Macnaught USA
Macnaught USA Inc., a Tampa-based wholly-owned subsidiary of Australia's Macnaught group, distributes industrial oval gear and turbine flow meters alongside fluid handling equipment across the Americas region.
- Company typePrivate
- Founded1989
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Macnaught USA does
Macnaught USA Inc. is a Tampa, Florida-based industrial flow meter and fluid handling equipment distributor operating as the wholly-owned US subsidiary of Sydney, Australia-headquartered Macnaught Pty Ltd. Established in 1989, the subsidiary oversees all business operations for the Macnaught group across the United States, Mexico, South America, Central America, and the Caribbean Basin; its parent has manufactured positive displacement oval gear flow meters since 1964 and remains the largest global provider in that product category.
The product portfolio centers on two core flow measurement technologies — the MX Series oval gear positive displacement flow meters (0.5% volumetric accuracy, 0.03% repeatability, flow range 0.13 GPH to 320+ GPM) and MT Series turbine flow meters (machined from 316 stainless steel billet). Adjacent lines include FCM and FCM-MX fuel consumption meters with temperature compensation, hazard-zone variants (ExD flameproof, intrinsically safe Ex ia, and Simple Safe non-powered), M-Series mechanical and digital meters, MH high-pressure (up to 8,000 PSI), CR chemical-resistant, and IM commercial series, plus fluid handling equipment — T-Series air-operated oil pumps (10-year warranty), M3-Series (3-year warranty), BOP battery-operated pumps, Max Flow AODD diaphragm pumps, R3/M3/C1 retractable hose reels, grease equipment, and fuel transfer systems. Meters are individually calibrated to ISO 17025, with ISO 9001, FM-US/FM-CA, ATEX, and IECEx certifications on applicable SKUs.
Revenue is generated almost entirely through one-time hardware sales across a multi-channel go-to-market: an authorized distributor network as the primary channel, supplemented by direct B2C e-commerce on macnaughtusa.com (free shipping over $750), enterprise field sales through RFQ forms and a Meter Hotline, and bulk/overstock direct sales. Product pricing is publicly disclosed, ranging from roughly $5 for accessories to $1,725+ for specialty flow meters. Customer use-cases span fuel consumption measurement (mining, marine, drilling, power generation), agriculture and chemical processing, industrial lubrication and manufacturing, water and process fluids, hazardous-area applications, OEM equipment integration, and automotive/fleet service operations.
Macnaught USA firmographics
Firmographics- Name
- Macnaught USA
- Legal name
- Macnaught USA Inc.
- Website
- https://macnaughtusa.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macnaught USA Inc., a Tampa-based wholly-owned subsidiary of Australia's Macnaught group, distributes industrial oval gear and turbine flow meters alongside fluid handling equipment across the Americas region.
- Ownership category
- akta.pro rank
Macnaught USA industry classification
Industry- Product category
- Industrial Flow Meters
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Specialty & Metering Pumps (IMAHANAC)
Keywords
Where Macnaught USA is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Macnaught USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Flow Meters: Sale of industrial grade positive displacement oval gear flow meters and turbine flow meters. Products include MX Series, M Series, MT Series, FCM Series, and hazard-rated meters. Revenue from direct product sales to distributors and end customers.
- Fluid Handling Equipment: Sale of oil pumps (air operated, battery operated, manual), grease equipment (pumps, guns, couplers), fuel transfer pumps, DEF equipment, and retractable hose reels. Various product lines including T-Series (10-year warranty) and M3 Series (3-year warranty).
- Accessories and Parts: Sale of replacement parts, repair kits, hoses, extensions, accessories for flow meters and fluid handling equipment. Including displays, sensors, pulsers, and connection accessories.
- Overstock and Bulk Sales: Overstock deals section offering discounted products with bulk pricing available. Direct sales channel for excess inventory at reduced prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Products - Flow Meters |
| Unit Pricing | Pay-as-you-go | Premium Products - T-Series (10-Year Warranty) |
| Unit Pricing | Pay-as-you-go | M3 Series (3-Year Warranty) |
| Unit Pricing | Pay-as-you-go | Accessories and Parts |
| Unit Pricing | Pay-as-you-go | Overstock Deals |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Macnaught USA product offering
Product offeringCore offering
Macnaught USA manufactures and distributes industrial flow meters — including MX Series oval gear positive displacement meters, MT Series turbine meters, FCM fuel consumption meters, and hazard-rated (ExD, intrinsically safe) variants — along with fluid handling equipment such as air-operated oil pumps, oil control guns, battery-operated pumps, AODD pumps, retractable hose reels, grease equipment, and fuel transfer equipment. Products are built from solid billet metal with industrial-grade construction for fuel, chemical, water, and lubricant measurement applications across mining, marine, agriculture, and OEM manufacturing.
Product overview
Macnaught USA is a fluid handling solutions company offering industrial flow meters and fluid handling equipment. The product portfolio centers on two core flow meter technologies: MX Series Oval Gear Positive Displacement Flow Meters and MT Series Turbine Flow Meters, both manufactured with industrial-grade construction. These are complemented by specialized variants including FCM/FCM-MX Fuel Consumption Meters for diesel measurement, Hazard Zone Meters (ExD explosion-proof and intrinsically safe), and M Series Mechanical and Digital Flow Meters. The company also offers complete fluid handling equipment including T Series and M3 Series air-operated oil pumps, oil control guns, BOP battery-operated pumps, Max Flow AODD pumps, retractable hose reels (M3, R3, C1 series), grease equipment, and fuel transfer equipment. Products are distributed through premium (10-year warranty) and M3 (3-year warranty) lines, with accessories including F127 Flow Computers and various digital displays. The company is part of a global Macnaught group headquartered in Sydney Australia, with US operations based in Tampa, Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- MX Series Oval Gear Flow Meters Industrial grade positive displacement oval gear flow meters providing 0.5% volumetric accuracy with 0.03% repeatability. Available in sizes 1/4" through 4" with flow ranges from 0.13 GPH to 320+ GPM. Machined from solid billet for heavy-duty industrial applications.
- MT Series Turbine Flow Meters Industrial grade turbine flow meters for clean process fluids providing 1% accuracy over flow range with 0.1% repeatability. Machined from solid 316 stainless steel billet, available in sizes 1/2" through 4" with flow ranges from 0.75 GPM to 1,200+ GPM.
- FCM Series Fuel Consumption Flow Meters High accuracy diesel fuel consumption flow meters providing 0.1% accuracy, designed for harsh environments including heavy vibration, dust, and rain. Features built-in temperature sensor for temperature compensation. Two sizes: MX12FCM (0.5-8 GPM) and MX25FCM (1.6-9.5 GPM).
- FCM-MX Full Flow Range Diesel Fuel Consumption Flow Meters Full volumetric flow range diesel fuel consumption meters with temperature compensation. Sizes 1/4" through 4" with flow ranges from 0.13 GPH to 300+ GPM. Provides 0.5% accuracy with 0.03% repeatability. Paired with F127 Flow Computer for differential measurement.
- MX Hazard Zone Flow Meters Explosion-proof (ExD) and intrinsically safe flow meters certified for hazardous area applications. FM-US, FM-CA, ATEX, and IECEx certified. Class 1 Division 1 Group ABCD. Provides 0.5% volumetric accuracy with 0.03% repeatability.
- M Series Mechanical Register Flow Meters Non-powered industrial grade mechanical display totalizing flow meters providing 1% accuracy with 0.03% repeatability. Stocked in 1/2", 1", 1.5", and 2" sizes, designed for clean process fluid totalizing without requiring power.
- M1 Square Body Digital Flow Meters Compact square body digital flow meters designed for smallest flow meter footprint applications. 1/4" FNPT, 800 PSI rated. Provides 0.5% accuracy with 0.03% repeatability. Includes Reed/Hall pulse output options.
- MH Series High Pressure Flow Meters High-pressure flow meters for demanding applications. 1/4" models rated at 8,000 PSI, 1/2" model at 3,000 PSI. Stainless steel construction with FFKM seals. Provides 0.5% accuracy with 0.03% repeatability.
- CR Series Chemical Resistant Flow Meters Chemical resistant flow meters designed for aggressive chemistry applications including DEF, sodium hypochlorite, and acids/bases. PPS body with PPS rotors, Hastelloy-C shaft, and FFKM body seal. Available in 1/4" (75 PSI) and 1" (150 PSI) sizes.
- Simple Safe Non-Powered Hazard Flow Meters Battery-operated intrinsically safe digital register flow meters requiring no external power. IECEx, ATEX, CSA Canada, and FM USA certified. IP67 rated. Pressure ratings up to 2000 PSI. Suitable for hazard locations without available power.
- T Series Air Operated Oil Pumps Flagship air-operated oil pumps with industry-leading 10-year warranty. Available in 3:1, 5:1, and 10:1 ratios, suitable for oils up to SAE 140 viscosity. Designed for small workshop or service truck applications.
- M3 Series Air Operated Oil Pumps Economically priced air-operated oil pumps with 3-year warranty. Available in 1:1, 3:1, and 5:1 ratios, suitable for 16-gallon and 55-gallon drums. Includes built-in suction tubes and filters.
- M3 HVOP Series High Volume Oil Pumps Heavy-duty high-volume air-operated oil pumps designed for truck and heavy equipment shops. 3:1 and 5:1 power options. Works with 16, 55, or 275-gallon containers for high-volume work and longer delivery distances.
- M3 Oil Control Guns Digital oil control guns with 3-year warranty. Available in 1/2" (9 GPM) and 3/4" (21 GPM) sizes with digital preset functionality and auto non-drip nozzles.
- BOP Battery Operated Oil Pumps Battery-operated oil pumps for mobile dispensing. BOP20 for 5-gallon containers, BOP205 for 16-55 gallon containers. Includes pump, meter gun, hose, and trolley options.
- Max Flow AODD Pumps Air-operated double diaphragm (AODD) pumps. Max Flow series includes asphalt sealcoating, waste oil, and chemical process models designed for demanding industrial applications.
- M3 Industrial Hose Reels Industrial grade retractable hose reels with 1-3 year warranty. Available in standard and slow retraction models for air, water, oil, and grease applications. 300-2320 PSI rated.
- R3 Heavy Duty Hose Reels Heavy-duty retractable hose reels with 10-year warranty. Engineered thermoplastic construction for air, water, oil, and grease service. RACR adjustable speed control option available.
- Grease Equipment Complete grease handling equipment including air-operated pumps, portable dispensing kits, heavy-duty grease guns, manual pumps, and locking grease couplers (KYPLUS series).
- Fuel Transfer Equipment Fuel transfer pumps and DEF (Diesel Exhaust Fluid) equipment for fuel handling applications.
- F127 Differential Flow Computer IP67 rated flow computer that accepts two pulse and two PT100 inputs for differential fuel consumption measurement. Displays compensated consumption rate, total and accumulated total. Requires 8-24VDC power with outputs including 4-20mA and open collector.
Quantifiable outcome
- 0.5% volumetric accuracy with 0.03% repeatability on standard MX Series meters
- +5 more outcomes
Companies that use Macnaught USA
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Macnaught USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Macnaught USA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Macnaught CanadacoreRelated entity under the Global Collection of Macnaught Companies. Macnaught Canada serves the Canadian market. Reference provided on macnaughtusa.com linking to macnaught.ca for Canadian customers.
- Macnaught AustraliacoreParent company and headquarters of the Global Collection of Macnaught Companies. Sydney Australia-based parent organization that oversees all Macnaught operations worldwide. Original manufacturer of Macnaught flow meter technology since 1964.
- Authorized Distributors (USA)coreNetwork of authorized distributors across USA handling local sales and support of Macnaught fluid handling products. Distributor program offers marketing support, technical training, competitive pricing, and supply chain logistics.
- Macnaught International Distributors (Mexico, South America, Central America, Caribbean Basin)coreMacnaught USA Inc. oversees business operations in USA, Mexico, South America, Central America and The Caribbean Basin marketplaces through regional distributor networks.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Macnaught USA competitors and assessment
Company assessmentDirect peers
- KROHNE: Global specialist in industrial process instrumentation with a deep flow-meter portfolio (Coriolis, ultrasonic, vortex, electromagnetic) directly competing with Macnaught USA's oval gear and turbine flow meters across the same industrial customer base.
- AW-Lake Company: Specialty manufacturer of positive displacement oval gear flow meters and related process flow instrumentation; this is the closest direct competitor to Macnaught's MX/FCM series in the same PD oval gear technology niche.
- Badger Meter: Manufacturer of flow measurement and control solutions for water/wastewater, industrial, and oil & gas markets, with overlapping electromagnetic and ultrasonic flow meter offerings that compete with Macnaught's turbine and oval gear lines.
- OMEGA Engineering (DwyerOmega): Catalog-focused industrial sensor and flow-meter supplier with an overlapping turbine, paddle-wheel, and oval gear meter product range, often competing on price and availability in the same SMB and OEM accounts.
- Sierra Instruments: Specialist in mass flow (Coriolis) and thermal mass flow meters serving industrial and environmental applications; an adjacent technology competitor to Macnaught's PD oval gear and turbine meter lines.
Broad incumbents
- Endress+Hauser: Global leader in industrial process measurement instrumentation, with the broadest flow, level, pressure, and analytical product portfolio in the market; competes head-to-head with Macnaught on most flow-meter applications while bundling additional instrumentation.
- Emerson (Rosemount): Diversified industrial automation conglomerate whose Rosemount line is a leading process instrumentation brand; competes with Macnaught in flow, pressure, and analytical measurement at oil & gas, chemical, and power-generation customers.
- Yokogawa Electric: Global process control and instrumentation company providing flow meters (Coriolis, vortex, magnetic), control systems, and field instruments that compete with Macnaught's offerings to similar industrial customers.
- Graco: Leading manufacturer of fluid handling systems including pumps, hose reels, grease and oil dispense equipment that overlap with Macnaught's oil pumps, grease equipment, and hose reel product lines serving the same industrial fleet customers.
Emerging players
- Flowmetrics (a Dienes Group company): Specialty flow-meter manufacturer and distributor focused on industrial and process flow measurement; overlaps with Macnaught in fluid handling and flow metering for industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Macnaught USA social profiles
Digital presenceMacnaught USA compliance and trust
Trust signalCompliance6 records
Macnaught USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macnaught USA leadership team
Management profileNumber of profiles
Profiles1 record
Macnaught USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macnaught USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macnaught USA
What does Macnaught USA do?
Macnaught USA manufactures and distributes industrial flow meters — including MX Series oval gear positive displacement meters, MT Series turbine meters, FCM fuel consumption meters, and hazard-rated (ExD, intrinsically safe) variants — along with fluid handling equipment such as air-operated oil pumps, oil control guns, battery-operated pumps, AODD pumps, retractable hose reels, grease equipment, and fuel transfer equipment. Products are built from solid billet metal with industrial-grade construction for fuel, chemical, water, and lubricant measurement applications across mining, marine, agriculture, and OEM manufacturing.
Is Macnaught USA a public or private company?
Macnaught USA is a private company. It is classified as corporate owned and is currently operating.
When was Macnaught USA founded?
Macnaught USA was founded in 1989. It employs 11 to 50 people.
Where is Macnaught USA based?
Macnaught USA is headquartered in Tampa, United States, in the North America region.
How does Macnaught USA make money?
Four revenue lines are on record. Industrial Flow Meters are the primary driver. The others are fluid Handling Equipment, accessories and Parts and overstock and Bulk Sales.
Who are Macnaught USA's main competitors?
Direct peers on record are KROHNE, AW-Lake Company, Badger Meter, OMEGA Engineering (DwyerOmega) and Sierra Instruments. Broad incumbents are Endress+Hauser, Emerson (Rosemount), Yokogawa Electric and Graco. Flowmetrics (a Dienes Group company) is listed as an emerging player.
Does Macnaught USA have an API?
No public API is recorded for Macnaught USA.
What industry is Macnaught USA in?
Macnaught USA's product category is Industrial Flow Meters. Its primary akta.pro industry code is IMAHANAC, Specialty & Metering Pumps. Its NAICS code is 334514 and its SIC code is 3824.