Micro Merchant Systems
Micro Merchant Systems (dba PrimeRx) is a US-based pharmacy management software provider founded in 1990, offering modular subscription tiers (Essentials, Pro, Plus) with cloud deployment and the RedSail RxMarket integration. The platform serves independent retail, specialty, LTC, health system, compounding, mail order, 340B, and physician-office pharmacies via 100+ integrations.
- Company typePrivate
- Founded1990
- HeadquartersSyosset, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Micro Merchant Systems does
Micro Merchant Systems, operating under the brand PrimeRx and legal entity PrimeRx Software, LLC, is a US-based provider of pharmacy management software founded in 1990 and headquartered in Uniondale, New York. The company's core product, the PrimeRx Enterprise platform, is a modular pharmacy management system delivered across three subscription tiers (Essentials, Pro, Plus) plus a cloud-hosted deployment option, supporting eight pharmacy segments including retail, specialty, long-term care, health systems, mail order, compounding, 340B, and physician-office dispensing. The platform integrates prescription processing, inventory and multi-pharmacy inventory management, billing, e-prescribing automation, patient engagement, custom reporting, and compliance tooling, with over 100 third-party integrations (Surescripts, Relay Health, Worldpay, CPESN, IQVIA).
The company's revenue model is entirely subscription-based, quote-priced per pharmacy size and tier, sold through an enterprise field sales motion with consultative demos and complemented by digital channels (website, webinars, podcast, case studies, email) and an annual user conference (Xplore). In 2025 the company launched the RedSail RxMarket Smart Integration, described as the first real-time marketplace integration embedded in the pharmacy dispensing workflow, extending the product surface beyond pure software into pharmacy procurement. The platform has achieved SOC 2 Type II certification, won 2025 Stevie Awards for Innovation in Pharmacy Technology and (consecutively) Customer Center Excellence, and operates with 101-250 employees serving primarily SMB independent pharmacies alongside selected enterprise accounts.
Micro Merchant Systems firmographics
Firmographics- Name
- Micro Merchant Systems
- Legal name
- PrimeRx Software, LLC
- Website
- https://micromerchantsystems.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Micro Merchant Systems (dba PrimeRx) is a US-based pharmacy management software provider founded in 1990, offering modular subscription tiers (Essentials, Pro, Plus) with cloud deployment and the RedSail RxMarket integration. The platform serves independent retail, specialty, LTC, health system, compounding, mail order, 340B, and physician-office pharmacies via 100+ integrations.
- Ownership category
- akta.pro rank
Micro Merchant Systems industry classification
Industry- Product category
- Pharmacy Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)
Keywords
Where Micro Merchant Systems is headquartered
LocationHeadquarters
- HQ city
- Syosset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Micro Merchant Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- PrimeRx Software Subscriptions: Annual and multi-year subscription licensing for pharmacy management software across three tiers: PrimeRx Essentials (core functions for new pharmacies), PrimeRx Pro (comprehensive retail pharmacy package), and PrimeRx Plus (for health systems, hospitals, and multi-pharmacy operations). Pricing is quote-based and varies by package and pharmacy size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PrimeRx Essentials - Core package for new pharmacies with essential functions |
| Subscription | Annual | PrimeRx Pro - Comprehensive solution for sophisticated retail pharmacies |
| Subscription | Annual | PrimeRx Plus - Package for Health Systems, Hospitals, and Multi-Pharmacy operations |
| Subscription | Annual | PrimeRx Cloud - Cloud-hosted deployment option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Micro Merchant Systems product offering
Product offeringCore offering
Micro Merchant Systems develops and sells the PrimeRx pharmacy management software platform for independent pharmacies, specialty pharmacies, long-term care facilities, health systems, mail order, compounding, and 340B pharmacies. The platform handles prescription processing, inventory management, billing, patient engagement, and e-prescribing, offered through tiered subscription packages (PrimeRx Essentials, Pro, Plus) with both cloud-hosted and on-premise deployment options. The company has been operating in the pharmacy software domain for over 30 years under the DBA PrimeRx.
Product overview
PrimeRx is a unified pharmacy software ecosystem built on a modular architecture, combining a core pharmacy management platform with multiple add-on packages and modules. The main PrimeRx Enterprise platform serves as the all-in-one solution, with three distinct tiered packages (PrimeRx Essentials, PrimeRx Pro, PrimeRx Plus) addressing different pharmacy sizes and complexity needs. The ecosystem extends through PrimeRx CLOUD for cloud deployment, PrimeRx MARKET for real-time marketplace connectivity, PrimeRx Mobile Apps for on-the-go access, and specialized integrations with healthcare networks like CPESN. This platform-plus-modules approach allows pharmacies to select appropriate functionality based on their operational requirements.
Differentiator
Problem solved
Functional benefit
Brands
- PrimeRx Enterprise: Comprehensive pharmacy management software for enterprise-level pharmacies, offering packages like PrimeRx Essentials, PrimeRx Pro, and PrimeRx Plus.
- PrimeRx Cloud
- PrimeRx Market
- RedSail RxMarket
Products and services
- PrimeRx Enterprise Pharmacy management software platform providing prescription processing, inventory management, billing, patient engagement, and e-prescribing functionality for retail, specialty, long-term care, health-system, mail order, compounding, and 340B pharmacies.
- PrimeRx Cloud Cloud-hosted deployment option for the PrimeRx pharmacy management platform, providing pharmacies with SaaS-based access to dispensing, inventory, billing, and clinical workflows without on-premise server infrastructure.
- PrimeRx Mobile Apps Mobile application suite for the PrimeRx platform, enabling pharmacists and pharmacy staff to access dispensing and operational workflows from iOS and Android devices.
- PrimeRx Services Professional services including implementation, training, and ongoing support for PrimeRx pharmacy management software customers, available to pharmacies adopting or operating the platform.
Quantifiable outcome
- e-prescribing automation has cut normal processing time in less than half
Companies that use Micro Merchant Systems
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Micro Merchant Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
Micro Merchant Systems partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BestRxcoreHyphen partnered with BestRx to expand Pharmacy Assistant platform to more community pharmacies. This partnership aims to expand platform reach to community pharmacies across the nation, combining Hyphen's technology with BestRx's pharmacy solutions.
- RedSail Technologies (RxMarket)coreRedSail RxMarket is an integrated marketplace within the PrimeRx platform enabling real-time drug pricing comparison, supplier network access, and subscribe-and-save functionality. First-ever real-time marketplace integration in the dispensing workflow.
- Relay HealthcoreIntegration partner for healthcare connectivity and pharmacy communication solutions.
- SurescriptscoreE-prescribing network integration partner enabling electronic prescription transmission.
- WorldpaycorePayment processing integration partner for pharmacy billing and transaction processing.
- CPESN (Community Pharmacy Enhanced Services Network)coreIntegration partner for eCare plan solution enabling streamlined care plan management and workflow improvement for patient-centered care delivery. Demonstrated in partnership with Port Richmond Pharmacy.
- NCPA (National Community Pharmacists Association)minorCorporate membership partnership for industry advocacy and marketing visibility to independent pharmacies.
- AAP (American Associated Pharmacies)minorPartner pharmacy organization for marketing and referral relationships.
- NASP (National Association of Specialty Pharmacy)minorPartner organization for specialty pharmacy marketing and advocacy.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Micro Merchant Systems competitors and assessment
Company assessmentDirect peers
- BestRx: BestRx provides pharmacy management software for independent community pharmacies with dispensing, e-prescribing, and clinical modules. The company recently partnered with Hyphen to expand its platform reach, putting it in direct competition with PrimeRx in the SMB pharmacy segment.
- Rx30 (Transaction Data Systems): Rx30 by Transaction Data Systems is one of the most widely deployed pharmacy management systems in the US independent pharmacy market. It competes head-to-head with PrimeRx across retail, compounding, and specialty pharmacy workflows.
- PioneerRx: PioneerRx is a pharmacy management software vendor targeting independent pharmacies with a feature-rich, configurable platform. It directly competes with PrimeRx in the community/independent pharmacy segment with comparable dispensing, inventory, and clinical workflow tools.
- Computer-Rx: Computer-Rx delivers pharmacy management software to independent pharmacies with features for dispensing, clinical services, and adherence. It competes directly with PrimeRx's Essentials and Pro tiers in the retail pharmacy market.
Others
- RedSail Technologies: RedSail Technologies operates the RxMarket pharmacy supply marketplace that PrimeRx integrates with via Smart Integration. RedSail is a key technology partner and adjacent ecosystem player rather than a direct PrimeRx competitor, but its strategic priorities directly affect PrimeRx's marketplace differentiation.
Broad incumbents
- Cerner (Oracle Health): Oracle Health (formerly Cerner) provides pharmacy solutions embedded within its EHR for large health systems. It competes with PrimeRx Plus in integrated delivery networks where single-vendor EHR-plus-pharmacy procurement is preferred.
- McKesson Pharmacy Systems (EnterpriseRx): McKesson's EnterpriseRx platform serves chain and health-system pharmacies at scale, backed by McKesson's broader distribution franchise. It competes with PrimeRx Plus in health systems and hospital pharmacy deployments with a much larger commercial footprint.
- Cardinal Health: Cardinal Health provides pharmacy management and medication therapy management solutions alongside its pharmaceutical distribution business. Its OutcomesMTM and pharmacy services offerings compete with PrimeRx in the broader pharmacy services and clinical workflow space.
- Epic Willow: Epic's Willow pharmacy module is the dominant inpatient pharmacy system in large US health systems. It competes with PrimeRx Plus in hospital and integrated health system deployments where EHR-embedded pharmacy is the procurement standard.
Emerging players
- Datarithm: Datarithm provides cloud-native pharmacy management and workflow software targeting independent and small-chain pharmacies. As an emerging cloud-first entrant, it represents a potential long-term disruptor to legacy on-premise PMS vendors including parts of PrimeRx's installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Micro Merchant Systems social profiles
Digital presenceMicro Merchant Systems compliance and trust
Trust signalCompliance1 record
Micro Merchant Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro Merchant Systems leadership team
Management profileNumber of profiles
Profiles3 records
Micro Merchant Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro Merchant Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro Merchant Systems
What does Micro Merchant Systems do?
Micro Merchant Systems develops and sells the PrimeRx pharmacy management software platform for independent pharmacies, specialty pharmacies, long-term care facilities, health systems, mail order, compounding, and 340B pharmacies. The platform handles prescription processing, inventory management, billing, patient engagement, and e-prescribing, offered through tiered subscription packages (PrimeRx Essentials, Pro, Plus) with both cloud-hosted and on-premise deployment options. The company has been operating in the pharmacy software domain for over 30 years under the DBA PrimeRx.
Is Micro Merchant Systems a public or private company?
Micro Merchant Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Micro Merchant Systems founded?
Micro Merchant Systems was founded in 1990. It employs 101 to 250 people.
Where is Micro Merchant Systems based?
Micro Merchant Systems is headquartered in Syosset, United States, in the North America region.
How does Micro Merchant Systems make money?
One revenue line is on record: primeRx Software Subscriptions.
Who are Micro Merchant Systems's main competitors?
Direct peers on record are BestRx, Rx30 (Transaction Data Systems), PioneerRx and Computer-Rx. RedSail Technologies is listed as an others. Broad incumbents are Cerner (Oracle Health), McKesson Pharmacy Systems (EnterpriseRx), Cardinal Health and Epic Willow. Datarithm is listed as an emerging player.
Does Micro Merchant Systems have an API?
No public API is recorded for Micro Merchant Systems.
What industry is Micro Merchant Systems in?
Micro Merchant Systems's product category is Pharmacy Management Software. Its primary akta.pro industry code is HLACAKAI, Medication Inventory, Procurement & Supply Chain (Pharmacy). Its NAICS code is 5132 and its SIC code is 5122.