Parks Project
Parks Project is a privately held, national parks-inspired apparel and accessories brand founded in 2013, selling tees, hoodies, jackets, and outdoor goods direct-to-consumer via Shopify, with additional wholesale, corporate, and Discovery Center retail channels. The company serves U.S. and international consumers interested in park-themed apparel and outdoor lifestyle products.
- Company typePrivate
- Founded2013
- HeadquartersMarina Del Rey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Parks Project does
Parks Project is a privately held, direct-to-consumer apparel and accessories brand built around U.S. national park themes, founded in 2013 and headquartered in Marina Del Rey, California. The company designs, sources, and sells tees, hoodies, jackets, accessories, and home/outdoor goods priced from $5 stickers up to ~$200 jackets, with the stated mission of contributing to parkland conservation — disclosures indicate cumulative contributions exceeding $2.8 million to date. Products are distributed through a multi-channel model: a Shopify-powered DTC storefront, wholesale partnerships, corporate sales, and a physical Discovery Center retail location, sub-branded under Remade Parks Project (a pre-loved/resale line), Parks Project Trips (experiential travel), and the Discovery Center itself.
The company earns revenue through unit sales across its product assortment, supplemented by wholesale and corporate channels and an experiential travel sub-brand built around an AutoCamp partnership. Geographic reach includes domestic U.S. sales plus international shipping to Japan, Canada, the UK, Germany, France, and Australia, with a Japan-specific collection as evidence of focused international expansion. The brand has B Corp certification and operates a volunteer/rewards community program, and it has executed licensed collaborations with Audubon, Looney Tunes, Peanuts, and Chaco, plus partnerships with AutoCamp and StudentBeans, to extend audience reach. There is no disclosed external funding, no disclosed revenue, and no proprietary technology stack beyond standard e-commerce and Shopify platform tooling; the company appears to be founder-led (Keith Eshelman) and independently capitalized with a headcount of 11-50.
Parks Project firmographics
Firmographics- Name
- Parks Project
- Legal name
- Parks Project
- Website
- https://parksproject.us
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parks Project is a privately held, national parks-inspired apparel and accessories brand founded in 2013, selling tees, hoodies, jackets, and outdoor goods direct-to-consumer via Shopify, with additional wholesale, corporate, and Discovery Center retail channels. The company serves U.S. and international consumers interested in park-themed apparel and outdoor lifestyle products.
- Ownership category
- akta.pro rank
Parks Project industry classification
Industry- Product category
- Outdoor Apparel & Lifestyle Merchandise
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Parks Project is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Markets served
Parks Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Product Sales: Revenue is generated through direct sales of national parks-inspired merchandise including apparel (tees, fleece, outerwear), accessories (hats, socks, drinkware), and home & outdoor products (candles, outdoor gear). Products are sold at various price points ranging from $5 stickers to $200 jackets. No subscription model is apparent; all sales are one-time transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel and accessories at various price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Parks Project product offering
Product offeringCore offering
Parks Project designs, brands, and sells national parks-inspired apparel (tees, hoodies, fleeces, jackets), accessories (hats, socks, drinkware), and home/outdoor goods (candles, diffusers, outdoor gear) through its own Shopify e-commerce site, a physical Discovery Center store, and limited wholesale and corporate channels. The company partners with Audubon, Looney Tunes, Peanuts, and Chaco for licensed collections, offers curated outdoor travel through Parks Project Trips, and runs a Remade pre-loved sustainability program. A portion of proceeds is directed to underfunded organizations preserving U.S. public lands, with over $2.8 million contributed to date.
Product overview
Parks Project is an e-commerce company selling National Parks-inspired apparel, accessories, and home/outdoor gear designed to fund park conservation efforts. Their product portfolio centers on a core apparel line (women's, men's, tees, outerwear) and accessories, complemented by licensed collaborations (Looney Tunes, Peanuts, Audubon Society), geographic collections (Japan, park-specific items), seasonal offerings (Summer Camp, Adventure), and sustainability initiatives (Remade secondhand program, Vintage Collection). They also offer curated outdoor experiences through Parks Project Trips partnered with AutoCamp. The company has contributed over $2.8 million to parkland conservation, positioning products as both consumer goods and vehicle for environmental advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- Remade Parks Project: Remade collection featuring pre-loved and sustainably remade Parks Project products.
- Parks Project Trips
- Parks Project Discovery Center
Quantifiable outcome
- Over $2.8 million contributed to parklands
Companies that use Parks Project
Customer profileSegments3 records
Ideal customer profiles3 records
Parks Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parks Project partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AuduboncoreOngoing collaboration creating bird-themed apparel and accessories collection featuring Audubon bird checklists and bird imagery. Products include jackets, sweatshirts, tees, and sweatpants with bird-themed designs supporting bird conservation awareness.
- Looney TunescoreCollaboration featuring Looney Tunes characters in national park-themed merchandise including oversized tour tees and crew sweatshirts. Brings classic cartoon characters into outdoor/adventure context.
- PeanutscoreCollaboration featuring Peanuts characters in recycled water bottle and sticker pack products, combining beloved characters with environmental messaging.
- AutoCampminorPartnership for Parks Project Trips - curated outdoor adventure experiences combining camping accommodations with park exploration.
- ChacominorFootwear collaboration featuring Chaco sandals in Parks Project branded designs for outdoor adventures.
- StudentBeansminorStudent discount partnership providing verified student discounts through StudentBeans platform to help students save on purchases.
- ShopifycoreE-commerce platform powering the Parks Project website, enabling product sales, inventory management, and checkout functionality.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Parks Project competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Patagonia is the dominant mission-driven outdoor apparel incumbent, donating 1% of sales to environmental organizations. While much larger and broader in assortment, it directly competes for the same environmentally conscious outdoor consumer.
- REI Co-op: REI is the largest US outdoor recreation co-op with extensive private label and national park-themed merchandise. It competes with Parks Project across multiple outdoor categories and serves overlapping customer segments through both online and physical retail.
- The North Face: The North Face is a VF Corporation-owned outdoor apparel leader with extensive park and exploration partnerships. It is a broad incumbent with overlapping customer demographics and significantly larger marketing and wholesale presence.
Direct peers
- United By Blue: United By Blue is a B Corp outdoor apparel brand that removes plastic from oceans and waterways for each product sold. Its mission-driven model and outdoor apparel focus closely parallels Parks Project's giveback positioning and customer base.
- Cotopaxi: Cotopaxi is a mission-driven outdoor brand with a B Corp certification and a 'Questival' giveback model. It directly competes with Parks Project in the sustainable outdoor apparel category, serving similar environmentally conscious consumers through DTC channels.
- tentree: tentree is a certified B Corporation apparel brand that plants trees for each item purchased. Like Parks Project, it monetizes a mission-driven giveback model through DTC apparel and accessories targeting eco-conscious outdoor consumers.
Emerging players
- Klean Kanteen: Klean Kanteen is a B Corp drinkware and reusable goods brand competing in adjacent product categories to Parks Project's drinkware and home collections. Its sustainability-first DTC positioning mirrors Parks Project's mission-driven approach.
- Allbirds: Allbirds is a B Corp DTC footwear and apparel brand with a sustainability mission. It shares Parks Project's DTC-first, mission-driven positioning but operates in adjacent product categories rather than direct outdoor apparel competition.
- AutoCamp: AutoCamp is a glamping and outdoor hospitality brand that Parks Project has formally partnered with for Parks Project Trips. While not a retail competitor, it is a direct operational partner and comparable experience-based brand in the outdoor recreation space.
Others
- National Park Trust: National Park Trust is a nonprofit dedicated to preserving national parks. While not a commercial peer, it is a partner and ecosystem participant in the same conservation narrative that Parks Project monetizes through product sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Parks Project social profiles
Digital presenceParks Project compliance and trust
Trust signalCompliance1 record
Parks Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parks Project leadership team
Management profileNumber of profiles
Profiles1 record
Parks Project subsidiaries and ownership
Company hierarchySubsidiaries2 records
Parks Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parks Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parks Project
What does Parks Project do?
Parks Project designs, brands, and sells national parks-inspired apparel (tees, hoodies, fleeces, jackets), accessories (hats, socks, drinkware), and home/outdoor goods (candles, diffusers, outdoor gear) through its own Shopify e-commerce site, a physical Discovery Center store, and limited wholesale and corporate channels. The company partners with Audubon, Looney Tunes, Peanuts, and Chaco for licensed collections, offers curated outdoor travel through Parks Project Trips, and runs a Remade pre-loved sustainability program. A portion of proceeds is directed to underfunded organizations preserving U.S. public lands, with over $2.8 million contributed to date.
Is Parks Project a public or private company?
Parks Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parks Project founded?
Parks Project was founded in 2013. It employs 11 to 50 people.
Where is Parks Project based?
Parks Project is headquartered in Marina Del Rey, United States, in the North America region.
How does Parks Project make money?
One revenue line is on record: product Sales.
Who are Parks Project's main competitors?
Broad incumbents on record are Patagonia, REI Co-op and The North Face. Direct peers are United By Blue, Cotopaxi and tentree. Emerging players are Klean Kanteen, Allbirds and AutoCamp. National Park Trust is listed as an others.
Does Parks Project have an API?
No public API is recorded for Parks Project.
What industry is Parks Project in?
Parks Project's product category is Outdoor Apparel & Lifestyle Merchandise. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMABAM, Camping, Hiking & Climbing Specialty Retail. Its SIC code is 5651.