What Turnbull & Asser does

Turnbull & Asser is a privately held British heritage shirtmaker founded in 1885 and headquartered in London. The company designs, manufactures (at least in part), and retails premium men's shirts, ties, pocket squares, outerwear, and ready-to-wear garments under its own brand, with pricing anchored at the luxury tier: dress shirts £135-£445, silk ties up to £385, trench coats £1,195-£1,295, and blazers around £1,650. Core assets include the Jermyn Street flagship (occupied since 1903), two additional London retail stores (Bury Street, Davies Street), a New York flagship at 50 East 57th Street, and dual Shopify-based e-commerce storefronts for the UK and US markets. Distribution is primarily direct-to-consumer, supplemented by international shipping to over 100 destinations through Global-e and DHL Express, and UK deliveries via DPD Local, with checkout integrations spanning Klarna, PayPal, Google Pay, and Shop Pay.

The company's revenue model rests on three streams: ready-to-wear apparel (one-time unit purchases), Made to Measure custom shirts (manufactured in up to three weeks with optional monogramming), and a fully Bespoke service built around individual customer measurements and specifications. Sub-brands — most notably the James Bond Collection (reproducing shirts and accessories from EON Productions film archives including Dr. No, Casino Royale, Die Another Day, and Tomorrow Never Dies), the Churchill Collection, Sea Island Collection, and Black Tie Collection — drive differentiated merchandising. A Royal Warrant as shirtmakers to His Majesty The King (a designation held continuously since at least 1903) supplies intangible brand equity.

The customer base consists of affluent professional men seeking formal and occasion wear, high-net-worth individuals commissioning bespoke and monogrammed garments, and a niche collector segment of James Bond franchise enthusiasts. Recent strategic activity centers on a December 2025 appointment of Italian designer Roberto Menichetti as Creative Director with explicit mandates for innovation and sustainability, alongside the previously implemented Global-e international shipping partnership. No funding rounds, M&A activity, or public listing are disclosed; ownership structure beyond private/family control is not detailed in the available source material.

Name

Turnbull & Asser

Legal name

Turnbull & Asser

Website

https://turnbullandasser.co.uk

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

51–100 employees

Short description

Turnbull & Asser is a privately held British heritage shirtmaker founded in 1885, selling luxury men's shirts, ties, ready-to-wear, and bespoke garments to affluent professional consumers through three London stores, a New York flagship, and dual UK/US e-commerce storefronts with international shipping to over 100 countries.

Ownership category

akta.pro rank

Product category

Luxury Menswear

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Menswear (CRAAAFAF), Ties, Bow Ties & Pocket Squares (CRAAAJAH), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Luxury menswear
• Bespoke tailoring
• Heritage shirtmaking
• Made to measure shirts
• British formalwear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-wear apparel sales: Turnbull & Asser generates revenue through direct sales of premium shirts, ties, accessories, and ready-to-wear garments. Products range from entry-level dress shirts to high-value bespoke and made-to-measure items.
2. Made to Measure: Custom-made shirts with personalized fit, taking up to 3 weeks to manufacture. Higher price point with additional customization options including monogramming.
3. Bespoke: Fully bespoke tailoring services for personalized garments made to exact customer specifications. Non-refundable due to customization nature.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Turnbull & Asser designs, manufactures, and retails premium British menswear, with shirts and ties as its core products. The company offers a full ready-to-wear range including suits, blazers, knitwear, outerwear, nightwear, accessories and fragrance, alongside Made-to-Measure shirts and fully Bespoke tailoring services with monogramming. It also sells licensed capsule collections such as the James Bond Collection and the Churchill Collection.

Product overview

Turnbull & Asser is a British luxury shirtmaker and menswear brand offering a comprehensive portfolio of products centered on its core expertise in fine shirts and ties. The company operates as a single unified brand with multiple sub-brands and collections including the James Bond Collection (inspired by the film franchise archives), Churchill Collection, and seasonal collections. The product line spans core categories (shirts, ties, pocket squares), ready-to-wear (suits, blazers, knitwear, nightwear), accessories (cufflinks, leather goods, fragrance), and premium services (Made to Measure shirts and full Bespoke tailoring). The brand emphasizes heritage craftsmanship, premium materials including Sea Island cotton and silk, and British manufacturing excellence on Jermyn Street.

Differentiator

Problem solved

Functional benefit

Brands

• James Bond Collection: Heritage collection inspired by original pieces created for James Bond films including Dr. No, Casino Royale, Die Another Day, and more, recreated using authentic archive records
• Churchill Collection

Products and services

• Shirts Dress shirts, casual shirts, formal shirts and tailored fits (Regular Fit, Tailored Fit, Weekend Fit, Holiday Fit), plus contrast-collar shirts, pique shirts and overshirts. Targeted at style-conscious men seeking premium British formal and casual shirting.
• Ties Silk ties offered as woven silk ties, printed silk ties, knitted silk ties, bow ties, and cravats in multiple price tiers (£140–£385). Sold to individual men for formal and business dress.
• Pocket Squares Hand-rolled silk pocket squares in various patterns and colors, sold as coordinating accessories for shirts and ties.
• Ready-to-Wear Full menswear range including suits, smoking jackets, blazers, waistcoats, trousers, T-shirts, polo shirts, knitwear (jumpers, vests, cardigans), pyjamas, gowns, nightshirts, and boxer shorts. Targeted at affluent men purchasing a complete formal and casual wardrobe.
• Outerwear Premium coats and jackets including trench coats (£1,195–£1,295) and gilets.
• Accessories Complete accessories line: handkerchiefs, collar stays, cufflinks and studs, braces, cummerbunds, silver accessories, scarves, hoods and neck warmers, socks, umbrellas, hats and gloves, leather goods, fragrance, and belts.
• Made to Measure Custom-made shirts tailored to individual measurements, manufactured in up to 3 weeks. Monogramming available with an additional 7-10 business days. Non-returnable due to customization.
• Bespoke Fully bespoke tailoring service for shirts made to exact customer specifications, including monogramming. Non-refundable due to customization.
• James Bond Collection Heritage collection of shirts, ties, pocket squares and accessories recreated from original pieces made for James Bond films including Dr. No, Casino Royale, Die Another Day and Tomorrow Never Dies, using authentic archive records. Sold via the brand's own e-commerce and retail stores.
• Churchill Collection Capsule collection paying tribute to Winston Churchill.
• Monogramming Services Personalization service applied to shirts and other garments; non-shirt monogrammed items require up to 6-8 weeks before dispatch.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• James Bond Film Franchise (EON Productions)coreStrategic or Co-development PartnerTurnbull & Asser holds exclusive licensing rights to reproduce shirts and accessories from James Bond films including Dr. No, Casino Royale, Die Another Day, and Tomorrow Never Dies. The James Bond Collection features authentic recreations based on original archive records.
• Global-ecoreTechnology or IntegrationGlobal-e is the third-party partner enabling international deliveries to over 100 destinations worldwide. They provide secure and efficient cross-border e-commerce infrastructure including customs, duties, and localized checkout.
• DPD LocalminorOthersUK courier partner for mainland UK deliveries, offering one-hour delivery window notifications and flexible delivery options.
• DHL ExpressminorOthersInternational courier for EU and international orders, providing express delivery services with on-demand delivery options.
• The King's TrustminorStrategic or Co-development PartnerCharitable partnership supporting The King's Trust, a youth charity in the UK.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kiton: Italian luxury menswear brand specializing in Neapolitan tailoring and bespoke, with comparable handmade craftsmanship and a similar premium-to-super-premium price positioning.
• Brooks Brothers: Historic American menswear retailer (now private-equity-owned) with comparable dress shirt and formalwear heritage at more accessible luxury price points and far broader U.S. retail distribution.
• Brioni: Italian luxury menswear house owned by Kering with broader ready-to-wear and bespoke tailoring at even higher price points — competes for the same top-tier affluent customers across suiting and shirts.

Direct peers

• Hawes & Curtis: Direct Jermyn Street competitor founded in 1913, specializing in dress shirts, formalwear, and accessories for men and women with similar luxury positioning and Royal Warrant heritage.
• Thomas Pink: Jermyn Street-origin shirtmaker now owned by LVMH, offering premium dress shirts with broader global distribution — competes in the same category but with significantly greater capital and marketing support.
• Charvet: Parisian luxury shirtmaker at Place Vendôme with comparable bespoke and made-to-measure services and similar price points — the French counterpart to Turnbull & Asser's Jermyn Street offering.
• Anderson & Sheppard: Savile Row bespoke tailor with comparable heritage credentials, competing for the same affluent clientele seeking custom-made shirts and suits in London's West End luxury menswear market.
• Drake's: British heritage maker of ties, pocket squares, scarves, and shirts with comparable hand-finished craftsmanship and a similar London-rooted menswear brand, overlapping directly in accessories and shirts.
• Gieves & Hawkes: Direct heritage menswear peer at 1 Savile Row with comparable bespoke, military tailoring, and royal warrant credentials, competing for the same affluent formalwear customer.
• Budd Shirtmakers: London-based shirtmaker on Jermyn Street with comparable bespoke and ready-to-wear dress shirt offerings, targeting overlapping affluent professional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/turnbull_asser
• Facebookfacebook.com/459281314197490
• Instagraminstagram.com/turnbull_asser
• Pinterestpinterest.co.uk/turnbullandasser

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turnbull & Asser