123 Loger
123 Loger is a French peer-to-peer rental marketplace, founded in 2020, where tenants create profiles and property owners initiate contact. It operates across ~1,000 French cities, monetizing tenants via a €34/month Premium Pass while landlords use the platform for free.
- Company typePrivate
- Founded2020
- HeadquartersMontreuil-sous-bois, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What 123 Loger does
123 Loger is a French peer-to-peer residential rental marketplace founded in 2020 and headquartered in Montreuil-sous-Bois, France. The platform operates a "reverse rental" model that inverts the traditional search process: tenants create a single online profile containing employment, income, and guarantor information, while property owners browse those profiles and initiate contact with candidates that match their criteria. The service is delivered as a self-serve web platform accessible to both individuals and small landlords across approximately 1,000 French cities, covering apartments, studios, houses, furnished rentals, and student housing.
The platform's core technology is a two-sided matching engine that pairs tenant profiles to landlord listings, supplemented by application traceability labels, SMS notifications, an anti-fraud stack combining automated phone verification, algorithmic ad screening and human moderation, and a direct integration with Dossier Facile — the French government's official digital rental file system. Property owners access the platform for free, while tenants pay a monthly Premium Pass subscription of €34 (€29 for students) for unlimited profile visibility and inbound landlord contacts. Distribution runs entirely through direct-to-consumer digital channels: SEO-optimized city landing pages, a content blog, Google Ads, Meta advertising, and organic social on TikTok, Instagram, and X.
Revenue mechanics are concentrated on a single monetization lever — recurring tenant subscriptions — which is monetized only on one side of the marketplace. The company does not disclose revenue, funding, or headcount beyond an estimated 1-10 employees. Reported scale signals include approximately one new tenant-landlord connection every two minutes, registered tenants collectively representing €5 billion in annual rent, sample listing counts in the low hundreds per major city, and a 4/5 Trustpilot rating. Ownership is undisclosed and the company appears to be a small, founder-led, independent private venture led by CEO David Laval.
123 Loger firmographics
Firmographics- Name
- 123 Loger
- Legal name
- 123 Loger
- Website
- https://123loger.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 123 Loger is a French peer-to-peer rental marketplace, founded in 2020, where tenants create profiles and property owners initiate contact. It operates across ~1,000 French cities, monetizing tenants via a €34/month Premium Pass while landlords use the platform for free.
- Ownership category
- akta.pro rank
123 Loger industry classification
Industry- Product category
- Real Estate Rental Marketplace
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where 123 Loger is headquartered
LocationHeadquarters
- HQ city
- Montreuil-sous-bois
- HQ country
- France
- HQ region
- Europe
Markets served
123 Loger business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Tenant Premium Subscription: Monthly subscription for tenants to access Premium features including ability to send profiles to property owners and receive contact from landlords. Standard rate 34€/month, student rate 29€/month. No commitment required, immediate activation, with money-back guarantee.
- Property Owner Access: Free access for property owners to list properties and contact tenants. No fees, no intermediaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Pass for tenants - 34€ per month |
| Subscription | Monthly | Student Premium Pass - 29€ per month |
| Freemium | Monthly | Property owner access - Free |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
123 Loger product offering
Product offeringCore offering
123 Loger operates a two-sided peer-to-peer rental marketplace that connects individual tenants with property owners in France through a reverse model: tenants create an online profile describing their employment, income and guarantor information, and property owners initiate contact with matching candidates rather than the other way around. The platform is free for property owners to list properties and contact tenants, while tenants access premium features through a paid subscription (Pass Premium). Listings cover apartments, studios, houses, furnished rentals and student housing across approximately 1,000 French cities.
Product overview
123 Loger operates as a single-platform peer-to-peer rental marketplace connecting property owners with prospective tenants across France. The platform features a reverse model where tenants create profiles and landlords contact matching candidates. The core platform includes basic listing and matching functionality, while a premium tier (Pass Premium) offers enhanced visibility and contact features for tenants at €34/month. The platform covers approximately 1,000 cities in France with offerings including apartments, studios, houses, furnished rentals, and student housing.
Differentiator
Problem solved
Functional benefit
Products and services
- 123 Loger Platform A peer-to-peer rental marketplace platform that connects property owners with prospective tenants across France through a reverse model where landlords contact tenants whose profiles match their criteria. It includes property listings for apartments, studios, houses, furnished rentals and student housing, application traceability labels, SMS notifications and anti-fraud verification. Free for property owners to list properties and contact tenants.
- Pass Premium (Locataire / Tenant Premium Pass) Monthly subscription for tenants at €34/month (or €29/month for students) granting the ability to send their profile to property owners and receive contact from landlords. No commitment, immediate activation, with a money-back guarantee.
Quantifiable outcome
- Property rented in less than 10 days for property owners
- +2 more outcomes
Companies that use 123 Loger
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
123 Loger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
123 Loger partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Google AdsminorGoogle's advertising service used for search engine marketing. Used to display 123 Loger in Google search results for people searching for rental services. Tracks conversion cookies and personalization cookies for remarketing purposes.
- Meta (Facebook/Instagram)minorSocial media advertising partnership using Meta's advertising platform for Facebook and Instagram ads. Meta pixel is used to measure advertising effectiveness and track user behavior.
- Dossier Facile (French Government)coreIntegration with Dossier Facile, the French government's official digital rental file platform. Tenants can enrich their 123 Loger profiles with verified documents from Dossier Facile, streamlining the rental application process with government-validated credentials.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
123 Loger competitors and assessment
Company assessmentDirect peers
- PAP (Particulier à Particulier): French peer-to-peer rental and sale platform explicitly focused on 'between individuals,' directly mirroring 123 Loger's no-agency positioning. Most head-to-head competitor in the niche 123 Loger occupies.
- Studapart: Specialized French student housing platform with tenant profiles and landlord matching. Comparable to 123 Loger's student segment (€29/month pricing, similar dossier/profile mechanics).
Broad incumbents
- LeBonCoin: France's leading classifieds platform with a massive rentals vertical. Overlaps with 123 Loger in connecting individual landlords and tenants and dwarfs it in supply-side inventory and brand reach.
- SeLoger: France's dominant online real estate portal, listing apartments and houses for sale and rent. Directly comparable as the primary destination for French rental search where 123 Loger competes for the same tenant-landlord matchmaking flow.
- Bien'ici: Major French real estate portal aggregating agency listings. Comparable as a rental search destination serving tenants across France, though it skews toward agency-supplied inventory rather than P2P.
- Zillow: US real estate marketplace with a rental vertical that matches landlords with prospective tenants using tenant profiles. Analogous marketplace mechanics at vastly larger scale, useful as a strategic comparability reference.
Regional players
- OpenRent: UK peer-to-peer rental platform that lets landlords list directly and vet tenants. Highly comparable business model and value proposition, but operates across the Channel rather than competing head-to-head in France.
- Flatlooker: France-based furnished rental platform targeting young professionals with curated landlord inventory. Comparable business model (matching verified tenants with curated listings) but operates in a narrower, urban, furnished niche.
Emerging players
- Locatme: French rental platform focused on matching tenants and landlords with digital dossiers. Comparable in the tenant-profile + landlord-discovery flow, operating as a smaller emerging player in the same category.
- Immojeune: French student-focused rental platform with verified dossiers and landlord search. Comparable in the student tenant persona and in the broader profile-based rental matching approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
123 Loger social profiles
Digital presence123 Loger financial estimates
Financial estimateRevenue estimate
Valuation estimate
123 Loger leadership team
Management profileNumber of profiles
Profiles1 record
123 Loger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
123 Loger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 123 Loger
What does 123 Loger do?
123 Loger operates a two-sided peer-to-peer rental marketplace that connects individual tenants with property owners in France through a reverse model: tenants create an online profile describing their employment, income and guarantor information, and property owners initiate contact with matching candidates rather than the other way around. The platform is free for property owners to list properties and contact tenants, while tenants access premium features through a paid subscription (Pass Premium). Listings cover apartments, studios, houses, furnished rentals and student housing across approximately 1,000 French cities.
Is 123 Loger a public or private company?
123 Loger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 123 Loger founded?
123 Loger was founded in 2020. It employs 1 to 10 people.
Where is 123 Loger based?
123 Loger is headquartered in Montreuil-sous-bois, France, in the Europe region.
How does 123 Loger make money?
Two revenue lines are on record. Tenant Premium Subscription is the primary driver. The others are property Owner Access.
Who are 123 Loger's main competitors?
Direct peers on record are PAP (Particulier à Particulier) and Studapart. Broad incumbents are LeBonCoin, SeLoger, Bien'ici and Zillow. Regional players are OpenRent and Flatlooker. Emerging players are Locatme and Immojeune.
Does 123 Loger have an API?
No public API is recorded for 123 Loger.
What industry is 123 Loger in?
123 Loger's product category is Real Estate Rental Marketplace. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 531311 and its SIC code is 6531.