Showcall
Showcall Inc. is a privately held, full-service event design and production firm founded in 2001, headquartered in Frederick, Maryland, serving government, corporate, nonprofit, and entertainment clients with end-to-end audio-visual, broadcast, design, and staging services through owned equipment and a specialized technical team.
- Company typePrivate
- Founded2001
- HeadquartersGermantown, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Showcall does
Showcall Inc. is a privately held, full-service event design and production firm headquartered in Frederick, Maryland, founded in 2001 by Blayne Candy and Ajay Patil. The company delivers end-to-end production services across four integrated lines: Audio Visual, Broadcast & Virtual, Design, and Event Production. Its technical backbone is an in-house equipment fleet that includes d&b audiotechnik SL/CL/Y/E series audio systems, over 300 1.9mm LED tiles, and a Network Operations Center supporting cloud-based REMI production and IP-based content transmission for global broadcasts. Following the January 1, 2025 merger with MHA Audio, the company combines its event design and broadcast production capabilities with MHA Audio's audio reinforcement expertise under a unified provider.
The firm operates an enterprise field sales go-to-market model, engaging government agencies, Fortune 500 corporations, and major nonprofit organizations primarily through RFP-driven project bids. Its event portfolio spans presidential inaugurations, G8/G20/APEC/NATO summits, two Papal Masses (including the first U.S. canonization), NATO's 75th Anniversary, and recurring corporate galas and awards shows for clients such as SAP, Bechtel, Navy Federal Credit Union, and Texas DOT. Pricing is fully custom and quote-based, with no public tiers, and contracts typically run on multi-year engagements.
Revenue is generated through professional services billings tied to event scope, equipment deployment, technical direction, broadcast services, and on-site operations. The company maintains preferred-partner relationships with prestige venues including Union Station, The Anthem, Mellon Auditorium, Merriweather Post Pavilion, and Calvert Marine Museum, providing a steady channel for recurring production opportunities. The customer mix is anchored in federal/diplomatic and large-enterprise corporate clients, with secondary exposure to nonprofit galas and live entertainment.
Showcall firmographics
Firmographics- Name
- Showcall
- Legal name
- Showcall Inc.
- Website
- https://showcallinc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Showcall Inc. is a privately held, full-service event design and production firm founded in 2001, headquartered in Frederick, Maryland, serving government, corporate, nonprofit, and entertainment clients with end-to-end audio-visual, broadcast, design, and staging services through owned equipment and a specialized technical team.
- Ownership category
- akta.pro rank
Showcall industry classification
Industry- Product category
- Event Production Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Event Communications & Intercom (RF, Wireless, Comms) (MPAGAKAL), Show Control & Special Effects (Media Servers, Timecode, Lasers, Pyro, Fog/CO2) (THAHAEAH)
Keywords
Where Showcall is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Showcall business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Production Services: Project-based professional services revenue from full-service event design and production, including audio-visual equipment rental, technical direction, broadcast services, and on-site operations for corporate galas, government summits, and entertainment events.
- Equipment Rental and Deployment: Revenue from deploying and operating premier audio-visual equipment inventory including d&b audiotechnik systems, LED walls, and broadcast infrastructure for client events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Showcall product offering
Product offeringCore offering
Showcall is a full-service event design and production firm that delivers end-to-end event production services including audio-visual, broadcast, design, and on-site event production for corporate, government, nonprofit, and entertainment clients. The company combines in-house technical equipment (d&b audiotechnik audio systems, 1.9mm LED tiles) with a Network Operations Center for cloud-based REMI broadcasts to produce high-profile events including G8/G20/APEC/NATO summits, Papal Masses, Presidential Inaugurations, and Fortune 500 corporate galas.
Product overview
Showcall is an award-winning, full-service event design and production firm offering a unified portfolio of services: Audio Visual, Broadcast & Virtual, Design, and Event Production. These core services are delivered through in-house equipment including d&b audiotechnik audio systems (SL, CL, Y, E series) and 1.9mm LED Tile Technology. The company operates a Network Operations Center for cloud-based REMI production and serves as preferred production partner for venues including Union Station, The Anthem, Mellon Auditorium, and Merriweather Post Pavilion. Following the January 2025 merger with MHA Audio, the combined entity offers integrated audio, video, lighting, and staging services under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Visual Services Transformative audiovisual experiences powered by cutting-edge equipment inventory and world-class engineers, covering corporate events, concerts, and broadcasts with industry-leading video production and audio processing technologies.
- Broadcast & Virtual Services Global broadcast, live-streaming, and pooled media operations for major international summits including G8, G20, APEC, and NATO conferences. Includes a fully equipped Network Operations Center and cloud-based REMI production capabilities for IP-based content transmission.
- Design Services Immersive design services covering logos, websites, stages, and visual identities across every medium. Combines creativity and technology for cohesive visual identities across all platforms and turn concepts into stunning realities.
- Event Production Full-scale event production from technical infrastructure and creative strategy through on-site operations and logistics. Manages large-scale conferences, corporate galas, awards shows, and outdoor festivals with full-scale renderings and fly-throughs.
Quantifiable outcome
- Successfully produced two historic Papal Masses including the first canonization ever celebrated in the United States
- +2 more outcomes
Companies that use Showcall
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Showcall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Showcall partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MHA AudiocoreStrategic merger effective January 1, 2025 uniting Showcall's event design and production services with MHA Audio's renowned audio reinforcement expertise. MHA Audio, founded in 1983 by Mike Scarfe, brings 50+ years of audio industry experience including Live Aid 1985 and AC/DC touring. Merger creates comprehensive audio, video, lighting, and staging capabilities under one organization.
- Checkmate GlobalminorListed as an affiliate company on Showcall's website, indicating a related entity within the corporate ecosystem.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Showcall competitors and assessment
Company assessmentDirect peers
- PRG (Production Resource Group): Largest global provider of AV, lighting, video, and broadcast production services for live events, concerts, and broadcasts — directly comparable to Showcall across enterprise event production, equipment inventory depth, and global summit work.
- Sparks: Custom exhibit and event experience agency serving high-profile enterprise and association clients; comparable to Showcall in producing flagship corporate events, brand experiences, and conferences with sophisticated AV/broadcast requirements.
- AV Concepts: Event AV and production services company with significant equipment inventory and experience on large-scale corporate events and broadcasts; closely comparable to Showcall on equipment-led, technical production delivery.
- LMG: AV, video, and lighting rental and production provider serving corporate events, concerts, and broadcasts nationwide; comparable to Showcall in equipment-led event production with a focus on video and broadcast capabilities.
- Onstage Systems: Audio, lighting, and video production company serving concerts, corporate events, and broadcasts; closely comparable to Showcall in technical event production with a strong equipment and crew foundation.
Broad incumbents
- Encore Event Technologies: Hospitality-anchored event technology and production services provider with a much broader venue footprint; competes for corporate meetings and conferences but at higher volume and broader, less premium-niche positioning than Showcall.
- Freeman: World's largest brand experience company offering end-to-end event production, AV, and exhibit services; overlaps with Showcall on Fortune 500 corporate events and large-scale production but operates at much greater scale and breadth.
- George P. Johnson Experience Marketing: Global experiential marketing agency producing large-scale corporate events, product launches, and conferences for enterprise clients; overlaps with Showcall's corporate segment but with a broader creative and strategic scope.
- Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and immersive experiences for major brands; competes for similar enterprise RFPs to Showcall but with a heavier emphasis on strategy and creative alongside production.
- MKG: Experiential marketing agency producing brand experiences, activations, and events for major clients; competes for some of the same corporate RFPs as Showcall but with a broader creative and strategy-led offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Showcall social profiles
Digital presenceShowcall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showcall leadership team
Management profileNumber of profiles
Profiles10 records
Showcall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showcall M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showcall
What does Showcall do?
Showcall is a full-service event design and production firm that delivers end-to-end event production services including audio-visual, broadcast, design, and on-site event production for corporate, government, nonprofit, and entertainment clients. The company combines in-house technical equipment (d&b audiotechnik audio systems, 1.9mm LED tiles) with a Network Operations Center for cloud-based REMI broadcasts to produce high-profile events including G8/G20/APEC/NATO summits, Papal Masses, Presidential Inaugurations, and Fortune 500 corporate galas.
Is Showcall a public or private company?
Showcall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showcall founded?
Showcall was founded in 2001. It employs 11 to 50 people.
Where is Showcall based?
Showcall is headquartered in Germantown, United States, in the North America region.
How does Showcall make money?
Two revenue lines are on record. Event Production Services are the primary driver. The others are equipment Rental and Deployment.
Who are Showcall's main competitors?
Direct peers on record are PRG (Production Resource Group), Sparks, AV Concepts, LMG and Onstage Systems. Broad incumbents are Encore Event Technologies, Freeman, George P. Johnson Experience Marketing, Jack Morton Worldwide and MKG.
Does Showcall have an API?
No public API is recorded for Showcall.
What industry is Showcall in?
Showcall's product category is Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 56192 and its SIC code is 7819.