Omnycode
Omnycode is a privately held New York- and Tampa-based full-service ecommerce agency delivering Shopify and BigCommerce development, platform migrations, custom ERP integrations, and AI-enabled content automation for enterprise, mid-market, and SMB merchants.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Omnycode does
Omnycode Inc. is a privately held, New York-headquartered full-service ecommerce agency specializing in Shopify and BigCommerce development, with a secondary office in Tampa, Florida. The firm offers end-to-end services spanning strategy, design, custom development (including headless commerce on Shopify Hydrogen/Oxygen and BigCommerce), platform migrations from Magento, WooCommerce, Drupal, Wix, and custom PHP stacks, performance optimization (Core Web Vitals), analytics (GA4, GTM server-side tracking, Looker Studio), and growth marketing (SEO, Google/Meta ads, Klaviyo email, influencer campaigns). Two proprietary technology assets distinguish the offering: ECX (E-Commerce Exchange), a custom middleware platform enabling bidirectional data synchronization between client storefronts and ERP/PIM/CRM/OMS systems without licensing fees, and the Omnycode Insights Platform, which consolidates omnichannel sales data into unified BI dashboards.
The business model is project-based professional services with hybrid recurring revenue from monthly maintenance retainers (8–50 hours). Pricing is bespoke, with new builds running 4–12 weeks and migrations 6–16 weeks. The company derives channel leverage from official Shopify Select Partner and BigCommerce Certified Partner status, supplemented by technology partnerships with Athos Commerce (Klevu, Searchspring, Intelligent Reach) and Klaviyo. Customer segments span enterprise (Cherrybrook, Kellyco, Fabco Shoes, Chris Christensen), mid-market (Somm Cellars, Olivia von Halle, BedHead PJs, Eileen West), and SMB (Standard Plumbing, Wrap Estate), with demonstrated outcomes including +148% new sessions QoQ (Somm Cellars), 875% ROAS (BedHead PJs), 350,000+ order migration (Kellyco), and 100/100 accessibility scores (Fabco).
Operating leverage is delivered through AI-enabled workflow automation built on third-party foundation models: OpenAI for SEO product description generation across 3,000+ SKUs and Google Gemini for AI product image recoloring across 720+ variants. The company is privately held with no disclosed external funding, headcount stated at 1–10, and leadership comprising an E-commerce Executive (10+ years experience) and a Director of Ecommerce (6+ years).
Omnycode firmographics
Firmographics- Name
- Omnycode
- Legal name
- Omnycode Inc.
- Website
- https://omnycode.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Omnycode is a privately held New York- and Tampa-based full-service ecommerce agency delivering Shopify and BigCommerce development, platform migrations, custom ERP integrations, and AI-enabled content automation for enterprise, mid-market, and SMB merchants.
- Ownership category
- akta.pro rank
Omnycode industry classification
Industry- Product category
- Ecommerce Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
- akta.pro secondary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where Omnycode is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Omnycode business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ecommerce Development Services: Full-service Shopify and BigCommerce website development including custom builds, theme development, headless implementation, and custom application development. Revenue generated through project-based engagements with timelines ranging from 4-16 weeks.
- Ecommerce Strategy & Consulting: Strategic consulting engagements including market research, competitor analysis, audience segmentation, and technology recommendations. Includes platform selection guidance and migration planning.
- Growth Marketing Services: Digital marketing services including SEO, Google Ads, Meta advertising, email marketing, and influencer partnerships. Revenue generated through ongoing retainer arrangements and campaign management fees.
- Performance Analytics: Analytics services including GA4 audits, GTM implementation, server-side tracking setup, custom dashboard development, and ongoing strategic reporting.
- Ongoing Maintenance & Support: Monthly support packages ranging from 8 to 50 hours, including regular QA, accessibility and performance audits, CRO optimization, and theme upgrades.
- Platform Migration Services: Migration services from Magento, WooCommerce, Drupal, Wix, and custom platforms. Covers data mapping, SEO preservation with 301 redirects, and zero-downtime launches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based engagements with custom pricing based on scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Omnycode product offering
Product offeringCore offering
Omnycode is a full-service ecommerce agency that designs, builds, migrates, optimizes, and markets Shopify and BigCommerce stores for B2C and B2B retailers. Core deliverables include custom store builds and Shopify Plus/headless implementations, platform migrations from Magento/WooCommerce/Drupal/Wix, performance optimization (Core Web Vitals), analytics implementation (GA4, GTM, Looker Studio dashboards), growth marketing (SEO, Google Ads, Meta, email), and strategy consulting. Supporting these services are proprietary platforms: the ECX (E-Commerce Exchange) middleware for ERP/OMS/PIM/CRM integrations and the Omnycode Insights BI platform for omnichannel reporting.
Product overview
Omnycode is a full-service e-commerce agency offering a unified service portfolio centered on Shopify and BigCommerce development, migration, and optimization. The core offering spans Shopify Web Development (including Shopify Plus, headless Hydrogen + Oxygen, and custom apps), BigCommerce Web Development (B2C, B2B, headless, and custom widgets), E-commerce Store Migration (from Magento, WooCommerce, Drupal, Wix, and custom platforms), Performance Optimization (Core Web Vitals, image optimization, JavaScript cleanup), Performance Analytics (GA4, GTM, server-side tracking, custom dashboards), Growth Marketing (SEO, Google Ads, Meta, email), and E-commerce Strategy consulting. The proprietary ECX (E-Commerce Exchange) middleware platform enables custom bidirectional data exchange between client stores and ERP/OMS/PIM/CRM systems without licensing fees. The Omnycode Insights Platform provides BI dashboards consolidating multi-channel sales data for analytics and reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Web Development End-to-end Shopify and Shopify Plus store development service for B2C and B2B retailers, including custom builds, theme customization, headless commerce on Hydrogen + Oxygen, custom applications, B2B portals, private apps, checkout customizations, and Shopify POS Pro implementations. For merchants seeking to launch or scale on Shopify.
- BigCommerce Web Development Custom BigCommerce solutions for B2C, B2B, and dropshipping ecommerce, including storefront design, custom widgets, headless implementation, B2B storefronts, ERP connectors, and proprietary ECX integrations. For mid-market and enterprise retailers seeking extensible SaaS ecommerce.
- E-commerce Store Migration Migration service from Magento, WooCommerce, Drupal, Wix, and custom PHP platforms to Shopify or BigCommerce, covering data mapping, SEO preservation with 301 redirects, historical data transfer, team training, and zero-downtime launches. Typical timelines range from 6 to 16 weeks depending on catalog size and integrations. For retailers re-platforming from legacy or constrained systems.
- Performance Optimization Full-cycle performance optimization service for ecommerce stores, covering Core Web Vitals improvement, image optimization, lazy loading, JavaScript cleanup, app optimization, and ongoing performance care guides. Achieved passing Core Web Vitals on long-standing BigCommerce projects. For retailers needing speed, accessibility, and SEO improvements.
- Performance Analytics Analytics service covering conversion rate optimization, customer lifetime value analysis, GA4 audits, GTM implementation, server-side tracking setup, custom dashboard development (Looker Studio, Glew, Mode Analytics), and ongoing strategic reporting. For ecommerce operators needing data-driven decision support.
- Growth Marketing Digital marketing service including SEO, Google Ads, Meta (Facebook/Instagram) advertising, email marketing via Klaviyo, and influencer partnerships. Strategic campaigns tailored to audience preferences with focus on ROI maximization and qualified traffic. For ecommerce brands seeking customer acquisition and retention.
- E-commerce Strategy and Consulting Strategic consulting service covering market research, competitor analysis, audience segmentation, pricing strategy optimization, customer journey mapping, and platform selection guidance. Includes platform migration planning and free discovery sessions. For retailers seeking strategic direction before build or migration.
- ECX (E-Commerce Exchange) Proprietary middleware platform enabling bidirectional data synchronization between Shopify/BigCommerce stores and external ERP, OMS, PIM, and CRM systems without licensing fees for clients. Used for complex integrations such as Kellyco's ERP connector and Fabco's custom ERP sync across 30+ retail locations.
- Omnycode Insights Platform Business intelligence and analytics platform providing omnichannel snapshots, cross-channel reporting, and custom dashboards (Shipping Profitability Report, Paid Search Dashboard) that consolidate Shopify, Amazon, eBay, and brick-and-mortar sales into single reports. Includes Custom Table Upload feature for external data sources and integrates with Glew and Mode Analytics.
Quantifiable outcome
- +52% unique purchases QoQ for Somm Cellars
- +13 more outcomes
Companies that use Omnycode
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Omnycode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature5 records
Omnycode partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreShopify Select Partner status giving Omnycode clients early access to new features, exclusive tools, and priority partner support. Omnycode builds Shopify and Shopify Plus stores with capabilities including custom checkout flows, B2B portals, private apps, and headless storefronts.
- BigCommercecoreBigCommerce Certified Agency Partner for over 5 years. Provides clients with early platform features, exclusive tools, and priority partner support. Omnycode specializes in complex BigCommerce builds including B2B storefronts, ERP connectors, and headless implementations.
- Athos CommercecoreAI-powered commerce tools partner uniting Searchspring, Klevu, and Intelligent Reach. Provides search, recommendations, merchandising, and feed management capabilities. Trusted by brands like Clarins, Puma, and Skims.
- KlaviyocoreEmail and SMS marketing platform partner. Klaviyo empowers businesses to create personalized, targeted marketing experiences. Omnycode implements Klaviyo for clients including welcome series, abandoned cart flows, birthday campaigns, and loyalty programs.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Omnycode competitors and assessment
Company assessmentDirect peers
- Coalition Technologies: Full-service ecommerce development and digital marketing agency delivering custom Shopify, BigCommerce, and WooCommerce builds with SEO and CRO services — competes for the same project-based engagements.
- OuterBox: Multichannel ecommerce agency offering design, development, SEO, and performance marketing primarily on Shopify, BigCommerce, and Magento — direct competitor for the same mid-market merchant segment.
- Bounteous (formerly Blue Acorn iCite): Full-service digital commerce agency delivering Shopify, BigCommerce, and Adobe Commerce strategy, design, and engineering — the most direct overlap with Omnycode in customer profile, platform certifications, and services offered.
- Fancy Figs: Shopify Plus design and development agency delivering custom storefronts and theme work for fashion, lifestyle, and food brands — overlaps with several of Omnycode's named customer verticals and project types.
- Traction Agency: Enterprise ecommerce agency operating on the same Shopify Plus and BigCommerce platforms with comparable services in custom builds, migrations, and growth marketing for mid-market and enterprise retailers.
Emerging players
- Avela (formerly known as AspenCore Analytics): Boutique ecommerce consultancy focused on Shopify Plus implementations with comparable full-service delivery model and similar client size profile.
- Disco Labs (formerly Disco Ecommerce): Shopify-focused digital commerce agency delivering custom builds, headless commerce, and growth for emerging DTC brands — comparable in platform specialization and projected trajectory.
Others
- Klaviyo Agency Partners: Network of certified agencies such as Loud Growth that bundle Klaviyo email/SMS implementation and marketing automation alongside Shopify builds — directly comparable on the email and growth-marketing service line.
Broad incumbents
- BigCommerce Partner Directory Agencies: The certified-agency ecosystem on BigCommerce that Omnycode competes against for partner-referred enterprise and mid-market migration projects.
- Shopify Partners Agency: Shopify's officially curated partner ecosystem of agencies and freelancers — represents the broader competitive set Omnycode is differentiated within as a Select Partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Omnycode social profiles
Digital presenceOmnycode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omnycode leadership team
Management profileNumber of profiles
Profiles2 records
Omnycode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omnycode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omnycode
What does Omnycode do?
Omnycode is a full-service ecommerce agency that designs, builds, migrates, optimizes, and markets Shopify and BigCommerce stores for B2C and B2B retailers. Core deliverables include custom store builds and Shopify Plus/headless implementations, platform migrations from Magento/WooCommerce/Drupal/Wix, performance optimization (Core Web Vitals), analytics implementation (GA4, GTM, Looker Studio dashboards), growth marketing (SEO, Google Ads, Meta, email), and strategy consulting. Supporting these services are proprietary platforms: the ECX (E-Commerce Exchange) middleware for ERP/OMS/PIM/CRM integrations and the Omnycode Insights BI platform for omnichannel reporting.
Is Omnycode a public or private company?
Omnycode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omnycode founded?
Omnycode was founded in 2018. It employs 1 to 10 people.
Where is Omnycode based?
Omnycode is headquartered in New York, United States, in the North America region.
How does Omnycode make money?
Six revenue lines are on record. Ecommerce Development Services are the primary driver. The others are ecommerce Strategy & Consulting, growth Marketing Services, performance Analytics, ongoing Maintenance & Support and platform Migration Services.
Who are Omnycode's main competitors?
Direct peers on record are Coalition Technologies, OuterBox, Bounteous (formerly Blue Acorn iCite), Fancy Figs and Traction Agency. Emerging players are Avela (formerly known as AspenCore Analytics) and Disco Labs (formerly Disco Ecommerce). Klaviyo Agency Partners is listed as an others. Broad incumbents are BigCommerce Partner Directory Agencies and Shopify Partners Agency.
Does Omnycode have an API?
No public API is recorded for Omnycode.
What industry is Omnycode in?
Omnycode's product category is Ecommerce Development Services. Its primary akta.pro industry code is CRAFAEAF, General Merchandise/Department Store Omnichannel, with a secondary code of CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 541511 and its SIC code is 7370.