Radarsign
Radarsign is a bootstrapped Georgia-based manufacturer founded in 2004 that designs MUTCD-compliant radar speed signs, RRFB crosswalk systems, and flashing warning signs, selling hardware plus cloud-based traffic data software to municipalities, schools, and law enforcement agencies across the U.S. and Canada.
- Company typePrivate
- Founded2004
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Radarsign does
Radarsign is a privately held, Georgia-based manufacturer of MUTCD-compliant traffic safety and traffic calming systems, founded in 2004 by co-founder Charlie Robeson and headquartered in Kennesaw, GA. The company designs and produces armored radar speed signs (TC-400 portable, TC-600, TC-800, and TC-1100 full-matrix models), the CrossCommand RRFB crosswalk system, flashing warning signs and beacons (stop signs, chevrons, school and pedestrian crossing signs), the Solar LED Stop Sign, and supporting accessories (GoBracket mounting system, Mobile Patrol Stand, pole and base options). Underlying technology centers on Doppler radar-based vehicle speed detection paired with high-visibility LED displays, solar-power capability for grid-free deployment, and a proprietary cloud-based management platform (Radarsign Cloud and Command Center) layered with StreetSmart traffic data collection and reporting software.
The business model is hardware-led with an emerging recurring software component. Radarsign sells equipment directly to government agencies and municipalities through field sales, through a network of 13+ regional distributors covering the U.S. and Canada, and through cooperative purchasing contracts (Sourcewell #122325-RDRS, BuyBoard, NC Sheriffs' Association). Pricing is quote-based and not publicly disclosed. Target customers span cities, counties, school districts, law enforcement agencies, HOAs, and commercial campuses — with government and municipalities as the primary vertical. The company has reported 15 consecutive years of year-over-year revenue growth through 2019, is ISO 9001 certified, Georgia Made certified, and has received multiple industry awards. No venture capital or institutional funding has been disclosed; the company has operated bootstrapped since founding, with ownership concentrated in founding management.
Radarsign firmographics
Firmographics- Name
- Radarsign
- Legal name
- Radarsign, LLC
- Website
- https://radarsign.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radarsign is a bootstrapped Georgia-based manufacturer founded in 2004 that designs MUTCD-compliant radar speed signs, RRFB crosswalk systems, and flashing warning signs, selling hardware plus cloud-based traffic data software to municipalities, schools, and law enforcement agencies across the U.S. and Canada.
- Ownership category
- akta.pro rank
Radarsign industry classification
Industry- Product category
- Traffic Safety and Calming Systems
- NAICS
- Communications Equipment Manufacturing (3342), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Sign Manufacturing (33995)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Radio & Tv Broadcasting & Communications Equipment (3663), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control) (TLAJAGAG)
- akta.pro secondary industries
- Work Zone Intelligent Transportation Systems (WZ-ITS) & Temporary Signal Systems (TLAJACAN), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI), Traffic Control Center (TCC/TMC) Operations Tools (Video Wall, Operator Consoles, SOP Workflow) (TLAJACAM), Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF)
Keywords
Where Radarsign is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Radarsign business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Radar Speed Sign Hardware Sales: Primary revenue stream from sale of radar speed signs, including solar-powered models and accessories. Hardware is sold directly to government agencies and through distributor network.
- Software Subscriptions: Subscription-based access to Radarsign Cloud platform and StreetSmart traffic data collection software for ongoing monitoring, configuration, and data analysis.
- Accessories and Replacement Parts: Sale of accessories, mounting hardware, replacement components, and supplementary equipment for existing installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Radarsign product offering
Product offeringCore offering
Radarsign designs and manufactures MUTCD-compliant traffic calming and safety systems, including armored radar speed signs (TC-400 through TC-1100), CrossCommand RRFB crosswalk systems, flashing warning signs and beacons, school zone systems, and solar LED stop signs. The hardware line is supported by Radarsign Cloud and StreetSmart software platforms for remote configuration, monitoring, and traffic data collection. Products are sold to municipalities, schools, law enforcement, and commercial facilities across the U.S. and Canada.
Product overview
Radarsign offers a comprehensive portfolio of MUTCD-compliant traffic safety and traffic calming systems designed as an integrated platform rather than standalone devices. The core product line centers on radar speed signs (TC-400, TC-600, TC-800, TC-1100), RRFB crosswalk systems (CrossCommand™), flashing warning signs and beacons, and school zone systems. Supporting software platforms include StreetSmart™ for traffic data collection and Command Center™ for centralized network management via Radarsign Cloud™. The products are engineered to work together as a cohesive safety system, with accessories including the GoBracket™ portability system and various pole/base options. All solutions are designed, engineered, and manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Blinky™: Exclusive visual indicator feature that provides immediate confirmation that radar speed signs are active and monitoring traffic. A signature blue glow unique to Radarsign products.
- CrossCommand™
- StreetSmart™
- Command Center™
- Radarsign Cloud™
- Hyper Alerts™
Products and services
- TC-400 Portable Radar Speed Sign
- TC-600 Radar Speed Sign
- TC-800 Radar Speed Sign
- TC-1100 Radar Speed Sign
- Safety in a Box Radar Speed Sign Kit
- CrossCommand RRFB Crosswalk System
- Flashing Stop Sign
- Flashing Chevrons
- Flashing Pedestrian Crossing Sign
- Flashing School Crossing Sign
- Flashing Beacons
- School Zone Flashing Beacons
- Integrated Flashing Beacon Systems
- Hyper Alerts School Zone Beacon System
- Solar LED Stop Sign
- Mobile Patrol Stand
- Pole + Base Options
- Traffic Signs
- StreetSmart Traffic Data Software
- Radarsign Cloud / Command Center Platform
Quantifiable outcome
- Stone Mountain Park achieved 67% reduction in speeding - vehicles traveling over speed limit dropped from 70% to 23% after radar sign deployment
- +1 more outcomes
Companies that use Radarsign
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Radarsign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Radarsign partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and regional.
- SourcewellcoreCooperative purchasing partnership allowing government agencies to purchase Radarsign products through Sourcewell's procurement contract, simplifying purchasing for municipalities and public agencies.
- Stinson Owl-LitecoreCanadian distributor covering Ontario and Eastern Canada, providing local sales and support for Radarsign products in the Canadian market.
- A&A SafetyregionalRegional distributor based in Ohio, serving the Midwest market with Radarsign products and related traffic safety equipment.
- AM SignalregionalColorado-based distributor providing Radarsign products and services to customers in Colorado and surrounding Rocky Mountain states.
- Centerline SupplyregionalSouthwest regional distributor covering Arizona, New Mexico, and Texas markets for Radarsign traffic safety products.
- M. H. CorbinregionalRegional distributor providing Radarsign products and traffic safety solutions in their service territory.
- Control TechnologiesregionalRegional distribution partner for Radarsign products in their market area.
- Decker SupplyregionalWisconsin-based distributor serving the upper Midwest region with Radarsign traffic safety products.
- 310-SIGNregionalCanadian distributor covering Alberta, Manitoba, and Saskatchewan, providing Radarsign products and support in Western Canada.
- Spot DevicesregionalRegional distribution partner for Radarsign products in designated market territory.
- Brandon IndustriesregionalNew distributor partner extending Radarsign's distribution network in their market region.
- Traffic Control and Safety CorporationregionalRegional distributor covering California and Hawaii markets for Radarsign traffic safety products.
- Vulcan Inc.regionalRegional distribution partner providing Radarsign products in their designated territory.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Radarsign competitors and assessment
Company assessmentDirect peers
- All Traffic Solutions: All Traffic Solutions is a direct competitor to Radarsign, manufacturing radar speed signs, message boards, and traffic data software for municipalities, schools, and law enforcement. Both companies compete head-to-head in the MUTCD-compliant driver feedback sign market with similar channel structures and product portfolios.
- Traffic Logix: Traffic Logix manufactures rubber speed bumps, radar speed signs, and traffic calming solutions for municipalities and private properties. They overlap directly with Radarsign in the radar speed sign and traffic calming segments serving government customers.
- Ver-Mac: Ver-Mac is a leading North American manufacturer of portable message signs, arrow boards, and intelligent traffic safety systems for work zones. They compete with Radarsign's portable/TC-400 product line in temporary and work-zone traffic management deployments for government agencies.
- Carmanah Technologies: Carmanah manufactures solar-powered LED lighting, signage, and traffic safety products including radar speed signs and pedestrian crossings. They compete with Radarsign in solar-powered traffic calming and pedestrian safety, particularly for off-grid and remote deployments.
- M.H. Corbin: M.H. Corbin manufactures traffic data collection systems and radar speed signs for government agencies. They are both a Radarsign distribution partner and a competitor in the radar-based traffic data and speed enforcement market.
- Wanco Inc. Wanco manufactures portable variable message signs, arrow boards, and traffic safety equipment for government and construction markets. They overlap with Radarsign's portable radar speed sign and traffic calming product categories.
- K&K Systems: K&K Systems manufactures radar speed signs, flashing beacons, and school zone safety equipment for municipalities. They directly compete with Radarsign in the MUTCD-compliant traffic safety and school zone flashing beacon segments.
- Elan City: Elan City is a European manufacturer of radar speed signs and traffic calming solutions sold internationally. They are a global direct competitor to Radarsign in the radar speed sign category with comparable MUTCD-style product offerings.
- Stinson Owl-Lite: Stinson Owl-Lite (also Stinson Equipment) is a Canadian traffic safety equipment manufacturer and distributor that serves as a Radarsign distributor while also offering its own radar speed signs and related products. Comparable product line and overlapping customer base in Canadian municipalities.
Broad incumbents
- Iteris: Iteris is a public company providing intelligent transportation systems, smart sensors, and traffic management software for government agencies. As a broader ITS incumbent, they compete with Radarsign's Command Center and StreetSmart data platforms in the municipal traffic management software space.
Market position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Radarsign social profiles
Digital presenceRadarsign compliance and trust
Trust signalCompliance5 records
Radarsign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radarsign leadership team
Management profileNumber of profiles
Profiles4 records
Radarsign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radarsign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radarsign
What does Radarsign do?
Radarsign designs and manufactures MUTCD-compliant traffic calming and safety systems, including armored radar speed signs (TC-400 through TC-1100), CrossCommand RRFB crosswalk systems, flashing warning signs and beacons, school zone systems, and solar LED stop signs. The hardware line is supported by Radarsign Cloud and StreetSmart software platforms for remote configuration, monitoring, and traffic data collection. Products are sold to municipalities, schools, law enforcement, and commercial facilities across the U.S. and Canada.
Is Radarsign a public or private company?
Radarsign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radarsign founded?
Radarsign was founded in 2004. It employs 11 to 50 people.
Where is Radarsign based?
Radarsign is headquartered in Marietta, United States, in the North America region.
How does Radarsign make money?
Three revenue lines are on record. Radar Speed Sign Hardware Sales are the primary driver. The others are software Subscriptions and accessories and Replacement Parts.
Who are Radarsign's main competitors?
Direct peers on record are All Traffic Solutions, Traffic Logix, Ver-Mac, Carmanah Technologies, M.H. Corbin, Wanco Inc., K&K Systems, Elan City and Stinson Owl-Lite. Iteris is listed as a broad incumbent.
Does Radarsign have an API?
No public API is recorded for Radarsign.
What industry is Radarsign in?
Radarsign's product category is Traffic Safety and Calming Systems. Its primary akta.pro industry code is TLAJAGAG, Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control), with a secondary code of TLAJACAN, Work Zone Intelligent Transportation Systems (WZ-ITS) & Temporary Signal Systems. Its NAICS code is 3342 and its SIC code is 3823.