Revo Fitness

What Revo Fitness does

Revo Fitness is an Australian 24/7 gym chain headquartered in Subiaco, Western Australia, operating over 100 directly-owned club locations across Western Australia, South Australia, Victoria, and New South Wales. Founded approximately 2010-2012, the company serves individual health-and-wellness consumers through a tiered membership model: Level One at $9.69/week (core 24/7 gym access, no fees, no lock-in contracts), Level Two at $12.69/week (adding The Studio Reformer Pilates, Evolt 360 body scanning, massage chairs, recovery equipment, and doubled raffle tickets), and Level Three at $16.69/week currently at the Glenelg club (adding group fitness classes). Memberships are billed via direct debit through EzyPay with no sign-up, admin, or hidden fees, and members at every tier can access any of the chain's clubs nationwide on a single credential.

The company's technology stack centers on the Revo Fitness App (iOS and Android), which provides live gym occupancy tracking, QR-code entry, workout logging, and on-demand workout streaming. Revo has developed and patented the HIITFIT self-run circuit training program and the Tempo 30-minute mat Pilates circuit, both available 24/7 with daily new workouts. The Studio concept layers in Bluetooth-connected reformer equipment for self-run Reformer Pilates classes at select clubs. The Win Win Club loyalty program uses forfeitable raffle tickets earned through attendance and tenure, with monthly and major jackpot draws including cash prizes and vehicles, functioning as a retention and word-of-mouth engine.

Revo's go-to-market is product-led and self-serve: members can join through the app, the website (revofitness.com.au), or in-club during staffed hours, with a multi-channel acquisition motion supplemented by the Revo Foundation and community/sports sponsorships for brand goodwill. Revenue is overwhelmingly recurring subscription, supplemented by day passes ($20 Level One / $25 Level Two), personal training commissions, vending, and per-transaction EFT fees. In 2025 Revo acquired seven Crunch Fitness clubs in Victoria (Mentone, Epping, Springvale, Hoppers Crossing, Chadstone, Richmond, Maribyrnong), absorbing them into the Level Two tier with phased renovations through late 2025. A pipeline of additional presale clubs (Melrose Park, Dayton, Noarlunga, Munno Para, Jesmond, Wanneroo, Mandurah, Ellenbrook) supports continued organic network growth into 2026. The company is privately owned with no disclosed external funding, operates 101-250 employees, and is described as one of Australia's largest independent 24/7 gym operators.

Name

Revo Fitness

Legal name

Revo Fitness

Website

https://revofitness.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Revo Fitness is an Australian 24/7 gym chain operating 100+ directly-owned clubs across Western Australia, South Australia, Victoria, and New South Wales, serving individual consumers via tiered memberships from $9.69/week, supported by a proprietary app with live occupancy tracking and on-demand workouts.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• 24/7 gym memberships
• Circuit training programs
• Reformer Pilates classes
• Fitness club chain
• Mobile fitness app

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Subscriptions: Weekly memberships billed monthly via direct debit through EzyPay. Three tiers: Level One ($9.69/week), Level Two ($12.69/week), Level Three ($16.69/week at select clubs). No lock-in contracts, no sign-up fees.
2. Guest Passes: Day passes for non-members: $20 for Level One access, $25 for Level Two access. Available during staffed hours only.
3. Studio Access: Level Two and Three members access Reformer Pilates, massage chairs, body scanning, and recovery equipment. Guest passes for The Studio available at $25 during staffed hours.
4. Card Transaction Fees: Additional fees charged for credit/debit card payments: 1.8% + $1.00 plus GST monthly or $0.61 per fortnightly debit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Revo Fitness operates one of Australia's largest independent 24/7 gym chains, providing affordable membership-based access to fitness facilities across more than 100 clubs in Western Australia, South Australia, Victoria, and New South Wales. The company sells tiered weekly memberships (Level One from $9.69/week, Level Two from $12.69/week, Level Three from $16.69/week) with no lock-in contracts, no sign-up fees, and no admin fees, complemented by proprietary circuit training programs (HIITFIT), mat and Reformer Pilates, on-demand workout streaming through the Revo Fitness App, and a Win Win Club loyalty program.

Product overview

Revo Fitness is an Australian gym chain offering a tiered membership model with three levels. Level One provides core 24/7 gym access starting at $9.69/week. Level Two ($12.69/week) adds premium amenities including access to The Studio with On Demand Reformer Pilates, Evolt 360 Body Scanner, massage chairs, and recovery equipment. Level Three includes all Level Two benefits plus group fitness classes. The ecosystem is supported by the Revo Fitness App which provides live gym occupancy tracking, QR access, workout logging, and On Demand content. Additional offerings include the patented HIITFIT circuit training, Tempo Pilates mat workouts, and Personal Training services from independent trainers. The Win Win Club loyalty program rewards members with raffle entries, while the Revo Foundation channels membership funds to community health initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Win Win Club: Loyalty and rewards program featuring raffle tickets, monthly prizes, and major jackpot draws including cash prizes and vehicles.
• Revo Foundation
• The Studio
• HIITFIT
• Tempo Pilates

Products and services

• Level One Membership

Quantifiable outcome

• Part of every membership funds the Revo Foundation, supporting mental health, youth empowerment, and health & wellbeing equity initiatives across Australia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Australian Philanthropic Services (APS)coreImplementation/ SI/ Consulting PartnerAustralian Philanthropic Services administers the Revo Foundation's operations, supporting regulatory and compliance requirements and assisting with grant application assessments. APS was appointed by the Revo Foundation Board.
• MADALAHminorOthersRevo Foundation Major Grant recipient supporting youth empowerment initiatives.
• Ocean HeroesminorOthersRevo Foundation Major Grant recipient supporting ocean conservation and environmental initiatives.
• Lifeline WAminorOthersRevo Foundation Major Grant recipient supporting mental health and crisis support services in Western Australia.
• Starlight FoundationminorOthersRevo Foundation Helping Hand Grant recipient supporting health and wellbeing initiatives for children and families.
• EzyPaycoreTechnology or IntegrationDirect debit payment provider processing recurring membership payments. EzyPay handles bank account and credit/debit card payment collection on behalf of Revo Fitness.
• Crunch Fitness (Acquired Locations)coreOthersRevo Fitness acquired multiple Crunch Fitness locations (Mentone, Epping, Springvale, Hoppers Crossing, Chadstone, Richmond, Maribyrnong) and is renovating them to Revo standards with 24/7 access. Existing Crunch memberships transferred to Revo Level Two.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Fitness First: Fitness First is one of Australia's largest premium gym incumbents with multi-state flagship clubs and group-class programming. It competes for fitness-membership share but at a materially higher price point and broader facility model than Revo's low-cost 24/7 positioning.
• Crunch Fitness Australia (US parent): Crunch Fitness is a US-headquartered gym franchise whose Australian assets Revo acquired in 2025 (Mentone, Epping, Springvale, Hoppers Crossing, Chadstone, Richmond, Maribyrnong). Crucially comparable: same product category (mid-market gym with group fitness), same customer persona, and the very brand legacy now being converted to Revo.
• World Gym Australia: World Gym operates branded fitness clubs across Australia targeting serious lifters with strength equipment, group classes and standard gym amenities. It competes for gym-going consumers in many of the same metros as Revo but at a fuller-service, higher-priced positioning.

Direct peers

• Anytime Fitness: Anytime Fitness is the largest 24/7 global gym franchise with a substantial Australian footprint (hundreds of clubs). It sells no-lock-in memberships, app-based access, and operates on a franchise model—Revo's most direct competitor on 24/7 access, price-conscious membership, and tech-enabled member experience.
• Plus Fitness: Plus Fitness is an Australian 24/7 budget gym franchise with a national network and low weekly pricing similar to Revo. It targets the same value-conscious consumer, operates in many of the same suburban catchments, and offers a comparable tech-enabled membership experience.
• Jetts Fitness: Jetts is an Australian-born 24/7 low-cost gym chain offering no-contract memberships at comparable weekly price points and a single-membership national access model. It pioneered the Australian 24/7 no-lock-in category that Revo has scaled into, making it one of the closest direct competitors in the segment.
• Snap Fitness: Snap Fitness operates 24/7 franchised gyms globally including Australia, selling no-contract memberships with single-membership reciprocal access across clubs. It targets the same value-conscious consumer and competes directly with Revo's low-cost, tech-enabled value proposition.
• Goodlife Health Clubs: Goodlife operates a network of full-service health clubs across Australia offering group fitness, strength, and recovery amenities at mid-to-upper price points. While premium to Revo, Goodlife competes for the same member in many of the same metro areas, often overlapping with Revo's market entry strategy.

Regional players

• Fernwood Fitness: Fernwood Fitness is Australia's largest women's-only fitness network offering group fitness, Pilates, and strength training in suburban Australian locations. While segmented by gender and higher priced, it competes for the same Australian female consumer in many of the same metro catchments as Revo's The Studio (Reformer Pilates).

Emerging players

• F45 Training: F45 is an Australian-born functional training franchise offering 45-minute circuit group classes globally. While it operates premium boutique group-fitness rather than a budget 24/7 gym, it competes for Revo's fitness-conscious consumer wallet with shared HIIT circuit training DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RevoFitnessAU
• Instagraminstagram.com/revofitness
• Xx.com/revo_fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revo Fitness