What Tentree does

Tentree International is a Canadian sustainable apparel company operating as a direct-to-consumer e-commerce brand on tentree.com, complemented by a flagship retail store in Washington D.C. and corporate/wholesale bulk ordering. Founded in 2012 and headquartered in Vancouver, the company sells men's, women's, and kids apparel along with accessories, with products made from TENCEL lyocell, organic cotton, hemp, recycled polyester (REPREVE), and linen; the company states that 98% of its products are eco-friendly. The company's distinguishing mechanism is its tree-planting value proposition: every item purchased triggers the planting of 10 trees, tracked through the Veritree blockchain-powered Impact Wallet, where customers register unique codes from product tags and view planting locations and environmental impact.

Name

Tentree

Legal name

Tentree International

Website

https://tentree.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Tentree is a Canadian sustainable apparel company that sells eco-friendly men's, women's, and kids clothing, accessories, and activewear through its DTC e-commerce site, a DC flagship store, and corporate orders, with every item planting 10 trees tracked via Veritree blockchain.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Sustainable apparel
• Eco-friendly clothing
• Tree planting program
• Circular fashion
• Carbon offset subscription

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Apparel Sales: Direct-to-consumer sales of sustainable clothing including tops, bottoms, outerwear, activewear, and accessories. Revenue generated from individual item purchases at standard retail pricing with seasonal sales events
2. Mystery Box Sales: Curated mystery boxes containing 5 sustainable items sold at 55% discount. Limited quantity offerings to drive urgency and clearance of inventory
3. Climate+ Subscription: Monthly subscription packages for carbon sequestration through tree planting. Options include Family, Travel & Events, and Forest Planting packages for ongoing climate action
4. Corporate/Wholesale Orders: Bulk corporate product orders for businesses through dedicated corporate ordering program
5. Pre-loved/Resale: Resale of gently used tentree items through Treet platform, with consignment shop for circular economy

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tentree designs, manufactures, and sells sustainably made apparel and accessories through its own e-commerce platform, with every item funding the planting of 10 trees. The catalog covers women's, men's, and kids clothing plus accessories in materials such as TENCEL, organic cotton, hemp, REPREVE recycled polyester, and linen, complemented by a Climate+ monthly tree-planting subscription, Mystery Boxes, and a Circularity Program that combines textile recycling (SuperCircle) and resale (Treet).

Product overview

Tentree is a Canadian sustainable apparel brand operating primarily as an e-commerce Shopify storefront (tentree.com) offering Earth-First, sustainably made clothing. The product portfolio is organized around four core pillars: a broad men's and women's clothing line (tops, shirts, dresses, activewear, outerwear, denim, bottoms, and accessories), the Climate+ subscription service for carbon sequestration, the Mystery Boxes sub-brand offering curated surprise bundles, and an integrated Circularity Program for textile recycling and resale via SuperCircle and Treet partnerships. Every item sold plants 10 trees, tracked through the Veritree-powered Impact Wallet, supported by a tiered Rewards Program and Refer-a-Friend referral engine. The brand holds B Corp, Climate Neutral, and Science Based Targets certifications and aims to plant 1 billion trees by 2030, having already planted over 117.8 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Sustainably made women's apparel covering t-shirts, tanks, tops, button-ups, dresses, jumpsuits, joggers, pants, leggings, skirts, sweaters, cardigans, hoodies, sweatshirts, shorts, jackets, coats, activewear, and denim, sold direct-to-consumer through tentree.com with each item planting 10 trees.
• Men's Clothing Sustainably made men's apparel including t-shirts, tops, shirts, button-ups, hoodies, sweatshirts, sweatpants, joggers, pants, shorts, jackets, coats, sweaters, cardigans, activewear, and graphic t-shirts, produced from hemp, organic cotton, TENCEL, recycled polyester, and linen.
• Accessories Eco-friendly accessories including hats, beanies, bags, backpacks, water bottles, and socks made from organic cotton, recycled polyester, and other sustainable materials.
• Climate+ Subscription Monthly subscription service that plants trees on the subscriber's behalf to offset their carbon footprint, with plan options including Family, Travel & Events, and Forest Planting tiers.
• Mystery Boxes Curated 5-item mystery bundles of sustainable clothing and accessories sold at a 55% discount, with each box planting 50 trees; used to drive urgency and clear inventory.
• Denim Collection Sustainable denim collection crafted from organic cotton and recycled fibers, designed to eliminate chemicals and reduce water waste while maintaining classic denim quality, with each pair planting 10 trees.
• Sustainable Activewear Technical activewear for both men and women made with recycled polyester and drirelease moisture-wicking technology, designed to divert plastic bottles from landfills and provide performance features for active use.
• E-Gift Code Digital gift card delivered via email with a 16-digit code applicable at checkout on tentree.com; e-gift codes do not expire.

Quantifiable outcome

• Trees planted: 117,846,160 trees planted to date
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• VeritreecoreTechnology or IntegrationVeritree provides blockchain technology for Tentree's tree planting tracking system. Customers can register unique codes from purchased items to track where trees are planted. The Impact Wallet platform uses Veritree technology to show planted trees, locations, and environmental impact. This partnership enables transparency and accountability in Tentree's tree planting initiatives.
• SuperCirclecoreStrategic or Co-development PartnerSuperCircle is Tentree's textile recycling partner, enabling the circular economy initiative. Customers can send used Tentree or non-Tentree items for recycling or reuse. SuperCircle sorts items for recycling or resale, with customers earning store credits for participating in the program.
• TreetcoreChannel Partner/ Reseller/ DistributorTreet operates Tentree's official resale platform (tentree.treet.co) for selling gently used Tentree clothes for cash or store credit. Part of the integrated circularity solution combining SuperCircle's recycling capabilities with Treet's resale expertise.
• Climate NeutralcoreStrategic or Co-development PartnerClimate Neutral is a nonprofit organization that certified Tentree as carbon neutral. The partnership involves annual measurement of Scope 1, 2, and 3 emissions, carbon offsetting through verified projects, and collaboration on reduction strategies. Tentree's three-part climate action plan was created in partnership with Climate Neutral.
• BullFrog PowersupportingOthersBullFrog Power is a fellow B Corp that provides renewable electricity for Tentree's offices. This partnership ensures Tentree's offices run on 100% renewable electricity as part of their climate action plan.
• FSC (Forest Stewardship Council)supportingStrategic or Co-development PartnerFSC certification for paper-based packaging materials. Tentree uses FSC certified paper for hangtags, inserts, sleeves, and boxes. The majority of paper materials are 100% recycled. Tentree is part of the CanopyStyle and Pack4Good initiatives for responsible packaging.
• REPREVEsupportingStrategic or Co-development PartnerREPREVE is a brand of recycled polyester made from plastic bottles. Tentree uses REPREVE recycled polyester in activewear and other products, diverting plastic from landfills and reducing virgin material usage.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Everlane: DTC apparel brand built on radical transparency and sustainable basics. Comparable on direct-to-consumer model, sustainability positioning, and basics-plus-lifestyle assortment.
• Kotn: Direct-to-consumer sustainable basics brand using Egyptian cotton with supply-chain transparency. Comparable on materials provenance, sustainability storytelling, and DTC-only distribution.
• Patagonia: Iconic sustainable outdoor apparel company using recycled and organic materials with deep environmental activism. Most comparable to Tentree on materials philosophy, DTC-plus-retail model, and outdoor lifestyle positioning.
• Allbirds: Sustainable DTC footwear and apparel brand using natural materials (wool, eucalyptus, sugarcane) with carbon-footprint labeling. Directly comparable as a values-led DTC brand targeting the same eco-conscious consumer at similar scale.
• Pact: Organic cotton DTC apparel brand for the whole family. Comparable on sustainable materials (organic cotton), family-inclusive assortment, and DTC e-commerce model.
• Outerknown: Sustainable apparel brand founded by Kelly Slater and John Moore, emphasizing organic and recycled materials with circularity. Comparable on outdoor-lifestyle positioning and sustainability certifications.
• ABLE: Sustainable apparel and accessories brand focused on ethical manufacturing and women's economic empowerment. Comparable on ethical supply chain narrative and women's apparel assortment.
• Reformation: Sustainable women's fashion DTC brand publishing sustainability reports per garment. Closely comparable on women's apparel focus, sustainability storytelling, and DTC-first model.

Broad incumbents

• Levi Strauss & Co. Iconic apparel incumbent with Wellthread sustainability line and secondhand (Levi's SecondHand) program. Overlaps with Tentree on denim assortment, circularity initiatives, and sustainable materials sourcing.
• Nike: Global athletic and lifestyle apparel incumbent with Move to Zero sustainability program and large recycled-materials initiatives. Overlaps with Tentree on sustainable activewear and broad apparel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tentree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tentree