Risdall Advertising Agency

What Risdall Advertising Agency does

Risdall Marketing Group (DBA: Risdall Advertising Agency) is a 50-year-old, independently owned B2B digital marketing agency headquartered in Minneapolis, Minnesota, founded in 1972 by John Risdall and now led by his son Ted Risdall (CEO since a 2016 ownership transition) alongside COO Jennifer Risdall. The agency employs approximately 51-100 staff organized in a flat, team-based structure, and serves mid-market and enterprise B2B clients across financial services, healthcare, manufacturing, SaaS/technology, and education verticals, with named clients including Canon Medical, Cargill, Ecolab, Hitachi, Arcserve, Daikin, Wings Financial Credit Union, and Infinity Credit Union.

Name

Risdall Advertising Agency

Legal name

Risdall Marketing Group

Website

https://risdall.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

The company offers six integrated digital marketing service lines: Digital Marketing Strategy (anchored by a proprietary 8-stage Customer Value Journey framework and Customer Avatar methodology), Web Design & Development (WordPress and Kentico CMS), Digital Advertising Services (PPC, paid social, programmatic, geofencing), SEO, Content Marketing, and Measurement & Analytics (including the proprietary Growth Scorecard). Revenue is generated through professional services engagements—project-based and multi-year retainers—sold via consultative enterprise sales to marketing leaders, with pricing determined by engagement scope and not publicly disclosed. Awards (Webby, CLIO Healthcare, SABRE, Telly, Web Marketing Association) and case study evidence of measurable client outcomes (e.g., 103% lead lift for Arcserve, 276% conversion lift for a Fortune 100 bio-industrial client, 3,000% referral lift for Help Me Grow) anchor demand generation and credibility.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing services
• B2B advertising agency
• Web design development
• Search engine optimization
• Content marketing strategy

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Risdall generates revenue through providing B2B digital marketing services including digital marketing strategy, web design and development, digital advertising services, SEO, content marketing, and measurement and analytics. Revenue is generated through professional services engagements with clients, likely project-based or retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Risdall Marketing Group is an independent B2B digital marketing agency that sells an integrated suite of six professional services: Digital Marketing Strategy, Web Design & Development, Digital Advertising Services, SEO, Content Marketing, and Measurement & Analytics. Services are delivered through consultative engagements for mid-market and enterprise clients and are underpinned by proprietary frameworks including the Customer Value Journey, Growth Scorecard, and Customer Avatar methodology.

Product overview

Risdall Marketing Group is an independent B2B digital marketing agency that offers a unified suite of six integrated digital marketing services. The core offerings include Digital Marketing Strategy (which encompasses Customer Avatar development and Customer Value Journey mapping), Web Design & Development (with WordPress and Kentico CMS expertise), Digital Advertising Services (covering PPC, paid social, and programmatic), SEO, Content Marketing, and Measurement & Analytics. These services work together as a coordinated digital marketing ecosystem—strategy informs creative and development work, while measurement and analytics provide continuous optimization feedback across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Strategy

Quantifiable outcome

• 103% increase in daily leads and 196% increase in digital marketing profitability for Arcserve over 12 months
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ArcservecoreChannel Partner/ Reseller/ DistributorArcserve is a technology partner and client for whom Risdall provides digital marketing services including lead generation campaigns, SEO optimization, and website improvements. Over 12 months, Risdall helped drive 103% increase in daily leads and 196% increase in digital marketing profitability for Arcserve.
• Canon MedicalcoreChannel Partner/ Reseller/ DistributorCanon Medical Informatics is a long-term client partner for whom Risdall provides digital transformation services for lead generation. Services include digital strategy, content marketing, advertising campaigns, and trade show marketing for enterprise imaging solutions.
• CargillminorChannel Partner/ Reseller/ DistributorCargill is referenced as a B2B client partnership developed during 2020-2021 period alongside other new clients.
• DaikinminorChannel Partner/ Reseller/ DistributorDaikin Industries partnered with Risdall for brand simplification work, transforming a 316-page design guide into a 24-page template for marketing materials.
• EcolabminorChannel Partner/ Reseller/ DistributorEcolab partnered with Risdall for lead generation campaign for Keystone industrial kitchen-cleaning brand, generating 212 qualified leads with $2.2M revenue potential.
• HitachiminorChannel Partner/ Reseller/ DistributorHitachi appears in the partner/client community section of the website as a client for whom marketing services are provided.
• Infinity Credit UnioncoreChannel Partner/ Reseller/ DistributorInfinity Credit Union is an 18,000-member credit union in Maine that partnered with Risdall for brand redesign and digital advertising campaign. The campaign drove 3.5 million views in first month.
• Zerust/ExcorminorChannel Partner/ Reseller/ DistributorZerust/Excor partnered with Risdall for SEO-focused website optimization resulting in 34% increase in organic web traffic and 97 keywords ranked on page 1.
• Wings Credit UnioncoreChannel Partner/ Reseller/ DistributorWings Financial Credit Union partnered with Risdall for website redesign. Achieved 50%+ increase in pages per session, 44% decrease in bounce rate, and 5x increase in organic search impressions.
• ViosminorChannel Partner/ Reseller/ DistributorVios appears in the partner/client community section of the website.
• Trax RetailminorChannel Partner/ Reseller/ DistributorTrax Retail is referenced as a B2B client partnership developed during 2020-2021 period alongside other new clients.
• TolomaticminorChannel Partner/ Reseller/ DistributorTolomatic partnered with Risdall for website redesign with complex product information architecture, winning Web Marketing Association Manufacturing Standard of Excellence awards in 2016 and 2017.
• LantronixminorChannel Partner/ Reseller/ DistributorLantronix appears in the partner/client community section of the website as a client for whom marketing services are provided.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metric Theory: Performance-focused mid-market digital agency offering paid media, SEO, and analytics. Comparable to Risdall in enterprise client orientation and quantified case studies, though more concentrated on paid-media execution.
• Wpromote: Mid-market independent digital agency offering paid media, SEO, content, and analytics for B2B brands. Compares to Risdall in integrated-services model and enterprise client orientation, though larger in headcount and geographic footprint.
• ab+c Creative Intelligence: Mid-size independent full-service agency with similar digital marketing, content, branding, and PR mix. Compares in size, client base (healthcare, financial, manufacturing), and Midwest roots.
• Stein IAS: Mid-sized independent B2B digital marketing agency with similar full-service offering (strategy, content, paid media, analytics) targeting financial services, healthcare, and industrial clients. Closely comparable in size, vertical mix, and IP-led positioning to Risdall.
• GYK Antler: New England-based independent agency that services B2B and consumer brands across strategy, creative, digital, and PR — a directly comparable full-service independent peer in the same size tier as Risdall.
• Godfrey: Mid-sized independent B2B agency providing brand strategy, digital marketing, content, and analytics. Comparable to Risdall in targeting B2B buyers, integrated-services model, and reliance on quantitative outcomes in case studies.
• Clix Marketing: Mid-sized digital marketing agency focused on paid media, SEO, and analytics for B2B and enterprise clients. Closely comparable in size, services scope, and reliance on measurable performance as a sales asset.
• Rise Interactive (now Mediaring/MediaMonks): Midwest-headquartered independent digital marketing agency focused on performance media, analytics, and SEO. Comparable to Risdall in B2B orientation, mid-size scale, and emphasis on measurable outcomes for enterprise clients.

Emerging players

• Hughes & Kettner (no) — substitute: HubSpot Solutions Partners ecosystem / B2B-focused martech implementer network: A broader category of martech-enabled boutique and certified-partner agencies that combine SaaS platforms (HubSpot, Salesforce, Marketo) with services. These players increasingly compete for the same mid-market B2B marketing-services budget that Risdall serves, often with more scalable technology delivery.

Broad incumbents

• Stein IAS / gyk antler / Periscope (now Merkle): Periscope, originally a Minneapolis-headquartered independent B2B creative/digital agency, was acquired into Merkle and now sits inside Dentsu's portfolio. It is the closest direct historical regional competitor that demonstrates the holding-company-acquisition path awaiting many indie agencies, while also representing the broader incumbent threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/risdallmarketing
• LinkedInlinkedin.com/company/risdall-marketing-group
• Xx.com/risdall

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Risdall Advertising Agency