ClearPlay
ClearPlay is a US subscription service that filters language, violence, and graphic content from streaming movies and TV shows for families, integrating with Amazon Prime Video, Apple TV+, Disney+, HBO Max, and Netflix at $7.99 per month.
- Company typePrivate
- Founded1999
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
ClearPlay firmographics
Firmographics- Name
- ClearPlay
- Legal name
- Clearplay Inc.
- Website
- https://clearplay.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClearPlay is a US subscription service that filters language, violence, and graphic content from streaming movies and TV shows for families, integrating with Amazon Prime Video, Apple TV+, Disney+, HBO Max, and Netflix at $7.99 per month.
- Ownership category
- akta.pro rank
Where ClearPlay is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClearPlay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Subscription-based filtering service: Recurring subscription revenue from monthly and annual plans providing access to family-friendly content filtering across supported streaming platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ClearPlay product offering
Product offeringCore offering
ClearPlay provides a subscription-based content filtering service that seamlessly skips scenes with language, violence, and graphic content from movies and TV shows across major streaming platforms. Users customize filtering preferences by category and sub-category, and the service integrates with Amazon Prime Video, Apple TV+, Disney+, HBO Max, and Netflix. The offering is sold as a self-serve monthly or annual subscription with a 30-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- ClearPlay Filtering Service
Companies that use ClearPlay
Customer profileSegments1 record
Ideal customer profiles1 record
ClearPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
ClearPlay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Prime VideocoreIntegration partner through which ClearPlay's filtering technology operates, allowing subscribers to watch Amazon Prime Video content with family-friendly scene skipping.
- Apple TV+coreIntegration partner through which ClearPlay's filtering technology operates, allowing subscribers to watch Apple TV+ content with family-friendly scene skipping.
- Disney+coreIntegration partner through which ClearPlay's filtering technology operates, allowing subscribers to watch Disney+ content with family-friendly scene skipping.
- HBO MaxcoreIntegration partner through which ClearPlay's filtering technology operates, allowing subscribers to watch HBO Max content with family-friendly scene skipping.
- NetflixcoreIntegration partner through which ClearPlay's filtering technology operates, allowing subscribers to watch Netflix content with family-friendly scene skipping.
ClearPlay competitors and assessment
Company assessmentBroad incumbents
- Netflix: Netflix is one of ClearPlay's core integration partners and offers parental controls and rating-based filters natively. As the dominant US streaming platform, Netflix's own filtering roadmap directly affects ClearPlay's value proposition.
- Amazon Prime Video: Amazon Prime Video is a ClearPlay integration partner and offers Freevee content and parental controls via Amazon Household. As an integrated ecosystem owner, Amazon can extend or restrict third-party filtering layers at will.
- HBO Max: HBO Max is a ClearPlay integration partner that ships parental controls and content ratings natively. As premium streaming matures into a more crowded landscape, Max's filter-feature decisions shape the third-party filtering opportunity.
- Apple TV+: Apple TV+ is a ClearPlay integration partner with strong family-content positioning. Apple's broader ecosystem (Family Sharing, Screen Time) overlaps functionally with ClearPlay's filtering capabilities.
- Disney+: Disney+ is a ClearPlay integration partner and already maintains robust parental controls and kid profiles. Its existing family-friendly positioning and native filtering features represent both a partner and a potential competitive threat.
Direct peers
- VidAngel: VidAngel is the closest direct competitor to ClearPlay — both offer scene-skipping / content filtering for streaming entertainment aimed at families and faith-based audiences. Both operate subscription models that integrate with major streaming platforms.
Emerging players
- Qustodio: Qustodio is a parental control software vendor with screen-time management and content filtering for families. It targets the same family-safety subscription segment as ClearPlay, though more at the device/app layer.
- Common Sense Media: Common Sense Media is a non-profit providing age-based content reviews and ratings for parents. It serves the same family decision-making use case as ClearPlay but via editorial review rather than automated scene filtering.
- Bark: Bark is a parental monitoring and content-filtering platform aimed at families. While it focuses more on device and social-media monitoring than scene-skipping, it competes for the same family-safety subscription wallet.
Regional players
- Angel Studios: Angel Studios distributes family-friendly and faith-based films as a streaming-first studio. While not a filtering service, it competes for the same family-viewer subscription dollar by offering pre-curated content rather than filtered mainstream content.
Market position
Customer concentration
ClearPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClearPlay leadership team
Management profileNumber of profiles
ClearPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClearPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClearPlay
What does ClearPlay do?
ClearPlay provides a subscription-based content filtering service that seamlessly skips scenes with language, violence, and graphic content from movies and TV shows across major streaming platforms. Users customize filtering preferences by category and sub-category, and the service integrates with Amazon Prime Video, Apple TV+, Disney+, HBO Max, and Netflix. The offering is sold as a self-serve monthly or annual subscription with a 30-day free trial.
Is ClearPlay a public or private company?
ClearPlay is a private company. It is classified as unknown and is currently operating.
When was ClearPlay founded?
ClearPlay was founded in 1999. It employs 11 to 50 people.
Where is ClearPlay based?
ClearPlay is headquartered in Salt Lake City, United States, in the North America region.
How does ClearPlay make money?
One revenue line is on record: subscription-based filtering service.
Who are ClearPlay's main competitors?
Broad incumbents on record are Netflix, Amazon Prime Video, HBO Max, Apple TV+ and Disney+. VidAngel is listed as a direct peer. Emerging players are Qustodio, Common Sense Media and Bark. Angel Studios is listed as a regional player.
Does ClearPlay have an API?
No public API is recorded for ClearPlay.