Name

GFM|CenterTable

Legal name

GroundFloor Media

Website

https://gfmcentertable.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Communications Services: GroundFloor Media generates revenue through professional services engagements including strategic communications, creative services, crisis management, marketing campaigns, and multicultural marketing. Revenue is derived from project-based fees and retainer contracts with clients across various industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GFM|CenterTable is a full-service integrated marketing communications agency that helps organizations build audience connections and navigate change by combining PR/earned media with digital marketing execution. The agency sells five core service lines — Communications, Creative Services, Crisis & Issues Management, Marketing, and Multicultural Marketing — delivered as project-based engagements and retainer contracts to clients in nonprofit, outdoor recreation, education, financial services, and membership-organization verticals. Service delivery is supported by the proprietary Online War Room® crisis-management platform.

Product overview

GFM|CenterTable (GroundFloor Media) is an integrated marketing communications agency offering a portfolio of service modules organized into five core service areas: Communications, Creative Services, Crisis & Issues Management, Marketing, and Multicultural Marketing. The agency combines the credibility of PR with the reach of digital marketing to help organizations make connections and navigate change. The Crisis & Issues Management service includes a proprietary tool called Online War Room®.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Services Strategic communications services including earned media, advocacy and issues management, thought leadership, change management and employee engagement, training, and interim communications and marketing support, sold to organizations across nonprofit, financial services, education, and outdoor recreation verticals.
• Creative Services Creative offerings including graphic design, brand identity development, data visualization and infographics, creative campaign management, video production, and website design and development, delivered to clients seeking brand, campaign, and digital creative support.
• Crisis & Issues Management Crisis communications and issues management services featuring the proprietary Online War Room® platform, crisis preparedness planning, crisis response, reputation repair, on-demand crisis consulting, media coaching, and digital monitoring and engagement, sold to organizations needing rapid-response communications support.
• Marketing Services Digital and traditional marketing services including paid media, social media marketing, search marketing, influencer marketing, email marketing, and interim communications and marketing support, sold to clients seeking integrated digital campaign execution.
• Multicultural Marketing Specialized marketing services focused on reaching diverse cultural audiences and multicultural markets, sold to clients seeking culturally informed communications and marketing support.

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PROI WorldwidecoreStrategic or Co-development PartnerGroundFloor Media maintains an affiliation with PROI Worldwide, a global PR and communications network. This partnership enables the agency to serve clients with international communications needs and provides referral opportunities through a worldwide network of independent agencies.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Padilla: Minneapolis-headquartered integrated marketing communications agency of comparable size offering PR, creative, digital, and content services across verticals including consumer, healthcare, food and beverage, and education - a direct mid-market analogue to GFM's full-service model.
• Crosby Marketing Communications: Mid-sized integrated marketing agency specializing in healthcare, nonprofit, and public sector communications with research-driven strategy and creative delivery; directly comparable in vertical mix and integrated communications-to-creative scope.
• Brownstein Group: Independent Philadelphia-based integrated marketing communications firm offering branding, PR, creative, and digital services to consumer, education, healthcare, and nonprofit sectors; similar independently-held, mid-market positioning and service breadth.
• Sachs Media: Florida-based integrated communications and crisis management agency comparable to GFM for mid-sized private firms offering PR, content, crisis communications, and public affairs across nonprofit, government, and association clients.
• J. Walcher Communications: San Diego-headquartered independent integrated public relations and communications firm with similar size profile and diversified B2B/B2C client base across nonprofit, corporate, and lifestyle categories.
• The Reis Group: Washington D.C.-area integrated communications agency specifically focused on nonprofit, association, and health sectors, offering strategy, PR, content, and creative; highly comparable in vertical specialization and professional services model.
• The Zimmerman Group: Regional integrated marketing communications agency combining PR, creative, digital, and social services with a comparable mid-size private-agency model serving similar consumer, education, and association clients.
• Risdall Marketing Group: Minneapolis-area independent integrated marketing agency providing branding, advertising, public relations, digital, and social media for B2B and B2B clients; similar mid-sized independent agency competing in the same diversified marketing services category.

Broad incumbents

• Ketchum: Global communications consultancy offering PR, creative, social, and integrated marketing services at significantly greater scale than GFM; relevant as the kind of large incumbent GFM competes against for enterprise engagements and partners with through networks like PROI.
• Edelman: World's largest independent PR and integrated communications firm with global reach and full-service capabilities; useful incumbent comparable that defines the upper-end competitive frame for integrated communications services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groundfloormedia
• LinkedInlinkedin.com/company/groundfloormedia
• Instagraminstagram.com/gfmdenver
• Xx.com/gfmcentertable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GFM|CenterTable