Total Diabetes Supply
Total Diabetes Supply is a privately held U.S. e-commerce retailer based in Whitestown, Indiana, that sells discounted diabetic supplies — test strips, syringes, pen needles, CGM devices, and pump accessories — alongside newer prescription telehealth offerings for weight loss, men's health, and hair loss, serving individual consumers and a small B2B/wholesale channel.
- Company typePrivate
- Founded-
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Total Diabetes Supply does
Total Diabetes Supply is a privately held U.S. online retailer headquartered in Whitestown, Indiana, that sells discounted diabetic and adjacent medical supplies directly to consumers. Its core catalog covers glucose test strips, insulin syringes, pen needles, continuous glucose monitoring systems (Dexcom G7, FreeStyle Libre), A1C testing products, lancets, insulin pump supplies, diabetic foot care, skin care, wound care, and blood pressure monitors, alongside a smaller diabetic pet care line. The company positions itself on aggressive price discounting — up to 85% off retail — supported by free shipping on orders over $79, a Subscribe & Save auto-ship program, and same-day fulfillment on in-stock items from a centralized inventory.
The storefront is built on Shopify, with customer service delivered via toll-free phone, email, and live chat during weekday business hours, and Spanish language support. Trust signals include BBB accreditation, LegitScript verification for online pharmacy compliance, and Authorize.Net PCI-compliant payment processing. Distribution is exclusively direct-to-consumer e-commerce, with a request-based B2B/wholesale channel for healthcare providers seeking volume pricing.
More recently, Total Diabetes Supply has expanded beyond durable diabetic supplies into higher-margin recurring telehealth prescriptions. It now offers online-consultation programs for weight loss (semaglutide-based SemaMelts), men's health (Enclomiphene, TriMix, E.D. Pumps, Tension Rings), and prescription hair loss treatment, connecting patients to licensed healthcare providers and shipping discreetly. Customer segments are horizontally diversified across individuals living with diabetes, diabetic pet owners, prescription treatment seekers, and healthcare providers, with the B2C individual consumer as the primary persona.
Total Diabetes Supply firmographics
Firmographics- Name
- Total Diabetes Supply
- Legal name
- Total Diabetes Supply
- Website
- https://totaldiabetessupply.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Diabetes Supply is a privately held U.S. e-commerce retailer based in Whitestown, Indiana, that sells discounted diabetic supplies — test strips, syringes, pen needles, CGM devices, and pump accessories — alongside newer prescription telehealth offerings for weight loss, men's health, and hair loss, serving individual consumers and a small B2B/wholesale channel.
- Ownership category
- akta.pro rank
Total Diabetes Supply industry classification
Industry- Product category
- Online Diabetic Supplies Retail
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro industry
- Blood Glucose Monitoring (BGM) Meters & Test StripsHealthcare & Life Sciences/Medical Devices & Diagnostics/Diabetes Care Devices (CGM, Insulin Delivery)Insulin Pen Needles, Syringes & Infusion Sets (Consumables)Healthcare & Life Sciences/Medical Devices & Diagnostics/Diabetes Care Devices (CGM, Insulin Delivery)Diabetes Care Device Accessories & Adhesives (Sensors/Pump Supplies)Healthcare & Life Sciences/Medical Devices & Diagnostics/Diabetes Care Devices (CGM, Insulin Delivery)
Keywords
Where Total Diabetes Supply is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Diabetes Supply business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of diabetic supplies including glucose test strips, insulin syringes, pen needles, CGM devices, and accessories. Products are sold at discounted prices with free shipping on qualifying orders.
- Prescription Treatments: Online prescription treatment programs for weight management (semaglutide), hair loss, and men's health (enclomiphene, TriMix). Patients connect with licensed healthcare providers through an online process.
- Subscribe & Save (Auto-Ship): Automated recurring shipment program allowing customers to save additional percentage on orders and receive regular deliveries of supplies to avoid running out.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Total Diabetes Supply product offering
Product offeringCore offering
Total Diabetes Supply is an online retailer that sells discounted brand-name diabetic management supplies — including glucose test strips, insulin syringes, pen needles, continuous glucose monitoring (CGM) systems, glucose meters, lancets, insulin pump supplies, and diabetic foot and skin care products — direct to consumers with home delivery. The company also operates prescription treatment programs for weight loss (semaglutide), men's health, and hair loss, connecting patients with licensed healthcare providers. An auto-ship Subscribe & Save program provides recurring orders at additional savings.
Product overview
Total Diabetes Supply operates as an e-commerce platform offering discounted diabetic supplies and health/wellness products. The core product portfolio centers on diabetes management supplies including glucose test strips, insulin syringes, pen needles, continuous glucose monitoring (CGM) systems, A1C testing products, glucose meters, lancets, and insulin pump supplies. The company has expanded into related health categories including blood pressure monitors, infusion therapy, wound care, diabetic foot care (compression stockings, diabetic socks), diabetic skin care, and diabetic pet care. Additionally, Total Diabetes Supply offers prescription treatment programs for weight loss (semaglutide/SemaMelts), men's health (Enclomiphene, TriMix), and hair loss - all connected to licensed healthcare providers. The platform also carries PTS Diagnostics professional-grade testing products. Key branded suppliers include Dexcom, FreeStyle, Medtronic MiniMed, BD/Becton Dickinson, Embecta, TRUEplus, Bayer Contour, Jobst, and many others. The business model emphasizes discounted pricing (up to 85% off retail), free shipping on orders over $79, same-day shipping on in-stock items, and an auto-ship subscription program.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 85% savings off retail prices
- +2 more outcomes
Companies that use Total Diabetes Supply
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Total Diabetes Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Diabetes Supply partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- TRUE METRIXminorBrand of glucose monitoring products including test strips and meters sold through Total Diabetes Supply
- EasytouchminorBrand of insulin syringes and pen needles sold through the platform
- BD (Becton Dickinson)minorMajor medical device manufacturer supplying insulin syringes, pen needles, and infusion products
- EmbectaminorFormer BD diabetes care business now independent, supplying Ultra-Fine insulin syringes and pen needles
- DexcomminorContinuous Glucose Monitoring (CGM) systems including Dexcom G7 sold on the platform
- FreeStyle (Abbott)minorFreeStyle Libre CGM sensors and FreeStyle glucose test strips available on the platform
- Bayer/AscensiaminorContour Next glucose test strips and meters sold through Total Diabetes Supply
- OmniPodminorInsulin pump brand supplying OmniPod DASH pods through the platform
- JobstminorCompression stockings and diabetic socks brand, major supplier of foot care products
- PTS DiagnosticsminorProfessional diagnostic products including CardioChek Plus and lipid panel testing equipment
- ShopifycoreE-commerce platform powering the Total Diabetes Supply online store
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Total Diabetes Supply competitors and assessment
Company assessmentDirect peers
- ADW Diabetes (American Diabetes Wholesale): Long-standing online diabetes supplies retailer offering deep discounts on test strips, insulin syringes, pen needles, CGMs, and pump supplies. The most direct head-to-head competitor in DTC diabetic consumables.
- Diabetes Care Club: Subscription-based DTC provider of blood glucose meters, test strips, and lancets delivered on a recurring schedule. Closely comparable on auto-ship/consumables model for diabetes patients.
- Diabetic Warehouse: Discount online retailer of diabetic supplies (test strips, syringes, pen needles, glucose meters) targeting the same value-conscious consumer chronic-condition segment.
- US MED: Mail-order specialty pharmacy and diabetes supplies provider offering CGM, insulin pump, and test strip fulfillment to patients across the US, with recurring-delivery programs.
- DiabetesStore.com: Independent online retailer of diabetes management products including meters, test strips, insulin delivery supplies, and related accessories, competing on similar SKUs and price-driven positioning.
Broad incumbents
- Amazon Pharmacy: PillPack/Amazon Pharmacy offers mail-order prescription and OTC diabetic supply fulfillment with insurance billing and Prime logistics, representing a much larger incumbent with structural cost advantages.
- Hims & Hers Health: Telehealth-driven DTC platform selling prescription treatments for weight loss, men's health, and hair loss — directly comparable to Total Diabetes Supply's new prescription treatment verticals.
- CVS Pharmacy: Major US drug retailer with in-store pharmacy, mail-order supply fulfillment, and insurance billing for chronic-condition diabetic supplies. Significant incumbent in the same end market.
- Express Scripts (Evernorth): Large PBM-owned mail-order pharmacy that fills chronic-condition prescriptions including diabetic supplies via home delivery, leveraging formulary access and scale.
Emerging players
- Levels Health: Direct-to-consumer CGM-focused platform offering biosensor-based metabolic insights; overlaps with Total Diabetes Supply's CGM category with a more digitally/analytics-led proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Diabetes Supply social profiles
Digital presenceTotal Diabetes Supply compliance and trust
Trust signalCompliance3 records
Total Diabetes Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Diabetes Supply leadership team
Management profileNumber of profiles
Total Diabetes Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Diabetes Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Diabetes Supply
What does Total Diabetes Supply do?
Total Diabetes Supply is an online retailer that sells discounted brand-name diabetic management supplies — including glucose test strips, insulin syringes, pen needles, continuous glucose monitoring (CGM) systems, glucose meters, lancets, insulin pump supplies, and diabetic foot and skin care products — direct to consumers with home delivery. The company also operates prescription treatment programs for weight loss (semaglutide), men's health, and hair loss, connecting patients with licensed healthcare providers. An auto-ship Subscribe & Save program provides recurring orders at additional savings.
Is Total Diabetes Supply a public or private company?
Total Diabetes Supply is a private company. It is classified as unknown and is currently operating.
When was Total Diabetes Supply founded?
Total Diabetes Supply was founded in -1. It employs 11 to 50 people.
Where is Total Diabetes Supply based?
Total Diabetes Supply is headquartered in Boca Raton, United States, in the North America region.
How does Total Diabetes Supply make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are prescription Treatments and subscribe & Save (Auto-Ship).
Who are Total Diabetes Supply's main competitors?
Direct peers on record are ADW Diabetes (American Diabetes Wholesale), Diabetes Care Club, Diabetic Warehouse, US MED and DiabetesStore.com. Broad incumbents are Amazon Pharmacy, Hims & Hers Health, CVS Pharmacy and Express Scripts (Evernorth). Levels Health is listed as an emerging player.
Does Total Diabetes Supply have an API?
No public API is recorded for Total Diabetes Supply.
What industry is Total Diabetes Supply in?
Total Diabetes Supply's product category is Online Diabetic Supplies Retail. Its primary akta.pro industry code is HLAHAHAG, Blood Glucose Monitoring (BGM) Meters & Test Strips, with a secondary code of HLAHAHAE, Insulin Pen Needles, Syringes & Infusion Sets (Consumables). Its NAICS code is 456110 and its SIC code is 5122.