Gravity Forms
Gravity Forms (Rocketgenius, Inc.) is a commercial WordPress form builder plugin that lets users create custom web forms, collect payments, and automate workflows without coding. It sells tiered annual licenses (Basic, Pro, Elite) to a long-tail of agencies, SMBs, educational institutions, and nonprofits, with over 5 million website installs.
- Company typePrivate
- Founded2008
- HeadquartersVirginia Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gravity Forms does
Gravity Forms, operated by Rocketgenius, Inc., is a commercial WordPress plugin that enables users to build web forms through a drag-and-drop visual editor without writing code. Founded in 2008 and headquartered in Virginia Beach, Virginia, with a globally distributed team, the company reports that its plugin is installed on more than 5 million websites. The core technology is a PHP/MySQL WordPress plugin exposing over 30 field types, conditional logic, multi-page forms, file uploads, signature and survey capabilities, and a documented REST API plus PHP helper library (GFAPI) that enables third-party integrations and external clients.
The product ecosystem extends beyond the core plugin to include Gravity SMTP for reliable email deliverability from WordPress sites, Gravity Flow for workflow automation, add-ons such as User Registration, Conversational Forms, Partial Entries, Polls, Signature, Survey, and Advanced Post Creation, and the Gravity Experts marketplace for certified developer services. Gravity Forms integrates natively with a broad catalog of payments (Stripe, PayPal, Square, Authorize.Net, Mollie, 2Checkout), CRM (Salesforce, HubSpot, Zoho, Capsule, Agile), marketing automation (Mailchimp, ActiveCampaign, Brevo, Kit, AWeber, MailerLite, Constant Contact, GetResponse, Campaign Monitor, Emma, EmailOctopus, iContact), automation (Zapier), communications (Slack, Twilio), productivity (Dropbox, Trello, Google Analytics), deliverability (Mailgun, Postmark), and customer support (Help Scout).
Revenue is generated through tiered annual license subscriptions: Basic at $59 per year for a single site, Pro at $159 per year for up to three sites, and Elite at $259 per year for unlimited sites, with higher tiers unlocking more integrations and add-ons. Distribution is primarily self-serve via gravityforms.com, supplemented by the WordPress Plugin Directory for discovery and an affiliate/partner program for agency and developer-led sales. The customer base spans web agencies, SMB WordPress business owners, educational institutions, and nonprofits, with named users including Yale, the University of Pennsylvania, UNICEF, Google, Airbnb, Nike, and ESPN.
Gravity Forms firmographics
Firmographics- Name
- Gravity Forms
- Legal name
- Rocketgenius, Inc.
- Website
- https://gravityforms.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gravity Forms (Rocketgenius, Inc.) is a commercial WordPress form builder plugin that lets users create custom web forms, collect payments, and automate workflows without coding. It sells tiered annual licenses (Basic, Pro, Elite) to a long-tail of agencies, SMBs, educational institutions, and nonprofits, with over 5 million website installs.
- Ownership category
- akta.pro rank
Where Gravity Forms is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gravity Forms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Annual License Subscriptions: Customers purchase annual licenses to access the Gravity Forms plugin. Licenses are tiered by number of sites and include support and updates for the subscription period. Renewal fees apply for continued access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - $59/year for single site |
| Subscription | Annual | Pro - $159/year for up to 3 sites |
| Subscription | Annual | Elite - $259/year for unlimited sites |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Gravity Forms product offering
Product offeringCore offering
Gravity Forms is a premium WordPress plugin (sold by Rocketgenius, Inc.) that enables users to build custom web forms via a drag-and-drop visual editor without coding. The core product supports 30+ field types, conditional logic, multi-page forms, file uploads, payment collection via integrations with Stripe, PayPal, Square and other gateways, and syncing submissions to CRMs, email marketing platforms, and thousands of apps via Zapier. It is licensed on tiered annual subscriptions (Basic, Pro, Elite) and extended by companion products Gravity SMTP (email deliverability), Gravity Flow (workflow automation), and Gravity Experts (certified developer marketplace).
Product overview
Gravity Forms is a commercial WordPress form builder plugin positioned as an industry-leading data management platform. The core product is Gravity Forms itself, a drag-and-drop form builder that offers 30+ field types, conditional logic, multi-page forms, and payment collection capabilities. The product ecosystem includes complementary modules: Gravity SMTP for email deliverability, Gravity Flow for workflow automation, and Gravity Experts as a professional services marketplace. The company operates on a tiered licensing model (Basic, Pro, Elite) where higher tiers unlock additional integrations and add-ons. Gravity Forms powers over 5 million websites and is one of the most recognized commercial plugins in the WordPress ecosystem, developed by Rocketgenius Inc.
Differentiator
Problem solved
Functional benefit
Brands
- Gravity SMTP: Send emails from WordPress
- Gravity Flow
- Gravity Experts
Products and services
- Gravity Forms Core WordPress form builder plugin that enables users to create custom web forms via a drag-and-drop interface to capture leads, collect payments, automate workflows, and manage business data online. Supports 30+ field types, conditional logic, multi-page forms, file uploads, and integrations with numerous third-party services. Sold via tiered annual licenses (Basic, Pro, Elite).
- Gravity SMTP Email configuration add-on that enables reliable email delivery from WordPress sites using SMTP servers, replacing default WordPress mail functionality to improve deliverability and reduce emails landing in spam folders.
- Gravity Flow Workflow automation add-on that extends Gravity Forms to create automated business workflows, allowing users to configure approval processes, conditional routing, and task assignments based on form submissions.
- Gravity Experts Professional services marketplace connecting Gravity Forms users with certified developers and experts who provide custom development, consultation, and implementation services for Gravity Forms solutions.
Quantifiable outcome
- 5 million+ websites use Gravity Forms for their form needs
Companies that use Gravity Forms
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Gravity Forms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
Feature5 records
Gravity Forms partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StripecorePayment processing integration allowing Gravity Forms users to accept credit card payments, subscriptions, and one-time payments through Stripe's payment gateway.
- PayPalcorePayment processing integration enabling Gravity Forms users to accept PayPal payments and process transactions through PayPal's platform.
- SalesforcecoreCRM integration allowing form submissions to be automatically synced to Salesforce accounts, leads, and contacts.
- MailchimpcoreEmail marketing integration enabling form submissions to automatically add or update subscribers in Mailchimp mailing lists.
- ZapiercoreAutomation integration allowing Gravity Forms to connect with thousands of apps through Zapier's workflow automation platform.
- HubSpotcoreCRM integration for syncing form submissions to HubSpot contacts, deals, and marketing automation workflows.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Gravity Forms competitors and assessment
Company assessmentBroad incumbents
- Typeform: Typeform is a broader SaaS form and survey builder that is sometimes embedded in WordPress sites via integration. While not WordPress-native, it competes for the same end use cases (lead capture, surveys, payments) at a higher price point and broader market.
- Formstack: Formstack is a SaaS form, document, and workflow automation platform targeting mid-market and enterprise customers. It overlaps with Gravity Forms in form building and workflow automation (a category Gravity Flow also addresses), though it operates outside WordPress.
- Jotform: Jotform is an established web-based form builder with extensive payment, CRM, and workflow integrations. It competes with Gravity Forms as a standalone (non-WordPress) form platform and is sometimes used in place of a WordPress plugin for organizations outside the WordPress ecosystem.
- HubSpot Forms: HubSpot's native form builder is bundled into its CRM and marketing hub and competes for the same lead capture and data collection use cases Gravity Forms addresses. While not a WordPress plugin, it is frequently substituted by mid-market teams moving off WordPress-only stacks.
Direct peers
- WPForms: WPForms is a leading WordPress form builder plugin from WPForms, LLC, directly competing with Gravity Forms for SMB and agency customers in the WordPress ecosystem. Both offer drag-and-drop builders, payment integrations, and tiered annual licenses.
- Contact Form 7: Contact Form 7 is one of the most widely installed free WordPress contact form plugins. It is the dominant free alternative to Gravity Forms and defines the floor of the WordPress form market that Gravity Forms monetizes above.
- Fluent Forms: Fluent Forms is a WordPress form plugin offering a free core plus paid add-ons for marketing automation and payments. It overlaps directly with Gravity Forms on form building, conditional logic, and CRM/payment integrations within the WordPress ecosystem.
- Ninja Forms: Ninja Forms, by Saturday Drive, is a WordPress form builder with a freemium model and add-on marketplace. It competes directly with Gravity Forms for the same SMB and agency segments, often positioned as a lower-cost alternative.
- Formidable Forms: Formidable Forms, by Strategy11, is a premium WordPress form plugin focused on advanced calculation, views, and lookup features. It competes directly with Gravity Forms in the same WordPress form builder category, particularly for users needing more advanced data display and application-building capabilities.
Emerging players
- WS Form: WS Form is a newer premium WordPress form builder focused on conditional logic, calculations, and a modern UI. It is a more recent entrant in the same WordPress form builder category as Gravity Forms, often positioned as a higher-end alternative.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gravity Forms social profiles
Digital presenceGravity Forms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravity Forms leadership team
Management profileNumber of profiles
Profiles1 record
Gravity Forms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravity Forms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravity Forms
What does Gravity Forms do?
Gravity Forms is a premium WordPress plugin (sold by Rocketgenius, Inc.) that enables users to build custom web forms via a drag-and-drop visual editor without coding. The core product supports 30+ field types, conditional logic, multi-page forms, file uploads, payment collection via integrations with Stripe, PayPal, Square and other gateways, and syncing submissions to CRMs, email marketing platforms, and thousands of apps via Zapier. It is licensed on tiered annual subscriptions (Basic, Pro, Elite) and extended by companion products Gravity SMTP (email deliverability), Gravity Flow (workflow automation), and Gravity Experts (certified developer marketplace).
Is Gravity Forms a public or private company?
Gravity Forms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gravity Forms founded?
Gravity Forms was founded in 2008. It employs 1 to 10 people.
Where is Gravity Forms based?
Gravity Forms is headquartered in Virginia Beach, United States, in the North America region.
How does Gravity Forms make money?
One revenue line is on record: annual License Subscriptions.
Who are Gravity Forms's main competitors?
Broad incumbents on record are Typeform, Formstack, Jotform and HubSpot Forms. Direct peers are WPForms, Contact Form 7, Fluent Forms, Ninja Forms and Formidable Forms. WS Form is listed as an emerging player.
Does Gravity Forms have an API?
Yes. Gravity Forms provides a REST API that allows developers to create, read, update, and delete forms, entries, and results over HTTP. The REST API is an extension of WordPress' REST API and supports external clients such as desktop apps, mobile apps, or JavaScript. Two versions are available: v2 (recommended, latest) and v1 (formerly Web API, still supported but deprecated). The API also includes PHP API functions (GFAPI Class and Helper Functions) for same-server development. Developer documentation is at docs.gravityforms.com/category/developers/rest-api.