Cart Mart
Cart Mart is a privately held, family-owned dealer of golf carts, low-speed vehicles, and commercial utility vehicles operating since 1959 from 10 showrooms across California, the Southeast US, and Mexico, serving both individual consumers and commercial/fleet customers.
- Company typePrivate
- Founded1959
- HeadquartersSan Marcos, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Cart Mart does
Cart Mart, Inc. is a privately held, family-owned distributor of golf carts, low-speed vehicles (LSVs), and commercial utility vehicles, founded in 1959 and headquartered at 237 S Bent Ave, San Marcos, California. The company operates as an authorized dealer for nine or more OEM brands including Club Car, E-Z-GO, Yamaha, Polaris GEM, Garia, Denago, Cushman, Taylor-Dunn, and Teko, offering both consumer personal transportation vehicles and commercial fit-to-task utility vehicles (resort housekeeping, food service, security, maintenance, refuse removal, medical transport). Vehicle unit pricing ranges from approximately $11,500 for entry-level gas models to $21,000+ for six-passenger LSV configurations, with current promotional discounts up to $2,500 on select Club Car Onward and $1,500 on select E-Z-GO models.
The business generates revenue across five streams: new vehicle sales, certified pre-owned vehicle sales, OEM and aftermarket parts sales, on-site and mobile service and repair, and special event rentals. Distribution occurs through ten owned retail showrooms across Southern California (San Marcos, Rancho Mirage, La Quinta, Laguna Hills, Inland Empire, Los Angeles), the Southeast US (Franklin/TN, Durham/NC, Aiken/SC), and Cabo San Lucas, Mexico; the e-commerce storefront shop.cartmart.com with build-and-price tools and $0 down financing; phone sales; and nationwide/international shipping with insurance. The company also operates one of the largest special event rental fleets in the US, serving marquee customers including NFL Super Bowl, Major League Baseball, PGA Tour, CBS Sports, ESPN Networks, and university athletics. Value-added services include factory-trained technician mobile service, preventative maintenance programs, financing, trade-ins, and best-price guarantees.
Cart Mart maintains dual primary customer segments — Personal/Consumer (recreational golf, neighborhood cruising, street-legal personal transportation) and Commercial/Business (resort, campus, security, facilities management, industrial material handling) — plus specialized fit-to-task and LSV/street-legal sub-segments. The company completed the acquisition of Rainbow Custom Cars in December 2024 to expand its Southern California footprint across Los Angeles, Orange, Riverside, and San Bernardino counties, following its earlier March 2020 acquisition of B2BUV. Brian A. Rott serves as Chief Executive Officer.
Cart Mart firmographics
Firmographics- Name
- Cart Mart
- Legal name
- Cart Mart, Inc.
- Website
- https://cartmart.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cart Mart is a privately held, family-owned dealer of golf carts, low-speed vehicles, and commercial utility vehicles operating since 1959 from 10 showrooms across California, the Southeast US, and Mexico, serving both individual consumers and commercial/fleet customers.
- Ownership category
- akta.pro rank
Where Cart Mart is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Cart Mart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new golf carts, LSVs, and commercial utility vehicles from manufacturer partners including Club Car, E-Z-GO, Yamaha, GEM, Garia, Denago, Cushman, and Taylor-Dunn
- Used Vehicle Sales: Sales of certified pre-owned and used golf carts and utility vehicles
- Parts Sales: Aftermarket and OEM replacement parts for all major golf cart and utility vehicle brands
- Service and Repair: On-site and mobile repair services, preventative maintenance programs, warranty service, and diagnostics
- Special Event Rentals: Rental fleet for special events and tournaments, serving major sporting events and corporate functions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Club Car Onward 2 Passenger |
| Unit Pricing | Pay-as-you-go | Club Car Onward 4 Passenger |
| Unit Pricing | Pay-as-you-go | Club Car Onward HP Li-ION |
| Unit Pricing | Pay-as-you-go | Club Car Onward 4 Forward LSV |
| Unit Pricing | Pay-as-you-go | GEM e2 |
| Unit Pricing | Pay-as-you-go | GEM e4 |
| Unit Pricing | Pay-as-you-go | GEM e6 |
| Unit Pricing | Pay-as-you-go | Summer Sale - Club Car |
| Unit Pricing | Pay-as-you-go | Beat the Heat Sale - E-Z-GO |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Cart Mart product offering
Product offeringCore offering
Cart Mart is a family-owned, multi-location authorized dealer of new and pre-owned golf carts, low-speed vehicles (LSVs), and commercial utility vehicles from twelve manufacturers including Club Car, E-Z-GO, Yamaha, GEM, Garia, Denago, Cushman, Taylor-Dunn, and Teko. The company operates 10 retail showrooms across California, the Southeast US, and Mexico, plus the shop.cartmart.com e-commerce platform, and supplements vehicle sales with OEM and aftermarket parts, factory-trained mobile repair and preventative maintenance, one of the largest special event rental fleets in the US, and nationwide/international transportation services.
Product overview
Cart Mart is an award-winning dealer and one of the largest golf cart dealerships in the world, operating since 1959. The company offers a comprehensive portfolio of personal transportation vehicles (PTVs) including Club Car Onward and CRU, Garia luxury golf cars, Denago EV, Teko, E-Z-GO, and Yamaha Drive2 models. For commercial use, Cart Mart provides Club Car Carryall fit-to-task vehicles, GEM electric vehicles, Taylor-Dunn industrial vehicles, and Cushman heavy-duty utility vehicles. The company also offers a full range of parts and accessories for all major brands, mobile on-site service, special event rentals, and nationwide transportation/delivery services. Operating from multiple California locations (San Marcos, Rancho Mirage, La Quinta, Laguna Hills, Inland Empire, Los Angeles) and southeastern US locations (Nashville TN, Durham NC, Aiken SC) plus Cabo San Lucas, Mexico, Cart Mart serves both retail consumers and commercial/fleet customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Club Car Onward personal transportation vehicles Club Car's flagship personal transportation vehicle available in gas and electric powertrains with Lithium-Ion battery variants; aircraft-quality aluminum frame, LED headlights, and 2-6 seat configurations for individual recreational buyers.
- Club Car Onward 4 Forward LSV Street-legal low-speed vehicle with four forward-facing seats, up to 25 mph top speed, 3-point seatbelts, backup camera, AVAS pedestrian alert, Apple CarPlay/Android Auto compatibility, and lithium-ion powertrain; MSRP starting at $14,999.
- Club Car Carryall commercial utility vehicles Commercial utility vehicle series including Fit-to-Task models 100, 300, 500, 550, 700, 1500, and 1500 4WD, available in gas and electric powertrains with rustproof aluminum frames for industrial and commercial fleet use.
- Club Car XRT off-road utility vehicles Personal and commercial utility vehicle line including XRT800, XRT850, XRT1550, and XRT1550 SE 4WD models built for rough terrain, farm, and ATV applications.
- Club Car Villager LSV street-legal vehicles Street-legal low-speed vehicles including Villager 2 and Villager 2+2 LSV models with 21-23 mph top speed for commercial and consumer use on roads posted 35 mph or less.
- E-Z-GO personal and golf vehicles E-Z-GO personal and golf vehicles including Liberty (ELiTE Lithium), Express S2/S4/S6/L6, Valor, and Freedom RXV models, founded in 1954 in Augusta, Georgia with industry-leading battery warranties.
- Yamaha Drive2 PTV personal transportation vehicles Yamaha's personal transportation vehicles featuring 48-volt AC motors, Tru-Trak II independent suspension, HybriCore steel frame, and HydroLink battery watering system, available in gas and electric configurations.
- GEM Polaris electric low-speed vehicles Polaris GEM electric LSVs (e2, e4, e6, eL XD) with automotive-like refinements, federally classified LSV status with 25 mph max speed, premium finishes, panoramic skyroof, and vegan leather options; MSRP from $15,240 to $21,240.
- Garia luxury golf cars European-designed luxury golf cars from Denmark in partnership with Mercedes-Benz, Mansory, and Malbon, including Via, Courtesy, Mansory, Off-X, and Supersport models with premium features like refrigerator options and golf ball holders.
- Denago EV golf carts and street-legal vehicles Denago EV golf carts and street-legal vehicles including Rover XL, Nomad XL, Nomad, and Rover XXL models in signature lifted 4-seat forward-facing and 2+2 configurations with multiple color options.
- Teko electric golf carts Affordable electric golf carts powered by 5 kW AC motors and 51.2V lithium batteries delivering up to 19 mph speeds and 40-mile range; includes Turbo 2+2, Trophy 4 Passenger, and Triumph 6 Passenger models.
- Cushman industrial and commercial vehicles Heavy-duty industrial and commercial vehicles including Hauler series (800, 800X, 1200, 1200X, PRO, PRO-X), Refresher Oasis for food service, Minute Miser burden carriers, Shuttle personnel transports, and turf maintenance equipment.
- Taylor-Dunn industrial electric vehicles Rugged industrial electric vehicles with 70+ years of history including Bigfoot S/XL (load capacity up to 3,000 lbs), C-432 tow tractor, MX-600 maintenance cart, SC-90/SC-100 burden carriers, and SS-536/SS-546 personnel transports.
- Parts and accessories Comprehensive parts catalog including brake parts, clutches and belts, electric power parts, gas power parts, steering, suspension, tires and wheels, transmission, and aftermarket accessories from Club Car, Polaris/GEM, Yamaha, Taylor-Dunn, and E-Z-GO.
- Mobile and on-site service Factory-trained technicians providing mobile service, complete diagnostics, battery testing, brake/steering/suspension repairs, tire replacement, electrical repairs, and fleet maintenance via one of the region's largest mobile service fleets.
- Special event rentals One of the largest special event rental fleets in the country serving NFL Super Bowl, CBS Sports, Major League Baseball, PGA Tour, ESPN Networks, and municipal events nationwide.
- Transportation and shipping services
Quantifiable outcome
- One of the largest special event rental fleets in the country
- +2 more outcomes
Companies that use Cart Mart
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Cart Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cart Mart partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Rainbow Custom CarscoreAcquired in December 2024 with undisclosed financial terms. The acquisition strengthened Cart Mart's footprint in Southern California by expanding production capacity and service across Los Angeles, Orange, Riverside, and San Bernardino counties.
- Club CarcoreAuthorized dealer offering Club Car's full product line including Onward, Carryall, Villager, XRT, CRU, and Fit-to-Task commercial vehicles
- E-Z-GOcoreAuthorized dealer for E-Z-GO vehicles including Liberty, Express, Freedom, Valor, and RXV models with ELiTE Lithium technology
- YamahacoreAuthorized dealer for Yamaha Drive2 personal transportation vehicles and commercial Umax vehicles
- Polaris GEMcoreAuthorized dealer for GEM electric vehicles including e2, e4, e6, eL XD personal and commercial models
- GariacoreAuthorized Garia dealer offering luxury golf cars and street-legal vehicles including Via, Courtesy, Mansory, Off-X, and Supersport models. Garia partners with Mercedes-Benz, Mansory, and Malbon for design collaborations.
- Denago EVcoreAuthorized Denago dealer offering Rover XL, Nomad XL, Nomad, and Rover XXL models
- CushmancoreAuthorized dealer for Cushman industrial vehicles including Hauler, Refresher Oasis, Minute Miser, Shuttle, Spraytek, Stock Chaser, Titan, Truckster, and Tug models
- Taylor-DunncoreAuthorized dealer for Taylor-Dunn industrial vehicles including Bigfoot S, Bigfoot, Bigfoot XL, C-432, MX-600, SC-90, SC-100, SS-536, and SS-546
- Teko Electric VehiclescoreAuthorized dealer for Teko electric vehicles including Turbo 2+2, Trophy 4 Passenger, and Triumph 6 Passenger models
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Cart Mart competitors and assessment
Company assessmentDirect peers
- Golf Cart Outlet: Multi-brand authorized golf cart and LSV retailer operating a multi-location sales/service model directly comparable to Cart Mart. Both companies aggregate multiple OEM brands under one roof and compete for the same recreational and commercial golf cart buyers.
- Discount Golf Cart: Direct-to-consumer and dealer-style golf cart retailer offering new, used, and refurbished units from major brands. Competes with Cart Mart on price-sensitive recreational and entry-level LSV customers through e-commerce.
- Pat's Carts: Regional multi-brand golf cart dealer offering sales, service, parts, and rentals — directly parallel to Cart Mart's integrated dealer model. Similar customer mix spanning personal recreational and commercial fleet buyers.
- Beach Carts: Beach/coastal-focused multi-brand golf cart and LSV dealer. Overlaps with Cart Mart on residential and resort customers and competes for the same premium street-legal LSV segment in warm-weather geographies.
- Premier Golf Cars: Authorized multi-brand golf cart and LSV dealer with new/used sales, service, and parts operations. Closely comparable dealer business model serving similar recreational, residential, and light commercial customers.
Broad incumbents
- Polaris Inc. Parent company of Polaris GEM — one of Cart Mart's key OEM partners (eL XD, e2/e4/e6 LSVs) and a broader powersports incumbent. Polaris also owns Taylor-Dunn, another Cart Mart partner, giving it unique influence over Cart Mart's product mix and dealer economics.
- Textron: Parent of E-Z-GO and Cushman, two of Cart Mart's core OEM partners. Textron's Specialized Vehicles division controls a significant share of the LSV and industrial utility vehicle supply chain that Cart Mart distributes, making it both a critical supplier and a structural counterparty.
Emerging players
- Tomberlin: Independent golf cart and LSV manufacturer focused on street-legal and neighborhood electric vehicles. Comparable as a niche OEM competing in the same LSV category Cart Mart sells, though without Cart Mart's multi-brand distribution scale.
Others
- Club Car: Primary OEM partner for Cart Mart — supplies the Onward, Carryall, Villager, XRT, CRU, and Fit-to-Task lines that anchor Cart Mart's personal and commercial revenue. Functions as supplier/partner rather than competitor, but could become a disintermediating force over time.
- Yamaha Golf-Car Company: OEM partner supplying the Drive2 PTV and commercial Umax lines that Cart Mart distributes. Functions as supplier/partner; relevant for comparable product-line breadth even though distribution model differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cart Mart social profiles
Digital presenceCart Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cart Mart leadership team
Management profileNumber of profiles
Profiles1 record
Cart Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cart Mart M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cart Mart
What does Cart Mart do?
Cart Mart is a family-owned, multi-location authorized dealer of new and pre-owned golf carts, low-speed vehicles (LSVs), and commercial utility vehicles from twelve manufacturers including Club Car, E-Z-GO, Yamaha, GEM, Garia, Denago, Cushman, Taylor-Dunn, and Teko. The company operates 10 retail showrooms across California, the Southeast US, and Mexico, plus the shop.cartmart.com e-commerce platform, and supplements vehicle sales with OEM and aftermarket parts, factory-trained mobile repair and preventative maintenance, one of the largest special event rental fleets in the US, and nationwide/international transportation services.
Is Cart Mart a public or private company?
Cart Mart is a private company. It is classified as family owned and is currently operating.
When was Cart Mart founded?
Cart Mart was founded in 1959. It employs 101 to 250 people.
Where is Cart Mart based?
Cart Mart is headquartered in San Marcos, United States, in the North America region.
How does Cart Mart make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, parts Sales, service and Repair and special Event Rentals.
Who are Cart Mart's main competitors?
Direct peers on record are Golf Cart Outlet, Discount Golf Cart, Pat's Carts, Beach Carts and Premier Golf Cars. Broad incumbents are Polaris Inc. and Textron. Tomberlin is listed as an emerging player. Others are Club Car and Yamaha Golf-Car Company.
Does Cart Mart have an API?
No public API is recorded for Cart Mart.