Werner Electric Supply

What Werner Electric Supply does

Werner Electric Supply is a privately held wholesale distributor of electrical products and services, headquartered in Appleton, Wisconsin. Founded in 1948, the company operates in the electrical supply distribution channel, serving customers — most likely electrical contractors, industrial users, and institutional buyers — through traditional wholesale trade relationships. The firm employs between 251 and 500 people, placing it in the mid-sized regional distributor tier of the U.S. electrical wholesale industry.

The company's core business is the procurement, inventory, and distribution of electrical products to trade and commercial buyers. Public information does not disclose specific product lines, proprietary technology platforms, e-commerce capabilities, or value-added services such as kitting, panel fabrication, or engineering support. The company's online presence at onewerner.com suggests some level of digital ordering capability, but no specific platform features or technology investments are described in the available source material.

Werner Electric Supply operates as a traditional wholesale distributor, generating revenue through product resale margins on electrical components, supplies, and equipment. The company is privately held, with no disclosed ownership structure, parent company, or outside investors. No pricing model, contract structure, or revenue figures are publicly available. Given its 75+ year operating history and stable mid-sized headcount, the business appears to be a mature, regionally focused distributor rather than a high-growth or technology-driven operator.

Name

Werner Electric Supply

Legal name

Werner Electric Supply

Website

https://wernerelectric.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Werner Electric Supply is a privately held regional wholesale distributor of electrical products and services, founded in 1948 and headquartered in Appleton, Wisconsin. The company serves electrical contractors and commercial buyers with 251-500 employees.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical wholesale distribution
• Electrical products supply
• Industrial electrical supplies
• Electrical contractor supplies
• Commercial electrical equipment

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Core offering

Werner Electric Supply is a wholesale distributor of electrical products and services. The company supplies electrical components, equipment, and related offerings to business buyers including contractors, industrial operators, and commercial customers. Operations are run from its Appleton, Wisconsin base with a workforce of 251-500 employees.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Rexel USA: U.S. arm of global electrical distributor Rexel Group; serves commercial, industrial, and residential contractors with a full electrical product portfolio. Directly comparable in product mix and customer base to Werner Electric Supply, but at far greater national scale.
• Sonepar USA: U.S. operations of the world's largest B2B electrical distributor, operating banner brands across the country. Competes head-to-head with regional independents like Werner on electrical contractor relationships, switchgear, and wire/cable.
• Graybar Electric Company: Employee-owned, Fortune 500 electrical, communications, and data networking distributor with 250+ U.S. locations. Closest large national analog to Werner in product mix, with stronger industrial/data center reach.
• W.W. Grainger: Large industrial MRO distributor with a substantial electrical product line, dominant e-commerce platform, and broad U.S. footprint. Not a pure electrical specialist but increasingly competing for the same industrial MRO electrical spend as Werner.

Direct peers

• Border States Electric: 100% employee-owned regional electrical distributor headquartered in North Dakota with deep Upper Midwest presence, serving utility, contractor, and industrial customers. Highly comparable in scale, geography, and product mix to Werner Electric Supply.
• Crescent Electric Supply Company: Family-owned electrical distributor with a long operating history and Midwest-heavy branch network; provides similar product breadth, contractor counter service, and e-commerce capabilities. One of the most direct independent peers to Werner.
• Platt Electric Supply: Regional West Coast and national electrical distributor serving contractors, industrial, and commercial customers with a strong digital/catalog channel. Comparable business model with broader geographic reach than Werner.
• Summit Electric Supply: Employee-owned electrical distributor serving industrial, commercial, and contractor markets across the Southwest and beyond. Comparable mid-market independent distributor with similar product breadth and customer profile.
• French Gerleman: Midwest-based (Missouri) independent electrical, automation, and datacom distributor with a long history and similar contractor/industrial focus. One of the closest direct regional peers to Werner Electric Supply in both footprint and product mix.

Regional players

• EIS (Electrical Insulation Suppliers): Specialty electrical distributor focused on electrical and electronic insulation, fabrication, and production materials for OEM and industrial customers. Adjacent rather than direct competition, but a relevant specialty comparable in product depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/wernerelecwi
• Facebookfacebook.com/wernerelectricsupply
• LinkedInlinkedin.com/company/werner-electric-supply_2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werner Electric Supply