Beehive Systems

Broadcast Graphics Softwarewasp3d.com

Beehive Systems (operating as WASP3D) develops real-time 3D broadcast-graphics software for television news, sports and esports broadcasters, plus digital livestreamers. Offerings span a free Xpress tier and enterprise modules for virtual sets, live-data integration, Unreal Engine-powered sets, and broadcast workflow automation.

Company typePrivate
Founded2004
HeadquartersNoida, India
Headcount101–250
GTM typeB2B and B2C
OfferingSoftware

What Beehive Systems does

Beehive Systems Private Limited, commercially operating as WASP3D, is a Noida, India-headquartered software company that develops real-time 3D computer-graphics solutions for broadcast television and digital livestreaming. The product suite spans a free creator tier (WASP3D Xpress), paid prosumer add-ons (PRO for live data integration, Virtual and Virtual Plus virtual-set production, Presenter for 3D telestration, Fluid DVE multi-window switcher), and a full enterprise broadcast-graphics stack (Designer, Kernel Controller, Nectar channel-branding automation, Data Client, Playout Client/Server, Asset Client, and SDK APIs). Customer verticals include television news and election coverage, sports broadcasters covering football, cricket, basketball, tennis and horse racing, esports tournament organizers, corporate events, and individual content creators broadcasting to YouTube, Facebook, Twitch, and LinkedIn Live.

Underlying technology centers on a proprietary real-time 3D CG rendering engine paired with the CineKeyer chroma-key processor, which transforms green-screen studios into 3D virtual environments with hair-level detail. The WASP3D User Defined Tables (UDT) framework binds live data feeds (sports scores, election results, financial tickers) to on-air overlay elements. WASP3D Virtual Plus integrates Epic Games' Unreal Engine for photorealistic virtual sets, while VSet ONE supports both tracked and trackless virtual production. The platform accepts SDI, NDI, RTMP, and SRT video inputs and exposes a multi-API SDK (Scene, Playlist, Shot-Box, Workflow, Automation, Add-In) for third-party integration into MAM, scoring, and broadcast-automation systems.

Revenue mechanics combine a freemium consumer funnel (Xpress, distributed free of charge with no expiry through store.wasp3d.com) with quote-based, multi-year enterprise subscriptions and professional services for custom Unreal Engine virtual-set design and broadcast-graphics consulting. The company is privately held and founder-owned, with no disclosed external funding or institutional investors, and its global footprint is anchored in Indian broadcast customers with growing international reach. Its go-to-market mixes product-led growth (downloads, self-service, community forum, YouTube tutorials) with direct enterprise sales via a Request-a-Demo motion for Designer, Kernel Controller, VSET ONE, and SDK APIs.

Beehive Systems firmographics

Firmographics

Name: Beehive Systems
Legal name: Beehive Systems Private Limited
Website: https://wasp3d.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 101–250 employees
Short description: Beehive Systems (operating as WASP3D) develops real-time 3D broadcast-graphics software for television news, sports and esports broadcasters, plus digital livestreamers. Offerings span a free Xpress tier and enterprise modules for virtual sets, live-data integration, Unreal Engine-powered sets, and broadcast workflow automation.
Ownership category
akta.pro rank

Beehive Systems industry classification

Industry

Product category: Broadcast Graphics Software
NAICS: Graphic Design Services (541430)
SIC: Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
akta.pro secondary industry: Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

Broadcast graphics software
Real-time 3D graphics
Virtual set production
Live stream overlays
Television playout systems

Where Beehive Systems is headquartered

Location

Headquarters

HQ city: Noida
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Beehive Systems business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Freemium Software (Xpress): Free tier product driving user acquisition. Xpress is completely free with no expiry, trials, or hidden charges. Generates upgrade demand to paid tiers.
Premium Software Upgrades: Paid upgrades including PRO (live data integration), Virtual Set, Tracked Virtual Set, Virtual Plus (Unreal), Presenter (telestration), and Fluid DVE (switcher). Quote-based pricing for enterprise.
Professional Services: Unreal Engine Virtual Set design and development services, custom graphics design services for news, sports, esports broadcasts.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free tier for livestreamers and content creators
Subscription	Multi-year contract	PRO upgrade for live data integration
Subscription	Multi-year contract	Virtual Set production system
Subscription	Multi-year contract	Presenter interactive 3D telestration
Subscription	Multi-year contract	Fluid DVE multi-window switcher

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Beehive Systems product offering

Product offering

Core offering

Beehive Systems (operating as WASP3D) develops and sells real-time 3D graphics software for broadcast television and live streaming. Its product range spans a free Xpress tier for individual livestreamers and content creators, mid-market data-driven graphics tools, and enterprise solutions (Designer, Nectar, Presenter, Kernel Controller, VSET ONE) for news, sports, and esports broadcasters. The company also offers professional services for Unreal Engine virtual sets and custom broadcast graphics design.

Product overview

Beehive Systems (operating as WASP3D) offers a comprehensive broadcast graphics software ecosystem consisting of both free and enterprise-tier products. The core platform centers on WASP3D Xpress (free 3D livestream graphics software) paired with premium add-on modules: PRO (live data integration), Virtual (virtual set production), Virtual Plus (Unreal Engine-powered sets), Presenter (3D telestration), and Fluid DVE (multi-window switcher). Enterprise solutions include Designer (3D graphics creation), Kernel Controller (centralized database), Nectar (channel branding automation), Data Client, Playout Client/Server, Asset Client, SDK APIs, and Social Media Tree integration. Vertical-specific solutions target News, Sports, eSports, and Elections graphics. The WASP3D Store provides free template libraries (lower thirds, scoreboards, charts, tickers) across broadcast genres including News, Sports, Events, Corporate, eSports, and Elections. Products support integrations with OBS, vMix, Streamlabs, Wirecast, NDI, SDI, and major streaming platforms (YouTube, Facebook, Twitch, LinkedIn Live).

Differentiator

Problem solved

Functional benefit

Brands

WASP3D: Real-time 3D graphics software for livestreams and broadcast television, including products like Xpress, PRO, Virtual Set, Presenter, and Fluid DVE.
WASP3D Xpress
Nectar
WASP3D Designer

Companies that use Beehive Systems

Customer profile

Segments6 records

Ideal customer profiles2 records

Beehive Systems technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature12 records

Beehive Systems partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core.

Unreal Engine (Epic Games)coreTechnology or IntegrationVirtual Plus product is powered by Unreal Engine, enabling photorealistic 3D virtual set production with expert design and development services.
OBScoreTechnology or IntegrationXpress integrates with OBS Studio for seamless livestream graphics workflow. Users add WASP3D output as NDI source in OBS.
vMixcoreTechnology or IntegrationXpress integrates with vMix for live video production. Users can add WASP3D window via NDI/Desktop Capture.
YouTube LivecoreTechnology or IntegrationXpress enables broadcasting graphics-rich livestreams directly to YouTube through integration with streaming tools.
Facebook LivecoreTechnology or IntegrationXpress enables broadcasting graphics-rich livestreams directly to Facebook through integration with streaming tools.
TwitchcoreTechnology or IntegrationXpress enables broadcasting graphics-rich livestreams to Twitch through integration with streaming tools.
NDI (NewTek)coreTechnology or IntegrationXpress supports NDI technology for network-based video/audio transmission, enabling seamless integration with NDI-compatible production tools.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Beehive Systems competitors and assessment

Company assessment

Direct peers

Pixotope: Unreal Engine-native virtual production and broadcast graphics platform. Direct competitor to WASP3D's Virtual Plus product line for photorealistic real-time virtual sets.
Singular.live: Cloud-native live graphics overlay SaaS for broadcasters and streamers. Closely comparable to WASP3D Xpress and PRO for cloud-driven, data-bound livestream graphics.
Zero Density: Real-time virtual production and broadcast graphics company (Traxis). Overlaps with WASP3D's virtual set and chroma-key-based live graphics capabilities for broadcast and esports.
Vizrt: Largest dedicated broadcast graphics and live production software company, offering real-time 3D graphics, virtual sets, and channel branding. Direct overlap with WASP3D's Designer, Kernel Controller, Nectar, and Virtual Set products across news, sports, and election verticals.
Ross Video: Broad broadcast technology vendor with the Graphite and Voyager graphics and virtual set lines. Competes head-to-head with WASP3D in real-time 3D broadcast graphics and virtual studio production for news and sports.
Brainstorm Multimedia: Specialist in real-time 3D broadcast graphics and virtual set production (InfinitySet, eStudio). Closely comparable to WASP3D's Virtual, Virtual Plus, and VSET ONE offerings for advanced live production.
Chyron: Long-established broadcast graphics vendor (PRIME, LYRIC, Paint) competing directly with WASP3D on real-time newsroom CG, lower-thirds, and live data-driven sports and election graphics.

Broad incumbents

Avid (Graphics): Incumbent broadcast technology vendor with graphics and newsroom integration (iNEWS). Competes with WASP3D at larger broadcasters through bundled production workflows rather than a graphics-specialist pitch.
NewTek (Vizrt Group): Now part of Vizrt Group, producer of TriCaster and NDI-based live production tools. NDI integration is core to WASP3D's workflow, making NewTek both a partner and a competitor in broadcast and livestream production.

Emerging players

vMix: Live video production software with built-in titles, overlays, and graphics. Adjacent/partial overlap with WASP3D for livestreamers, while being a distribution partner via NDI integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Beehive Systems financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Beehive Systems leadership team

Management profile

Number of profiles

Profiles2 records

Beehive Systems funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Beehive Systems M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beehive Systems

What does Beehive Systems do?

Is Beehive Systems a public or private company?

Beehive Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Beehive Systems founded?

Beehive Systems was founded in 2004. It employs 101 to 250 people.

Where is Beehive Systems based?

Beehive Systems is headquartered in Noida, India, in the Asia region.

How does Beehive Systems make money?

Three revenue lines are on record. Freemium Software (Xpress) is the primary driver. The others are premium Software Upgrades and professional Services.

Who are Beehive Systems's main competitors?

Direct peers on record are Pixotope, Singular.live, Zero Density, Vizrt, Ross Video, Brainstorm Multimedia and Chyron. Broad incumbents are Avid (Graphics) and NewTek (Vizrt Group). vMix is listed as an emerging player.

Does Beehive Systems have an API?

Yes. SDK APIs for custom integrations including Scene API (alter WASP3D scene behavior based on frame/event triggers), Playlist API, Shot-Box API (host custom applications in Sting Client, create personalized player control interfaces, connect multiple Sting Servers), Workflow API, Automation API (TCP/IP commands for third-party automation integration, WebSocket support for HTML5-based playout control applications), and Add-In API (drag-and-drop data set integration, business logic component reuse). Developer documentation is at wasp3d.com/broadcast-television-graphics-soutions/wasp3d-sdk-apis-for-custom-integrations.

What industry is Beehive Systems in?

Beehive Systems's product category is Broadcast Graphics Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers). Its NAICS code is 541430 and its SIC code is 7812.