What cloudThing does

cloudThing is a UK-headquartered Microsoft Gold Partner founded in 2012 in Birmingham, with 51-100 employees. The firm delivers managed software product outsourcing and end-to-end digital transformation services spanning cloud transformation, data and AI, cybersecurity, customer experience (CX), communications compliance, cloud networking (SD-WAN/SASE), and managed IT services. Its technology stack is anchored in the Microsoft ecosystem — evidenced by achievement of all six Microsoft Solution Partner designations — and extended through partnerships with Genesys (contact centre), Juniper Networks (networking), and Verint (workforce engagement). Capability has been broadened through three acquisitions: Worth Digital (digital transformation), Netwrx (cloud networks), and Inciper (technology services), each retained as a sub-brand.

The customer base spans enterprise and mid-market clients across more than 15 verticals, including central and local government (Harrow Council, Somerset Council), financial services (BNP Paribas, Skipton Building Society, atom bank), retail and consumer brands (Unilever International, Harrods, Heineken, PureGym, Mi Hub), professional services (Capita, JLL), and non-profit and heritage organisations (English Heritage, London Zoo, Children 1st, ABP Food Group, Goodfellow). Revenue is generated through a blended model combining recurring managed services, project-based professional services and consultancy, and technology licensing and subscription resale of Microsoft, Genesys, Juniper, and Verint products. Distribution is primarily consultative enterprise field sales augmented by technology partner referrals, with inside-sales coverage for mid-market accounts. The company is B Corp certified and operates proprietary tools including CX Translate for Genesys Cloud, CX Vizz, VoxivoCX/Voxivo, Compliance Cloud, and the Catalyst Transformation Planning methodology.

Name

cloudThing

Legal name

Kerv

Website

https://cloudthing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

cloudThing is a UK-based Microsoft Gold Partner founded in 2012 in Birmingham, delivering digital transformation, cloud, AI, CX, compliance, and managed IT services to enterprise and public sector clients across 15+ verticals.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

akta.pro secondary industries

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Data Platforms & Analytics Migration (BPAEACAI), Cloud DR, Backup & Business Continuity (BPAEACAJ)

Keywords

• Managed cloud services
• Digital transformation consulting
• Microsoft azure services
• Compliance recording solutions
• Customer experience platforms

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Services: Recurring managed services contracts covering IT infrastructure, cloud operations, cybersecurity, and contact centre services. These provide predictable recurring revenue through ongoing service delivery and support.
2. Professional Services and Consultancy: Project-based professional services including digital transformation consultancy, business change consultancy, technical consultancy, project/programme management, and implementation services. These are typically fixed-scope or time-and-materials engagements.
3. Technology Licensing and Platform Subscriptions: Revenue from reselling and implementing Microsoft, Genesys, Juniper Networks, and Verint technologies, often bundled with Kerv's managed services and professional services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

cloudThing (operating as Kerv) provides end-to-end digital transformation services and managed technology solutions built primarily on the Microsoft ecosystem (Azure, Dynamics 365, Microsoft 365, Power Platform) and complemented by Genesys, Juniper, and Verint platforms. Offerings span cloud transformation, data and AI, customer experience and contact centre, cybersecurity, communications compliance, and enterprise business applications delivered through professional services, managed services, and consultancy engagements.

Product overview

Kerv is a digital transformation partner offering a comprehensive portfolio of professional services and technology solutions organized across multiple practice areas. The offering is a platform-plus-modules architecture comprising Business Applications (including CRM, Dynamics 365, Microsoft Power Platform, ERP, and Digital Product Build), Cloud Network services (SD-WAN/SASE, Multi-Cloud Networking, Managed Networks, SASE, Secure Service Edge, HPE Aruba SD-WAN, Velocloud), Communications Compliance solutions (Compliance Cloud, Microsoft Teams Compliance Recording, WhatsApp Compliance Recording, WeChat Compliance Recording, Signal Compliance Recording, Social/IM Recording), CX & Contact Centre offerings (Genesys Cloud, Contact Centre as a Service, Managed Cloud Contact Centre, CX Consultancy, VoxivoCX, PCI Compliance), Cyber Resilience services (Cyber Security Consultancy, Managed Cyber Security, Microsoft Azure, Microsoft Security & Sentinel), Data & AI capabilities (Microsoft Copilot, AI Chatbots, Generative AI for Regulatory Compliance, Generative AI for Workplace Productivity, Generative AI for Customer Experience), Managed IT Services (Cloud Transformation, Infrastructure as a Service, Platform as a Service, Helpdesk Services), Workplace & Collaboration tools (Microsoft 365, Microsoft Teams, Citrix Workspace, Desktop as a Service, Managed Digital Workspaces), and Consultancy Services. Kerv has expanded through acquisitions of Worth Digital, Netwrx, and Inciper.

Differentiator

Problem solved

Functional benefit

Brands

• Worth Digital: Digital transformation services brand acquired by Kerv
• Netwrx
• Inciper

Products and services

• Managed Services
• Cloud Transformation
• Digital Transformation Consultancy
• Contact Centre as a Service (CCaaS)
• Managed Cyber Security Services
• Compliance Cloud
• CX Translate for Genesys Cloud
• CX Vizz
• VoxivoCX and Voxivo
• Catalyst Transformation Planning
• SD-WAN/SASE Network Transformation
• Custom Apps and AI Services

Quantifiable outcome

• 100% digital contact centre with increased self-service and deflection rates
• +1 more outcomes

Named customers17 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationFlagship technology partner delivering end-to-end transformation with Microsoft technologies from cloud (Azure) to AI (Copilot) to business applications (Dynamics 365, Microsoft 365, Power Platform). Kerv has achieved all six Microsoft Solution Partner designations, indicating the highest level of certified expertise.
• GenesyscoreTechnology or IntegrationStrategic partner for creating intelligent, connected customer experiences with Genesys Cloud and CX platform, driving loyalty, insight, and growth. Kerv offers proprietary CX Translate for Genesys Cloud services.
• Juniper NetworkscoreTechnology or IntegrationPartner for enabling high-performance, secure networks with Juniper to support modern, resilient organisations. Includes SD-WAN/SASE and network transformation capabilities.
• VerintcoreTechnology or IntegrationPartner for unlocking customer and workforce insights with Verint solutions to optimise engagement, efficiency, and experience in contact centre environments.
• Worth DigitalminorOthersKerv acquired Worth Digital to expand its digital transformation capabilities and enhance knowledge and skills offered to customers.
• NetwrxminorOthersKerv acquired Netwrx to strengthen its technical capabilities and expand service offerings to customers.
• InciperminorOthersKerv acquired Inciper to enhance its expertise and service delivery capabilities for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Computacenter: UK-headquartered enterprise IT infrastructure and services provider delivering cloud, workplace, networking and managed services. Direct competitor for Microsoft-led enterprise transformation deals in the UK and EMEA.
• Softcat: UK-based IT infrastructure provider with deep Microsoft partnership and broad enterprise/mid-market customer base. Overlaps with Kerv on Microsoft technology reselling, cloud migration and managed services.
• Bytes Technology: UK-listed software and services specialist with strong Microsoft, security and cloud practices serving enterprise customers. Comparable in vertical mix, Microsoft Gold competency breadth and UK go-to-market.
• BJSS: UK-based technology and consultancy firm delivering cloud, data and custom software services to enterprise and government. Comparable in Microsoft-centric digital transformation delivery and UK vertical mix.
• Trustmarque: UK-based IT services and managed services provider owned by Capita. Comparable in Microsoft-led enterprise transformation, cloud managed services and public sector exposure.
• Rackspace Technology: Specialist multi-cloud managed services and cloud-native application provider. Comparable cloud managed services posture across AWS, Azure and GCP, with similar enterprise managed services business model.
• Logicalis: Global IT solutions and managed services provider with strong Microsoft, Cisco and cloud alliances. Highly comparable as a mid-sized SI delivering cloud, managed services, workplace and CX transformation to enterprise clients across multiple verticals.

Broad incumbents

• Kyndryl: Spun-off IBM infrastructure services business focused on managed infrastructure, cloud and network transformation for large enterprises. Competes for similar managed services transformation RFPs, particularly with regulated customers.
• Atos: European-headquartered IT services and digital transformation provider with strong public sector and regulated industry presence. Competitor for large multi-year transformation and managed services deals across EMEA.
• Capita: UK digital services and BPO incumbent serving central and local government. Direct overlap on public-sector digital transformation and CX transformation contracts, and is already a Kerv customer/partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aheadofthekerv
• LinkedInlinkedin.com/company/cloudthing-limited
• Xx.com/cloud_thing
• Facebookfacebook.com/cloudthingmagic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cloudThing