What ADW Diabetes does

ADW Diabetes, LLC is a privately held direct-to-consumer e-commerce retailer founded in 2007 and headquartered in Pompano Beach, Florida. The company sells diabetes management supplies — including test strips, glucose monitors, continuous glucose monitoring (CGM) supplies, insulin syringes, pen needles, insulin pumps and pump supplies, lancets, A1C test kits, glucose products for hypoglycemia, and diabetic foot care — alongside broader Health & Wellness categories such as CPAP, catheters, wound care, ostomy, incontinence, mobility aids, and blood pressure monitors, plus a separate Pet Health line for diabetic and general pet supplies. Underlying technology is a standard e-commerce storefront with a companion mobile app; no proprietary AI/ML, API, or platform integrations are disclosed. The business monetizes through unit-priced retail sales with bulk/combo discounts and free shipping over $89, plus a Diabetic Coverage Auto-Ship subscription program that offers additional discounts on scheduled recurring deliveries.

Name

ADW Diabetes

Legal name

ADW Diabetes, LLC

Website

https://adwdiabetes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ADW Diabetes is a privately held, direct-to-consumer e-commerce retailer headquartered in Pompano Beach, Florida, selling discounted diabetes supplies, broader health and wellness products, and pet health items to individuals with diabetes and pet owners across the United States.

Ownership category

akta.pro rank

Product category

Online Diabetic Supplies Retail

NAICS

Health and Personal Care Retailers (456), All Other Health and Personal Care Retailers (456199), Pharmacies and Drug Retailers (456110)

SIC

Retail-Misc General Merchandise Stores (5399), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)

akta.pro secondary industries

Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE), Diabetes Care Device Accessories & Adhesives (Sensors/Pump Supplies) (HLAHAHAL), Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG), Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI)

Keywords

• Diabetic supplies retail
• Blood glucose monitoring
• Insulin delivery products
• Continuous glucose monitoring
• Medical supply e-commerce

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: ADW Diabetes generates revenue through direct retail sales of diabetic supplies and health/wellness products. Customers purchase products individually at listed prices with options for bulk/combo purchases. The company offers an Auto-Ship subscription program (Diabetic Coverage Auto-Ship Program) that provides automatic scheduled deliveries with additional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ADW Diabetes is a direct-to-consumer e-commerce retailer that sells discounted diabetes management supplies and related health/wellness products through its own website and mobile app. The catalog spans test strips, glucose monitors, continuous glucose monitoring (CGM) sensors, insulin syringes, pen needles, insulin pumps and pump supplies, lancets, A1C test kits, glucose tablets, foot care and wound care items, and pet diabetes supplies, sourced from trusted medical brands such as BD, Dexcom, Medtronic, FreeStyle, and Omnipod. The company also operates a subscription Auto-Ship program that schedules recurring deliveries with additional discounts.

Product overview

ADW Diabetes is an e-commerce retail platform offering discount diabetes supplies and health/wellness products. The portfolio centers on diabetes management essentials including diabetic test strips (for blood glucose monitoring), insulin delivery products (syringes, pen needles, insulin pumps, and pump supplies like infusion sets and reservoirs), continuous glucose monitoring (CGM) supplies, and glucose control solutions. Additional offerings include A1C testing kits, diabetic foot care products (including Ecosox bamboo diabetic socks), glucose products for hypoglycemia treatment, insulin coolers, wound care supplies, and pet diabetes products (AlphaTRAK pet glucose meters and U-40 syringes). The company operates the Diabetic Coverage Auto-Ship Program for scheduled deliveries and offers a mobile app for convenient shopping. A companion pet supplies section includes pet diabetes products and general pet care items. The business model focuses on offering discounted prices on these products from trusted medical supply brands.

Differentiator

Problem solved

Functional benefit

Brands

• Diabetic Coverage Auto-Ship Program: Auto-ship subscription program for recurring deliveries of diabetes supplies

Products and services

• Diabetic Test Strips One-time-use strips used with blood glucose monitors to check blood sugar levels. They contain an enzyme (glucose oxidase) that transforms blood glucose into an electrical current read by the meter. For individuals with diabetes managing daily blood sugar.
• Glucose Monitor Kits Electronic blood glucose monitoring devices (glucometers) that measure current blood sugar levels from a blood sample applied to a test strip. For individuals with diabetes who test at home.
• Continuous Glucose Monitoring (CGM) Supplies Wearable CGM sensors and transmitters that track glucose levels in real-time every 1-10 minutes, providing predictions and alerts. Includes Dexcom G6/G7, FreeStyle Libre, and Medtronic Guardian systems. For individuals using CGM for continuous glucose tracking.
• Insulin Pumps Automated insulin delivery devices that offer greater accuracy and efficiency compared to pens and syringes. Includes Medtronic MiniMed, Omnipod (tubeless/pod-based), and Tandem pumps. For individuals with diabetes who use pump therapy.
• Insulin Pump Supplies Supplies for insulin pumps including cartridges/reservoirs, infusion sets, accessories, and skin prep products from brands like Medtronic, Omnipod, and Tandem. For individuals using insulin pump therapy.
• Insulin Syringes Standard OTC insulin syringes with barrels (0.3ml-1.0ml), needles (27G-31G, 4mm-12mm lengths), and plungers for delivering insulin. Brands include BD, UltiCare, Monoject, Sure Comfort, and TRUEplus. For individuals injecting insulin.
• Safety Syringes Sterile, latex-free syringes with built-in safety shields for protection from needle sticks. Monoject safety syringes with anti-coring, permanently attached needles. For individuals requiring safer insulin injection.
• Pen Needles and Insulin Pens Pre-filled insulin pens and compatible pen needles for insulin delivery. Includes BD Ultra-Fine Nano pen needles (32G 4mm) and various gauge/length options. For individuals using pen-based insulin delivery.
• Lancets and Lancing Devices Lancets for drawing small blood drops for glucose testing and lancing devices to hold and use lancets. Includes safety lancets for protection. For individuals performing blood glucose testing.
• Glucose Control Solution Quality control solution for blood glucose monitoring systems to verify test strips and meters are performing correctly. Brands include Accu-Chek, FreeStyle, One Touch, Nova Max, and Bayer Contour. For individuals verifying glucose meter accuracy.
• A1C Testing Supplies At-home A1C test kits that measure average blood sugar over 2-3 months. Includes TRUEplus A1CNow Self Check Test Kit for tracking long-term glycemic control. For individuals tracking long-term diabetes management.
• Glucose Products Fast-acting glucose tablets, gels, and shots for treating hypoglycemia (low blood sugar, generally 70mg/dl or below). Includes TRUEplus glucose tablets (4g, various flavors), glucose gels, and Glutose products. For individuals managing hypoglycemia episodes.
• Insulin Coolers Insulin carrying cases and coolers to keep insulin at proper temperature during travel. Includes diabetic wallets and portable coolers. For individuals who travel with insulin.
• Diabetic Foot Care Products Products for foot care including diabetic socks, foot creams, cushioned insoles, and accessories to prevent sores, ingrown toenails, and infections caused by diabetes-related nerve damage. For individuals managing diabetes-related foot health.
• Diabetic Socks Seamless, non-elastic diabetic socks that reduce friction and provide cushioning. Includes Ecosox bamboo diabetic socks in various styles (crew, quarter, lo-cut, over-the-calf) with antimicrobial properties. For individuals with diabetes needing protective footwear.
• Sharps and Waste Disposal Sharps containers for safe disposal of used needles, lancets, and syringes. Meets TSA regulations for traveling with diabetic supplies. For individuals safely disposing of used diabetic sharps.
• Wound Care Products Bandages, dressings, tapes, and wraps for wound care including Mepilex Border Foam Dressing, Smith & Nephew IV3000 Transparent Dressing, 3M Tegaderm, and Covidien Dermacea sponges. For individuals managing diabetes-related wounds.
• Neuropathy Products Products for managing diabetic neuropathy, including nerve damage that commonly affects legs, feet, and toes in people with diabetes. For individuals managing diabetic nerve pain.
• Urinalysis Test Strips Test strips for checking urine for signs of high ketone levels, used when exhibiting symptoms of diabetic ketoacidosis. For individuals monitoring ketone levels.
• Diabetic Teaching Tools
• Pet Diabetes Supplies
• Diabetic Coverage Auto-Ship Program Subscription program that automatically ships essential diabetes supplies to customers on a schedule they choose, with extra discounts on already low prices. Free to join with no risk and cancellation available anytime. For individuals wanting recurring diabetes supply delivery.
• ADW Diabetes Mobile App Mobile application for convenient, secure shopping for diabetes supplies on phones and tablets. For individuals shopping for diabetes supplies on mobile devices.
• Health and Wellness Products Extended health and wellness catalog including home medical equipment (wheelchairs, walkers, canes, bath seats), blood pressure monitors, CPAP supplies, incontinence products, ostomy supplies, enteral feeding supplies, wound care, respiratory care, and OTC pharmacy items. For individuals managing broader health and medical needs.

Quantifiable outcome

• Free shipping on orders over $89
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Save Rite Medical: Online discount retailer of medical and diabetes supplies with a broad consumables catalog. Comparable in product breadth (test strips, syringes, CGM) and value-oriented DTC positioning.
• Diabetic Warehouse: Discount online retailer of brand-name diabetes supplies including test strips, insulin syringes, and CGM sensors. Closely mirrors ADW's discount positioning and product catalog.
• American Diabetes Wholesale: Discount diabetes supplies e-tailer offering test strips, meters, CGM supplies, and insulin delivery products. Highly comparable niche competitor with overlapping brand assortment.
• US Med Supplies: Online retailer specializing in diabetic supplies, CGMs, and insulin pump accessories at discounted prices. Directly comparable to ADW Diabetes in product mix, target customers, and DTC e-commerce model.
• Total Diabetes Supply: Mailed-order supplier of diabetic testing supplies, insulin pump supplies, and CGMs serving insured and uninsured customers. Comparable in product focus and direct-to-consumer fulfillment model.

Emerging players

• Dexcom: Leading CGM manufacturer that increasingly sells direct via its online store and pharmacy partners. A supplier and competitor whose DTC push directly affects ADW's CGM category economics.

Broad incumbents

• Edgepark Medical Supplies: Established online medical supply retailer covering diabetes, urology, ostomy, and wound care, often working with insurance. Comparable assortment but with deeper insurance billing and broader category coverage.
• Amazon Pharmacy: Sells diabetes testing supplies, CGM sensors, and OTC health products via Amazon's marketplace and Prime logistics. Key competitive incumbent that pressures independent DTC specialists on price and fulfillment.
• CVS Pharmacy: Major US drugstore chain selling diabetes supplies, CGMs, and insulin delivery products in-store and online with insurance billing. Sets the price and convenience benchmark ADW must beat on cash-pay SKUs.
• Byram Healthcare: National distributor and e-tailer of medical supplies including diabetes, urological, ostomy, and wound care products. Larger-scale incumbent serving patients, payers, and providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adwdiabetes
• Facebookfacebook.com/ADWDiabetes
• LinkedInlinkedin.com/company/adw-diabetes-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADW Diabetes