City of Goodyear

What City of Goodyear does

The City of Goodyear is a municipal government entity incorporated on November 19, 1946, serving the residents, businesses, and visitors of Goodyear, Arizona — a Phoenix suburb located within 20 minutes of downtown Phoenix at the intersection of Interstate 10, Loop 101, and Loop 303. The city provides a comprehensive suite of municipal services including public safety (police and fire), utilities (water, sewer, trash, recycling), parks and recreation across 20 parks plus a 30- and 86-acre Recreation Campus, code compliance, permitting, and economic development. It serves a population that has grown from approximately 18,000 in 2000 to over 111,000 today, making it the 14th fastest-growing city in the U.S.

The city's core technology platform is built on the Granicus CMS powering the goodyearaz.gov website, complemented by the Goodyear311 mobile reporting application for resident issue reporting, the WeRIDE microtransit booking app (provided by RideCo) operating on-demand shared rides in Goodyear and Avondale zones, and an Enterprise Service Management system consolidating cross-department service requests. Notable proprietary initiatives include a first-of-its-kind trash truck fire detection system using thermal cameras. Major economic assets include GSQ (Goodyear Civic Square), a 150-acre mixed-use downtown development by Globe Corp. featuring city hall, a library, healthcare facilities, retail, restaurants, multifamily residential, and a hotel under construction.

Revenue is generated through a diversified municipal structure: primary property taxes collected via Community Facilities Districts (CFDs) and the general fund, transaction privilege (sales) taxes, monthly utility fees billed to residents, business licenses and permits (registration, special events, development), and state shared revenues from Arizona income and vehicle license tax distributions. Go-to-market is hybrid: passive resident service delivery supplemented by a sales-led economic development function that actively recruits businesses using Foreign Trade Zone, Military Reuse Zone, and reduced property tax incentives. Notable business attraction outcomes include GTI Energy's $33 million manufacturing facility at Lakin Park (250 jobs initially, growing to 600 by 2026), and major employers including Sub-Zero, REI, UPS, Dick's Sporting Goods, AerSale, and Cancer Treatment Centers of America. Spring Training agreements with MLB's Cleveland Guardians and Cincinnati Reds at Goodyear Ballpark anchor tourism.

Name

City of Goodyear

Legal name

City of Goodyear

Website

https://goodyearaz.gov

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The City of Goodyear is a municipal government in Arizona serving 111,000+ residents with utilities, public safety, parks and recreation, permitting, and economic development, while actively recruiting businesses through Foreign Trade Zone and tax incentive programs to one of the fastest-growing U.S. cities.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Regulation and Administration of Communications, Electric, Gas, and Other Utilities (926130)

SIC

Water Supply (4941), Sanitary Services (4950)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Economic Development & Business Licensing (Local) (BPAIACAN), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Local Transportation, Parking & Mobility Administration (BPAIACAM), Planning, Zoning, Permitting & Code Enforcement (BPAIACAE), Taxpayer Services, Education & Outreach (BPAIADAM), Utility & Municipal Billing Platforms (FSAMAJAG)

Keywords

• Municipal government services
• Utility billing services
• Parks and recreation
• Economic development incentives
• Public safety services

Headquarters

HQ city

Goodyear

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Taxes: Primary revenue source for city operations and services, collected through Community Facilities Districts (CFDs) and general fund
2. Transaction Privilege (Sales) Tax: Sales tax on goods and services within city limits
3. Utility Fees: Water, sewer, trash, and recycling services billed to residents monthly
4. Business Licenses and Permits: Fees for business registration, special event permits, development permits, and other municipal licenses
5. State Shared Revenues: Revenue sharing from Arizona state including income tax and vehicle license tax distributions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

The City of Goodyear provides municipal government services to residents and businesses in Goodyear, Arizona. Core offerings include water, sewer, trash and recycling utilities; public safety (police and fire); parks and recreation facilities and programming; code enforcement; permitting and business licensing; microtransit (WeRIDE); civic issue reporting (Goodyear311); economic development incentives (Foreign Trade Zones, Military Reuse Zone, CFD); and community programs including special events and the GSQ downtown district.

Product overview

City of Goodyear provides a platform of interconnected municipal services including WeRIDE Microtransit (on-demand shared transportation), Goodyear311 (mobile app for civic issue reporting), GSQ Downtown Goodyear (150-acre mixed-use development hub), Utilities Customer Service (water/trash management portal), LIVE in Goodyear (live camera streaming), and Community Survey tools. The city operates as a platform-plus-modules architecture with each service functioning independently while sharing the common goodyearaz.gov web presence and mobile infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• WeRIDE Microtransit On-demand shared microtransit rideshare service operating in select areas within Goodyear and Avondale using small ADA-accessible vehicles. Available Monday-Friday 6 a.m. to 8 p.m. and bookable via a dedicated mobile app or phone. Fares are $2.00 for adults, $1.00 reduced fare for seniors 60+, veterans, disabled, and students at EMCC and Franklin Pierce University; children 0-5 ride free with a fare-paying passenger.
• Goodyear311 (Report a Problem) Mobile application and web portal that lets Goodyear residents report non-emergency civic issues such as graffiti, broken streetlights, code violations, and other concerns to city departments for resolution.
• GSQ - Downtown Goodyear 150-acre walkable urban center featuring city hall, a state-of-the-art library, a two-acre park, upscale office space (GEN1), restaurants, retail, multi-family residential, and a hotel, located from I-10 north to Encanto Boulevard. Developed by Globe Corp.
• Utilities Customer Service Online portal providing residents and businesses with water, sewer, trash, and recycling utility account management, bill payment, service start/stop requests, and issue reporting, supported by phone customer service at 623-882-7887 with 24/7 automated payment options.
• LIVE in Goodyear Live camera streaming service providing real-time views of Goodyear Ballpark, Civic Square Park, Bullard Wash, and the Recreation Campus, allowing residents and media to monitor city events and locations.
• Community Survey Online dashboard and PDF report publishing annual community satisfaction survey results administered by National Research Center/Polco since 2014, providing residents transparency into city performance metrics.
• InFocus Community Magazine Monthly community magazine exploring different aspects of life in the city, with past issues archived on Issuu, serving as a recurring content publication from the city's Digital Communications department.

Quantifiable outcome

• 93% of residents rated Goodyear as an excellent-good place to live
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GTI EnergycoreStrategic or Co-development Partner · 20 May 2025GTI Energy, a division of Buffalo-based GTI Fabrication, announced plans for a $33 million initial investment (with $20 million additional planned) to open a 530,000-square-foot manufacturing facility at Lakin Park in Goodyear, Arizona. Expected to create 250 jobs initially, growing to 600 positions by 2026, serving as the company's primary high-volume manufacturing site for renewable energy and data center sectors.
• Avila UniversityminorStrategic or Co-development PartnerAvila University announced launch of Avila University Arizona (AUA) in Goodyear, with plans to begin classes in fall 2025 at 15,700 SF location at GSQ offering graduate programs in business and technology management.
• South Carolina Department of CommerceminorStrategic or Co-development PartnerCase study participant in Enterprise Service Management (ESM) implementation sharing best practices with Goodyear, Buffalo, and Oklahoma City.
• Sub-ZerominorStrategic or Co-development PartnerMajor employer and best-in-class company located in Goodyear as part of economic development success.
• Cancer Treatment Centers of AmericaminorStrategic or Co-development PartnerMajor healthcare employer and best-in-class company located in Goodyear as part of economic development success.
• REIminorStrategic or Co-development PartnerDistribution center employer and best-in-class company located in Goodyear as part of economic development success.
• AerSaleminorStrategic or Co-development PartnerAviation company and best-in-class company located in Goodyear as part of economic development success.
• Dick's Sporting GoodsminorStrategic or Co-development PartnerDistribution center employer and best-in-class company located in Goodyear as part of economic development success.
• UPSminorStrategic or Co-development PartnerLogistics hub and best-in-class company located in Goodyear as part of economic development success.
• Globe Corp.coreStrategic or Co-development PartnerFamily-owned business that owns the 150 acres of land at GSQ (Goodyear Civic Square) and is developing the downtown area. Globe Corp. has owned the land since the 1970s when it was a scallion farm.
• Franklin Pierce UniversityminorStrategic or Co-development PartnerFirst private institution of post-secondary education welcomed to Goodyear in 2008. Began Doctor of Physical Therapy (DPT) Program in June 2009 and offers online undergraduate and graduate programs.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• City of Avondale, AZ: Direct peer West Valley neighbor that co-operates the WeRIDE microtransit service with Goodyear. Closest operational peer for transit, recreation, and economic development program design.
• City of Peoria, AZ: Direct peer large Phoenix-metro suburb with extensive parks infrastructure, Spring Training/MLB partnerships, and an aggressive economic-development program comparable to Goodyear's.
• City of Surprise, AZ: Direct peer West Valley Phoenix suburb with comparable size, demographic profile, and growth momentum. Operates a community-centered parks, recreation, and economic-development platform that mirrors Goodyear's service mix.
• City of Chandler, AZ: Direct peer Arizona suburb of comparable scale and rapid-growth profile in the Phoenix metro, with overlapping economic-development strategy including high-tech and manufacturing attraction. Directly comparable for population growth dynamics and municipal service delivery benchmarks.
• City of Tempe, AZ: Direct peer Phoenix-metro city with a more mature urban core (analogous to Goodyear's GSQ trajectory) and established downtown/employment-center development patterns. Useful benchmark for transit, density, and entertainment-oriented economic development.
• City of Mesa, AZ: Direct peer large Phoenix-metro city with significant parks/rec footprint (per comparable scale) and a major Spring Training presence (Cubs/ Athletics). Useful operational benchmark for stadiums and tourism programming.
• City of Buckeye, AZ: Direct peer rapidly-growing Phoenix-metro suburb further out on the growth curve than Goodyear. Comparable for logistics/manufacturing land absorption and resident-services-scaling challenges.
• City of Gilbert, AZ: Direct peer Phoenix-metro suburb with very similar population-growth trajectory and family-oriented residential base. Operates the same municipal service stack (utilities, parks and recreation, permitting, economic development), making it the closest one-to-one functional peer.

Others

• Granicus: Vendor that powers Goodyear's digital municipal services platform, CMS, and resident communications (per footer reference). Adjacent enabler of the city's citizen-experience stack rather than a competitor.
• RideCo: Technology provider behind the WeRIDE microtransit booking app. Adjacent ecosystem enabler rather than a municipal-government peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoodyearAZGov
• YouTubeyoutube.com/channel/UCSs1bHCZJ24SIsXnuTeeQOw
• Facebookfacebook.com/cityofgoodyear
• LinkedInlinkedin.com/company/city-of-goodyear-az
• Instagraminstagram.com/cityofgoodyear
• TikToktiktok.com/@cityofgoodyear

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Goodyear