Touchdown PR

What Touchdown PR does

Touchdown PR is an international B2B technology public relations and communications agency founded in 2006 in the UK by James Carter. The agency specializes in enterprise technology sectors including cybersecurity, AI, cloud, data protection, storage, networking, and SaaS, serving both Fortune 500 companies and mid-market enterprise technology brands. The agency has 110+ communications specialists operating from 9+ offices across the USA, Europe (UK, Germany, Netherlands, France), APAC (Israel), and ANZ (Australia), enabling integrated global communications campaign delivery across all key technology markets.

The agency operates a professional services model, generating revenue through retainer fees and project-based engagements with enterprise technology clients. Its core service offerings include Media Relations (across business, financial, technology, and cybersecurity trade media), Analyst Relations (with longstanding relationships at Gartner, 451 Research, and Forrester), Social Media strategy, Global Communications campaign management, and AI Search & Generative Engine Optimization (GEO) services delivered through a partnership with Ruder Finn's TechLab. Touchdown PR does not develop proprietary technology products but leverages its media and analyst networks, global footprint, and sector specialism as its core value proposition.

Touchdown PR has been a wholly-owned subsidiary of Ruder Finn, a global communications firm, since November 2022. Recent leadership additions include Global Managing Director Tim Hurley (December 2024) and Executive Vice President Amy Longo (May 2026), signaling continued investment in senior leadership and U.S. business growth. The agency celebrated its 20th anniversary in June 2026, marking two decades of operation in the technology PR sector.

Name

Touchdown PR

Legal name

Touchdown PR Ltd.

Website

https://touchdownpr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Touchdown PR is an international B2B technology PR agency specializing in enterprise technology sectors like cybersecurity, AI, cloud, and SaaS, serving Fortune 500 and mid-market clients with media relations, analyst relations, and global communications services from 9+ offices worldwide.

Ownership category

akta.pro rank

Product category

Technology Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Technology public relations
• Enterprise tech communications
• Analyst relations services
• B2B tech media relations
• Global PR agency

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. PR and Communications Services: Touchdown PR generates revenue through professional services fees for public relations and communications engagements with technology companies. As an agency model, revenue is derived from retainer fees, project-based engagements, and ongoing retainer arrangements with enterprise technology clients across its global offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Touchdown PR is an international enterprise communications and tech PR agency that delivers media relations, analyst relations, social media strategy, integrated global communications campaigns, and AI Search/Generative Engine Optimization (GEO) services to enterprise technology companies. The agency specializes in sectors including AI, cybersecurity, cloud, storage, data protection, mobility, and SaaS, and operates as a wholly-owned subsidiary of Ruder Finn.

Product overview

Touchdown PR is an international enterprise communications and tech PR agency that provides professional public relations services rather than a software product. The company offers a unified suite of PR services including Media Relations, Analyst Relations, Social Media, Global Communications, and AI Search & Generative Engine Optimization (GEO). These services are delivered by a team of 110+ communications specialists across offices in the USA, Europe, APAC and ANZ. The agency specializes in enterprise technology sectors including mobility, cybersecurity, data protection/management, storage, networks, communications, big data, Artificial Intelligence, and cloud. Touchdown PR is a Ruder Finn company.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media relations services leveraging longstanding relationships with journalists across business and financial, technology and cybersecurity trade media, vertical publications, national newspapers, and emerging channels including Substacks, podcasts, and creator-led influencer communities. Targeted at enterprise technology brands seeking earned media coverage.

Quantifiable outcome

• Delivering highly integrated global communication campaigns that maximize coverage and impact in every key territory.
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Ruder FinncoreStrategic or Co-development Partner · 7 November 2022Ruder Finn, one of the world's largest independent public relations agencies, acquired Touchdown PR in November 2022. Touchdown operates as a Ruder Finn company, gaining access to global resources and innovation capabilities. The partnership enables Touchdown to leverage Ruder Finn's TechLab for AI search optimization services for clients.
• GartnercoreStrategic or Co-development PartnerTouchdown has longstanding relationships with leading experts at Gartner. Analyst relations with Gartner are instrumental in building strong reputations and generating sales leads for enterprise technology clients.
• 451 ResearchcoreStrategic or Co-development PartnerTouchdown has longstanding relationships with leading experts at 451 Research, enabling the agency to help clients build credibility and visibility within the analyst community.
• ForrestercoreStrategic or Co-development PartnerTouchdown has longstanding relationships with leading experts at Forrester Research. Analyst relations with Forrester are part of the agency's core offering for enterprise technology clients.
• Ruder Finn TechLabcoreTechnology or IntegrationTouchdown partners with Ruder Finn's TechLab to help clients build visibility in AI-generated answers and create communications strategies that help AI describe and cite companies accurately and consistently. This partnership enables Touchdown to offer AI Search and Generative Engine Optimization (GEO) services.

Scale indicators3 records

Recent moves8 records

Expansion highlights12 records

Direct peers

• RH Strategic: RH Strategic is a B2B tech PR firm with deep cybersecurity and enterprise software credentials. It overlaps with Touchdown's core verticals and competes for similar enterprise technology communications mandates.
• Archetype: Archetype is a global tech PR and communications agency serving B2B technology brands. Its enterprise technology focus and global service offering position it as a direct competitor to Touchdown, particularly for cross-region tech PR engagements.
• BLASTmedia: BLASTmedia is a SaaS and B2B tech PR agency focused on cybersecurity, MarTech, HR Tech, and SaaS clients. It competes with Touchdown for mid-market enterprise technology PR engagements, particularly in North America.
• Bospar: Bospar is a tech PR and marketing agency specializing in B2B technology, with strong overlap to Touchdown's enterprise tech client base including cloud, SaaS, and emerging technology brands.
• Walker Sands: Walker Sands is a B2B technology PR and demand generation agency with comparable specialization in enterprise software, cybersecurity, and SaaS clients. It competes directly with Touchdown for mid-market and growth-stage tech PR engagements across North America.
• PAN Communications: PAN Communications is a mid-sized B2B tech PR agency with similar services in media relations, analyst relations, and content. It directly competes with Touchdown for enterprise technology clients in cybersecurity, cloud, and SaaS.

Broad incumbents

• Burson (BCW): Burson is a major global PR network with technology and B2B capabilities following the BCW merger. It competes with Touchdown on enterprise tech accounts where global scale and integrated services are procurement criteria.
• Weber Shandwick: Weber Shandwick is a major global PR network with deep technology and cybersecurity practices. It competes with Touchdown for Fortune-class enterprise tech clients where integrated global capabilities are required.
• Edelman: Edelman is the world's largest PR firm with a significant technology practice. While not a tech specialist, it competes with Touchdown on large enterprise tech RFPs and offers broader integrated communications services.
• FleishmanHillard: FleishmanHillard is a global communications network with a dedicated technology practice. It overlaps with Touchdown on enterprise technology, cybersecurity, and AI client engagements, particularly on cross-region programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Touchdown_PR
• Facebookfacebook.com/TouchdownPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touchdown PR