What Hayes Performance Systems does

Hayes Performance Systems is a private United States manufacturer of aftermarket performance components, founded in 1946 and headquartered in Mequon, Wisconsin. The company produces brakes, suspension systems, wheels, and related drivetrain components, serving the bicycle and powersports (motorcycle, ATV, UTV) markets as well as adjacent performance-vehicle segments. With a reported headcount of 501-1000 employees, Hayes operates as a mid-sized legacy component manufacturer with multi-decade category presence, supplying parts through OEM relationships, distributor networks, dealer channels, and aftermarket retail. The company generates revenue through unit sales of branded hardware and replacement components, with its business model anchored in brand reputation, manufacturing capability, and dealer-network reach rather than software, subscription, or platform economics.

Name

Hayes Performance Systems

Website

https://hayesperformance.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hayes Performance Systems is a private US manufacturer founded in 1946, producing aftermarket brakes, suspension systems, wheels, and related components for the bicycle and powersports industries from its Mequon, Wisconsin headquarters with 501-1000 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Hayes Performance Systems is a manufacturer of brakes, suspension systems, wheels, and related components. The company produces performance hardware used in cycling and powersports applications, supplying both original equipment manufacturers and the replacement/aftermarket channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Systems Disc brake systems and related braking components manufactured for bicycles and powersports vehicles, supplied to OEMs and the aftermarket replacement channel.
• Suspension Systems Suspension forks, shocks, and related damping components for bicycles and powersports applications, designed for performance and replacement use.
• Wheels Performance wheels and rims produced for bicycle and powersports markets, offered to OEM customers and as aftermarket upgrades.
• Performance Components Complementary performance hardware and component parts used in bicycle and powersports vehicle assemblies, supporting brake, suspension, and wheel product lines.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Formula: Formula designs and manufactures mountain bike disc brakes and suspension forks; directly comparable specialty brake and suspension peer to Hayes.
• SRAM Corporation: SRAM is a leading global manufacturer of bicycle components including hydraulic disc brakes, suspension (RockShox), and drivetrains. It is the closest large-scale direct competitor to Hayes' brake and suspension portfolio across cycling OEM and aftermarket channels.
• Tektro: Tektro is a dedicated bicycle brake manufacturer offering mechanical and hydraulic disc brake systems across performance and OEM tiers; highly comparable to Hayes' brake-focused product line.
• Magura: Magura manufactures hydraulic disc brakes and suspension components for bicycles and motorcycles; directly comparable product overlap with Hayes' brakes and suspension offerings.
• Campagnolo: Campagnolo is a premium bicycle component manufacturer including rim and disc brake systems, wheels, and drivetrains; comparable to Hayes on performance component focus and OEM relationships.
• TRP Cycling: TRP is the performance brake sub-brand of Tektro focused on mountain bike and road disc brake systems; directly comparable to Hayes' performance brake product positioning.
• Hope Technology: Hope Technology is a UK-based manufacturer of hydraulic disc brakes, hubs, and suspension components for bicycles; comparable niche-focused, performance-tier brake and component manufacturer.
• Fox Racing Shox: Fox is a leading manufacturer of mountain bike suspension forks and shocks; comparable to Hayes' suspension component offering within the performance cycling market.

Broad incumbents

• Shimano: Shimano is the dominant bicycle component manufacturer globally with extensive brake and wheel systems; comparable because it sells into overlapping cycling OEM and aftermarket channels even though its portfolio is far broader than Hayes'.
• Brembo: Brembo is a global leader in high-performance braking systems, primarily for automotive and motorcycle applications; relevant broader incumbent benchmark for Hayes' brake manufacturing competency and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/hayesbrands
• Facebookfacebook.com/Hayesperformancesystems
• LinkedInlinkedin.com/company/hayesperformancesystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes Performance Systems