Memfault
Memfault provides a SaaS-based embedded observability platform for IoT device fleets, combining remote debugging, OTA firmware updates, fleet monitoring, and log analytics for MCU, Android, and Embedded Linux devices, and serves manufacturers of connected consumer electronics, wearables, and industrial IoT products.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Memfault does
Memfault is a SaaS-based embedded observability platform purpose-built for connected device fleets, founded in 2018 in San Francisco and acquired by Nordic Semiconductor in June 2025. The platform combines device monitoring, remote debugging, log management, product analytics, and over-the-air (OTA) firmware updates in a single cloud offering that supports microcontroller-based devices (bare-metal and RTOS environments including Zephyr, FreeRTOS, NuttX, and Mbed OS), Android AOSP devices, and Embedded Linux systems. A distinguishing technical element is an ultra-lightweight SDK footprint (4.5 KB ROM / 1.5 KB RAM on standard MCUs) and architecture-agnostic connectivity (Wi-Fi, BLE, cellular, LoRa), enabling deployment on resource-constrained devices where general-purpose APM tools cannot run. Coredump capture, automatic crash deduplication, staged OTA rollouts with one-click abort, and battery and connectivity vitals form the core technical surface.
The company monetizes through tiered SaaS subscriptions: a freemium Nordic Developer tier (up to 10 devices, pay-as-you-go beyond), a Growth tier at $3,495/month for fleets up to 50,000 devices, a Scale tier at $6,695/month for fleets up to 250,000 devices, and a custom-priced Enterprise tier with unlimited fleet size and dedicated support. Go-to-market combines product-led growth (self-serve Sandbox, developer tier, public documentation and SDK guides) with enterprise field sales and a semiconductor partner channel through Nordic, NXP, Infineon, Silicon Labs, Alif, Laird Connectivity, and Golioth. The customer base spans wearables, consumer electronics, smart home, connected audio, industrial IoT, fitness, rideshare, and ocean technology, with named logos including Bose, Logitech, Lyft, Stanley Black & Decker, reMarkable, Whoop, Ultrahuman, Latch, Gabb, Diamond Kinetics, Airthings, Panic Inc, Sofar Ocean, and Greaseboss, with 30,000+ total customers across 170+ countries.
Memfault raised $35 million in venture funding across a $2.5M seed (Uncork Capital, November 2019), $8.5M Series A (April 2021), and $24M Series B led by Stripes (January 2023), before being acquired by Nordic Semiconductor in June 2025 to form a chip-to-cloud platform. Recent product expansion includes Embedded Linux support (December 2022), Device Vitals (March 2024), Memfault AI and Flash Wear Monitoring (July 2025), and a Model Context Protocol (MCP) Server enabling AI agents such as Claude, Cursor, and Copilot to access live device telemetry for automated debugging (announced May 2026). The platform holds SOC 2 Type II compliance, has been recognized with the 2023 IoT Breakthrough Award for Consumer Market and other industry awards, and is integrated into semiconductor reference designs as a default observability layer for IoT product development.
Memfault firmographics
Firmographics- Name
- Memfault
- Legal name
- Memfault Inc.
- Website
- https://memfault.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Memfault provides a SaaS-based embedded observability platform for IoT device fleets, combining remote debugging, OTA firmware updates, fleet monitoring, and log analytics for MCU, Android, and Embedded Linux devices, and serves manufacturers of connected consumer electronics, wearables, and industrial IoT products.
- Ownership category
- akta.pro rank
Memfault industry classification
Industry- Product category
- IoT Device Observability Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industries
- Application Maintenance & Support (AMS) (BPAEAFAC), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
Keywords
Where Memfault is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Memfault business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - SaaS Platform: Tiered subscription pricing based on fleet size, device architectures, and feature access. Plans include Growth ($3,495/month), Scale ($6,695/month), and Enterprise (custom pricing). Revenue from monthly/annual subscriptions with usage-based components for overages.
- Developer Tier: Free tier for up to 10 development devices for teams using Nordic Semiconductor low-power wireless solutions. Pay-as-you-go beyond 10 devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for Nordic Semiconductor development teams - up to 10 devices |
| Subscription | Monthly | Entry-level tier for growing fleets - $3,495/month |
| Subscription | Monthly | Mid-tier for scaling to 250,000 devices - $6,695/month |
| Subscription | Annual | Enterprise tier with unlimited scale and advanced features - Custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Memfault product offering
Product offeringCore offering
Memfault provides a cloud-based embedded observability SaaS platform that enables IoT product teams to monitor, debug, and remotely update firmware across deployed device fleets. The platform combines device performance monitoring, automatic coredump capture and remote debugging, fleet-wide log management, product analytics, and managed over-the-air (OTA) firmware updates with staged rollouts for microcontroller (MCU), embedded Linux, and Android-based connected devices.
Product overview
Memfault is an embedded observability platform that provides cloud-based SaaS for monitoring, debugging, and managing firmware updates across IoT device fleets. The platform supports MCUs running bare-metal or RTOS, Android OS devices, and Linux-based embedded systems. The core platform combines Device Monitoring, Remote Debugging, Log Management & Analytics, Product Analytics, and OTA Firmware Updates into an integrated solution. Additional platform features include MCU, Android, and Embedded Linux platform support. The Memfault MCP Server enables AI agent integration for automated debugging, and Device Vitals provides standardized health metrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Memfault Observability Platform The flagship SaaS platform that combines device performance monitoring, remote debugging, log management and analytics, product analytics, and OTA firmware updates into an integrated solution for IoT device fleets. Sold as a tiered subscription (Growth, Scale, Enterprise) to engineering teams at companies shipping connected products such as wearables, smart home devices, connected audio, security cameras, and industrial IoT.
- Memfault MCP Server Model Context Protocol (MCP) Server that exposes live device telemetry and fleet data to AI agents such as Claude, Cursor, and Copilot, enabling automated debugging workflows within developer IDEs.
- Memfault Embedded Linux Platform Support Platform support for embedded Linux devices, providing crash monitoring, OTA firmware updates, coredump capture, and fleet analytics across Yocto Project and other Linux distributions.
Quantifiable outcome
- Gabb reduced returns and doubled battery life with churn decrease and Amazon reviews above 4 stars
- +3 more outcomes
Companies that use Memfault
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles2 records
Memfault technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature8 records
Memfault partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Nordic SemiconductorcoreNordic Semiconductor acquired Memfault in June 2025 to create the industry's first complete chip-to-cloud platform for connected product development and lifecycle management. Memfault's infrastructure powers Nordic's nRF Cloud FOTA solution with pricing starting at $1 per device. Nordic's battery health monitoring solutions integrate with Memfault cloud analytics for fleet-level monitoring.
- NXP SemiconductorscoreCollaboration announced June 2022 to accelerate development and improve IoT products. Memfault integrated into NXP's ecosystem for device observability. Partnership with Golioth to bring observability to NXP devices.
- Infineon TechnologiescorePartnership announced November 2022 to improve IoT development and in-field iteration for more reliable devices
- Silicon LabscorePartnership announced December 2021 to improve IoT development and operations with embedded observability and debugging in the cloud
- Alif SemiconductorcorePartnership announced November 2021 to bring next-generation device diagnostics tools to cellular IoT and AI-enabled fusion processors
- Laird ConnectivityminorPartnership announced July 2021 to offer device observability platform for connected low-power cellular and Bluetooth product line
- GoliothcorePartnership announced October 2023 to bring observability and device management to NXP semiconductor devices
- IndesignminorDesign and integration partner; 'Default Memfault' approach integrated into development process from project start
- 5G Open Innovation LabminorSelected for 5G Open Innovation Lab Spring program in March 2022 along with Nokia and Palo Alto Networks
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Memfault competitors and assessment
Company assessmentEmerging players
- Losant: Losant provides an IoT platform for device connectivity, data routing, and dashboards aimed at industrial and enterprise IoT — adjacent to Memfault's fleet observability with a stronger analytics but weaker embedded/firmware focus.
- Golioth: Golioth is an emerging embedded IoT platform offering device-to-cloud connectivity, OTA updates, and observability — closely overlapping Memfault's MCU/RTOS focus and referenced as a partner in NXP integrations.
- Sentry: Sentry is an application error monitoring and debugging platform whose crash reporting capabilities compete conceptually with Memfault's coredump capture, though Sentry is application-centric versus Memfault's embedded-specific focus.
Direct peers
- Balena: Balena provides an IoT fleet management platform with OTA updates, device monitoring, and edge orchestration for embedded Linux devices — directly competing with Memfault's firmware reliability and fleet observability capabilities.
- JFrog Connect: JFrog Connect delivers firmware and OTA update distribution for embedded/IoT devices, overlapping Memfault's OTA Firmware Updates product with a similar staged-rollout model and device monitoring capabilities.
- Particle.io: Particle offers an IoT platform combining cellular hardware, device cloud, OTA updates, and fleet management — competing head-on with Memfault's MCU-to-cloud observability and device management for connected products.
- Mender: Mender provides robust OTA software updates for embedded Linux and IoT devices, directly comparable to Memfault's OTA Firmware Updates with staged rollouts and rollback capabilities.
Broad incumbents
- AWS IoT Device Management: AWS IoT Device Management is the hyperscaler incumbent offering fleet indexing, OTA jobs, and remote actions for IoT devices, often bundled into broader AWS enterprise commitments that compete with Memfault's standalone subscription.
- Microsoft Azure IoT Hub: Azure IoT Hub provides device-to-cloud telemetry, device management, and OTA orchestration at hyperscaler scale — overlapping Memfault's fleet monitoring and OTA capabilities as part of Microsoft's broader IoT/edge portfolio.
- Datadog: Datadog is a leading observability platform whose APM/logs/RUM stack could expand into IoT and edge device telemetry, representing a long-term competitive threat to Memfault's premium standalone positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Memfault social profiles
Digital presenceMemfault compliance and trust
Trust signalCompliance1 record
Memfault financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memfault leadership team
Management profileNumber of profiles
Profiles5 records
Memfault funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memfault M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memfault
What does Memfault do?
Memfault provides a cloud-based embedded observability SaaS platform that enables IoT product teams to monitor, debug, and remotely update firmware across deployed device fleets. The platform combines device performance monitoring, automatic coredump capture and remote debugging, fleet-wide log management, product analytics, and managed over-the-air (OTA) firmware updates with staged rollouts for microcontroller (MCU), embedded Linux, and Android-based connected devices.
Is Memfault a public or private company?
Memfault is a private company. It is classified as corporate owned and is currently acquired.
When was Memfault founded?
Memfault was founded in 2018. It employs 51 to 100 people.
Where is Memfault based?
Memfault is headquartered in San Francisco, United States, in the North America region.
How does Memfault make money?
Two revenue lines are on record. Subscription - SaaS Platform is the primary driver. The others are developer Tier.
Who are Memfault's main competitors?
Emerging players on record are Losant, Golioth and Sentry. Direct peers are Balena, JFrog Connect, Particle.io and Mender. Broad incumbents are AWS IoT Device Management, Microsoft Azure IoT Hub and Datadog.
Does Memfault have an API?
Yes. Memfault offers an MCP (Model Context Protocol) Server enabling AI agents (Claude, Cursor, Copilot) to access live device telemetry and fleet data directly within developer IDEs. The platform also provides REST API access through its documentation at docs.memfault.com, with Python SDK support available for Linux platform integrations. Developer documentation is at docs.memfault.com.
What industry is Memfault in?
Memfault's product category is IoT Device Observability Platform. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 54151 and its SIC code is 7373.