EcoPure Waters

What EcoPure Waters does

EcoPure Waters Limited is a privately held UK-based provider of premium water purification systems and reusable branded glass bottles, founded in 1992 and headquartered in Haddenham, Buckinghamshire. Its core offering is a portfolio of proprietary water filtration systems (including the Blu Glass, Blu Flavour, Blu Bar, Blu Soda, Quattro Filler, and hot/chilled systems) that dispense pure, chilled, still and sparkling water. These are complemented by five reusable glass bottle designs (Felix, Florence, Franklin, Francesca, Felicity) available in sizes from 200ml to 1 litre, sugar-free flavoured water bag-in-box mixers (Calm, Focus, Refresh), and the Aquatech BM precision bottle washer line for which EcoPure acts as UK and Europe authorised representative.

The company operates a direct enterprise field-sales model targeting luxury hospitality venues, healthcare and senior living providers, educational institutions (notably Oxford Colleges), and weddings and events. Customers include Grantley Hall, Yorebridge House, Crowne Plaza Kings Cross (IHG), Kimpton Fitzroy, The Harper, Gilpin Hotel & Lake House, Inverlochy Castle, Bodysgallen Hall, Headlands Hotel, Harwood Arms, Avery Healthcare, Signature Senior Lifestyle, Champneys, Cinnamon, and voco. EcoPure also holds IHG preferred supplier status.

Revenue is generated through three streams: bespoke system design, installation and hardware sales/leasing; branded bottle supply with permanent custom printing; and ongoing premium managed-service maintenance contracts covering filter, UV lamp, cooler, and carbonator replacement or refurbishment. Branded bottles and flavour consumables are sold exclusively to venues that have an installed EcoPure filtration system, embedding a recurring aftermarket tied to the installed base. Pricing is quote-based and not publicly disclosed, framed as multi-year subscription contracts, with an online Water Savings Calculator used as a consultative sales tool to demonstrate cost and carbon savings against single-use bottled water.

Name

EcoPure Waters

Legal name

EcoPure Waters Limited

Website

https://ecopurewaters.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoPure Waters Limited is a UK-based provider of premium water filtration systems and reusable branded glass bottles serving luxury hospitality, healthcare, education, and events venues through a direct enterprise sales and managed-service model.

Ownership category

akta.pro rank

Product category

Commercial Water Filtration Systems

NAICS

Bottled Water Manufacturing (312112), Glass Container Manufacturing (327213), Other Pressed and Blown Glass and Glassware Manufacturing (327212)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Glass & Glassware, Pressed Or Blown (3220), Beverages (2080)

akta.pro industry

PRIMARYCRAJAJAC

Countertop Water Filtration Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRAJAJAB

Pitcher & Dispenser Water Filters

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRAJAJAD

Under-Sink Water Filtration Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRADAHAC

Bottled Water (Still, Sparkling, Enhanced)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAFACAF

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYIMALAEAF

Returnable & Refillable Glass Packaging (Deposit, Reuse Systems)

Industrials, Manufacturing & Construction/Packaging & Containers/Glass Packaging (Bottles, Jars)

Keywords

• Water filtration systems
• Commercial water purification
• Reusable glass bottles
• Hospitality water solutions
• Sustainable water dispensing

Headquarters

HQ city

Haddenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Filtration Systems (Sale/Lease): EcoPure designs, installs and maintains bespoke water filtration systems for venues. Systems are either sold or provided as part of an ongoing service arrangement. Revenue is generated from system equipment, installation, and ongoing consumables.
2. Bottled Water & Branding Services: Reusable branded glass bottles (Felix, Florence, Franklin, Francesca, Felicity) sold to venues with personalised logo printing. Bottles are provided as part of the filtration system package and can be reordered. Weddings & Events packages offer Gold, Diamond, and Platinum branding design packages.
3. Servicing & Maintenance: Premium care and maintenance service delivered by the EcoPure team ensures filtration systems remain optimised. Filters, UV lamps, coolers and carbonators are replaced during servicing. Revenue is generated through ongoing service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EcoPure Waters designs, installs, and maintains bespoke water filtration systems and supplies reusable branded glass bottles for luxury hospitality, healthcare, education, and events venues across the UK. The offering combines proprietary filtration hardware (Blu Glass, Blu Flavour, Blu Bar, Blu Soda, Quattro Filler, etc.), reusable glass bottles (Felix, Florence, Franklin, Francesca, Felicity) with permanent branding, flavoured water mixers, and ongoing premium maintenance services delivered as multi-year contracts.

Product overview

EcoPure Waters offers a portfolio of water filtration systems and reusable branded glass bottles for luxury hospitality, healthcare, events, and education venues. The product range is organised around two core pillars: (1) Water Filtration Systems — including the Blu Glass, Blu Flavour, Blu Bar, Blu Soda, Fonts/Flow/DUO Taps, Hot Water Systems, Quattro Filler, Corridor Self-Serve, Capping Machine, and Precision Washer (as an authorised representative for Aquatech BM) — all providing pure, chilled, still and sparkling filtered water; and (2) Glass Bottles — the Felix, Florence, Franklin, Francesca, and Felicity ranges, all reusable and machine washable, available with permanent branding and personalisation for clients with filtration systems. Complementary offerings include flavoured still and sparkling water (Calm, Focus, Refresh) as bag-in-box mixers, a Water Savings Calculator tool for carbon and cost analysis, and Wedding & Event branding packages (Gold, Diamond, Platinum tiers) delivered with RN Design. The portfolio is unified by a subscription model: branded bottles and flavour products are available exclusively to clients who have installed EcoPure water filtration systems.

Differentiator

Problem solved

Functional benefit

Brands

• Blu Glass: Water filtration system with push-button measured auto-fill technology for simple dispensing of pure water.
• Blu Flavour
• Blu Bar
• Blu Soda
• Quattro Filler
• Felix
• Florence
• Franklin
• Francesca
• Felicity

Products and services

• Blu Glass Push-button measured auto-fill water filtration system for the simple dispensing of pure water, suitable for venues adopting filtered water service.
• Blu Flavour Self-serve water filtration system providing still and sparkling, pure and flavoured water in lobbies, conference areas, gyms and spas.
• Blu Bar Countertop water filtration system offering great-tasting purified water in a space-saving design for a wide range of venues.
• Blu Soda Compact water filtration system offering great-tasting purified water for smaller venues.
• Quattro Filler Heavy-duty water filtration system for large to super-large venues with high-volume bottling capability.
• Precision Washer (Aquatech BM) Precision bottle washing equipment from Aquatech BM, for which EcoPure Waters is the UK and Europe authorised representative.
• Capping Machine Bottle capping appliance for efficient, high-volume bottling of filtered water.
• Flavoured Water Range (Calm, Focus, Refresh) Sugar-free flavoured still and sparkling water with added zinc and vitamins B6, B12 and D, available as 10-litre bag-in-box mixers for EcoPure dispense systems.
• Felix Glass Bottle Classically elegant reusable glass bottle available in 750ml and 500ml with colour-coded reusable GPI screw caps, suitable for still and sparkling water.
• Florence Glass Bottle Modern reusable glass bottle with clean lines and elegant proportions, reminiscent of old dispensary medicine bottles.
• Franklin Glass Bottle Vintage-style swing-stopper champagne-strength glass bottle available in 1 litre, 750ml, 500ml, 350ml, and 200ml.
• Francesca Glass Bottle Short-necked timeless-style champagne-strength glass bottle available in 750ml and 375ml with colour-coded caps and tamper-evident seal.
• Felicity Glass Bottle Modern lifestyle reusable glass bottle ideal for in-room and leisure settings, available in 750ml and 500ml with tamper-evident ripcaps.
• Bottle Branding & Personalisation Permanent bottle printing service enabling clients to affix brand logos and messaging to EcoPure reusable glass bottles, available exclusively to clients with EcoPure water filtration systems.
• Wedding & Event Branding Packages (Gold, Diamond, Platinum) Bespoke bottle branding packages for weddings and events, delivered in partnership with RN Design, with Gold, Diamond, and Platinum design tiers covering logo preparation, logo design consultation, and concepts.
• Bespoke Water Filtration System Design & Installation Design and installation of bespoke water filtration systems tailored to the individual needs of venues, covering in-room, front-of-house, back-of-house, and communal areas.
• Premium Care & Maintenance Service Ongoing premium maintenance service delivered by the EcoPure team, ensuring water filtration systems remain optimised, with filter, UV lamp, cooler, and carbonator replacement or recycling during servicing.

Quantifiable outcome

• Over 80% cost savings on the cost of bottled water compared to purchasing single-use bottled water
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• RN DesigncoreStrategic or Co-development PartnerEcoPure Waters has partnered with RN Design to provide bespoke branding and design services for their range of reusable glass bottles. The partnership enables wedding and event clients to personalise bottles with custom logos and artwork, with design packages available in Gold, Diamond and Platinum tiers.
• Aquatech BMcoreTechnology or IntegrationEcoPure Waters is the UK and Europe authorised representative for Aquatech BM precision bottle washers. This exclusive distribution partnership enables EcoPure to offer precision bottle washing equipment as part of their comprehensive water solution portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BRITA Professional: Commercial point-of-use water filtration and dispenser systems for offices, hospitality and healthcare. Directly competes with EcoPure's Blu range across similar venue types, with overlapping B2B sales channels and comparable subscription/service models.
• Waterlogic (now part of Culligan): Global provider of point-of-use water dispensers and coolers for workplaces and hospitality venues. Closest scaled competitor to EcoPure's commercial dispenser offering, with a subscription service model and similar recurring filter/consumable revenue streams.
• Quench (a Culligan company): North American leader in point-of-use water coolers and filtered water dispensers for offices, hospitality and healthcare. Competes with EcoPure in the commercial POU dispenser category with comparable multi-year service contracts and filter-replacement revenue.
• Laica: Manufacturer of water filtration pitchers, countertop systems and dispensers with both consumer and commercial/SMB offerings. Competes in countertop filtration (overlapping with EcoPure's Blu Bar/Blu Soda) and in branded reusable bottle ecosystems.
• Selecta Group: European operator of vending, coffee and water services for workplaces and public venues. Directly comparable to EcoPure's enterprise subscription/maintenance model, with similar recurring revenue dynamics and a comparable UK/European footprint.
• Eden Springs: Major European water-cooler and dispenser service company serving offices, hospitality and care homes. Comparable to EcoPure in B2B water dispenser service contracts, multi-year maintenance, and filter/consumable replacement revenue.
• Aqua Chill: UK-based bottled and filtered water cooler service company targeting offices, hospitality and events. Directly comparable to EcoPure in commercial POU water service, subscription maintenance, and branded reusable-bottle offerings.

Emerging players

• Bevi: Smart countertop and standalone water dispensers offering still, sparkling and flavoured water on subscription for offices and hospitality. Overlaps with EcoPure's Blu Bar/Blu Flavour products but with a stronger smart/connected tech angle.

Broad incumbents

• SodaStream: Consumer home-carbonation platform now owned by PepsiCo. While consumer-focused, it competes for the same sustainability-driven shift away from single-use bottled water and overlaps with EcoPure's flavoured/sparkling dispense systems at the venue level.
• Culligan International: Global water treatment major (parent of Waterlogic and Quench) offering commercial and residential filtration, dispensers and service contracts. Represents the broad incumbent threat to EcoPure, with greater scale, broader product portfolio and global service capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecopurewaters
• LinkedInlinkedin.com/company/ecopure-waters
• Instagraminstagram.com/ecopure_waters
• Facebookfacebook.com/EcoPureWatersUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoPure Waters