Harvest Seasonal Grill & Wine Bar

What Harvest Seasonal Grill & Wine Bar does

Harvest Seasonal Grill & Wine Bar is a privately held farm-to-table restaurant chain founded in 2010 and headquartered in Glen Mills, Pennsylvania. The company operates 8 physical locations across Pennsylvania, New Jersey, and Florida, offering an upscale-casual dining experience built around a seasonally rotating menu (updated every three months) with many items under 500 calories, 50+ wines by the glass, and a selection of local and organic beers. The core operational model rests on a network of 75+ local farm partners, which the company uses to differentiate on ingredient transparency, freshness, and sustainability, extending eco-friendly practices from sourcing through to decor and cleaning products.

The business generates revenue primarily through dine-in restaurant sales across its 8 units, with supplementary streams from group dining and catering, direct online ordering for pickup and delivery (orderexperience.net platform), a Harvest Community loyalty rewards program, and digital and physical gift cards (securetree.com). GTM is predominantly direct-to-consumer, leveraging organic social (Instagram, LinkedIn), email newsletters, OpenTable-driven reservations, and the loyalty program as the main marketing channels. Dave Magrogan is CEO and Founder, and the company received institutional backing from Larsen MacColl Partners in a 2016 funding event. The technology stack is conventional restaurant/hospitality tooling — OpenTable, third-party online ordering, gift card portal, and a Fountain-based careers site — with no disclosed proprietary AI, ML, or data capabilities.

The customer base is fragmented B2C, with the primary segment being general health-conscious diners seeking upscale-casual farm-to-table experiences and a secondary segment of group and corporate event customers using catering. The company employs 251-500 staff across its locations, with no disclosed revenue, AUV, or check-average figures available in source material.

Name

Harvest Seasonal Grill & Wine Bar

Legal name

Harvest Seasonal Grill & Wine Bar

Website

https://harvestseasonalgrill.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Harvest Seasonal Grill & Wine Bar is a private, farm-to-table upscale-casual restaurant chain founded in 2010, operating 8 locations across Pennsylvania, New Jersey, and Florida, serving health-conscious diners with seasonally rotating menus sourced from 75+ local farm partners.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Wine Bars (THAFAEAF)

Keywords

• Farm-to-table dining
• Seasonal restaurant menu
• Locally sourced cuisine
• Wine bar restaurant
• Upscale casual dining

Headquarters

HQ city

Glen Mills

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in restaurant sales: Food and beverage sales from 8 restaurant locations featuring seasonal farm-to-table menu with items under 500 calories, 50+ wines by the glass, and local/organic beer selection.
2. Online ordering: Direct online ordering through their own platform for pickup and delivery orders.
3. Group dining and catering: Catering services for group dining events.
4. Gift cards: Gift card sales through their secure online portal.
5. Loyalty rewards program: Harvest Community loyalty program driving customer retention and repeat visits.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Harvest Seasonal Grill & Wine Bar operates a farm-to-table restaurant chain with 8 physical locations across Pennsylvania, New Jersey, and Florida. The restaurants serve a seasonal menu updated every three months, featuring locally sourced ingredients from over 75 farm partners with many items below 500 calories, paired with 50+ wines by the glass and a selection of local and organic beers. Complementary offerings include group dining and catering, online ordering for pickup/delivery, a loyalty rewards program, and gift cards.

Product overview

Harvest Seasonal Grill & Wine Bar is a single restaurant concept with a unified farm-to-table dining experience. The core product is the seasonal restaurant serving locally sourced, calorie-conscious menu items (many under 500 calories) paired with 50+ wines by the glass and local/organic beers, with menus updated quarterly. The restaurant is complemented by several service modules: Group Dining & Catering for private events, Online Ordering for takeout/delivery, a Loyalty Rewards Program (Harvest Community), Gift Cards, and Reservations. The company operates 8 physical locations across Pennsylvania and New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm-to-Table Restaurant Dining

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 75+ Local FarmerscoreOthersHarvest works with over 75 local farmers to source the freshest and highest quality products available. This partnership enables the farm-to-table concept and supports the 'know your farmer, know your food' ideology. The seasonal menu is built around ingredients available from these local partners at peak freshness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True Food Kitchen: Health-focused, seasonal farm-to-table restaurant concept founded by Dr. Andrew Weil with a similarly positioned upscale-casual dining experience, anti-inflammatory menu philosophy, and rotation of seasonal dishes.
• Seasons 52: Darden-owned upscale-casual concept featuring a seasonal, rotating menu with calorie-conscious dishes (under 475 calories) and an extensive wine list — the closest direct comparison to Harvest's positioning, scale, and beverage strategy.
• Founding Farmers: Multi-unit farm-to-table restaurant group owned by the North Dakota Farmers Union, sourcing from family farms and emphasizing sustainable, locally sourced ingredients in an upscale-casual setting comparable to Harvest.
• Harvest Restaurant Holdings: Hospitality group operating farm-to-table restaurants and seasonal American concepts. Operates in adjacent Mid-Atlantic markets with comparable farm-sourcing and seasonal menu approaches to Harvest.

Emerging players

• Sweetgreen: Public fast-casual health-focused chain emphasizing locally sourced produce and transparent supply chain. Competes for the same health-and-sustainability-conscious consumer, though at a different price point and service format.
• The Farm and Fisherman: Regional farm-to-table restaurant operating in the Philadelphia/Mid-Atlantic market with similar locally sourced, seasonal menus — directly competitive in Harvest's home geography.
• Verve Wine: Wine-focused hospitality brand combining retail and on-premise service with a curated wine program. Comparable beverage strategy and 50+ by-the-glass format relevant to Harvest's wine bar component.

Broad incumbents

• Bonefish Grill: Darden-owned upscale-casual chain with a similarly positioned seasonal menu and strong bar/wine program. Comparable in service style and check average, though less differentiated on local sourcing.
• Olive Garden (Darden): Large-scale casual-dining incumbent with a strong beverage and catering program. Relevant for benchmarking unit economics, supply chain scale, and catering execution at a much larger footprint.

Regional players

• Cafe Du Nord: Farm-to-table restaurant and wine bar concept with a similar combined restaurant/wine-bar operating model. Comparable in seasonality, sourcing ethos, and beverage-driven mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/15233251
• Instagraminstagram.com/harvestseasonal
• Xx.com/HarvestSeasonal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Seasonal Grill & Wine Bar