IoTfy
IoTfy is an India-based B2B IoT platform that enables consumer durable brands, OEMs, and ODMs to add smart connectivity across 25+ appliance categories via its integrated chip-to-cloud stack — iACE cloud platform, iota RTOS, white-labeled mobile apps, and Google/Alexa voice integrations — serving 200+ brands including Panasonic and HSIL.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What IoTfy does
IoTfy Solutions Private Limited is an India-headquartered B2B IoT platform company that provides a chip-to-cloud product ecosystem for consumer durable brands, OEMs, and ODMs. Founded in 2015 by Arpit Chhabra (CEO), Shashank Saxena (Co-Founder & CTO, Product), Sushant Taneja (Co-Founder & CTO, Cloud), and Shivam Dikshit (Co-Founder, CMO & VP Business Development), the company is built around four integrated components: the iACE IoT Platform (cloud), iota Device Operating System (RTOS firmware), white-labeled mobile applications for iOS and Android, and native voice-assistant integrations with Google Home and Amazon Alexa. The stack supports more than 25 appliance categories — including air conditioners, washing machines, refrigerators, lighting, fans, water purifiers, smart locks, cameras, and small appliances — and is positioned against generic horizontal IoT platforms on the basis of vertical specialization for the consumer-durables market.
Commercial motion is enterprise field sales targeting appliance and consumer-electronics manufacturers, supported by Product Conclave events, earned media coverage, and lead-capture CTAs (Talk to an Expert, Request a Callback) on the corporate site. Revenue is generated through iACE cloud platform subscriptions (recurring), iota RTOS and mobile-app licensing, and integration/professional services, with all pricing handled on a quote basis. The company states it serves more than 200 brands globally, with named enterprise customers including Panasonic (global vendor since 2019), HSIL, Suvastika Solar, Wonder Fibromat, and Fenda Audio, and claims operational scale of 20M+ API calls per day, 9ms average latency, and 99.99% uptime. Infrastructure is delivered on AWS and Google Cloud Platform, with WiFi module compatibility across Espressif and AI Thinker silicon vendors.
The legal entity is domiciled in New Delhi, with operational headquarters in New Delhi (D21 Corporate Park, Dwarka) and a manufacturing/production facility in Manesar, Gurugram, Haryana. The firm's product footprint was extended in 2020 with the launch of IoT Multi-Focal UVC Technology for UV-disinfected home deliveries, signaling an early move beyond appliance IoT into adjacent safety/sanitization use cases. IoTfy operates as a privately held company with disclosed capital limited to its 2016 inclusion in the US-based 9Mile Labs accelerator; no institutional funding rounds have been disclosed in the available sources.
IoTfy firmographics
Firmographics- Name
- IoTfy
- Legal name
- IoTfy Solutions Private Limited
- Website
- https://iotfy.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IoTfy is an India-based B2B IoT platform that enables consumer durable brands, OEMs, and ODMs to add smart connectivity across 25+ appliance categories via its integrated chip-to-cloud stack — iACE cloud platform, iota RTOS, white-labeled mobile apps, and Google/Alexa voice integrations — serving 200+ brands including Panasonic and HSIL.
- Ownership category
- akta.pro rank
IoTfy industry classification
Industry- Product category
- IoT Platform for Consumer Appliances
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)
- akta.pro secondary industries
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Voice Assistant & Smart Home Hub Setup (Alexa/Google/HomeKit) (HSAHADAF)
Keywords
Where IoTfy is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IoTfy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- iACE IoT Platform Subscription: Cloud platform subscription for device connectivity, management, and analytics - the core IoT infrastructure layer powering all connected appliances.
- iota Device OS Licensing: RTOS licensing for device manufacturers enabling IoT capabilities on their hardware platforms.
- White-Label Mobile App Licensing: White-labeled mobile applications branded for consumer durable companies to deploy to their end customers.
- Voice Assistant Integration Services: Integration services enabling Google Home and Alexa compatibility for connected appliances.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
IoTfy product offering
Product offeringCore offering
IoTfy provides a Chip-to-Cloud IoT and AI product ecosystem purpose-built for consumer durable brands, OEMs, and ODMs. The offering comprises the iACE IoT Platform (cloud), iota Device Operating System (RTOS), white-labeled mobile applications, and Voice Assistant integrations (Google Home, Alexa), enabling brands to launch IoT-enabled appliance variants in as little as two weeks across 25+ product categories.
Product overview
IoTfy offers a Chip-to-Cloud IoT and AI product ecosystem specifically crafted for consumer durables, appliances, OEMs, and ODMs. The core product portfolio consists of three integrated components: (1) iACE IoT Platform as the cloud infrastructure layer, (2) iota Device Operating System as the embedded firmware layer running on WiFi modules, and (3) white-labelled Mobile Applications for Android and iOS with voice assistant integrations. This unified ecosystem enables brands to launch smart appliance variants in as little as two weeks, supporting product categories including smart lighting, fans, air conditioners, refrigerators, washing machines, water purifiers, geysers, and security devices like smart locks and cameras.
Differentiator
Problem solved
Functional benefit
Brands
- iACE IoT Platform: Flexible and open device-agnostic IoT cloud platform supporting various communication protocols, device schemas and workflows for appliance and device categories.
- iota Device Operating System
Products and services
- iACE IoT Platform
Quantifiable outcome
- Over 200 brands globally trust IoTfy for IoT and Smart Home products
- +3 more outcomes
Companies that use IoTfy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
IoTfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
IoTfy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Amazon Web Services (AWS)coreAWS serves as the cloud infrastructure provider for IoTfy's iACE IoT Platform, enabling scalable and reliable cloud services for connected appliances.
- Google Cloud PlatformcoreGCP provides cloud infrastructure supporting IoTfy's IoT ecosystem for smart home and appliance products.
- EspressifmajorEspressif provides WiFi modules that IoTfy supports through its iota Device Operating System, giving customers flexibility in hardware sourcing.
- AI ThinkermajorAI Thinker provides WiFi modules compatible with IoTfy's iota Device OS, expanding hardware options for IoTfy customers.
- Google AssistantcoreGoogle Assistant integration enables voice control of all IoTfy-supported smart appliances through Google Home devices.
- Amazon AlexacoreAmazon Alexa integration enables voice control of all IoTfy-supported smart appliances through Alexa-enabled devices.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
IoTfy competitors and assessment
Company assessmentBroad incumbents
- AWS IoT Core: AWS IoT Core is hyperscaler-scale device connectivity and management infrastructure that IoTfy's iACE platform sits on top of; it competes for the same appliance-OEM workloads and benefits from bundled cloud pricing.
- Google Cloud IoT: Google's cloud IoT services (and the Android/Google Home/Vertex adjacencies) provide a comparable device-cloud-voice stack for appliance OEMs and are a key competing platform IoTfy displaces.
- MediaTek (IoT / Connectivity): MediaTek supplies WiFi/BLE SoCs and reference IoT platforms to appliance OEMs; it competes with IoTfy for the same design-win slots at ODM/OEMs while also serving as a possible hardware partner.
- Realtek: Realtek is a major supplier of WiFi/BLE SoCs and reference IoT firmware used in smart appliances, competing at the chip-and-stack layer that IoTfy targets via its iota RTOS and cloud platform.
- Silicon Labs (Silicon Labs IoT Platform): Silicon Labs offers wireless SoCs and the Unify SDK/IoT connectivity software stack used by appliance and smart-home OEMs, competing with IoTfy's RTOS + cloud platform combination.
Emerging players
- Memfault: Memfault provides device observability and OTA update infrastructure for connected consumer electronics, overlapping with parts of IoTfy's iACE cloud/RTOS value prop for appliance OEMs.
- Espressif Systems: Espressif supplies WiFi/BLE SoCs and modules that IoTfy supports through iota; its ESP RainMaker cloud-and-software stack also overlaps IoTfy's value proposition for appliance OEMs.
Direct peers
- Particle Industries: Particle provides an end-to-end IoT stack (hardware modules + cloud platform + OS) for connected product companies, comparable to IoTfy's iACE + iota + app ecosystem.
- Ayla Networks: Ayla offers an IoT platform-as-a-service and edge agents targeted at appliance and HVAC OEMs; it overlaps directly with IoTfy's chip-to-cloud, multi-category appliance focus.
- Tuya Smart: Tuya is a global IoT platform (cloud + OS + apps) purpose-built for consumer smart appliances and smart-home brands, competing head-to-head with IoTfy across the same device categories and GTM into OEMs/ODMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IoTfy social profiles
Digital presenceIoTfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
IoTfy leadership team
Management profileNumber of profiles
Profiles4 records
IoTfy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IoTfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IoTfy
What does IoTfy do?
IoTfy provides a Chip-to-Cloud IoT and AI product ecosystem purpose-built for consumer durable brands, OEMs, and ODMs. The offering comprises the iACE IoT Platform (cloud), iota Device Operating System (RTOS), white-labeled mobile applications, and Voice Assistant integrations (Google Home, Alexa), enabling brands to launch IoT-enabled appliance variants in as little as two weeks across 25+ product categories.
Is IoTfy a public or private company?
IoTfy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IoTfy founded?
IoTfy was founded in 2015. It employs 1 to 10 people.
Where is IoTfy based?
IoTfy is headquartered in Seattle, United States, in the North America region.
How does IoTfy make money?
Four revenue lines are on record. iACE IoT Platform Subscription is the primary driver. The others are iota Device OS Licensing, white-Label Mobile App Licensing and voice Assistant Integration Services.
Who are IoTfy's main competitors?
Broad incumbents on record are AWS IoT Core, Google Cloud IoT, MediaTek (IoT / Connectivity), Realtek and Silicon Labs (Silicon Labs IoT Platform). Emerging players are Memfault and Espressif Systems. Direct peers are Particle Industries, Ayla Networks and Tuya Smart.
Does IoTfy have an API?
No public API is recorded for IoTfy.
What industry is IoTfy in?
IoTfy's product category is IoT Platform for Consumer Appliances. Its primary akta.pro industry code is HSAPAQAB, Home Security & Access Control (Cameras, Alarms, Smart Locks), with a secondary code of HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 518210 and its SIC code is 7372.