncfusion's e-signature product offering legally binding signatures with REST API and embeddable workflows. Competitor targeting developers and SMBs with similar customization depth.
- SignNow: airSlate-owned e-signature platform with subscription pricing and API access. Direct SMB competitor offering legally binding signatures with workflow automation similar to ApproveMe.
- SignRequest: European SMB-focused e-signature platform with subscription and API tiers. Targets the same SMB/freelancer segment that ApproveMe serves with affordable pricing.
- Dropbox Sign (HelloSign): Dropbox-owned e-signature API product with SMB-friendly pricing and developer-first integrations. Directly comparable e-signature workflow capability targeting similar small business customers.
Broad incumbents
- Adobe Acrobat Sign: Adobe's enterprise e-signature and digital transaction management solution, bundled within the broader Adobe Document Cloud. Overlaps with ApproveMe's DTM functionality but at much larger scale and enterprise focus.
Emerging players
- Jotform Sign: E-signature offering from Jotform focused on form-triggered signing workflows. Comparable SMB focus with strong form-building origin, similar to ApproveMe's WordPress forms integration thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
ApproveMe social profiles
Digital presenceApproveMe compliance and trust
Trust signalCompliance4 records
ApproveMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
ApproveMe leadership team
Management profileNumber of profiles
Profiles1 record
ApproveMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ApproveMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ApproveMe
What does ApproveMe do?
ApproveMe develops and sells WP E-Signature, a self-hosted WordPress plugin that enables businesses to collect legally binding electronic signatures on contracts, proposals, waivers, and other documents directly within their WordPress websites. The plugin is UETA, ESIGN Act, and GDPR compliant, offers unlimited users and documents with no per-user monthly fees, and integrates natively with major WordPress form builders (Gravity Forms, WPForms, Ninja Forms, etc.) and ecommerce platforms (WooCommerce, Easy Digital Downloads).
Is ApproveMe a public or private company?
ApproveMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ApproveMe founded?
ApproveMe was founded in 2013. It employs 11 to 50 people.
Where is ApproveMe based?
ApproveMe is headquartered in Phoenix, United States, in the North America region.
How does ApproveMe make money?
Three revenue lines are on record. WordPress Plugin License (One-time purchase) is the primary driver. The others are add-on Extensions and support and Updates.
Who are ApproveMe's main competitors?
Direct peers on record are DocuSign, PandaDoc, Eversign, Foxit eSign, BoldSign, SignNow, SignRequest and Dropbox Sign (HelloSign). Adobe Acrobat Sign is listed as a broad incumbent. Jotform Sign is listed as an emerging player.
Does ApproveMe have an API?
No public API is recorded for ApproveMe.
What industry is ApproveMe in?
ApproveMe's product category is Electronic Signature Software. Its primary akta.pro industry code is HDAEAGAF, E-Signature & Digital Transaction Management (DTM), with a secondary code of BPAFAHAJ, Influencer Compliance, Contracts & Rights Management. Its NAICS code is 5132 and its SIC code is 7371.