Tyrefix

What Tyrefix does

Tyrefix UK Limited, founded in 1984 and headquartered in Leicestershire, is the UK's only national provider of specialist on-site tyre repair and replacement services for construction plant and off-highway vehicles. Its core offering centres on mobile tyre repair (external and internal methods including sticky string, butterfly, gaiter, and internal combi repairs) and the sale and fitting of replacement plant tyres, with over £500,000 of stock held across warehouses and depots serving brands including Alliance, Goodyear, BKT, Galaxy, Michelin, Mitas, Trelleborg, Bridgestone, MRL, Vredestein, and Camso. The company operates a fleet of approximately 90 fully-equipped service vans coordinated through a National Control Centre in Ibstock, with 80+ tyre technicians deployed from 20+ storage locations nationwide and a stated 3-hour on-site response time, completing 60,000+ tyre repairs per year.

The business model combines transactional on-site repair fees, one-time tyre sales with fitting, and recurring service level agreements with account holders. Pricing is fixed under multi-year SLAs with call-out and repair materials bundled in, and the company emphasises total cost of ownership over headline pricing. Go-to-market is exclusively direct field sales targeting enterprise customers — construction contractors, developers, wheeled plant hirers, earth-moving operators, and agricultural businesses — supported by a Tyre Repair Diagnostic App, electronic job sheets, photographic damage records, and invoicing integrated with customer ERP systems (Basda, SAP, Movex) via Coins/Tradex hubs. There is no reseller or distribution channel; all delivery is in-house.

The company was acquired by Literacy Capital-backed Tyrefix in December 2023 when it purchased C&S Tyres (UK) for nationwide expansion, and in January 2026 Literacy Capital sold Tyrefix to Nordic tyre management platform Citira AB (backed by Norvester) for £14.7 million, a 59% premium to carrying value. Tyrefix CEO Oliver Johnson, CFO Jon Pitman, and Sales Director Steve Bareham became co-owners of Citira, marking Citira's entry into the UK market as part of a Northern European circular tyre management strategy.

Name

Tyrefix

Legal name

Tyrefix UK Limited

Website

https://tyrefixuk.com

Company type

Private

Founded year

1984

Operating status

Acquired

Headcount range

11–50 employees

Short description

Tyrefix is the UK's only national specialist in on-site tyre repair and replacement for construction plant, off-highway vehicles, and agricultural machinery. It operates 80+ field-service technicians and 90 service vans from depots nationwide, delivering a 3-hour response to enterprise construction and agriculture customers.

Ownership category

akta.pro rank

Product category

Plant Tyre Services

NAICS

Automotive Repair and Maintenance (8111), Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Tire Retreading (326212)

SIC

Services-Automotive Repair, Services & Parking (7500), Tires & Inner Tubes (3011)

akta.pro primary industry

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

akta.pro secondary industries

Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Plant tyre services
• On-site tyre repairs
• Construction plant tyres
• Tyre replacement services
• Off-highway vehicle tyres

Headquarters

HQ city

Markfield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. On-Site Tyre Repairs: Core revenue stream from providing specialist on-site tyre repair services for off-highway vehicles including backhoes, aerial platforms, telehandlers, dumpers, excavators, and loaders. Services include external repairs (sticky string and butterfly repairs), internal repairs (gaiter or internal combi methods), and tube replacements. Fixed pricing for account holders with call-out and repair materials included.
2. Tyre Sales and Replacement: Sale of replacement plant tyres from stock, with fitting services available. Company maintains over £500,000 worth of new tyres in warehouse and depots. Independent sales approach matching right tyre to right plant from multiple brands including Alliance, Goodyear, BKT, Galaxy, Michelin, Mitas, Trelleborg, Bridgestone, MRL, Vredestein, and Camso.
3. Service Level Agreements: Tailored service level agreements with account holders specifying response times, vehicle coverage, and tyre stock requirements. Includes electronic invoicing, job sheets, and photographic damage reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tyrefix provides specialist on-site tyre repair and replacement services for construction plant and off-highway vehicles across the UK. The company operates a mobile network of 80+ qualified tyre technicians and 90 fully-equipped service vans that deliver external and internal tyre repairs, tyre replacements, and emergency response to construction sites, farms, and earth-moving operations. Service Level Agreements with account holders include fixed pricing, electronic job sheets, photographic damage reports, and electronic invoicing compatible with Basda, SAP, and Movex systems.

Product overview

Tyrefix UK is a specialist plant tyre services company offering on-site tyre repair and replacement as its core service, operating as the UK's only national provider for construction plant tyres. The company maintains a network of approximately 80+ tyre technicians across 20+ storage locations with 90 fully-equipped service vans. The product portfolio centers on On-Site Tyre Repairs (external and internal repair methods) and Tyre Sales & Stock Holding (maintaining over £500,000 worth of tyres), supported by a Tyre Repair App for photo-based damage assessment. Additional modules include sector-specific services for Construction, Agriculture, and Earth Moving operations, plus Electronic Invoicing & Job Sheets integrated with major accounting platforms (Basda, SAP, Movex). Services are delivered from a National Control Centre in Leicestershire with a guaranteed 3-hour response time.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Site Tyre Repairs

Quantifiable outcome

• 3-hour normal response time across nationwide network
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered major and minor.

• Citira ABmajorStrategic or Co-development Partner · 21 January 2026Nordic tyre management provider backed by Norvester acquired Tyrefix for £14.7 million in February 2026. Tyrefix CEO Oliver Johnson, CFO Jon Pitman, and Sales Director Steve Bareham became co-owners of Citira as part of the transaction. The acquisition marks Citira's entry into the UK market as part of its strategy to build a Northern European circular tire management provider.
• C&S TyresminorStrategic or Co-development Partner · 4 December 2023Heavy-duty tyre specialist acquired by Tyrefix in December 2023 as part of growth strategy to expand combined business nationwide. C&S Tyres' CEO stayed on to ensure smooth transition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goodyear Total Mobility: Goodyear's integrated commercial fleet tyre management offering, including on-site service and digital fleet tools. A direct functional competitor to Tyrefix for large UK contractor and fleet accounts.
• Bridgestone Fleet Care: Bridgestone's commercial fleet and OTR tyre service program with on-site fitting and managed contracts. Comparable as an OEM-backed alternative to Tyrefix's independent on-site plant/fleet model.
• Citira AB: Nordic tyre management provider backed by Norvester that acquired Tyrefix in 2026 as its UK platform. Comparable as a specialist commercial/OTR tyre management business, operating in adjacent geographies and now effectively Tyrefix's parent.
• Michelin Solutions: Michelin's commercial fleet and tyre management arm offering managed tyre services, retreads, and on-site support across Europe. Comparable as a much larger incumbent offering the same on-site commercial/OTR tyre service model Tyrefix provides.
• Continental Conti360°: Continental's commercial vehicle tyre management program covering fleets, on-site service, and digital monitoring across Europe. Overlaps with Tyrefix on managed commercial tyre services and on-site response.

Regional players

• Point S UK: Independent tyre retail and service network in the UK with commercial/plant coverage. Comparable in the multi-brand independent positioning but lighter than Tyrefix on dedicated plant-tyre specialism and national response SLAs.

Direct peers

• Bandvulc: UK commercial tyre services and retreading specialist serving fleets and commercial operators. Comparable through its commercial/fleet service model and retread capability overlap with Tyrefix's on-site commercial offering.
• Vacu Lug: UK-based tyre retreader and commercial/OTR tyre services provider. Comparable to Tyrefix in commercial and OTR segment focus, with retreading as a core capability overlapping Tyrefix's earthmoving retread offering.
• ATS Euromaster: One of the UK's largest commercial and agricultural tyre service networks, offering on-site tyre work for fleets, plant, and farm. Closest direct peer in terms of UK plant/agricultural/earthmover coverage and service-level-agreement offering.
• Tructyre: UK commercial truck and fleet tyre management provider offering on-site service, inspections, and management contracts. Highly comparable to Tyrefix as a UK-only commercial/fleet tyre specialist with on-site response and managed-account pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tyrefixuk
• Facebookfacebook.com/Tyrefix
• LinkedInlinkedin.com/company/tyrefixuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyrefix