REPUBLIC

What REPUBLIC does

REPUBLIC Marketing & Media Solutions GmbH is the joint marketing company (gemeinsamer Vermarkter) for Frankfurter Allgemeine (F.A.Z.) and Süddeutsche Zeitung (SZ), two of Germany's leading quality newspapers. Headquartered in Berlin and operating for approximately 10 years with 51-100 employees, REPUBLIC monetizes advertising inventory across both publishers' print and digital properties, including flagship newspapers (F.A.Z., SZ), magazines (SZ-Magazin, F.A.S., F.A.Z. Magazin, SZ Langstrecke, F.A.Z. Quarterly), digital platforms (FAZ.NET, SZ.de), apps, podcasts, and newsletters.

The company's product portfolio spans core print and digital advertising, content marketing campaigns that combine storytelling, branded content and multimedia across print and digital surfaces, special advertising formats (Sonderwerbeformen), newsletter marketing, thematic worlds (job market, education, real estate, travel, literature, art/culture), and exclusive live events co-developed with F.A.Z. Konferenzen and SZ Gipfel (Wirtschaftsgipfel, Nachhaltigkeitsgipfel, Digitalgipfel). REPUBLIC also funds proprietary research, notably the RISE / Reputation Impact2 study, to substantiate the effectiveness of advertising in quality media environments.

REPUBLIC makes money primarily through advertising space sales and professional content marketing services, supplemented by event sponsorship and hosting. Pricing is quote-based and not publicly disclosed. The company sells to enterprise clients through a direct field sales organization, with a self-serve OBS Online Booking System for standard placements. Named customers span pharmaceuticals (GSK), financial services (DSGV / Sparkassen-Finanzgruppe), beverages (Coca-Cola Germany), and public sector (Thüringen Ministry of Economics). The company is led by managing directors Jürgen Maukner and Ingo Müller and is owned jointly by the two publishing houses without external venture capital or private equity backing.

Name

REPUBLIC

Legal name

REPUBLIC Marketing & Media Solutions GmbH

Website

https://republic.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

REPUBLIC is the joint marketing company for Germany's Frankfurter Allgemeine and Süddeutsche Zeitung, selling advertising, content marketing, and exclusive event sponsorships across both publishers' print, digital, and live-event properties to enterprise advertisers.

Ownership category

akta.pro rank

Product category

Advertising and Media Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)

akta.pro secondary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Advertising sales
• Content marketing services
• Cross-media campaigns
• Branded content solutions
• News media marketing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Advertising Space Sales: Sale of advertising space across print and digital media properties of Frankfurter Allgemeine and Süddeutscher Zeitung, including classifieds, display ads, and special placements.
2. Content Marketing Services: Development and execution of cross-media content marketing campaigns including storytelling, branded content, and multimedia content production.
3. Event Sponsorship and Hosting: Organization and sponsorship of exclusive events including SZ Gipfel, F.A.Z. Kongress, and custom roundtables for clients seeking premium brand positioning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

REPUBLIC is the joint marketing company for Frankfurter Allgemeine (F.A.Z.) and Süddeutsche Zeitung (SZ), selling advertising space (print, digital, newsletter, podcast, app) and developing integrated cross-media content marketing campaigns, branded content, storytelling formats, and exclusive live events for enterprise clients. Its offering combines classic advertising placement with custom content production, special advertising formats (Sonderwerbeformen), thematic marketplaces (job, education, real estate, travel), and proprietary effectiveness research (RISE / Reputation Impact).

Product overview

REPUBLIC is the joint marketing partner of Frankfurter Allgemeine (F.A.Z.) and Süddeutsche Zeitung (SZ), Germany's two leading quality newspapers. The company operates as a content solutions provider offering integrated marketing services across print media (F.A.Z., SZ, SZ-Magazin, F.A.S., F.A.Z. Magazin, VDI nachrichten), digital media (FAZ.NET, SZ.de, apps, podcasts), and live events. Its core offerings include Content Marketing campaigns combining storytelling and branded content, Print and Digital Advertising, Live Events & Conferences, Special Advertising Formats (Sonderwerbeformen), and Newsletter Marketing. The company also provides proprietary research including the Reputation Impact/RISE study on advertising effectiveness in quality media environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Solutions / Content Marketing Cross-media content marketing campaigns that combine print and digital storytelling formats, branded content, advertorials, podcasts, and videos published across F.A.Z. and SZ platforms. Designed for enterprise clients seeking integrated, story-driven brand communication in premium editorial environments.
• Print Advertising (Anzeigen) Classic print advertising placement across F.A.Z., SZ, SZ-Magazin, F.A.S., F.A.Z. Magazin, SZ Langstrecke, F.A.Z. Quarterly, and VDI nachrichten publications. Sold by media data (Mediadaten) and bookable directly via the OBS portal or enterprise sales team.
• Digital Advertising Digital advertising across FAZ.NET and SZ.de, including display ads, sponsored content, digital storytelling, apps, podcasts, and newsletter placements. Targeted at enterprise advertisers seeking high-reach, premium digital environments.
• Live Events & Conferences Exclusive live formats including round-table discussions, day conferences, and major events such as SZ Wirtschaftsgipfel, SZ Nachhaltigkeitsgipfel, SZ Digitalgipfel, and F.A.Z. Kongress, developed in cooperation with F.A.Z. Konferenzen and SZ Gipfel. Designed to give clients premium branded access to political, economic, and societal decision-makers.
• Storytelling / Infotelling Cross-medial storytelling format combining print infographics with animated digital storytelling assets. Used for brand-awareness and detailed-topic explanation campaigns such as the GSK shingles awareness case.
• Special Advertising Formats (Sonderwerbeformen) Premium out-of-the-box advertising formats including oversized inserts, banners (Banderolen), special placements, cover wraps, tip-on-cards, checkerboard ads (Schachbrettanzeige), and flex formats. Available across F.A.Z. and SZ publications for differentiated, high-impact print presence.
• Thematic Worlds (Themenwelten) Topic-focused advertising environments including Stellenmarkt (job market), Bildungsmarkt (education market), Immobilienmarkt (real estate market), Reisemarkt (travel market), Literatur, and Kunst, Kultur und Kino. Bundles inventory by topic for sector-targeted advertisers.
• Newsletter Marketing Newsletter advertising and newsletter marketing services across the general REPUBLIC newsletter and topic-specialized newsletters. Supports native and sponsored newsletter placements to subscribers of F.A.Z. and SZ editorial newsletters.
• Reputation Impact / RISE Research Study Proprietary research study demonstrating the synergy effect of advertising in quality media environments across multiple contact points, channels, and implementations. Used by REPUBLIC and partners (iq digital, iqm) to evidence effectiveness of cross-media advertising in F.A.Z. and SZ environments.

Quantifiable outcome

• Campaign for GSK achieved dwell time of 2:41 minutes for digital storytelling - above average engagement.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core.

• Frankfurter Allgemeine Zeitung (F.A.Z.)coreStrategic or Co-development PartnerREPUBLIC is the joint marketing company for F.A.Z., selling advertising space and developing content marketing solutions across all F.A.Z. print and digital platforms including FAZ.NET, F.A.S., F.A.Z. Magazin, and F.A.Z. Quarterly.
• Süddeutsche Zeitung (SZ)coreStrategic or Co-development PartnerREPUBLIC is the joint marketing company for SZ, selling advertising space and developing content marketing solutions across all SZ print and digital platforms including SZ.de, SZ-Magazin, and SZ podcasts.
• F.A.Z. KonferenzencoreStrategic or Co-development PartnerCo-development partner for exclusive events and conferences, including the F.A.Z. Kongress bringing together decision-makers from politics, business, and society.
• SZ GipfelcoreStrategic or Co-development PartnerCo-development partner for SZ Wirtschaftsgipfel (20 years running), SZ Nachhaltigkeitsgipfel, and SZ Digitalgipfel - key decision-maker events.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jung von Matt: One of Germany's largest independent creative agencies offering advertising, content marketing, and brand communication services. Directly comparable to REPUBLIC as a German-based, mid-to-large agency serving enterprise clients with integrated brand communication solutions across channels.
• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Germany. Comparable to REPUBLIC as a major German integrated marketing agency offering cross-media advertising, content, and digital services to enterprise clients at similar scale.
• Scholz & Friends: German creative and advertising agency group with cross-media capabilities. Comparable to REPUBLIC as a German agency serving enterprise clients with integrated brand communication, content marketing, and digital storytelling.
• Mediaplus: German media agency within the Serviceplan Group specializing in media strategy, planning, and buying. Comparable to REPUBLIC's media-sales and planning function within the German advertising market for enterprise clients.
• Ströer SE & Co. KGaA: German media marketer specializing in out-of-home and digital advertising, including programmatic and content marketing. Comparable to REPUBLIC as a German-language advertising sales and media marketing company with multi-channel offerings spanning digital, content, and audience engagement.

Broad incumbents

• GroupM Germany: Global media investment arm of WPP operating in Germany. Comparable as a media agency managing advertising investments for enterprise clients in the German market, though operating as a broad global network rather than an exclusive media marketer.
• Publicis Groupe Germany: German operations of the global advertising holding company Publicis Groupe. Comparable as a large-scale agency offering integrated advertising, media, and content services to enterprise clients in the German market through a broad portfolio.
• Dentsu Germany: German operations of the Japanese-owned global advertising network. Comparable as a large multinational agency group offering media, creative, and content services to enterprise clients competing in the German market.
• BBDO Germany: German branch of BBDO Worldwide (part of Omnicom Group). Comparable as a creative and advertising agency serving German enterprise clients with integrated brand communication services across traditional and digital channels.

Others

• iq digital: German digital marketing and media research company and research partner of REPUBLIC. Comparable as an adjacent ecosystem participant in the German quality-media research space, co-producing the RISE and Reputation Impact studies that underpin REPUBLIC's effectiveness narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/republic-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPUBLIC