VelaPoint Insurance

What VelaPoint Insurance does

VelaPoint Insurance is an independent insurance brokerage founded in 2006 that operates as a one-stop insurance shopping marketplace across all 50 US states. The company distributes health, life, and Medicare products — including individual and family health insurance, short-term medical, supplemental insurance (accident, critical illness, cancer), term and permanent life insurance, and Medicare Advantage, Supplement, and Part D plans — sourced from a network of dozens of insurance carriers including Aetna, Anthem Blue Cross and Blue Shield, Humana, UnitedHealthcare, and Wellcare.

The technology foundation is a proprietary brokerage software platform operational since 2009, which powers multi-carrier online quoting, side-by-side plan comparison, and a partner reporting dashboard used by Affiliate Program members. Distribution is conducted through licensed phone-based insurance agents (with Healthcare.gov / FFM certification), website self-service quoting, and an Affiliate Program that enables associations and organizations to offer insurance products to their membership bases.

The business model is commission-based: VelaPoint earns carrier commissions on policies sold through its licensed agents or referred via affiliate partners. The company is privately held; the VelaPoint.com website is owned by Health Network Group, LLC (a related entity under National General Holdings Corp), while quote forms reference VelaPoint Insurance Services as "an Allstate Company," indicating a layered corporate structure. Aaron Goddard serves as President & Founder. Revenue is not publicly disclosed.

Name

VelaPoint Insurance

Legal name

VelaPoint

Website

https://velapoint.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

VelaPoint Insurance is an independent US insurance brokerage founded in 2006 that distributes health, life, and Medicare products from dozens of carriers across all 50 states via licensed phone agents, online quoting, and an affiliate partner program, earning carrier commissions on policy sales.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Independent insurance brokerage
• Health insurance products
• Medicare advantage plans
• Life insurance policies
• Supplemental insurance coverage

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: VelaPoint earns commissions from insurance carriers for policies sold through its platform. As an independent insurance brokerage, they represent multiple insurance companies and receive compensation when customers purchase policies through their licensed agents or affiliate partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VelaPoint Insurance operates as an independent insurance brokerage and one-stop shopping marketplace, representing dozens of insurance carriers to offer health, life, and Medicare insurance products to customers in all 50 U.S. states. Licensed insurance agents (including FFM/Healthcare.gov certified agents) sell and service policies through phone-based assistance and an online quoting platform, with revenue earned via carrier commissions.

Product overview

VelaPoint Insurance is an independent insurance brokerage operating as a one-stop insurance shopping marketplace. The company offers a unified platform for shopping and purchasing insurance products across three core categories: Health Insurance (encompassing Individual & Family Insurance, Short-Term Medical, and Supplemental Insurance), Life Insurance (including Term Life and Permanent Life), and Medicare Products. The product portfolio enables customers to compare plans, obtain quotes, and connect with licensed agents. The company operates proprietary software since 2009 to power its quote tools and partner reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance

Quantifiable outcome

• Serving customers since 2006
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Health Network Group, LLCcoreStrategic or Co-development PartnerVelaPoint.com is a website owned by Health Network Group, LLC. VelaPoint operates as an independent insurance brokerage under this corporate umbrella, marketing products underwritten by affiliated insurance companies.
• National Health Insurance CompanycoreOthersProducts marketed on VelaPoint.com are underwritten by National Health Insurance Company, part of National General Holdings Corp.
• Integon National Insurance CompanycoreOthersInsurance products underwritten by Integon National Insurance Company and Integon Indemnity Corporation, related companies under National General Holdings Corp.
• Aetna MedicareminorOthersMedicare Advantage and Part D plans offered through Aetna Medicare as part of VelaPoint's carrier network.
• Anthem Blue Cross and Blue ShieldminorOthersMedicare products offered through Anthem Blue Cross and Blue Shield in VelaPoint's carrier network.
• HumanaminorOthersMedicare Advantage and related products offered through Humana as part of VelaPoint's carrier network.
• UnitedHealthcareminorOthersMedicare products offered through UnitedHealthcare as part of VelaPoint's carrier network for Medicare-eligible individuals.
• WellcareminorOthersMedicare Advantage and Part D plans offered through Wellcare in VelaPoint's carrier network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HealthMarkets: Multi-carrier insurance agency distributing health, Medicare, life, and supplemental products through licensed agents across all 50 states; near-direct peer in GTM motion, product mix, and carrier breadth.
• GoHealth: Medicare-focused insurance brokerage operating a tech-enabled platform connecting consumers with multiple carriers across all 50 states; deeply comparable in scale, multi-carrier distribution, and Medicare-centric GTM.
• eHealth: Online health insurance marketplace offering individual, family, Medicare, and short-term health plans from multiple carriers nationally; comparable to VelaPoint across product breadth and carrier-agnostic marketplace model.
• SelectQuote: Direct-to-consumer insurance brokerage specializing in term life, Medicare, and supplemental products sold through inside sales agents across multiple carriers — directly mirrors VelaPoint's core model and product mix.
• HealthInsurance.com: Online health insurance marketplace operating under the same Health Network Group / National General ownership umbrella; directly comparable product scope (ACA, short-term, Medicare) and carrier network.
• SmartFinancial: Online insurance comparison marketplace distributing health, life, auto, and home coverage across multiple carriers; directly overlaps with VelaPoint's independent brokerage model and multi-line product strategy.

Emerging players

• QuoteWizard: Insurance comparison platform (owned by LendingTree) distributing multiple lines including health and life; comparable as a multi-carrier marketplace competitor, though with broader P&C orientation.
• Insurify: AI-driven insurance comparison platform offering auto, home, life, and health quotes from multiple carriers; represents the digital-native challenger to VelaPoint's traditional phone-and-portal brokerage model.
• Policygenius: Online insurance marketplace focused on life, disability, and supplemental coverage; comparable in multi-carrier life and supplemental distribution with a digital-first orientation versus VelaPoint's phone-led sales.

Broad incumbents

• Allstate Insurance: National personal-lines insurer that is the ultimate parent of VelaPoint via Health Network Group / National General Holdings; relevant as the broad incumbent whose brand and distribution strategy may shape VelaPoint's trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/velapoint1
• Facebookfacebook.com/VelaPoint
• LinkedInlinkedin.com/company/velapoint-personal-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VelaPoint Insurance