Sure Shot Labs
- Company typePrivate
- Founded2015
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sure Shot Labs firmographics
Firmographics- Name
- Sure Shot Labs
- Legal name
- Sure Shot Labs, LLC
- Website
- https://sureshot.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sure Shot Labs industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Webhooks, Eventing & Message Streaming (BPAMAOAE)
Keywords
Where Sure Shot Labs is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sure Shot Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- RCS Business Messaging Platform: SaaS platform revenue from RCS messaging capabilities, including API access, carrier relationships, verification management, and delivery intelligence features.
- Oracle Eloqua Cloud Marketplace Apps: Suite of apps available on Oracle Eloqua Cloud Marketplace including Feed Dynamic Email Content, Phone Validation, SafeToSend Email Deliverability, SMS & MMS, Voice, Webhook Action, and Sinch MMS Messaging.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sure Shot Labs product offering
Product offeringCore offering
Sureshot provides an API-first RCS Business Messaging Platform that enables brands to send rich, interactive messages with verified branding, per-message delivery confirmation, and automatic SMS/MMS fallback. The platform sits between customer engagement systems (Klaviyo, Braze, Iterable, Salesforce Marketing Cloud) and RCS sending infrastructure (Twilio, Sinch, Vonage), handling phone validation, RCS capability checking, TCPA-compliant consent management, opt-out suppression, and two-way engagement data synchronization. Sureshot also distributes a suite of Oracle Eloqua Cloud Marketplace apps for phone validation, email deliverability, dynamic email content, SMS/MMS, voice, and webhook actions.
Product overview
Sureshot (Sure Shot Labs) offers a cloud-based martech platform centered on RCS Business Messaging and Oracle Eloqua integration tools. The core RCS Business Messaging Platform provides rich, interactive messaging with verified branding, real delivery intelligence, and API-first architecture that connects to existing marketing stacks. Supporting the Eloqua ecosystem, Sureshot distributes a suite of apps through the Oracle Eloqua Cloud Marketplace including Feed Dynamic Email Content for RSS-driven newsletters, Phone Validation, SafeToSend Email Deliverability, MMS Messaging (Sinch), SMS & MMS (Twilio), Voice (Twilio), and Webhook Action. The platform also encompasses Data Orchestration and Message Orchestration as key solution areas, helping marketing teams clean and enrich data, automate multi-channel campaigns, and reach customers across email, SMS, MMS, and RCS channels.
Differentiator
Problem solved
Functional benefit
Products and services
- RCS Business Messaging Platform API-first RCS messaging platform enabling brands to send rich, interactive messages with verified branding, per-message delivery data, and CRM/MAP integration. Handles carrier registration, sender verification, API connectivity, and ongoing campaign support including automatic fallback to SMS/MMS when RCS is unavailable.
- Data Orchestration Solution offering covering data validation, enrichment, and orchestration across marketing platforms to ensure clean contact data flows into messaging and campaign execution systems.
- Message Orchestration Solution offering covering multi-channel campaign orchestration including email, SMS, MMS, and RCS across customer engagement platforms such as Klaviyo, Braze, Iterable, and Salesforce Marketing Cloud.
- Feed Dynamic Email Content Oracle Eloqua Cloud Marketplace app that creates dynamic, personalized emails using RSS feeds or custom objects with campaign gating on feed freshness, for marketers running RSS-driven newsletters and personalized outbound campaigns.
- Phone Validation Oracle Eloqua Cloud Marketplace app that validates phone data using Twilio's phone intelligence, for Eloqua marketers standardizing contact phone records before SMS, MMS, or RCS sends.
- SafeToSend Email Deliverability Oracle Eloqua Cloud Marketplace app that verifies email addresses and keeps contact data user-ready via FreshAddress, for Eloqua marketers improving email deliverability and database hygiene.
- Sinch MMS Messaging Oracle Eloqua and Responsys app that enables MMS messaging capabilities powered by Sinch and Sureshot integration, for marketers extending campaigns into multimedia messaging.
- SMS & MMS Powered by Twilio Oracle Eloqua Cloud Marketplace app for sending and receiving SMS and MMS messages via Twilio integration, for Eloqua marketers adding two-way text messaging into campaign workflows.
- Voice Powered by Twilio Oracle Eloqua Cloud Marketplace app for sending automated voice messages via Twilio integration, for Eloqua marketers adding voice call notifications to campaign workflows.
- Webhook Action Oracle Eloqua Cloud Marketplace app that sends Eloqua data to any external webhook in real time, enabling third-party system integration.
Quantifiable outcome
- 15x increase in personalized content used in weekly newsletter campaigns
- +5 more outcomes
Companies that use Sure Shot Labs
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Sure Shot Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature9 records
Sure Shot Labs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered featured, core and minor.
- Vonage (Part of Ericsson)featuredVonage Communications APIs, part of Ericsson, powers Sureshot's SMS, MMS, and RCS messaging infrastructure. Enterprise-grade deliverability and global scale for advanced messaging capabilities. Featured partnership announced May 2026.
- Oracle EloquacoreSureshot has been building apps for Oracle Eloqua since the beginning. Multiple apps available on Oracle Eloqua Cloud Marketplace including Feed Dynamic Email Content, Phone Validation, SafeToSend Email Deliverability, SMS & MMS, Voice, Webhook Action, Sinch MMS Messaging.
- TwiliocoreSendGrid/Twilio powers phone validation and SMS/MMS/Voice capabilities integrated with Oracle Eloqua and Sureshot's RCS platform.
- SinchcoreSinch provides MMS messaging capabilities for Oracle Responsys/ Eloqua campaigns and is an RCS aggregator partner for message routing.
- SojournminorConsulting and agency partner for marketing technology implementation.
- ZilkerminorConsulting and agency partner for marketing technology implementation.
- InvertaminorConsulting and agency partner for B2B marketing technology.
- TegritaminorConsulting and agency partner for marketing technology and operations.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Sure Shot Labs competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sure Shot Labs social profiles
Digital presenceSure Shot Labs compliance and trust
Trust signalCompliance1 record
Sure Shot Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Shot Labs leadership team
Management profileNumber of profiles
Profiles2 records
Sure Shot Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Shot Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Shot Labs
What does Sure Shot Labs do?
Sureshot provides an API-first RCS Business Messaging Platform that enables brands to send rich, interactive messages with verified branding, per-message delivery confirmation, and automatic SMS/MMS fallback. The platform sits between customer engagement systems (Klaviyo, Braze, Iterable, Salesforce Marketing Cloud) and RCS sending infrastructure (Twilio, Sinch, Vonage), handling phone validation, RCS capability checking, TCPA-compliant consent management, opt-out suppression, and two-way engagement data synchronization. Sureshot also distributes a suite of Oracle Eloqua Cloud Marketplace apps for phone validation, email deliverability, dynamic email content, SMS/MMS, voice, and webhook actions.
Is Sure Shot Labs a public or private company?
Sure Shot Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure Shot Labs founded?
Sure Shot Labs was founded in 2015. It employs 11 to 50 people.
Where is Sure Shot Labs based?
Sure Shot Labs is headquartered in Charlotte, United States, in the North America region.
How does Sure Shot Labs make money?
Two revenue lines are on record. RCS Business Messaging Platform is the primary driver. The others are oracle Eloqua Cloud Marketplace Apps.
Does Sure Shot Labs have an API?
Yes. Sureshot offers an RCS Business Messaging API that connects to existing marketing platforms. Built on the Google RCS Business Messaging API specification. The API enables sending rich RCS messages, handling fallback logic to SMS, and returning delivery and engagement data back to customer records. Sureshot's platform sits between customer engagement platforms and RCS sending infrastructure, handling data orchestration and integration work including phone number validation, RCS capability confirmation, personalization data passing, and opt-out suppression sync. Developer documentation is at cactus-app-mtzc4.ondigitalocean.app/solutions/rcs-api.
What industry is Sure Shot Labs in?
Sure Shot Labs's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAMAOAE, Webhooks, Eventing & Message Streaming. Its NAICS code is 54151 and its SIC code is 7372.