Advantage 360
Advantage 360 builds carrier-grade OSS/BSS convergent billing and operations software for telecom operators worldwide, offering a unified platform (OSS360) for billing, CRM, provisioning, mediation, POS, and self-service, and serves 100+ telecom partners globally as a subsidiary of Lumine Group.
- Company typePrivate
- Founded1984
- HeadquartersRancho Cucamonga, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Advantage 360 does
Advantage 360 (operating as Advantage 360 Software, LLC) is a U.S.-headquartered software vendor that builds and sells carrier-grade OSS/BSS (Operational Support System / Business Support System) platforms to telecom operators worldwide. Its flagship product, OSS360, is a convergent billing and operations platform that unifies prepaid and postpaid billing, CRM, provisioning, mediation, service fulfillment, revenue assurance, roaming, and partner relationship management into a single configurable system, with supporting modules for point-of-sale (POS360), subscriber self-service (WEB360 with 100+ open APIs), terms and credit management (TERMS360), and agent field sales (Agent Web App). The platform supports hosted/cloud and on-premise deployment and integrates with network vendors (Huawei, ZTE, Ericsson, Calix), credit bureaus (Experian, Equifax, TransUnion), tax engines (Avalara, CCH), ERP systems (NetSuite, Oracle), and multiple payment processors and ACH/banking partners. Advantage 360 has been operating since 1984, serves more than 100 telecom partners across North America, South America, Europe, Africa, Asia, Oceania, and the Caribbean, and has completed more than 40 platform migrations and launches, including deployments for Digicel, Maroc Telecom, SOTELMACTO (which scaled from under 3M to over 5M subscribers in 18 months), and the Antigua Public Utilities Authority.
The company monetizes through four revenue streams: (1) software licensing for the OSS/BSS platform on subscription/recurring terms, (2) professional services covering implementation, migration, convergent invoicing, project management, consulting, and training, (3) managed services spanning billing operations, configuration, revenue assurance, roaming, interconnect, and database management, and (4) ongoing support and maintenance. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise field sales targeting telecom operators worldwide, complemented by a content-led marketing program (blog, newsletter, LinkedIn/Facebook/X). Since 2021 the company has operated as a portfolio company of Lumine Group (TSXV: LMN), a publicly listed acquirer of communications and media software businesses, with tight integration to sibling Lumine-owned Lifecycle OCS for prepaid and hybrid charging.
Advantage 360's strategic emphasis is on emerging-market and Tier-2/3 telecom operators, mobile money/fintech, IoT monetization, and multi-currency/multi-language deployments. The leadership team comprises CEO Matthew Young (27+ years telecom OSS/BSS), VP of Maintenance & Support Yola Green (15+ years), Director of Professional Services Sophia Zielke, Director of Finance Mark MacGregor, and Digital Marketing Manager Benjamin Juru. The company employs 11-50 people and reports no disclosed revenue, no venture funding, and no AI/ML capabilities in its public materials.
Advantage 360 firmographics
Firmographics- Name
- Advantage 360
- Legal name
- Advantage 360 Software, LLC
- Website
- https://advantage360.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advantage 360 builds carrier-grade OSS/BSS convergent billing and operations software for telecom operators worldwide, offering a unified platform (OSS360) for billing, CRM, provisioning, mediation, POS, and self-service, and serves 100+ telecom partners globally as a subsidiary of Lumine Group.
- Ownership category
- akta.pro rank
Advantage 360 industry classification
Industry- Product category
- Telecom OSS/BSS Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Pay-TV Middleware, Conditional Access & Subscriber Management (CAS/DRM/BSS) (MPABAGAH)
Keywords
Where Advantage 360 is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advantage 360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licensing: OSS/BSS platform licensing for telecom operators including OSS360, BSS, POS360, TERMS360, and WEB360 modules. Supports both hosted/cloud and on-premise deployment options.
- Professional Services: Implementation services including migration, convergent invoicing, project management, consulting, and training. Expert team manages project lifecycle from planning through deployment.
- Managed Services: Comprehensive suite including billing operations management, configuration management, revenue assurance, roaming management, interconnect management, and database management. Helps operators outsource daily operations.
- Support & Maintenance: Core product support, point of sale support, terms management support, back-end automation support, product advancement support, third-party integration support, updates and releases, and issue management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Advantage 360 product offering
Product offeringCore offering
Advantage 360 provides a unified OSS/BSS (Operational Support System / Business Support System) software platform for telecom operators, centered on the OSS360 convergent billing product that handles both prepaid and postpaid services. The platform integrates CRM, provisioning, mediation, point-of-sale, terms management, self-service, and partner relationship management into a single configurable system, supported by over 100 open APIs and deployed either hosted or on-premise.
Product overview
Advantage 360 provides a unified OSS/BSS platform for telecom operators, centered on the OSS360 convergent billing product that integrates both prepaid and postpaid telecom services across all OSS and BSS functions. The platform's core OSS module handles service fulfillment, provisioning, workforce management, network management, service assurance, and fault/ticket management, while the BSS module covers CRM, account lifecycle management, product management, mediation, billing, invoicing, payments, collections, roaming, and revenue assurance. Supporting modules include POS360 for point-of-sale operations, Agent Web App for mobile sales capability, WEB360 for subscriber self-service, TERMS360 for billing terms management, PRM for roaming and interconnect partner management, and an OCS/CCS for real-time charging in 4G and 5G environments. The platform offers over 100 open web APIs and supports hosted or on-premise deployment.
Differentiator
Problem solved
Functional benefit
Brands
- OSS360: Carrier-grade convergent billing solution supporting both prepaid and postpaid telecom technologies across all OSS and BSS functions and workflows.
- POS360
- WEB360
- TERMS360
- OSS/BSS Platform
Products and services
- OSS360 OSS/BSS Convergent Billing Platform
- OSS Operational Support System Module
- BSS Billing Support System Module
- POS360 Point of Sale
- Agent Web App
- WEB360 Self-Service
- TERMS360 Terms Management
- OCS/CCS Online and Converged Charging System
- Partner Relationship Management (PRM)
- Professional Services
- Managed Services
- Support and Maintenance
Quantifiable outcome
- Reduced launch time from 6-9 months to 3 months for SOTELMACTO
- +2 more outcomes
Companies that use Advantage 360
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Advantage 360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration47 records
Feature10 records
Advantage 360 partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and standard.
- LifecyclecoreLifecycle is an OCS company owned by Lumine Group. Advantage 360 has developed tight integration with Lifecycle for managing the entire cycle of prepaid and hybrid BID management. Lifecycle can host in the cloud or on premise, and A360 has developed provisioning and mediation interfaces for seamless integration.
- NetSuitecoreERP integration partner. Advantage 360 developed real-time bidirectional transaction processing between OSS360 and NetSuite ERP platform. First implementation received positive customer reviews.
- CCHstandardTax compliance integration partner. Platform integrates with CCH for automated tax calculations and compliance with local and international tax regulations.
- AvalarastandardTax compliance integration partner. Platform integrates with Avalara for seamless tax compliance automation, simplifying tax calculations and reducing time and resources required for tax management.
- ExperianstandardAutomated credit scoring integration partner. Real-time credit scores enable informed credit decisions for determining optimal service plans and risk mitigation.
- EquifaxstandardAutomated credit scoring integration partner. Real-time credit scores enable informed credit decisions for determining optimal service plans and risk mitigation.
- TransUnionstandardAutomated credit scoring integration partner. Real-time credit scores enable informed credit decisions for determining optimal service plans and risk mitigation.
- IncognitostandardProvisioning and mediation integration partner for network vendor solutions.
- HuaweistandardProvisioning and mediation integration partner for network infrastructure.
- ZTEstandardProvisioning and mediation integration partner for network infrastructure.
- EricssonstandardPlant and workforce management integration partner for network operations.
- OraclestandardPlant and workforce management integration partner for enterprise operations.
- CalixstandardProvisioning and mediation integration partner for broadband and fiber solutions.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Advantage 360 competitors and assessment
Company assessmentOthers
- Openet: Telecom BSS vendor specializing in online charging and policy management; closely comparable on OCS functionality and notably also part of the wider Lumine Group portfolio, making it a reference for internal cross-sell dynamics.
Direct peers
- Tecnotree: Finnish telecom software vendor with BSS/OSS offerings for digital transformation in emerging markets (Africa, LATAM, South-East Asia); its multi-country operator base and product breadth make it a strong comparable for Advantage 360's emerging-market focus.
- TEOCO: Provider of analytics and OSS/BSS solutions to telecom operators including assurance, network optimization, and customer management — overlapping with Advantage 360's OSS360 service-assurance and mediation components.
- Optiva: Toronto-based BSS provider focused on convergent charging, policy, and revenue management for telecom operators; its prepaid/postpaid convergent billing portfolio directly overlaps with Advantage 360's OSS360/TERMS360 modules.
- Cerillion Technologies: UK-listed vendor of convergent BSS/OSS solutions for telcos, including billing, CRM, ordering, and provisioning — sold primarily to mid-tier and emerging-market operators, matching Advantage 360's go-to-market profile and product scope.
- MATRIXX Software: Real-time digital BSS platform serving tier-1 and tier-2 CSPs with convergent charging, monetization, and partner management — closely comparable in product architecture to OSS360's OCS/CCS and PRM modules.
- Comarch: Telecom software vendor with BSS, OSS, and IoT/5G monetization suites sold to mid-tier operators worldwide; comparable product portfolio and customer type to Advantage 360.
Broad incumbents
- Netcracker Technology: Large, established BSS/OSS suite widely deployed at tier-1 operators globally; competes for the same convergent billing and digital transformation budgets but at much larger scale and a different account tier.
- Hansen Technologies: Specialist in billing and customer-care platforms for telcos, utilities, and pay-TV operators, including convergent billing modules that compete with OSS360's convergent billing stack at carrier-grade customers.
- Amdocs: Market-leading BSS/OSS and customer experience suite for communications and media service providers; the dominant incumbent against which Advantage 360 competes for convergent billing and CRM modernization deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advantage 360 social profiles
Digital presenceAdvantage 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage 360 leadership team
Management profileNumber of profiles
Profiles5 records
Advantage 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage 360
What does Advantage 360 do?
Advantage 360 provides a unified OSS/BSS (Operational Support System / Business Support System) software platform for telecom operators, centered on the OSS360 convergent billing product that handles both prepaid and postpaid services. The platform integrates CRM, provisioning, mediation, point-of-sale, terms management, self-service, and partner relationship management into a single configurable system, supported by over 100 open APIs and deployed either hosted or on-premise.
Is Advantage 360 a public or private company?
Advantage 360 is a private company. It is classified as corporate owned and is currently operating.
When was Advantage 360 founded?
Advantage 360 was founded in 1984. It employs 11 to 50 people.
Where is Advantage 360 based?
Advantage 360 is headquartered in Rancho Cucamonga, United States, in the North America region.
How does Advantage 360 make money?
Four revenue lines are on record. Software Licensing is the primary driver. The others are professional Services, managed Services and support & Maintenance.
Who are Advantage 360's main competitors?
Openet is listed as an others. Direct peers are Tecnotree, TEOCO, Optiva, Cerillion Technologies, MATRIXX Software and Comarch. Broad incumbents are Netcracker Technology, Hansen Technologies and Amdocs.
Does Advantage 360 have an API?
Yes. Advantage 360's platform offers open web APIs that enable seamless integration with other systems and quick rollout of new products. The WEB360 self-service module provides over 100 open APIs supporting a broad range of transactional needs. The platform enables real-time API integration for ERP platforms, provisioning and mediation interfaces, and credit card payment processing. No dedicated developer portal, SDK, or rate-limit documentation was identified.
What industry is Advantage 360 in?
Advantage 360's product category is Telecom OSS/BSS Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 54151 and its SIC code is 7370.