MIRA Money

What MIRA Money does

MIRA Money is an India-based, AMFI-registered mutual fund distribution platform operated by NOBLE WEALTH TECHNOLOGIES PVT LTD, headquartered in Bengaluru. The company targets Indian retail investors who are either new to mutual funds or overwhelmed by the choice of 1,800+ funds available on direct/DIY platforms such as Groww and Coin. Its core offering is a set of four curated 'Wealth Baskets' — Global Equity, Sector Rotation, Smart Debt, and High Growth — each consisting of 3-6 mutual funds constructed and periodically rebalanced by the in-house team.

The platform is delivered exclusively through a self-serve mobile application on Android and iOS. Users select a basket, invest in two clicks via UPI or netbanking, and receive OTP-based approvals for rebalancing decisions. Investments are held directly in the investor's name at the underlying mutual fund houses, meaning withdrawals can be processed independently of MIRA Money within 2-3 days. The underlying technology stack is not disclosed, and no proprietary software, AI/ML capability, or API surface is mentioned in available sources.

MIRA Money's business model is a B2C product-led-growth distribution play monetized through revenue-share on fund management charges (trail commissions) paid by mutual fund houses. No fees are charged directly to investors. Reported scale includes Rs 850 crore (~$100M USD) in AUM, a 19.3% three-year strategy CAGR, and a 5-star app rating. The core team is small (1-10 employees), no external funding has been disclosed, and the company operates with a horizontal segmentation focus on individual retail investors nationwide.

Name

MIRA Money

Legal name

NOBLE WEALTH TECHNOLOGIES PVT LTD

Website

https://mira.money

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

MIRA Money is an India-based AMFI-registered mutual fund distributor offering curated 'Wealth Baskets' through a self-serve mobile app for individual retail investors, monetizing via revenue-share on fund management charges from mutual fund houses.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Mutual fund investing
• Wealth management platform
• Portfolio management services
• Mobile investment app
• Goal-based investing

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fund Management Charge Revenue Share: MIRA Money receives a share of fund management charges from mutual fund houses. The charges are deducted from fund NAV and mutual fund houses share a portion with MIRA Money as the distributor. No direct charges to investors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MIRA Money provides a mobile investment platform that lets Indian retail investors invest in expert-curated "Wealth Baskets" — ready-made portfolios of mutual funds. Users pick a basket, invest in two clicks via UPI or netbanking, and the platform handles research, allocation, and periodic rebalancing with OTP-based investor approval. All investments are held directly in the investor's name with the mutual fund houses.

Product overview

MIRA Money is a technology-first wealth management platform that offers ready-to-invest Wealth Baskets — curated portfolios of mutual funds created by financial experts. The platform provides four distinct basket products: Global Equity Basket (4 funds, global focus), Sector Rotation Basket (sector rotation strategy), Smart Debt Basket (3 debt-focused funds), and High Growth Basket (6 funds for aggressive growth). Users access the platform via a mobile app (Android/iOS) where they can invest with 2 clicks using UPI or netbanking, receive OTP-based approval for rebalancing decisions, and withdraw directly to their bank account. The platform differentiates from DIY platforms like Groww or Coin by handling fund selection, allocation, and periodic rebalancing for users.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Equity Basket A ready-to-invest portfolio of 4 mutual funds focused on global equity exposure, delivering 29.1% returns over the past 2 years. Designed for Indian retail investors seeking global equity exposure through expert-curated fund selection and periodic rebalancing.
• Sector Rotation Basket A dynamic portfolio of 4 mutual funds that rotates across sectors to capture market opportunities, achieving 30.8% returns over 1.5 years. Built for Indian retail investors seeking expert-managed sector rotation strategies without active fund selection.
• Smart Debt Basket A debt-focused portfolio of 3 mutual funds designed for capital preservation with steady returns, delivering 8.8% returns over 1 year. Targeted at Indian retail investors seeking lower-risk, fixed-income-style mutual fund exposure.
• High Growth Basket An aggressive growth portfolio of 6 mutual funds targeting high returns, with 19.3% 3-year CAGR and periodic rebalancing. Designed for Indian retail investors seeking expert-managed, higher-risk equity-oriented wealth creation.
• MIRA Money Mobile App Proprietary mobile application for Android and iOS enabling Indian retail investors to browse Wealth Baskets, invest with 2 clicks via UPI or netbanking, approve rebalancing via OTP, and withdraw funds directly to their bank account within 2–3 days. Rated 5 stars on Google Play Store and Apple App Store.

Quantifiable outcome

• Global Equity Basket: 29.1% returns over 2 years
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mutual Fund Houses (Unnamed)coreChannel Partner/ Reseller/ DistributorMIRA Money operates as a mutual fund distributor (AMFI ARN-247667), investing customer funds directly with various mutual fund houses. The mutual fund houses share a portion of their fund management charges with MIRA Money as distribution revenue.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Upstox: Major Indian discount broker offering mutual funds, stocks, and ETFs through a single app. Competes for the same retail investor wallet with broader product breadth than MIRA.
• Zerodha: India's largest stockbroker and parent of Coin. Sets the benchmark for low-cost, tech-driven retail investing in India and anchors the DIY experience MIRA is positioning against.

Direct peers

• ETMONEY: Times Internet-owned mutual fund and personal finance platform with goal-based investing, tax harvesting, and direct plans — a mass-market competitor targeting the same retail Indian segment.
• INDmoney: Indian super-app for mutual funds, stocks, and personal finance planning. Overlaps with MIRA on goal-based, curated mutual fund investing for retail Indians.
• Scripbox: One of India's earliest curated mutual fund investment platforms offering expert-recommended portfolios with rebalancing — directly comparable to MIRA's Wealth Baskets model.
• Groww: India's largest retail mutual fund and equity investing platform, explicitly named by MIRA as a DIY competitor. Offers direct mutual fund investing with a large fund menu — MIRA positions itself as the curated alternative.
• Kuvera: Curated, goal-based mutual fund investing platform in India with similar Wealth Basket-style ready-made portfolios. Closely comparable on product concept (expert-curated funds, rebalancing, direct plans).
• Coin (by Zerodha): Zerodha's direct mutual fund platform — cited by MIRA as a comparison point. Offers direct plans across thousands of funds with low-cost execution, competing head-on for the same self-directed Indian retail investor.

Emerging players

• Smallcase: Themed, expert-built portfolios of stocks and ETFs (and increasingly mutual funds) for Indian retail investors. Comparable curated-investment thesis, though primary vehicle is equities/ETFs rather than mutual funds.

Others

• Wealthify (UK) / Wealthfront (US): Global digital wealth management / robo-advisory platforms offering curated, automated portfolios. Useful as a strategic and category benchmark for what a scaled, automated-wealth platform can become.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MIRAMoney_
• LinkedInlinkedin.com/company/mira-money

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIRA Money