Fishing Holdings
Fishing Holdings operates Ranger Boats, a 50+ year heritage manufacturer of premium fiberglass and aluminum fishing boats and pontoons, sold through authorized dealers across the U.S. and Canada to tournament anglers, recreational fishermen, and inshore/pontoon buyers.
- Company typePrivate
- Founded2010
- HeadquartersFlippin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fishing Holdings does
Fishing Holdings operates Ranger Boats, a 50+ year heritage manufacturer of premium fishing boats sold exclusively through authorized dealers across the U.S. and Canada. The Flippin, Arkansas-based company produces fiberglass and aluminum watercraft across multiple categories — flagship and entry-level bass boats (Z-Comanche Series, Z500/Z100 Series), Deep V fishing boats (Fisherman Series), bay boats, inshore boats, and fishing/cruise pontoons — with units priced from approximately $49,395 to over $100,000. The product stack centers on proprietary mechanical and integrated-electronics technologies including the R.I.D.E. (Ranger Intelligent Display Engine) 9-inch touchscreen control system, One-Piece-Feel Interloc Construction, Power Ventilation Rod Storage (PVRS), Broad Beam Stability hull design, Soft Ride Seating, and custom Ranger Trail trailers with Road Armor coating.
Revenue is generated primarily through one-time new boat sales via the dealer network, supplemented by parts and accessories sales, branded Ranger Wear merchandise (apparel and gear), and financing facilitation referral fees. The company bundles boats with motors and trailers as standard, offers Cup-Equipped tournament-ready packages with pre-integrated Lowrance or Garmin electronics, and runs the Ranger Cup rewards program (more than $20 million paid out since inception) to drive tournament-angler loyalty. Distribution is exclusively dealer-led, supported by an online "Build My Ranger" configurator, digital brochures, and a progressive customer engagement funnel.
Fishing Holdings is a subsidiary under White River Marine Group, a diversified marine conglomerate that also operates Nitro, Triton, Mako, Sun Tracker, Regency, Tahoe, Tracker Off Road, and Ascend Kayaks. Corporate headquarters sits in Springfield, Missouri, while Ranger's manufacturing remains in Flippin, Arkansas. The customer base spans four segments — tournament bass anglers, recreational anglers, walleye/multi-species fishermen, and saltwater/inshore anglers — plus an emerging pontoon buyer segment.
Fishing Holdings firmographics
Firmographics- Name
- Fishing Holdings
- Legal name
- White River Marine Group
- Website
- https://rangerboats.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fishing Holdings operates Ranger Boats, a 50+ year heritage manufacturer of premium fiberglass and aluminum fishing boats and pontoons, sold through authorized dealers across the U.S. and Canada to tournament anglers, recreational fishermen, and inshore/pontoon buyers.
- Ownership category
- akta.pro rank
Fishing Holdings industry classification
Industry- Product category
- Recreational Fishing Boats
- NAICS
- Ship and Boat Building (3366), Ship and Boat Building (33661)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
- akta.pro secondary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where Fishing Holdings is headquartered
LocationHeadquarters
- HQ city
- Flippin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fishing Holdings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- New Boat Sales: Primary revenue stream from manufacturing and selling fiberglass and aluminum fishing boats, bass boats, deep V boats, bay boats, and pontoons. Boats are sold through authorized dealer network with prices ranging from approximately $49,395 to over $100,000 depending on model and configuration.
- Parts and Accessories: Sales of replacement parts, accessories, and consumables through dealer network and online parts store.
- Ranger Wear Merchandise: Branded apparel and gear sold through Ranger Wear online store including hats, jackets, and decals.
- Financing Services: Facilitation of boat financing through partnerships with financial institutions, earning referral or processing fees on financed purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Z521R Ultra (Z-Comanche Series) - Top-tier flagship bass boat |
| One time/ perpetual license | Pay-as-you-go | Z521R Cup-Equipped - Tournament-ready with pre-bundled electronics |
| One time/ perpetual license | Pay-as-you-go | Z521R (Z-Comanche Series) - Standard flagship bass boat |
| One time/ perpetual license | Pay-as-you-go | Z520R Cup-Equipped - Mid-size tournament-ready bass boat |
| One time/ perpetual license | Pay-as-you-go | Z520R - Standard mid-size bass boat |
| One time/ perpetual license | Pay-as-you-go | Z519R - Compact bass boat |
| One time/ perpetual license | Pay-as-you-go | Z518 - Entry-level bass boat |
| One time/ perpetual license | Pay-as-you-go | Z185 - Compact entry-level bass boat |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fishing Holdings product offering
Product offeringCore offering
Fishing Holdings, operating as Ranger Boats, manufactures and sells premium fiberglass and aluminum fishing boats including bass boats, deep V boats, bay boats, inshore boats, and fishing pontoons. Boats are sold through an exclusive authorized dealer network across the U.S. and Canada, with prices ranging from approximately $49,395 to over $100,000 depending on model and configuration. Revenue is supplemented by parts and accessories, branded Ranger Wear apparel, and dealer-facilitated boat financing.
Product overview
Ranger Boats, a division of Fishing Holdings under White River Marine Group, offers a comprehensive portfolio of fishing boats and pontoons. The product line includes Fiberglass Bass Boats (Z-Comanche Series and Z500/Z100 Series), Deep V Fishing Boats (Fiberglass Fisherman Series and Aluminum VX/VS Series), Fish & Play Boats, Aluminum Bass Boats (Alpha and RT Series), Inshore Boats (Aluminum RB Series and Saltwater Bay Series), and Pontoons (Fishing and Fish & Cruise). All boats feature proprietary technologies including Ranger R.I.D.E. touchscreen monitoring, One-Piece-Feel Interloc Construction, Broad Beam Stability, and Soft Ride Seating. The company supports customers through the Ranger Cup tournament rewards program and Five Star Advantage warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Z-Comanche Series: Premium fiberglass bass boat series featuring the highest quality, complete performance and peak all-out fishability
- Z500/Z100 Series
- Ranger Cup
- Five Star Advantage
- Ranger Wear
Products and services
- Z-Comanche Series Fiberglass Bass Boats Flagship fiberglass bass boat lineup featuring the highest quality materials, complete performance, and peak fishability. Includes Z521R Ultra, Z521R Cup-Equipped, Z521R, Z520R Ultra, Z520R Cup-Equipped, and Z520R models priced from $84,519 to $109,795. Targets tournament and serious anglers.
- Z500/Z100 Series Fiberglass Bass Boats Fiberglass bass boats offering tournament-level performance with proven hulls at an accessible price point. Includes Z521, Z520, Z519R, Z518, and Z185 models priced from $49,395 to $79,519. Targets recreational and entry-level anglers seeking premium performance.
- Fisherman Series Fiberglass Deep V Boats Deep V fiberglass fishing boats designed for walleye and multi-species fishing with stable fishing platforms and open deck space. Models include 622FS PRO, 621FS PRO Ultra, 621FS PRO, 620FS PRO, and 620xFS PRO.
- Reata Series Fiberglass Fish & Play Boats Fiberglass fish-and-play boats combining fishing functionality with family recreation features. Models include 2050MS, 1850MS, and 212LS.
- Alpha Series Aluminum Bass Boats Aluminum bass boats offering Ranger quality at an entry-level price point. Includes the Alpha 208 model.
- RT Series Aluminum Bass Boats Aluminum bass boats including RT198P, RT188P, RT188, RT188C, RT178, and RT178C models.
- VX Series Aluminum Deep V Boats Aluminum deep V fishing boats including VX1988WT, VX1888WT, and VX1788WT models.
- VS Series Aluminum Deep V Boats Aluminum deep V fishing boats available in Angler and Reata configurations. Includes VS1882SC, VS1782SC, VS1682SC, VS1665SC, and VS1665T models.
- RB Series Aluminum Inshore Boats Aluminum inshore fishing boats including RB210, RB200, and RB190 models.
- Bay Series Saltwater Inshore Boats Saltwater inshore boats designed for bay and coastal fishing. Includes 2660 Bay, 2600 Bay, 2510 Bay, and 2360 Bay models.
- Fishing Pontoons Pontoon boats designed specifically for fishing, including 223F and 220F models.
- Fish & Cruise Pontoons Pontoon boats combining fishing features with family cruising capabilities. Includes 223FC and 220FC models.
- Ranger Wear Branded Apparel and Accessories Branded apparel, hats, jackets, decals, and limited-edition capsule collections sold through the Ranger Wear online store. Includes the 2025 Capsule Collection celebrating the 1979 Bass Master Classic.
- Parts and Accessories Replacement parts, accessories, and consumables for Ranger boats, available through the dealer network and online parts ordering.
- Ranger Cup Tournament Rewards Program Premier fishing tournament rewards program that has paid out more than $20 million since its inception. Boat owners sign up, weigh in catches, and cash out rewards for tournament participation.
Quantifiable outcome
- Ranger Cup has paid out more than $20 million since inception
- +2 more outcomes
Companies that use Fishing Holdings
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Fishing Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Fishing Holdings partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and minor.
- Mercury MarinecorePrimary outboard motor supplier for Ranger boats. Offers Mercury 250L Pro XS Torque Master, 300L Pro XS, 300R LTM, and other Mercury engines as standard and optional powerplants across boat lineup.
- YamahacoreAlternative outboard motor supplier offering Yamaha VF 250LB 4.2L VMAX SHO engine option for Z521R Ultra model.
- LowrancecorePrimary fish finder and electronics supplier. Standard electronics include Lowrance Elite FS 9, HDS PRO 12/16, and Active Imaging HD. Includes Active Target 2 live sonar technology in Cup-Equipped packages.
- GarmincoreAlternative electronics supplier for Cup-Equipped packages. Offers ECHOMAP UHD2 and Ultra 2 units, LiveScope Plus sonar technology, and Force trolling motors as options.
- HumminbirdsecondaryAlternative fish finder and electronics option across boat lineup. Offers XPLORE series units and Mega Live 2 transducer technology.
- Minn KotacorePrimary trolling motor supplier. Standard and optional motors include Ultrex, Ultrex Quest, and Fortrex series with various thrust ratings and configurations.
- Power-PolesecondaryShallow water anchor supplier. Offers Blade and Move ZR series anchors in various lengths as optional accessories.
- ProgressiveminorInsurance partner offering boat insurance services. Featured as 'Progressive Sponsor' on website.
- Bass Pro Shops / Cabela'sminorGift card promotions where purchase of select Ranger models includes free Bass Pro Shops & Cabela's eGift cards up to $2,000.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fishing Holdings competitors and assessment
Company assessmentDirect peers
- Bass Cat Boats: Family-owned premium bass boat manufacturer competing in the same tournament-class fiberglass segment as Ranger with comparable pricing, similar OEM partnerships (Mercury, Yamaha, Minn Kota, Lowrance), and dealer-based distribution.
- Nitro Boats: Sister brand under White River Marine Group building fiberglass bass and deep V fishing boats. Directly comparable to Ranger in product category, customer (tournament and recreational anglers), distribution (authorized dealer network), and pricing tier.
- Lowe Boats: Aluminum fishing and pontoon boat manufacturer with comparable product categories to Ranger's aluminum Deep V and pontoon lines; competing dealer network and similar target buyer profile in mid-market recreational fishing.
- Skeeter Boats: Independent premium bass boat manufacturer and direct competitor in tournament-class fiberglass bass boats with similar pricing and dealer-distribution model; long-standing rival to Ranger in the bass boat segment.
- Triton Boats: Sister brand under White River Marine Group offering aluminum and fiberglass bass, deep V, and saltwater fishing boats. Competes head-to-head with Ranger in tournament and recreational fishing segments through an overlapping authorized dealer network.
- Phoenix Boats: Premium bass boat manufacturer with direct competition to Ranger in tournament and high-end recreational fiberglass boats; comparable pricing structure and dealer distribution model.
- Lund Boats: Established aluminum and fiberglass fishing boat manufacturer competing with Ranger in walleye, multi-species, and bass segments with similar dealer distribution and mid-to-premium pricing.
Broad incumbents
- Sun Tracker: Sister brand under White River Marine Group specializing in pontoon boats including fishing pontoons, overlapping with Ranger's fishing pontoon line; broader recreational pontoon portfolio and mass-market positioning.
- Mako Boats: Sister brand under White River Marine Group focused on saltwater inshore and offshore boats. Comparable in marine manufacturing scale and dealer relationships but competes primarily in saltwater, a segment adjacent to Ranger's freshwater core.
- Tracker Boats: Mass-market sister brand under White River Marine Group offering aluminum fishing, pontoon, and entry-level boats. Comparable in manufacturing footprint and channel but positioned at lower price points, serving broader entry-level angler market than Ranger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fishing Holdings social profiles
Digital presenceFishing Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fishing Holdings leadership team
Management profileNumber of profiles
Fishing Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fishing Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fishing Holdings
What does Fishing Holdings do?
Fishing Holdings, operating as Ranger Boats, manufactures and sells premium fiberglass and aluminum fishing boats including bass boats, deep V boats, bay boats, inshore boats, and fishing pontoons. Boats are sold through an exclusive authorized dealer network across the U.S. and Canada, with prices ranging from approximately $49,395 to over $100,000 depending on model and configuration. Revenue is supplemented by parts and accessories, branded Ranger Wear apparel, and dealer-facilitated boat financing.
Is Fishing Holdings a public or private company?
Fishing Holdings is a private company. It is classified as corporate owned and is currently operating.
When was Fishing Holdings founded?
Fishing Holdings was founded in 2010. It employs 11 to 50 people.
Where is Fishing Holdings based?
Fishing Holdings is headquartered in Flippin, United States, in the North America region.
How does Fishing Holdings make money?
Four revenue lines are on record. New Boat Sales are the primary driver. The others are parts and Accessories, ranger Wear Merchandise and financing Services.
Who are Fishing Holdings's main competitors?
Direct peers on record are Bass Cat Boats, Nitro Boats, Lowe Boats, Skeeter Boats, Triton Boats, Phoenix Boats and Lund Boats. Broad incumbents are Sun Tracker, Mako Boats and Tracker Boats.
Does Fishing Holdings have an API?
No public API is recorded for Fishing Holdings.
What industry is Fishing Holdings in?
Fishing Holdings's product category is Recreational Fishing Boats. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing, with a secondary code of IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing. Its NAICS code is 3366.