artegic

Marketing Automation Softwareartegic.com

artegic (ELAINE technologies GmbH) is a Bonn, Germany-based SaaS provider of GDPR-native marketing automation and omnichannel customer engagement solutions for medium-to-large European enterprises in retail, finance/insurance, automotive, loyalty, and media.

Company typePrivate
Founded2005
HeadquartersBonn, Germany
Headcount51–100
GTM typeB2B
OfferingSoftware

What artegic does

artegic, operating through its ELAINE technologies GmbH subsidiary as the "Elaine" customer engagement platform, is a Bonn, Germany-headquartered B2B SaaS provider of marketing automation and omnichannel customer engagement solutions for medium-to-large European enterprises. Founded in 2005 and operating with 51-100 employees under Main Capital Partners institutional ownership since December 2016, the company explicitly positions its offering as GDPR-native and purpose-built for the AI-first era across regulated industries including retail/e-commerce, finance/insurance, automotive, loyalty, and media.

The platform architecture is organized into three core modules — Elaine Engage (omnichannel message delivery across email, landing pages, in-app, mobile push, and SMS), Elaine Automate (marketing automation with a real-time trigger engine, workflow orchestration, and distributed marketing), and Elaine Connect (transactional messaging hub and Customer Engagement CDP integration) — supplemented by add-on modules including AIDO (AI Optimization & Insights), a Compliance Module, Interactive Mails, and a Transactional Message Hub. Underlying technical capabilities include behavioral and transactional event processing in under one second, AI-driven audience segmentation that operates without IT support, personalization across 1,000+ criteria, and an "AI-First Messages" capability offering auditable Copilot, Autopilot, or Core operating modes. Certifications include ISO/IEC 27001, ISO/IEC 27018, GDPR-native by design, NIS-2, SGB X / BaFin data handling, CSA Certified Sender, and BSI E-Mail Security Gold Award.

The business model is enterprise SaaS with field-sales motion targeting DACH and broader European regulated buyers; pricing is not publicly disclosed. The customer base includes large enterprise logos such as REWE, PAYBACK, dm, BMW, American Express, ARAG, Techniker Krankenkasse, KfW, Ravensburger, Louis, and Cosmos. Distribution is extended through a tiered partner program (business, technology, other) with dedicated Swiss coverage via Elaine-Swiss-by-Mayoris and membership in the broader "Entirely" open martech ecosystem.

artegic firmographics

Firmographics

Name: artegic
Website: https://artegic.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 51–100 employees
Short description: artegic (ELAINE technologies GmbH) is a Bonn, Germany-based SaaS provider of GDPR-native marketing automation and omnichannel customer engagement solutions for medium-to-large European enterprises in retail, finance/insurance, automotive, loyalty, and media.
Ownership category
akta.pro rank

artegic industry classification

Industry

Product category: Marketing Automation Software
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
akta.pro secondary industry: API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

Keywords

Marketing automation
Customer engagement
Email marketing
Omnichannel messaging
SaaS martech

Where artegic is headquartered

Location

Headquarters

HQ city: Bonn
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

artegic business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Theatrical Documentary Distribution: Artegios Distribución releases four to six documentaries annually, generating revenue through theatrical exhibition and leveraging government fiscal incentives (EFICINE) to support operations.

Go-to-market motion1 record

Distribution channels2 records

artegic product offering

Product offering

Core offering

artegic provides the Elaine customer engagement platform, a SaaS-based marketing automation and omnichannel messaging solution for medium to large enterprises. The platform unifies email marketing, mobile push, SMS, in-app messaging, landing pages, AI-driven personalization, marketing automation workflows, and transactional messaging within a GDPR-native architecture. It is sold as three core modules — Engage, Automate, and Connect — with the AIDO AI optimization layer, and targets industries such as retail/e-commerce, finance/insurance, automotive, and media.

Product overview

Elaine is a customer engagement platform built in Europe for the AI-first era, consisting of a unified platform with three core modules: Engage (omnichannel message delivery across email, mobile, web, and push), Automate (marketing automation with real-time trigger engine, AI optimization, and workflow orchestration), and Connect (transactional messaging hub and CDP integration). The platform includes add-on capabilities such as AIDO for AI optimization, Compliance Module for regulatory governance, and Interactive Mails for enhanced engagement. The central Engagement Engine unifies customer, transaction, and content data to power personalized 1:1 journeys at enterprise scale.

Differentiator

Problem solved

Functional benefit

Products and services

Elaine Engage

Companies that use artegic

Customer profile

Named customers2 records

Segments1 record

Ideal customer profiles1 record

artegic technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

artegic partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

EFICINE (Government Fiscal Incentives)coreOthersArtegios leverages government fiscal incentives (EFICINE) provided by the Mexican government to support documentary production and distribution operations. This is a key financial support mechanism for the company's sustainable business model.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

artegic competitors and assessment

Company assessment

Direct peers

Iterable: Omnichannel messaging and automation platform with AI-driven segmentation and real-time triggers; competes with Elaine across mid-market and enterprise customer engagement deals.
Mapp: European-headquartered marketing automation and customer engagement platform with similar email, cross-channel, and CDP modules; direct overlap in DACH mid-market and enterprise accounts.
Braze: Cross-channel customer engagement platform with real-time orchestration and AI personalization for consumer brands; closely parallels Elaine's omnichannel, trigger-based journey execution.
Klaviyo: Marketing automation platform focused on retail/e-commerce brands with AI-driven personalization and SMS/email/push; directly comparable to Elaine's retail vertical messaging and automation.
SAP Emarsys: Omnichannel customer engagement platform, comparable to Elaine across email, mobile, web, and AI-driven personalization; also European-originated (now SAP-owned), serving retail and finance with similar enterprise GTM.

Broad incumbents

HubSpot: Mid-market and SMB-focused marketing automation and CRM suite; comparable in marketing automation, email, and workflows, though anchored to a lower end of the enterprise market than Elaine.
Salesforce Marketing Cloud: Global enterprise customer engagement suite (Email Studio, Journey Builder, Marketing Cloud Engagement); competes with Elaine for the same large enterprise marketing and transactional messaging workloads.
Adobe Marketo Engage: B2B and B2C marketing automation and engagement platform inside the Adobe Experience Cloud; overlaps with Elaine's Automate and AIDO capabilities, especially in regulated and complex-enterprise environments.

Emerging players

Optimove: AI-led customer marketing platform combining segmentation, journey orchestration, and personalization; overlaps with Elaine's AIDO/Automate capabilities especially in retail and gaming use cases.

Regional players

dotdigital: UK-headquartered omnichannel marketing and customer engagement platform with email, SMS, push, and CDP modules; comparable feature set but different primary geography and SMB/mid-market tilt vs. Elaine's DACH enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

artegic compliance and trust

Trust signal

Compliance7 records

artegic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

artegic leadership team

Management profile

Number of profiles

Profiles1 record

artegic funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

artegic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about artegic

What does artegic do?

Is artegic a public or private company?

artegic is a private company. It is classified as venture growth investor backed and is currently operating.

When was artegic founded?

artegic was founded in 2005. It employs 51 to 100 people.

Where is artegic based?

artegic is headquartered in Bonn, Germany, in the Europe region.

How does artegic make money?

One revenue line is on record: theatrical Documentary Distribution.

Who are artegic's main competitors?

Direct peers on record are Iterable, Mapp, Braze, Klaviyo and SAP Emarsys. Broad incumbents are HubSpot, Salesforce Marketing Cloud and Adobe Marketo Engage. Optimove is listed as an emerging player. dotdigital is listed as a regional player.

Does artegic have an API?

No public API is recorded for artegic.

What industry is artegic in?

artegic's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAIAJ, API Analytics, Monetization & Developer Experience Tooling. Its NAICS code is 5418 and its SIC code is 7371.