What Servicepro does

Servicepro is a Munich-based, privately held full-service marketing agency founded in 1983 that targets growth-oriented enterprise brands across the DACH region (Germany, Austria, Switzerland). The firm operates as servicepro Agentur für Dialogmarketing und Verkaufsförderung GmbH and is led by Managing Director Slavisa Gasic (with Thorsten Paulert also listed as Managing Director and Andrea Ahlemeyer Stubbe as Director Strategic Analytics). With 11-50 employees, Servicepro integrates four service lines under one roof: Strategy & Consulting (customer journey, CX, marketing cloud, lead generation, marketing automation, CRM strategy, loyalty), Creation & Implementation (creative concepts, production, online/mobile/social, print/POS), Digitalization & Technology (web/mobile development, IT project management, information architecture, agile development, CRM systems, database management) and Data Analytics (data-driven marketing, scoring, predictive modeling, AI, reporting).

The technology stack is centered on data-driven marketing infrastructure rather than a named SaaS product. Capabilities include CRM system development and implementation (with custom developments and integrations), marketing automation using rule-based event-driven communication, agile development methodologies (Scrum), and an analytics layer spanning descriptive and exploratory data analysis, predictive modeling (data mining and probability), and AI/ML methods including cluster and association analysis, neural networks, machine learning and deep learning applied to customer targeting, segmentation and lifetime-value scoring. The agency uses Google Analytics, Leadfeeder and LinkedIn Insight Tag on its own site for lead generation and retargeting, and is a member of DDV (Deutscher Dialogmarketing Verband).

Servicepro's business model is B2B agency services delivered directly to enterprise clients on a project or retainer basis with non-public, quote-based pricing. Documented enterprise clients span Automotive (Toyota, Volkswagen, Porsche, Skoda, AGP eGlass), Insurance (SV Sparkassen-Versicherung, NDGIT), Technology (Microsoft, Microsoft Bing), Pharmaceutical (Vertex Pharmaceuticals, Pharmacosmos), Beverage (Coca-Cola, Golden Toast) and Retail (Peek&Cloppenburg). Documented case-study outcomes include a 156% response increase and sustained 20% email open rate for Microsoft Bing, a 5x purchase rate increase and 75% cost reduction for Toyota, and a 65% revenue increase and 84% of 3-month campaign target achieved in month one for SV Sparkassen-Versicherung. No revenue, funding, M&A or partnership disclosures beyond industry association membership are available.

Name

Servicepro

Legal name

servicepro Agentur für Dialogmarketing und Verkaufsförderung GmbH

Website

https://servicepro.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Servicepro is a Munich-based, privately held full-service marketing agency (founded 1983) that delivers data-driven marketing, CRM, predictive modeling and AI-enabled services to enterprise clients across the DACH region's Automotive, Insurance, Pharma, FMCG and Retail sectors.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Computer Systems Design and Related Services (54151)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Service Desk & ITSM Outsourcing (BPAEAMAF)

akta.pro secondary industries

Service Desk & Help Desk Services (BPAEAJAA), IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

Keywords

• Data-driven marketing
• CRM solutions
• Dialog marketing
• Predictive modeling
• Marketing automation

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels6 records

Core offering

Servicepro is a full-service marketing agency that delivers data-driven marketing, CRM, dialog marketing, and AI-enabled services to enterprise clients. The firm combines strategy, creation, technology, and analytics under one roof, building CRM systems, executing marketing campaigns, running predictive modeling and scoring, and providing marketing automation for customer lifecycle management. It serves growth-oriented brands in the DACH region across automotive, insurance, pharma, FMCG, retail and technology verticals.

Product overview

Servicepro is a full-service marketing agency offering integrated services across four main areas: Strategy & Consulting (Customer Journey, Customer Experience, Marketing Cloud solutions, Lead Generation, Marketing Automation, CRM Strategy, Loyalty), Creation & Implementation (Creative concepts, production, online/mobile/social, print/POS), Digitalization & Technology (Web/Mobile development, IT project management, Information architecture, Agile development, CRM systems, Database management), and Data Analytics (Data-driven marketing, analysis, Scoring, Predictive Modeling, AI, Reporting). The company does not offer a named software product/platform but rather provides agency services to help clients with CRM programs, marketing campaigns, and digital transformation. No distinct branded products or modules are identified in available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting
• Creation & Implementation
• Digitalization & Technology
• Data Analytics

Quantifiable outcome

• 156% response increase for Microsoft Bing B2B CRM program
• +8 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Munich-based largest independent German agency group covering brand, digital, data and technology. Comparable to servicepro in Munich base and full-service data-driven marketing, but at significantly larger scale.
• SinnerSchrader (Accenture Song): Hamburg-headquartered digital agency, now part of Accenture Song. Overlaps with servicepro in CRM, digital platforms and data-driven marketing for enterprise, but operates within a global network with broader scale.
• Ogilvy Germany (WPP): German arm of WPP's Ogilvy network covering advertising, CRM, data and PR. Directly comparable to servicepro's enterprise CRM/data-driven marketing services but with global scale and network resources.
• BBDO Germany (Omnicom): German operation of BBDO/Omnicom, providing full-service advertising and CRM solutions. Competes with servicepro for the same enterprise brand and direct marketing spend.
• DDB Germany (TBWA\DDB): German operations of the TBWA global network. Competes with servicepro for enterprise brand and CRM work with broader geographic and creative resources.

Direct peers

• Jung von Matt: Leading independent German creative and digital agency group with strong data and CRM offerings across DACH. Comparable to servicepro in combining creative with technology/data-driven marketing for enterprise brands.
• Scholz & Friends: Hamburg-headquartered German full-service agency with data, CRM and digital capabilities serving major enterprise clients. Comparable to servicepro in offering integrated strategy/creative/data services to DACH enterprise customers.
• denkwerk: Cologne-based independent digital agency covering strategy, creative, technology and data. Comparable to servicepro in its full-stack digital and data-driven offering for major German enterprise clients.
• Kolle Rebbe: Hamburg-based independent agency focused on creativity, digital and data-driven brand communication. Comparable to servicepro in its mid-sized independent positioning and integrated data/creative delivery model.

Emerging players

• Artegic AG: Bonn-based specialist in email marketing automation, CRM and dialogue marketing technology. Comparable to servicepro in the CRM/dialogue-marketing niche in Germany, but more productized/SaaS-leaning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/servicepro.de/about
• LinkedInlinkedin.com/company/servicepro-agency
• Instagraminstagram.com/servicepro.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servicepro