Human Centric

What Human Centric does

Human Centric (legal entity: Human Centric Group LTD) is a London-headquartered, founder-led marketing consultancy founded by Matteo Rinaldi and Luca Bertocci that delivers human-insight-driven marketing strategy to enterprise clients across EMEA, APAC, LATAM, and Africa. The firm operates from five offices (London, Milan, Naples, Krakow, and Budapest) and has executed projects in 40+ countries, with a customer base of 50+ global enterprises spanning FMCG (Danone), beverages (Carlsberg, Coca-Cola), retail (Carrefour, Sonae MC), sports (Juventus, Corinthians), beauty (L'Oréal), home (IKEA), technology (Huawei), automotive (Pirelli), pharma (Sanofi, Bayer), financial services (Visa, Alpha Bank, Groupama), and aviation (Tecnam).

The company's core offering is built around a proprietary Human Segmentation methodology that uses Big Data combined with a 12-15 question lifestyle/attitudinal survey to categorize consumers into psychographic segments (e.g., 'Liberals,' 'Power Seekers,' 'Cautious Movers'), moving beyond traditional demographic targeting. It accesses large external databases (GWI Global Web Index, Kantar Target Group Index) and packages the segmentation insight into seven integrated service modules: Human Centric Segmentation, Brand Strategies, Marketing Plans, Market Research, Marketing Training, Digital Strategies, and In-Store Experience. Two published books (Human Centric Marketing and Mindset Tribale) and academic positions held by the co-founders at Krakow School of Business, AGH Business School, and Bocconi University reinforce the firm's thought leadership positioning.

Revenue is generated through project-based consulting engagements with enterprise clients; pricing is not publicly disclosed and appears customized by scope, duration, and geographic reach. Go-to-market is sales-led (Calendly-driven direct outreach to senior marketing leaders and C-suite executives) layered with a community/thought-leadership motion (university lectures, conferences, blog, books) that has reached 10,000+ marketing leaders across 40 countries. The firm is privately held by its two co-founders, with no external investors, parent company, or public ownership. A 2026 partnership with Mitsubishi Electric signals early-stage extension of the H2H methodology into B2B industrial automation.

Name

Human Centric

Legal name

Human Centric Group LTD

Website

https://humancg.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Centric is a London-based, founder-led marketing consultancy that uses proprietary human segmentation and Big Data to deliver brand strategy, market research, and activation services to 50+ enterprise clients across FMCG, beverages, retail, sports, pharma, and financial services in 40+ countries.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Marketing strategy consulting
• Consumer segmentation services
• Brand strategy consulting
• Market research consulting
• Marketing training services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Marketing Consulting: Project-based consulting engagements with global brands for segmentation, branding, portfolio strategy, in-store activation, and marketing training. Engagements span multiple markets and client types from FMCG to sports to luxury.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Human Centric is a strategic marketing consultancy that sells project-based enterprise consulting services built on a proprietary Human-to-Human (H2H) framework and Big Data-driven consumer segmentation. Its offering spans seven interconnected service modules: Human Centric Segmentation, Brand Strategies, Marketing Plans, Market Research, Marketing Training, Digital Strategies, and In-Store Experience. The firm also monetizes thought leadership through two published books and adjunct MBA lecturing engagements.

Product overview

Human Centric is a specialized marketing agency focused on human insight-driven marketing strategies. The company offers a portfolio of seven interconnected service modules centered around their core 'Human Centric Segmentation' approach, which uses Big Data to understand consumer attitudes, lifestyle, and behavior. Services include Brand Strategies, Marketing Plans, Market Research, Marketing Training, Digital Strategies, and In-Store Experience—all designed to create emotional connections between brands and consumers. The agency also publishes thought leadership through books including 'Human Centric Marketing' and 'Mindset Tribale'. The company serves global clients across 40+ countries with offices in London, Milan, Napoli, Krakow, and Budapest.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Centric Segmentation Segmentation service using Big Data to segment populations based on attitudes, lifestyle, and consumption behavior, identifying human profiles and consumer insights to inform brand strategy.
• Brand Strategies Strategic branding services focused on building emotional connections between brands and customers to create powerful, lasting relationships.
• Marketing Plans Data-driven marketing planning that establishes clear, measurable objectives and actionable roadmaps for brand growth.
• Market Research Research services focused on uncovering the 'why' behind consumer behavior to inform strategic marketing decisions.
• Marketing Training Hands-on, executive-level training programs designed to inspire human-centric thinking and deliver tangible marketing results for client teams.
• Digital Strategies Digital marketing strategy services that identify the relevant channels and create emotional digital communications that drive sales.
• In-Store Experience Retail experience optimization services focused on influencing shopper decisions within 3-5 seconds through strategic design and product positioning.
• Human Centric Marketing (book) Published book by Matteo Rinaldi exploring the human side of marketing — consumer psychology and behaviors, with guidance on applying human insights to business objectives.
• Mindset Tribale (book) Practical marketing manual by Matteo Rinaldi on creating, engaging, and exciting modern tribes, with case studies from Red Bull, Esselunga, and Burger King.

Quantifiable outcome

• Double to triple digit growth for beer brands in Serbia, Croatia, Greece, Lithuania, Bulgaria, Moldova, Turkey, Portugal and Ukraine
• +7 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mitsubishi ElectriccoreStrategic or Co-development Partner · 3 March 2026Human Centric Group and Mitsubishi Electric co-published a thought leadership article on factory automation and human factors in manufacturing. The collaboration produced a three-point Human-Centric Factory Playbook recommending manufacturers design systems for real human environments, integrate expert access as part of solution architecture, and measure operator confidence alongside technical KPIs. Case studies demonstrated measurable output improvements without hardware changes through operator training and side-by-side engineering support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prophet: Global management consultancy specializing in brand, marketing and customer experience transformation for enterprise clients. Highly comparable to Human Centric in its focus on brand strategy, segmentation and growth consulting delivered to large multinationals.
• Interbrand: Leading global brand consultancy offering brand strategy, identity, and portfolio work for enterprise clients including many of the same FMCG and consumer brands Human Centric serves. Comparable in providing both research-driven segmentation and strategic brand recommendations.
• Landor & Fitch: Global brand consulting and design firm combining brand strategy, research and design. Comparable to Human Centric in delivering research-backed brand strategy and consumer insights for major global brands across multiple sectors.
• Wolff Olins: Global brand consultancy focused on brand strategy, identity and experience design for major enterprises. Comparable to Human Centric in serving global multinational clients with research-driven brand and marketing strategy engagements.
• Siegel+Gale: Global strategic branding firm offering brand strategy, naming, research and customer experience work. Comparable to Human Centric in its blend of consumer research, segmentation and brand strategy for global enterprise clients.
• FutureBrand: Global brand consultancy owned by Interpublic, providing brand strategy, research and experience design for major brands. Comparable to Human Centric in delivering research-led brand and marketing strategy to enterprise clients across multiple verticals.
• Human8: Global marketing insights consultancy (formerly Hall & Partners) specializing in consumer research, segmentation and brand strategy for major brands. Closely comparable to Human Centric in delivering human-centric qualitative and quantitative consumer insights to enterprise marketers.
• C Space: Global customer insights and strategy firm helping brands build deeper customer relationships through research and community-led insight. Comparable to Human Centric in its human-centric, qualitative-rich approach to brand strategy and segmentation.

Broad incumbents

• Kantar: World-leading data, research and consulting company providing consumer insights including the Kantar Target Group Index that Human Centric uses. Competes indirectly by offering its own brand strategy and marketing consulting practices that overlap with Human Centric's segmentation work.
• Ipsos: Global market research and consulting firm offering brand strategy, segmentation and consumer understanding at massive scale. Competes with Human Centric in market research and consumer segmentation, though at much larger scale and with broader service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/human-centric-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Centric