Shout! Communications

What Shout! Communications does

Shout! Communications Limited is a London-based specialist broadcast PR agency founded in 2006, with operations reported as ongoing for over 20 years. The firm provides broadcast media relations (TV, radio, and podcast placement), media training, spokesperson sourcing, PR survey research, and full-service production including video, B-roll, corporate video, social media video, and podcast production. Its competitive premise is that every team member is a former broadcast journalist from outlets such as the BBC, ITN, GMB, Sky News, and Global, giving the firm insider knowledge of how producers and journalists select stories for air. Shout! Communications claims to secure thousands of pieces of regional, national and international broadcast coverage annually, with case studies citing reach figures up to 49 million people in a single day. The business is founder-led and bootstrapped, with co-founder Keren Haynes (former BBC, ITN and Sky News senior broadcast journalist) acting as the public face of the firm.

The company serves three primary customer segments: PR agencies seeking broadcast specialist support, in-house corporate communications teams, and brands or organisations ranging from household-name enterprises to start-ups. Named clients include P&O Cruises, McDonald's, Specsavers, DirectLine Group, Onfido, Three Mobile, Cadbury, EE Mobile, Hong Kong Tourism Board, Ordnance Survey, AVG, VFC Foods, Slimming World, MLex, and several charities including Mary's Meals, SKT Welfare, Help for Heroes and Spear, indicating a diversified vertical mix spanning consumer, B2B, technology, government and nonprofit.

Revenue is generated through a hybrid professional services model combining project-based campaigns (television services priced with a small selling-in fee and the balance payable on results) and minimum 6-month retainer contracts (typically guaranteeing 2–3 coverage opportunities per month, with a 10% discount on additional services). The firm has 1–10 employees based at its London headquarters, no disclosed external funding or institutional ownership, and pursues demand generation through content marketing, social channels, monthly Small Talks webinars, an annual Big Talk conference, and sponsorship of industry publications such as the PR Week Power Book 2026.

Name

Shout! Communications

Legal name

Shout! Communications Limited

Website

https://shoutcommunications.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Shout! Communications is a London-based specialist broadcast PR agency founded by former BBC, ITN and Sky News journalists, providing TV, radio and podcast media relations, media training, and in-house video and podcast production to brands, PR agencies and in-house comms teams.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAIAE

Audio Production & Podcasting

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Broadcast PR services
• Media relations
• Media training
• Video production
• Podcast placement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Broadcast PR Campaigns: One-off or limited-duration campaigns for specific coverage opportunities. Television services offered with a small selling-in fee and the rest payable on results.
2. Retainer Contracts: Minimum 6-month retainers providing ongoing broadcast PR support, news hijacking, and guaranteed minimum level of coverage (typically 2-3 opportunities per month). Clients buying additional services receive 10% discount off rate card.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Shout! Communications is a London-based specialist broadcast PR agency that secures TV, radio, and podcast coverage for clients by pitching stories to broadcast journalists and producers. Beyond media relations, the agency trains spokespeople for interviews, sources celebrity or expert spokespeople, commissions PR survey research, and produces broadcast-quality video, B-roll, corporate video, and podcasts. Services are delivered on either a project-based or retainer (minimum 6-month) basis.

Product overview

Shout! Communications is a specialist broadcast PR agency offering a unified portfolio of media relations and production services. The core offering consists of broadcast media relations (TV, radio, and podcast placement) supplemented by media training and spokesperson sourcing. Production capabilities include podcast production, video production, B-roll footage, corporate video, and social media video. The agency operates as a service-based consultancy rather than a software product, delivering human-led expertise in securing broadcast coverage and producing professional audio/video content.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Media Relations Securing broadcast coverage opportunities for clients on regional, national, and international television channels by pitching stories to TV producers and journalists.
• Radio Media Relations Creative and targeted radio media relations campaigns helping clients reach audiences through BBC and commercial radio stations across the UK.
• Podcast Placement Placing spokesperson guests on third-party podcasts to reach niche audiences, competing editorially for airtime on podcast shows.
• PR Survey Research Commissioning and conducting surveys to generate newsworthy data that broadcast journalists want to use in their coverage.
• Spokesperson Sourcing Finding and securing celebrity or third-party experts to serve as brand ambassadors and campaign spokespeople for clients.
• Media Training Training spokespeople to become confident, credible, and media-ready interview guests who can deliver key messages while satisfying journalist requirements.
• Podcast Production Full-service podcast production including pre-production, scripting, recording, editing, and distribution for clients seeking their own podcast series.
• Video Production Broadcast-quality video content creation using state-of-the-art production tools for delivery across TV, online, and social media platforms.
• B-Roll Video Production Production of supplemental footage illustrating PR-generated stories, provided to television newsrooms free of charge to maximize TV coverage opportunities.
• Corporate Video Production Professional corporate film production using latest filming and editing techniques for websites, internal communications, YouTube, and industry events.
• Social Media Video Production Engaging video content production optimized for social media platforms including LinkedIn, Instagram, Facebook, TikTok, and X, with multi-platform repurposing capabilities.

Quantifiable outcome

• Thousands of pieces of broadcast coverage secured annually across regional, national, and international channels
• +9 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Weber Shandwick: Global top-tier PR network with significant UK operations providing media relations, broadcast, content and influencer services to enterprise and brand clients. Competes with Shout! for premium enterprise budgets but as part of a far broader service portfolio.
• Hotwire: Global tech and B2B communications agency with strong London presence, providing PR, content and media relations to technology and enterprise clients. Overlaps with Shout!'s work for clients like Onfido, AVG and EE Mobile on broadcast outreach for tech brands.
• Mischief PR: London-based creative PR agency offering media relations, influencer, and broadcast outreach for consumer brands. Overlaps with Shout! in broadcast placement and brand storytelling for household-name clients, with a broader creative remit.
• PHA Group: London-headquartered integrated PR and communications agency offering media relations, content, and broadcast support to enterprise clients. Overlaps with Shout! in broadcast media relations and serves similar enterprise and brand clients but operates at significantly larger scale.
• FleishmanHillard UK: Global PR network with UK operations offering media relations, broadcast, content and integrated communications to enterprise and government clients. Directly competes for marquee UK accounts like Ordnance Survey, Cadbury and DirectLine Group, but at much greater scale.
• Beattie Communications: UK integrated communications group offering media relations, public relations, social and content services. Competes with Shout! for in-house communications team and brand budgets but operates a broader, multi-discipline model rather than a broadcast-only niche.

Direct peers

• Red Lorry Yellow Lorry: London-based B2B and technology PR agency offering media relations, content and broadcast support to tech and B2B brands. Similar mid-sized UK specialist positioning to Shout!, with overlapping technology and enterprise client base (e.g., Onfido, Three Mobile).
• GingerMay PR: London-based B2B technology and fintech PR agency offering media relations and broadcast outreach. Similar UK-based specialist PR positioning to Shout!, with comparable services targeting enterprise and in-house communications teams.
• Talker Tailor Trouble Maker: UK specialist broadcast PR agency focused on securing radio, TV and podcast coverage for brands and PR agencies. Closest direct competitor to Shout! Communications in the niche broadcast-PR-with-ex-journalists positioning.

Regional players

• Pearl & Dean: UK cinema and out-of-home media sales house providing brands with broadcast-style audience reach through cinema advertising. Adjacent rather than directly competitive, but competes for brand attention budgets that overlap with Shout!'s broadcast PR clients.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shoutcomms
• Facebooken-gb.facebook.com/shoutcommunications
• LinkedInlinkedin.com/company/shout-communications-ltd
• Instagraminstagram.com/shoutcomms/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shout! Communications