New & Lingwood

What New & Lingwood does

New & Lingwood is a privately held British luxury menswear retailer headquartered in the Saint James area of London, with a heritage traceable to before the turn of the 20th century and a continuous relationship as outfitter to Eton College since 1913. The company sells directly to affluent male customers through a flagship UK retail store and a Shopify-powered DTC e-commerce site, shipping internationally to more than 100 countries via Global-E. Its product portfolio spans formalwear (morning coats, waistcoats, black tie attire, formal shirts), a full clothing line (suits, jackets, trousers, knitwear, outerwear), footwear (including heritage Albert and Eton slippers made by English artisan slipper-makers to original specifications), accessories (skull & crossbones socks, ties, pocket squares, scarves), and an extensive loungewear and occasion range (silk, cashmere, and velvet dressing gowns priced up to $6,995; silk and brushed cotton pyjamas). Pricing is positioned at the upper end of specialty menswear, with formal shirts at $195–$325, cashmere socks at $175–$245, silk lounge robes at $1,115, and ultra-luxury Rococo silk dressing gowns at $6,995, alongside accessible accessories and complimentary monogramming on select items.

The business operates a pure DTC model: a single primary distribution channel (Shopify storefront) with secondary physical retail and a personal tailoring/bespoke service line. There is no wholesale, B2B, or licensing revenue disclosed. Recent commercial activity has focused on co-branded collaborations (WM Brown lounge robe; Original Madras Trading Company Madras Collection), occasion- and season-specific collections (The Wedding Edit, The Linen Shop, High Summer), and lower-friction acquisition vehicles (online gift cards, a 10% first-order newsletter discount via Klaviyo). The technology stack is standard for premium DTC: Shopify, Klaviyo for email, Global-E for cross-border, Google Analytics, and mainstream payment options (Shop Pay, PayPal, Apple Pay, Google Pay, Amex, Mastercard, Visa). Marketing relies on organic social (Instagram, Facebook, Pinterest) supplemented by Meta and Google Ads integrations, with no AI, marketplace, or third-party retail distribution disclosed. The company has no disclosed funding, no parent company, and no M&A history in the source data.

Name

New & Lingwood

Legal name

New & Lingwood

Website

http://www.newandlingwood.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

New & Lingwood is a privately held British luxury menswear retailer serving affluent male customers with heritage formalwear, slippers, accessories, and loungewear via a Shopify-powered global DTC e-commerce site and a Saint James, London flagship.

Ownership category

akta.pro rank

Product category

Luxury Menswear

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Special-Occasion & Formalwear Department Stores (CRAGAGAG), Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ), Luxury Small Leather Goods & Wallets (CRAKAFAC)

Keywords

• Luxury menswear
• British formal wear
• Made-to-measure tailoring
• Silk dressing gowns
• English slippers

Headquarters

HQ city

Saint James

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer sales of luxury menswear including clothing, footwear, accessories, and loungewear. Products are sold at premium price points reflecting British craftsmanship and heritage quality.
2. Personal Tailoring Services: The company offers personal tailoring services, providing bespoke and made-to-measure alterations and custom clothing creation for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New & Lingwood is a British luxury menswear retailer that designs, sources and sells formal attire, loungewear, footwear, and accessories directly to consumers. Its product portfolio includes morning suits, black tie attire, dressing gowns, pyjamas, signature Eton and Albert slippers, and pattern-led accessories such as skull & crossbones socks, with personal tailoring and monogramming services offered alongside ready-to-wear. Sales are fulfilled through a Shopify-powered DTC e-commerce site (with Global-E cross-border checkout) and physical retail locations in the United Kingdom.

Product overview

New & Lingwood is a British luxury menswear retailer offering a comprehensive range of clothing, footwear, and accessories. The core product portfolio includes a full clothing collection (suits, shirts, jackets, trousers, outerwear, knitwear), footwear (shoes and slippers including signature Eton and Albert slippers), accessories (socks with signature skull & crossbones patterns, ties, bow ties, pocket squares, scarves), and an extensive loungewear collection (dressing gowns in silk, cashmere, velvet and towelling; pyjamas in silk, cotton, and cashmere). The brand specializes in occasion-based dressing with dedicated Morning Wear, Black Tie, and Wedding collections, alongside seasonal collections like High Summer and the Madras collaboration with Original Madras Trading Company. Recent collaborations include the WM Brown silk lounge robe. The e-commerce platform is powered by Shopify with international shipping via Global-E.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Two partnerships are on record, tiered core.

• WM BrowncoreStrategic or Co-development PartnerCollaboration creating 'The Lounge Robe' - a silk lounge robe collection made for wherever the day takes you. This partnership combines WM Brown's design sensibility with New & Lingwood's luxury craftsmanship and heritage.
• Original Madras Trading CompanycoreStrategic or Co-development PartnerCollaboration producing the Madras Collection featuring unlined dressing gowns, short sleeve shirts, popover shirts, and seersucker drawstring trousers with distinctive madras check and stripe patterns.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Mr Porter: Global luxury menswear online retailer stocking multiple premium brands. Relevant as a channel partner/competitor for the same affluent male customer that New & Lingwood serves online.

Broad incumbents

• Burberry: Global British luxury house with extensive menswear, outerwear, and accessories lines. Comparable on British heritage DNA and global luxury menswear positioning, though operating at vastly larger scale and price reach.
• Brooks Brothers: American heritage menswear institution with deep formalwear, shirt, and tailoring assortment and far larger scale. Comparable on heritage formalwear DNA and broader menswear portfolio.

Emerging players

• Charles Tyrwhitt: British menswear brand specializing in shirts, formalwear, and accessories with strong DTC e-commerce presence. Adjacent comparison point on formal shirts, ties, and DTC menswear at a slightly more accessible price tier.

Direct peers

• Turnbull & Asser: Jermyn Street shirtmaker and luxury menswear retailer with strong heritage (est. 1885) and formalwear focus. Closest direct peer to New & Lingwood across product mix (formal shirts, ties, dressing gowns) and customer base.
• Hackett London: British heritage menswear brand (founded 1983) with strong formal and casualwear offering and global retail footprint. Comparable on British heritage positioning and broad menswear assortment.
• Derek Rose: British luxury loungewear, pyjama, and dressing gown specialist. Directly comparable on signature silk/cotton pyjama sets, dressing gowns, and affluent male loungewear customer base.
• Drake's: British heritage menswear and accessories brand (founded 1977) known for ties, pocket squares, scarves and printed silk accessories. Comparable on signature patterns, accessories breadth, and British craftsmanship positioning.
• Gieves & Hawkes: Savile Row-based British heritage menswear specialist offering morning suits, military tailoring, and formal accessories. Directly comparable on occasion dressing heritage and bespoke tailoring services.
• Budd Shirtmakers: Long-established Jermyn Street shirtmaker specializing in formal shirts and traditional British menswear. Comparable on heritage formalwear specialization and made-to-measure shirt services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/new-lingwood-53-jermyn-street-london-355802707852698
• Instagraminstagram.com/newandlingwood
• Pinterestpinterest.com/newandlingwood
• Xx.com/newlingwood1865

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New & Lingwood