MACNAUGHT CANADA INC.

What MACNAUGHT CANADA INC. does

Macnaught Canada Inc. is a Mississauga, Ontario-based industrial equipment distributor and wholly-owned subsidiary of Macnaught (Sydney, Australia), the global parent company founded in 1948. The Canadian entity operates from a fully stocked facility at 2810 Argentia Road and manages all Macnaught business operations throughout Canada, with documented reach into the USA, Mexico, Central America, South America, and Caribbean through the parent network. Its product portfolio centers on Positive Displacement Oval Gear Flow Meters (MX Series, FCM/FCM-MX fuel meters), Turbine Flow Meters (MT Series machined from solid 316 stainless steel billet), and Mechanical and Digital meters (M-Series), complemented by hazard-zone certified variants (ExD, Intrinsically Safe, Simple Safe) carrying ISO 9001, FM-US/FM-CA, ATEX, IECEx, CSA, CE, and Canadian CRN certifications. Adjacent fluid handling offerings include air-operated oil pumps (T-Series, M3-Series), battery-operated pumps (BOP20, BOP60HV), AODD pumps, grease equipment, fuel and DEF transfer systems, and retractable hose reels.

The underlying technology is mechanical and electromechanical rather than software-driven: oval gear positive displacement measurement with hardened alloy rotor shafts and solid billet construction, individually ISO 17025 calibrated with K-Factor certification, achieving 0.1% to 0.5% volumetric accuracy and 0.03% repeatability across flow ranges from 0.13 GPH to 320+ GPM. The B-Smart Display provides 4-20mA, pulse, and Modbus outputs; the F127 Flow Computer accepts pulse and PT100 inputs for differential fuel consumption measurement with temperature compensation. Macnaught has held the position of largest global provider of Positive Displacement Oval Gear Flow Meters since 1964.

The business model is hybrid direct-to-consumer and channel-distributor: a Shopify e-commerce storefront with per-unit pricing, a Request-for-Quote system for custom or bulk flow meter orders, a dedicated Meter Hotline (647-427-8771), a 'Become a Distributor' program, and integration into the parent's global Macnaught distribution network. Free shipping applies on orders over $850, with same-day shipping before 2pm EST for in-stock items and 5-10 business day delivery on non-stock configurations. Pricing ranges from approximately $70 for entry grease equipment to $2,400 for premium oil pumps. Customer segments span Industrial MRO, Agriculture, Mining, Vehicle Repair, and Hazardous Location Operations, with warranties ranging from 2-3 years on standard products to 10 years on T-Series pumps and select hose reels. No public funding, venture capital backing, or private equity involvement is disclosed.

Name

MACNAUGHT CANADA INC.

Legal name

Macnaught Canada Inc.

Website

https://macnaught.ca

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Macnaught Canada Inc. is a Mississauga-based industrial equipment distributor and Canadian subsidiary of Australia-founded Macnaught, selling oval gear and turbine flow meters, oil and grease pumps, hose reels, and hazardous-location certified fluid handling products to agriculture, mining, industrial MRO, and vehicle repair customers via e-commerce, RFQ, and distributor channels.

Ownership category

akta.pro rank

Product category

Industrial Flow Meters

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Pumps & Pumping Equipment (3561), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

Keywords

• Industrial flow meters
• Fluid handling equipment
• Positive displacement meters
• Lubrication and grease equipment
• Retractable hose reels

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Industrial Flow Meters and Fluid Handling Equipment Sales: Macnaught Canada generates revenue through direct sales of industrial flow meters (oval gear, turbine, mechanical, digital), fluid handling equipment (oil pumps, grease pumps, AODD pumps), hose reels, and accessories. Products are sold as one-time purchases with varying warranty periods (2-year, 3-year, 10-year). Custom/bulk orders processed through RFQ system with quotes typically provided within the hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Macnaught Canada supplies industrial flow meters (oval gear, turbine, mechanical, and digital), lubrication equipment, fuel and DEF transfer systems, air-operated and battery-operated oil pumps, AODD pumps, grease equipment, and retractable hose reels for fluid handling applications. The company also offers digital displays and flow computers for measurement integration. Products are sold with warranties ranging from 2 to 10 years, supported by a stocked Mississauga warehouse with same-day shipping capability.

Product overview

Macnaught Canada Inc. offers a comprehensive portfolio of industrial fluid handling and flow measurement solutions. The core products center on Positive Displacement Oval Gear Flow Meters (MX Series, M-Series Mechanical and Digital) and Turbine Flow Meters (MT Series), providing accuracy ranging from 0.1% to 1% depending on model. Specialized offerings include FCM/FCM-MX Diesel Fuel Consumption Meters with temperature compensation, and Hazard Zone Meters (ExD, Intrinsically Safe, Simple Safe) for hazardous environments. Complementing the meter portfolio is a full range of fluid handling equipment including air-operated oil pumps (T-Series, M3 Series) with 3-10 year warranties, battery-operated portable pumps (BOP series), oil control guns in mechanical and digital variants, air-operated double diaphragm pumps, grease equipment (pumps, guns, couplers), fuel/DEF transfer equipment, and retractable hose reels. The product ecosystem is supported by accessories including the B-Smart Display, F127 Flow Computer, and various digital registers. Established in 1948 and headquartered in Sydney Australia, Macnaught is the largest global provider of Positive Displacement Oval Gear Flow Meters since 1964.

Differentiator

Problem solved

Functional benefit

Brands

• Macnaught: Primary brand name for fluid handling and flow meter products including MX Series, M Series, MT Series, FCM Series, and BOP (Battery Operated Pump) product lines.

Products and services

• MX Series Oval Gear Flow Meters
• MT Series Turbine Flow Meters
• M-Series Mechanical Flow Meters
• M-Series Digital Flow Meters
• FCM Series Fuel Flow Meters
• FCM-MX Diesel Fuel Flow Meters
• MX Hazard Zone Meters (ExD, Intrinsically Safe, Simple Safe)
• In-Line Commercial Flow Meters
• M3 Series Air Operated Oil Pumps
• T-Series Air Operated Oil Pumps
• BOP Battery Operated Oil Pumps
• Oil Control Guns
• AODD Pumps (Air Operated Double Diaphragm)
• Grease Equipment
• Fuel & DEF Equipment
• Retractable Hose Reels
• M3 Portable Oil Dispensing Kits
• Manual Oil & Fuel Pumps
• F127 Flow Computer

Quantifiable outcome

• 0.5% to 0.1% accuracy depending on meter model
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Castrol Oil (historical)coreStrategic or Co-development PartnerEarly partnership with Castrol Oil to provide fluid handling and flow measurement products, enabling Macnaught to reach global markets during rapid expansion phase after establishment in 1948.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Graco Inc. Graco is a leading global manufacturer of fluid handling equipment, including industrial pumps, lubrication systems, and paint sprayers. Direct overlap with Macnaught in air-operated oil/grease pumps, AODD pumps, and lubrication equipment for MRO, vehicle repair, and industrial customers.
• AW-Lake Company: AW-Lake manufactures flow meters including oval gear, turbine, and positive displacement designs for industrial process and fuel measurement. Direct competitor in the same flow meter categories as Macnaught's MX, MT, and FCM product lines.
• Lincoln Industrial (SKF): Lincoln Industrial, part of SKF, manufactures lubrication equipment, grease guns, and fluid handling systems for industrial and vehicle service markets. Direct overlap with Macnaught's grease pumps, oil pumps, and lubrication product lines.
• Badger Meter Inc. Badger Meter is a major manufacturer of flow measurement and control products serving water, industrial, and commercial markets. Closely comparable to Macnaught's MX and MT series flow meters, particularly in industrial and custody-transfer flow measurement applications.
• Liquid Controls (IDEX Corporation): Liquid Controls, an IDEX business, manufactures positive displacement flow meters and register systems for custody-transfer fuel and chemical measurement. Direct overlap with Macnaught's FCM fuel consumption meters and oval gear product family.
• Coxreels: Coxreels manufactures heavy-duty industrial hose reels, cable reels, and cord reels for fluid handling, air, water, and lubrication applications. Closely comparable to Macnaught's M3 Industrial, Slow Retraction Metal, and C1 Compact hose reel series.
• Reelcraft Industries: Reelcraft is a leading manufacturer of hose reels, cord reels, and cable reels for industrial, MRO, and vehicle service markets. Direct competitor to Macnaught's M3 Industrial, R3 Heavy Duty, and other retractable hose reel product lines.
• Fill-Rite (Roper Technologies): Fill-Rite manufactures fuel transfer pumps, meters, and fluid handling equipment for agricultural, fleet, and industrial fueling applications. Overlaps directly with Macnaught's fuel transfer pumps, FCM fuel meters, and DEF equipment.
• Piusi: Piusi specializes in fluid handling equipment for fuel, oil, and AdBlue/DEF dispensing, including pumps, meters, and dispensing kits. Highly comparable to Macnaught's fuel transfer, FCM fuel consumption meters, and DEF equipment portfolio.

Broad incumbents

• Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement instrumentation, offering flow, level, pressure, and analytical instruments. Broader portfolio than Macnaught but competes directly for industrial flow measurement spend across chemical, oil & gas, and process industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MacnaughtCanada
• Facebookfacebook.com/macnaughtca
• LinkedInlinkedin.com/company/macnaught-canada
• Instagraminstagram.com/macnaughtcanada

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACNAUGHT CANADA INC.