Citira AB

What Citira AB does

Citira AB (formerly Circular Tire Services Europe Holding AB, rebranded in 2024; parent Norvester, a Norwegian private equity firm) is a circular tire management provider headquartered in Stockholm, Sweden, operating across Sweden, Finland, Poland, and the United Kingdom (entered February 2026 via the Tyrefix acquisition). The group operates 150+ service stations, 5 industrial-scale retreading sites, and an inhouse logistics fleet of 28+ trucks, employing 1,100+ people. Its offering is structured around six integrated services: tire service (including mobile on-site support, 24/7 breakdown, and tire hotels), retreading and rim refurbishment (170,000+ tires and 25,000+ rims annually), replacement tire distribution (20+ OEM partners), circular logistics (collecting worn tires during delivery for retreading), wheel alignment, and complete fleet solutions for large operators.

The underlying technology is industrial rather than digital: standardized retreading processes across five sites, a closed-loop logistics model that uses the same delivery trip to collect worn casings, and a manufacturer-independent procurement platform that sources from 20+ OEMs. Recurring fleet management covers 7,500+ vehicles across 100+ depots under usage-based PPK (per kilometer) or transactional PAG (per product) pricing. Customer base spans 54,000+ B2B accounts including Nobina, Keolis, VR, LeasePlan, Epiroc, LKAB, Pre Zero, and Anticimex, with NPS scores above 70 in Finland and Sweden. Revenue was SEK 3.4 billion LTM as of June 2025, supported by SEK 2.12 billion in bonds outstanding under a SEK 2.6 billion senior secured framework.

The business model is a hybrid of service revenue (tire service, retreading, fleet management) and hardware pass-through (replacement tire distribution), monetized through B2B enterprise sales to logistics, public transport, mining, and heavy-equipment operators. Go-to-market is sales-led with field representatives and truck drivers maintaining direct customer relationships, complemented by a wholesale channel into independent tire shops. Growth has been substantially acquisition-driven, consolidating regional Nordic tire service brands under a single group identity while preserving local sub-brands (Däckia, Ingers Däck, Colmec, Lapin Kumi, Pentep, Moaxtek, Centrala Gummi, BestDrive, Tyrefix). The group is owned by Norvester and financed primarily through senior secured callable floating rate bonds.

Name

Citira AB

Legal name

Circular Tire Services Europe Holding AB

Website

https://citira.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Citira AB is a Stockholm-based circular tire management provider operating 150+ service stations, 5 retreading sites, and inhouse logistics across Nordics, Poland, and the UK. It serves 54,000+ B2B customers—including logistics, bus, mining, and public transport operators—with integrated tire service, retreading, distribution, and fleet management under recurring PPK/PAG pricing.

Ownership category

akta.pro rank

Product category

Commercial Tire Management Services

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313), All Other Automotive Repair and Maintenance (811198)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industries

Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire management services
• Tire retreading solutions
• Commercial fleet services
• Replacement tire distribution
• Circular tire logistics

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Service: Revenue from tire service operations through network of 150+ service stations including mobile on-site service, 24/7 breakdown service, and tire hotels. Service stations handle over 10,000+ customer visits per year.
2. Retreading and Rim Refurbishment: Retreading worn-out truck and bus tires and refurbishing used truck and bus rims at industrial scale domestically in every country of operation. Retreads up to 170,000+ worn tires annually.
3. Replacement Tire Distribution: Sale and distribution of replacement tires for trucks, passenger cars, and heavy machinery directly to end-customers via own logistics fleet. Over 20 OEM partners and 200k+ customer visits per year.
4. Fleet Management Solutions: Integrated tire management solutions for large fleets with payment models based on driven kilometers (PPK) or purchased products (PAG). Manages 7500+ vehicles across 100+ vehicle depots.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Citira AB delivers integrated circular tire management for commercial vehicle operators, combining tire service through a 150+ station network (including mobile on-site and 24/7 breakdown support), industrial-scale retreading and rim refurbishment at 5 plants, replacement tire distribution from 20+ OEM partners, in-house circular logistics, and complete fleet management solutions under usage-based (PPK) or product-based (PAG) pricing for large fleets. The company serves logistics firms, last-mile operators, bus operators, heavy-equipment operators, and wholesale tire shops across Sweden, Finland, Poland, and the UK.

Product overview

Citira AB operates as a circular tire management provider offering an integrated suite of services for transport companies and vehicle users across the Nordics, Poland, and the UK (as of early 2026). The offering consists of six core services unified under a single group model: Tire Service (150+ service stations with mobile on-site and 24/7 breakdown support), Retreading and Rim Refurbishment (5 retreading sites retreading up to 180,000 tires annually), Replacement Tire Distribution (20+ OEM partners with own logistics delivering directly to customers), Circular Logistics (own fleet of 28+ trucks collecting worn tires for retreading), Wheel Alignment (on-site mobile for heavy vehicles and in-shop for passenger cars), and Complete Fleet Solutions (integrated management of 7,500+ vehicles across 100+ depots with PPK/PAG payment models). The group operates through local sub-brands including Däckia, Ingers Däck, Colmec, Centrala Gummi, Lapin Kumi Oy, Pentep Oy, KåVe Däck, Däckson, BestDrive Bohmans Däck, Moaxtek, Master Service, and the newly acquired Tyrefix (UK).

Differentiator

Problem solved

Functional benefit

Brands

• Däckia: Swedish tire service brand offering tire change, service, and storage services
• BestDrive
• Ingers Däck
• Däckson
• Colmec
• Lapin Kumi
• Pentep
• Moaxtek
• Tyrefix
• Centrala Gummi

Products and services

• Tire Service Tire service through a network of 150+ service stations with mobile on-site service, 24/7 breakdown service, and tire hotels for storage, delivered to commercial fleet operators and vehicle users across the Nordics and Poland.
• Retreading and Rim Refurbishment Industrial-scale retreading of worn-out truck and bus tires and refurbishment of used truck and bus rims at 5 sites across the Nordics and Poland, extending tire service life up to 3 times and delivering 63% lower CO2 emissions versus new tires.
• Replacement Tire Distribution Sale and distribution of new replacement tires for trucks, passenger cars, and heavy machinery, delivered directly to customers via Citira's own logistics on a recurring basis, with 20+ OEM brand partners.
• Circular Logistics In-house fleet of 28+ delivery trucks and 20+ trailers delivering tires and rims directly to customers while collecting used tires and rims for retreading and refurbishment, closing the tire lifecycle loop.
• Wheel Alignment Wheel alignment services delivered through on-site mobile units for heavy vehicles and through service stations for passenger cars and light trucks, supporting safety and fuel efficiency.
• Complete Solutions for Large Fleets Integrated tire management for large fleets including tire service, wheel alignment, retreading, and replacement tire distribution, with usage-based PPK or transaction-based PAG recurring payment models; manages 7,500+ vehicles across 100+ vehicle depots.

Quantifiable outcome

• 63% less CO2 emissions from retreaded tires compared to new tires
• +7 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tyrefix Leadership (Oliver Johnson, Jon Pitman, Steve Bareham)coreStrategic or Co-development Partner · 20 January 2026Tyrefix CEO Oliver Johnson, CFO Jon Pitman, and Sales Director Steve Bareham become co-owners of Citira following the acquisition, bringing their management expertise and UK market knowledge to the group.
• TyrefixcoreStrategic or Co-development Partner · 20 January 2026Tyrefix, UK-based specialist in on-site tire services for off-highway vehicles founded in 1984, joins Citira marking Citira's entry into the United Kingdom market. Tyrefix will continue operating under its own name while enabling geographic expansion.
• Gernandt & DanielssonminorOthers · 14 January 2026Gernandt & Danielsson served as legal counsel to the arranger (ABG Sundal Collier) for the subsequent bond issuance.
• White & CaseminorOthers · 14 January 2026White & Case served as legal counsel to Citira Group for the subsequent bond issuance.
• Tyrefix Holdings LimitedcoreStrategic or Co-development PartnerUK subsidiary company acquired as part of Citira's expansion into the United Kingdom market, specializing in on-site tire services for off-highway vehicles.
• Tyrefix Plant Tyres (UK) LimitedcoreStrategic or Co-development PartnerUK operating subsidiary of Tyrefix, part of Citira group following the 2026 acquisition.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Point S: Cooperative tire retailer and service network with 6,000+ points of sale across Europe, with strong presence in Nordics, Germany, and UK. Comparable in multi-brand independent positioning and broad commercial/consumer service mix.
• Euromaster: Pan-European tire service and maintenance network owned by Michelin, providing tire fitting, fleet management, and retreading across 17 countries. Comparable in commercial fleet B2B focus, mobile service offering, and integrated tire management solutions.
• Däckteam: Swedish tire service chain with stations across Sweden, offering tire changes, storage, and commercial fleet services. Comparable in Nordic retail footprint and service-station-led model.
• BestDrive (Continental): Continental's European retail and service franchise network operating across multiple countries including the Nordics and UK. Comparable in commercial/consumer tire service, fleet contracts, and multi-brand positioning.
• First Stop: European tire and automotive service network (Bridgestone-owned) with workshops across multiple European markets offering tire fitting, alignment, and fleet solutions. Directly comparable to Citira's service station and fleet management model.
• Vianor: Nordic and Baltic tire retail and service chain owned by Bridgestone, operating service stations, tire changes, and storage across similar geographies to Citira. Directly comparable in service-station model, fleet customer focus, and product breadth.

Regional players

• Black Star (UK): UK-based commercial tire service provider with strong fleet and OTR/off-highway tire focus, comparable to Tyrefix's UK operations. Relevant given Citira's recent UK entry via Tyrefix acquisition.

Broad incumbents

• Nokian Tyres: Finnish tire manufacturer with Vianor retail network across Nordics and Eastern Europe. Comparable in Nordic geographic footprint and tire service station operations, though primarily a manufacturer with downstream retail.
• Michelin (Commercial Fleet Services): Global tire manufacturer owning Euromaster and operating managed fleet services across Europe. Comparable as a broad incumbent in the integrated commercial tire management space with similar sustainability/retreading positioning.

Emerging players

• Marangoni (Industrial retreading): Italian retreading technology and materials provider with European retreading operations. Comparable in industrial-scale truck tire retreading capability and circular tire economy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/circulartireservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries16 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citira AB