What 202-eCommerce does

202-eCommerce is a French digital agency, founded in 2010 and headquartered in Paris with a secondary office in Lille, that builds, migrates, and maintains e-commerce platforms on PrestaShop and Shopify for mid-market and enterprise clients in French-speaking markets and selected international accounts. Its core technology footprint combines dual-platform expertise with two proprietary products: Atomic Suite, a PrestaShop-optimized theme and drag-and-drop component library that lets marketing teams compose pages without code, and PrestaFence, a PrestaShop-specific security module offering WAF protection, IP filtering, and two-factor authentication. The agency complements these with a catalog of official connector modules distributed through PrestaShop Addons and the Shopify App Store, integrating ecosystem players such as Salesforce, SAP (via PunchOut), Sage X3 (via AtooSync), Akeneo, Klaviyo, Zendesk, PayPal, Braintree, ShoppingFeed, Younited Pay, and Floa.

The business model is a hybrid of professional services and productized recurring revenue. Service revenue is generated from custom e-commerce site creation and redesign, migration projects (from PowerBoutique, Magento, Oxatis) starting at €15,000, custom connector development, ecosystem configuration, continuous optimization (A/B testing, CRO, analytics), and fixed-cost technical maintenance contracts (TMA) including the "Mises à jour automatiques" subscription. Product revenue comes from commercial module licenses on marketplaces and from proprietary modules such as PrestaFence and the 2025 loyalty points module. Go-to-market is consultative and direct, supported by content marketing (blog, guides, case studies), industry events (NRF, PS Summit, Tech for Retail, PrestaShop Day), webinars, and a newsletter; the company does not use resellers or channel partners.

The company is privately held, founder-owned and led by CEO Matthieu Delgrange, with no disclosed institutional investors or parent company structure. Named clients include Stellantis, François Doucet Confiseur, Garnier-Thiebaut, La Trésorerie, Le Chocolat des Français, Resotainer, Teamaxe, Clareo, Maison Lemahieu, L'uniform, TSF, Top Chaleur, and Boutique Lextenso, spanning food & beverage, B2B lighting, home goods, distribution, legal publishing, and subscription services. The agency has delivered more than 200 complex e-commerce projects since founding and is positioned as an objective, dual-platform partner with in-house ecosystem orchestration capabilities rather than as a single-stack implementation vendor.

Name

202-eCommerce

Legal name

202 ecommerce

Website

https://202-ecommerce.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

202-eCommerce is a Paris-based digital agency, founded 2010, that designs, migrates, and maintains PrestaShop and Shopify e-commerce platforms for mid-market and enterprise clients in France and selected international markets, supported by proprietary products Atomic Suite and PrestaFence and an official connector ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom E-commerce Development: Design, development, and deployment of custom e-commerce sites on PrestaShop and Shopify. Includes UX/UI design, technical integration, and project management.
2. Platform Migration Services: Migration services from other platforms (PowerBoutique, Magento, Oxatis) to PrestaShop. Starting from 15k€ for PowerBoutique migrations.
3. Ecosystem Integration & Connectors: Custom connector development and standard connector configuration for ERP, CRM, PIM, payment, logistics, and marketplace integrations.
4. Optimization & Analytics Services: Ongoing optimization services including SEO, A/B testing, analytics configuration, and CRO. Delivered through hub of expertise model with coordinated specialists.
5. Maintenance & Support (TMA): Fixed-cost maintenance contracts covering updates, security monitoring, technical support, and continuous improvement. Includes proactive monitoring and cybersecurity services.
6. Modules and Apps: Commercial modules including loyalty programs, security tools (PrestaFence), and official connectors sold through PrestaShop Addons and Shopify App Store.
7. Automatic Updates Subscription: Automated update service subscription ensuring PrestaShop sites remain current, secure, and stable without manual maintenance overhead.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

202-eCommerce is a French e-commerce agency that designs, develops, and operates custom PrestaShop and Shopify Plus online stores. Its core offering covers site creation/redesign, platform migration (PowerBoutique, Magento, Oxatis to PrestaShop), ecosystem integration via official connectors and custom modules, and ongoing optimization/maintenance services. The agency also sells proprietary products including the Atomic Suite drag-and-drop theme library and the PrestaFence security module, plus a catalog of official payment, logistics, CRM, and analytics connector modules.

Product overview

202 e-commerce is an e-commerce agency offering a platform-plus-services model built primarily on PrestaShop and Shopify, supplemented by proprietary tools and a portfolio of official connectors. Its core proprietary products include Atomic Suite (a PrestaShop-optimized theme and drag-and-drop page builder enabling marketing team autonomy) and PrestaFence (a specialized PrestaShop security module with WAF and 2FA). The agency also distributes a catalogue of commercial and official connector modules for PrestaShop, Shopify, Magento, and WooCommerce covering payment (PayPal, Braintree, Stripe, Floa, Younited Pay, Bridge Pay, DeluPay, Payplug, Mollie), logistics (Delivengo, Shippingbo, Bigblue, Sendcloud), customer service (Zendesk), consent/GDPR (Axeptio), marketplace syndication (ShoppingFeed), PIM (Akeneo), marketing automation (Klaviyo), loyalty (Loyoly), analytics (Google Analytics, Matomo, Semrush), and more. Services encompass site creation and redesign, migration from competing platforms (PowerBoutique, Magento, Oxatis), custom connector development, ecosystem configuration, continuous optimization, automated updates, cybersecurity audits and remediation, and technical support/TMA.

Differentiator

Problem solved

Functional benefit

Brands

• Atomic Suite: A PrestaShop theme and component library developed by 202 ecommerce, enabling marketing teams to compose and modify page layouts without coding.
• PrestaFence

Products and services

• Atomic Suite PrestaShop-optimized theme and component library that lets marketing teams compose and modify page layouts via drag-and-drop without code, including blocks for hero sections, editorial inserts, banners, product showcases, trust signals, and callouts. Designed for accelerated development, long-term maintainability, optimized caching, and SEO.
• PrestaFence Advanced security solution for PrestaShop providing cyberattack protection, malicious IP filtering, fraud prevention tools, and a specialized WAF configured for PrestaShop-specific vulnerabilities. Includes back-office double authentication (2FA) and access logging with geographic tracking.
• Programme de fidélité avancé (Loyalty Points) PrestaShop loyalty module allowing merchants to reward regular customers with customizable points per product and category, with easy point adjustment for individual customers to boost engagement and retention.
• Connecteurs officiels PrestaShop Official PrestaShop connector modules developed in partnership with reference solutions (Zendesk, PayPal, Braintree, Axeptio, Younited Pay, Floa, Shoppingfeed, Trusted Shops, etc.), enabling data exchange between e-shops and the full ecosystem of ERP, CRM, logistics, and payment tools.
• Création / Refonte de sites e-commerce Full-service e-commerce site creation and redesign covering UX/UI design, technology platform selection, business-specific feature development, and ongoing optimization on PrestaShop or Shopify.
• Migration e-commerce (PowerBoutique, Magento, Oxatis) Migration services from PowerBoutique, Magento, and Oxatis to PrestaShop, including design inheritance, data transfer, client accounts, product catalogs, order history, payment and delivery setup, third-party connections, and SEO position preservation.
• Connecteurs sur-mesure Custom connector development service for specific business processes, internal tools, or ERP/CRM systems when standard modules are insufficient. Built for robust architecture, security, optimized business logic, and long-term maintainability.
• Configuration avancée de l'écosystème Expert configuration and optimization of existing e-commerce tools (PIM, CRM, ERP, analytics, tagging, KPI tracking) with a dedicated project manager serving as technical orchestrator across the client's ecosystem.
• Optimisation continue e-commerce Continuous e-commerce performance improvement service using A/B testing, agile iterations, data-driven decisions, and conversion rate optimization guided by analytics dashboards.
• Analyse sur-mesure (Analytics) Custom analytics setup service installing and configuring GA4, Matomo, and Semrush tools, defining key performance indicators, setting custom event tracking, and building personalized operational dashboards.
• Mises à jour automatiques PrestaShop Automated PrestaShop update service covering CMS core, modules, and theme updates with non-regression testing, security patches, and fixed-cost TMA maintenance.
• Cybersécurité e-commerce E-commerce cybersecurity service including 100-criteria security diagnostic, technical audit, WAF installation, PrestaShop malware remediation and forensic analysis, and post-hack recovery support.
• Support technique / TMA Technical support and application maintenance service providing a single point of contact for all technical needs, bug fixes, specific developments, and continuous improvement coordinated through a partner network.
• Hub de compétences Expert network coordination service mobilizing SEO, UX, tracking, strategy, CRM, and advertising specialists as needed, orchestrated by 202 e-commerce as a single point of contact.

Quantifiable outcome

• +30% performance improvement on redesigned pages (Resotainer case study)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AtooSynccoreTechnology or IntegrationOfficial connector partner for Sage X3 ERP integration. AtooSync provides the synchronization bridge between PrestaShop and Sage X3 for product catalogs, inventory, and order management.
• KorigancoreImplementation/ SI/ Consulting PartnerCreative agency partner working with François Doucet Confiseur. Korigan provided new visual identity and Figma mockups which 202 integrated using Atomic Suite components, enabling direct design-to-development workflow.
• SalesforcecoreTechnology or IntegrationCRM integration for Clareo B2B platform. Salesforce connection enables unified customer data and sales process management across the e-commerce platform.
• DigilityxcoreImplementation/ SI/ Consulting PartnerPerformance optimization partner for Resotainer project. Digilityx measured +30% performance improvement on redesigned pages through UX redesign and A/B testing methodology.
• CyberCitéminorImplementation/ SI/ Consulting PartnerSEO partner collaborating with 202 on the François Doucet project, providing search engine optimization expertise alongside the technical platform work.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile: Smile is the largest French open-source digital agency with a substantial e-commerce practice spanning PrestaShop, Magento, Sylius, and Shopify, making it a direct head-to-head competitor for the same French mid-market and enterprise e-commerce engagements.
• SQLI: SQLI is a European digital services group with a dedicated e-commerce and platform engineering practice serving enterprise clients across multiple countries, directly competing for complex migration and integration projects of the type 202-eCommerce delivers.
• Aliznet: Aliznet is a French digital and e-commerce consultancy specialized in platform selection, integration (ERP, CRM, PIM), and continuous optimization on PrestaShop, Shopify, and other stacks, closely overlapping 202-eCommerce's core service offering.
• Klee Group: Klee Group is a French digital services company combining commerce, integration, and IoT capabilities, frequently delivering mid-market and enterprise e-commerce builds in competition with agencies like 202-eCommerce.
• TheCodingMachine: TheCodingMachine is a French digital agency specialized in PrestaShop and custom e-commerce development, with similar project-based mid-market positioning and direct overlap on migration, module, and integration work.
• WebAtrio: WebAtrio is a French PrestaShop-specialist agency offering site creation, migration, modules, and maintenance, targeting the same French-speaking SMB and mid-market merchants that 202-eCommerce serves.
• Octopeek: Octopeek is a French e-commerce and PrestaShop agency providing site builds, customization, and ongoing support for SMB and mid-market merchants, with comparable service mix and target customer profile.
• Agence Dn'D: Agence Dn'D is a French PrestaShop gold partner agency focused on large-scale e-commerce builds, modules, and platform migrations, with a service portfolio that closely mirrors 202-eCommerce's creation, migration, and optimization lines.
• Evolutive: Evolutive is a French PrestaShop partner agency offering site creation, customization, and maintenance, operating in the same regional market segment as 202-eCommerce with comparable SMB and mid-market focus.

Emerging players

• Proximis: Proximis is a French unified commerce platform provider that increasingly absorbs agency-style build and integration work into a SaaS product, representing an emerging competitive threat to agencies like 202-eCommerce on mid-market deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/202_ecommerce
• Facebookfacebook.com/202ecommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 202-eCommerce